Transcription
There’s an APP for thatHow staffing firms are going mobile!PRESENTED BYDavid SearnsToday’s AGENDA Why mobile?Mobile Apps in staffingBeyond Apps, options for mobile marketingMobile in the real worldHow to get startedQ&A 2013. Haley Marketing Group. 1.888.696.29001
Why MOBILE?Because that’s where your clients and candidates are!Fast FACTSMobile. It’s the crack cocaine of the professional world!By the end of this year there will bemore mobile devicesthan people on the planet!84% of people can't go A DAYwithout their smart phone20% of Americans check their phone EVERY phone EVERY 10 MINUTESFor 28% of Americans, a mobile device istheir primary way of accessing the WebAnd in STAFFING?Is mobile really a big deal? 2013. Haley Marketing Group. 1.888.696.29002
Mobile in STAFFING?There IS an app for that!Examples of Mobile AppsIN STAFFING and HRStaffing APPSJob Search Apps Indeed Monster Job Search CareerBuilder Jobs Craigslist ProJob Seeker Tools Pocket Resume Interview BuzzHR TOOLS TimeStation DOL timesheet app Kenexa 2XCompany Specific Apps Adecco Medical Staffing Solutions Frontline Source Group Aquent Kelly Talent ProjectMobile / Social Recruiting SocializedHR JobVite JobSpeek HireVue LinkedIn SearchOnTheGo 2013. Haley Marketing Group. 1.888.696.29003
The dark side of APPSGet our your checkbook!Beyond AppsOPTIONS FOR MOBILE MARKETINGMobile alternatives Native applicationsWeb applicationsResponsive websitesMobile themesSeparate mobile sites 2013. Haley Marketing Group. 1.888.696.29004
1. Native Apps Best interface Fastest Ideal for: Interactive features Complex calculations Reporting Mobile processing required No web connection2. Web Apps Less costly One version Faster development Free distribution No App to download Ideal for: Content delivery!3. Responsive website When you don’t need an app One version for all devices Ideal for: Your company site! 2013. Haley Marketing Group. 1.888.696.29005
4. Mobile theme Less costly than responsive One version of content Control over what shows Design may be limited Ideal for: WordPress and otherCMS based sites!5. Separate mobile site Least desirable option 2 sites to manage Ideal when: You have an old site thatcan’t be easily updated 2013. Haley Marketing Group. 1.888.696.29006
What’s best for YOU?ResponsiveMobile Theme New site You want deviceindependence All content all places Sufficient budget CMS based siteSeparate Mobile One version ofcontent Existing, non-mobilefriendly site You want control overpages You don’t want tobuild a new site Low cost desired You want differentcontent for mobile Low cost desired!MobileIN THE REAL WORLD1. Mobile websites (or not) 2013. Haley Marketing Group. 1.888.696.29007
2. Mobile service3. Recruiting3. Recruiting 2013. Haley Marketing Group. 1.888.696.29008
4. SalesGetting StartedAS EASY AS 1-2-3Getting STARTED1. Analytics2. Trends3. Strategy 2013. Haley Marketing Group. 1.888.696.29009
Mobile CONSIDERATIONS1. Design2. Content3. Mobile SEOBeyond websites and AppsOTHER WAYS TO GO MOBILECreating mobile ENGAGEMENT SMS Social Staffing Software 2013. Haley Marketing Group. 1.888.696.290010
marketing.com@DavidatHaley es. Marketing. Recruiting. What works?Hundreds of ideas. All for staffing. All for oming Next:Online Branding and Reputation ManagementThursday, June 13 at 2 p.m. EDTReserve your seat: www.lunchwithhaley.com 2013. Haley Marketing Group. 1.888.696.290011
DOL timesheet app Kenexa2X Company Specific Apps Adecco Medical Staffing Solutions Frontline Source Group Aquent Kelly Talent Project Mobile / Social Recruiting SocializedHR
