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International Telecommunication UnionITU-TDevelopment Trend fromCisco SystemKevin YinNGN Solution Architect,Cisco SystemITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 2006
Cisco IP NGN Layer for User andApplicationBased ControlServiceExchange(Data, Voice, Video,Mobility)CustomerElementAccess ONALSERVICENETWORKCONVERGENCE ELLIGENT NETWORKITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 20062
Cisco IP NGN is powered byNext Generation IP technologyITU-TIP Technology Innovation:ASIC, IOX, MPLS, ISR, CRS-1,Carrier Ethernet, IPoDWDMSystematical Baseline Feature: QoS, Security, IPv6, Multicast, HA, Virtualization, OAM20 year IP expertise & #1 in:Routing, Switching, IP telephony, MetroE, Cable, WiFi,Security, home networkingITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 20063
Consumer and Business Applications:Any Service, Any Device, AnywhereITU-TITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 20064
Video is Key for NGN application DeliveryITU-TITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 20065
ITU-TInterrogating-CSCFServing-CSCFProxy - CSCFHome Subscriber Service (HSS)OSA Open Services ArchitectureIMS Service FrameworkVertical ApproachITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 20066
Sprint PCS Launches Ready LinkSM-- Push To TalkITU-TooooooBased on Dynamicsoft’s IMS platformRuns on PCS Vision IP data networkPTT service identified from beginningCommercial on 11/03 with 100% availabilityOver 1M subscribers 4/05ARPU 10 per month“Sprint is one of the first to deploy services basedon an IMS service structure. Our push-to-talkservice follows an IMS service structure.”Oliver Valente, CTO & SVP, Network, SprintSimilar service by using Vertical approach forITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 20067
Two approaches to implement IMSITU-TITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 20068
IMS Vertical and Horizontal ApproachesITU-TITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 20069
Service Exchange - Requires SupportBoth IMS & Non-IMS for Businesses & ConsumersITU-TITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 200610
Service Exchange Framework ApproachITU-TCisco SEFo Cisco Unique Service awareSession Control Layero Manage “Unsupported“applications, Non Standardand IMS applicationso IMS compliant architectureand interfacesITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 200611
Applications Traffic MixITU-TExtends Beyond SIP Applications, CoexistenceNeededService Exchange FrameworkITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 200612
Cisco Service Control Engine– Total Visibility & ControlITU-TService Exchange erviceControlEngineIMSServices(SIP t(Web,P2P)3rd PartyHostedAppsCableEnterpriseITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 200613
Selective Network Integration of Service IntelligenceMaximizing Scale and I-CSCFPEFPDSNGGSNID MgnDPIVideoCACP-CSCFPolicy MgnMGCFIP2IP GWMobile enceISR76001000ITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 2006XR 1200CRS-114
Selective Network Integration of Service IntelligenceMaximizing Scale and eoCACP-CSCFISR7600Mobile MgnID MgnPEFPDSNPolicy MgnMGCFIP2IP GW1000ITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 2006SBCXR 1200DDOSProtectionCRS-115
Cisco SBC on XR 12000ITU-TIndustry’s First Carrier Router withIntegrated Session Border Controlo Multiservice scale No need to create overlay network;Eliminate additional appliancesEasier operations/lower costsNative IOS XR Implementationo Flexible and open architecture SP-SP Peering and SP–Access deployments Integrated or distributed signalingdeploymento Continuous system operation “Always on” IOS XR with statefulredundancyo Secure virtualizationInvestment Protectionfor deployedCisco 12000Supports BOTHIMS and Non-IMSApplications Secure physical or logical isolation ofservicesITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 200616
Cisco Service Exchange FrameworkCase Studies – More ServiceITU-TPersonalization via Self SelectionContent FilteringPage Blocked!ForbiddenContent DetectedoooSimplifies the end user experiencePersonalize per user including selfsubscription and account refresh—e.g., new consumer serviceactivationooSubscriber-managed parental controlBasic web site blacklisting providedfree of chargeComprehensive filtering and securityfor a small monthly subscriptionITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 200617
Cisco Service Exchange FrameworkCase Studies- Great EfficienciesITU-TService Prioritization viaDeep Packet InspectionEfficient Management ofVideo OversubscriptionKBITS/SECHourly Total Bandwidth (Kbits/Sec) Per 00,00080,00060,00040,00020,0000Week #1Reduced Transit CostsActualCustomerDataWebP2PWeek #3Week #5Managing P2P Applications Enable new business models betweencontent and service providersDetect and manage affiliatedapplications and align QoSVideo Call Admission Control Preserves quality of experience Provides network-based graceful busysignal when demand exceeds capacity In trials at major MSO, critical for IPTVCo-branding and fee sharingITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 200618
Win-Win-Win: Enabling New Business ModelsBetter ControlITU-TBenefiting SP, Content Providers, SubscribersAffiliated applications forco-branding and fee sharing Subscriber / applicationawareness Detect and manageaffiliated applicationsand align QoS Co-branding and feesharing Enhanced securityservicesContentProvidersFee SharingCo-BrandingBest EffortOver the TopServiceExchangeEnhanced ServiceDeliveryServiceSubscriberProviderITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 200619
Cisco Service Exchange SuccessAcross Segments, Across ContinentsITU-ToooooooooooooLargest SIP expertise & digital video/IPTV networkPTT / IMS CSCF – 6 SPs, 100% availability60 CMX for mobile SP customers100 SCE for wireline customers450 SP deploying 1100 Cisco PGW Softswitch.50K broadband aggregation units deployed2M Cisco BTS Softswitch Subscribers.9M Cisco IP phone installed10M video/IPTV subs over Cisco network15M VoIP ports deployed globally23M Digital STBs (4.4M DVR, 2.9M HD)50M homes passed with over 240 video Head End deployed globally1B VoD streams annually from a single MSO on Cisco networksITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 200620
SummaryITU-TIMS is a key component of NGN, but it may not be thecomplete NGN solution for all, Services-flexibility is key.There are immediate NGN service revenuesopportunities not supported by NGN specs yet.Cisco IP NGN solution is powered by next generationIP technology.Cisco SEF is uniquely positioned to help SP to navigateits IP NGN journey.Experiences, Poweredbycisco.ITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 200621
DDOS Protection DPI MRPF S-CSCF PDF HSS/HLR MGCF Policy Mgn I-CSCF ID Mgn Mobile Mgn 7600 1000 XR 1200 CRS-1 ISR Network Convergence. ITU-T Workshop on "Next Generation Networks" Hanoi, Vietnam, 15-16 May 2006 15 ITU-T Service Exchange Service Exchange PDSN GGSN P-CSCF IP2IP GW SBC Video CAC PEF Content Filtering DDOS Protection DPI MRPF S-CSCF PDF HSS/HLR MGCF Policy Mgn I-CSCF ID Mgn .
