SAP BusinessObjects Analytics Portfolio

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SAP BusinessObjects Analytics PortfolioModern Analytics forthe Digital Enterprise

The DigitalImperativeTHE DIGITAL ECONOMY IS FUELED BY DATAOrganizations that will win in the digital economy are the ones thatgive all their employees, partners, and customers immediate accessto the most relevant information they need to answer every question,understand their businesses, and seize new opportunities.However, the promise of “insights for all” hasn’t been fully realized inmost organizations as few people have access to analytics thatdeliver tangible benefits. The causes for this are clear: Disconnect between transactional systems and analytics,leading to higher costs of integration, potential errors, stale databased on the last batch update, and delays in decision-makingTools have been challenging to deploy and difficult touse, keeping insights hidden from the business users whocould take action on themLimited-capability point solutions have created disconnecteddata silos that burden organizations with unnecessarycost and complexityMost analytics products only look at the past and do not provideforward-looking capabilities, such as planning and predictiveanalysis. This “rearview” mentality hampers decision-making withno ability to anticipate and act on the future

“Recognized as the leader inanalytics, SAP BusinessObjects remains the de facto standard inenterprises.SAP BusinessObjects Cloud isthe one stop shop for anybusiness user, built for the cloud.”Bernd LeukertMember of the Executive Board, Products & Innovation, SAP SESAPPHIRE NOW 2016

Expectations ofAnalytics Have ChangedWith the rise of the digital economy and emergence of the millennialworkforce, people are demanding more, and SAP has responded. Only SAPsolutions appeal to both the business buyer and user in need of analyticsthat are simple to acquire and use, and to the CIO/IT department, whichneeds the end-to-end governance, security, scalability, and manageability ofa trusted enterprise solution.By partnering with SAP, organizations can rethink their analytics strategyand thereby redefine their enterprise across three essential criteria:1. Understand3. Transform2. SimplifyUNDERSTAND thebusiness by enablingeveryone to:SIMPLIFY the enterpriselandscape by providingsolutions that are:TRANSFORM the futurewith line-of-business(LoB) scenarios to: Access any and all data Simple to use Ensure self-serve,governed data Simple to understand Visualize newoutcomes Gain deeper,real-time insights Simple to manage Predict newopportunities Plan new strategies

SAP BusinessObjects Analytics OverviewThe SAP BusinessObjects Analytics portfolio provides acomprehensive set of modern analytics capabilities, onpremise and in the cloud, that work together to analyze datawherever it resides for enterprises of all sizes and across everyindustry. These solutions help users better understand theirbusiness, plan and predict the future, and simplify andtransform the enterprise in the digital age. By adding newmobile, predictive, data visualization, and Big Data analyticscapabilities, as well as streamlined packaging and promotions,SAP continues its leadership and track record of offeringcustomers the analytics solutions that deliver business valueand innovation throughout an organization.“SAP Digital Boardroom provides business leaders with aunified and trusted view of their organizations. Mostimportantly, business metrics are available both at a high leveland with the ability to drill down deep into the far corners of theorganization to look at the detailed functions of any given lineof business (LOB) or division. This application, built on theSAP BusinessObjects Cloud platform, for supportingstrategic and operational decision making enables businessleaders to do so using a very compelling, touch-based userexperience that's even more impressive and impactful on verylarge, triple interlinked touchscreens.”IDC White Paper, sponsored by SAP, Cloud Business Analytics:A Step Closer to Pervasive Adoption of Decision Support Services, Dan Vesset, May 2016

SAP BusinessObjects AnalyticsThe three key offerings in the portfolio are:Discover Plan Predict tsCloudSAPDigital BoardroomApplications and external dataIncluding SAP Business Suite and SAP S/4HANASAP BusinessObjects Enterprise solutions are the market-leadingon-premise analytics solutions that organizations have long relied on toprovide a comprehensive, integrated platform. The solutions help unlockthe real value in data for smarter decision-making to stretch competitiveadvantage and drive business transformation. This track record of innovationcontinues as SAP enhances all analytic capabilities to improve business agilitythat is essential in the digital economy.SAP BusinessObjects Cloud solution is a new, single experience fordecision-making where everyone can discover, visualize, plan, and predict, allin one unified, purpose-built solution for the cloud versus having to useseparate point solutions. Whether in front of the customer or in theboardroom, SAP BusinessObjects Cloud provides an entirely new experiencefor business users that allows instant “insight to action” on data from allsources. By combining the traditionally separate processes of data modeling,reporting, visualization, and predictive analytics into one solution that isintuitive and designed for business users’ experience, the promise of instantinsight from the edge of your business operations to your core systems ofrecord can finally be realized. A key component of SAP BusinessObjects Cloudis the SAP BusinessObjects Roambi Web application, delivering amazingvisualizations instantly on any mobile device so business users can intuitivelyunderstand and explore data and share information across the enterprise.SAP Digital Boardroom brings the boardroom and meetings of all types tolife across people, places, and devices in a real-time enterprise experience.Built on SAP BusinessObjects Cloud, it connects to SAP S/4HANA and otherapplications and data repositories to interact with a company’s most importantbusiness metrics to monitor, simulate, and drive change in the digitaleconomy. With fully automated business intelligence capabilities thatdramatically improve the quality and speed of reporting as well ascollaboration in real time, managers can instantly drill into key areas of thebusiness including revenues, pipeline, margin, attrition rate of employees, andmodel business drivers – on the fly to anticipate the future. The SAP DigitalBoardroom provides a harmonized view of company operations across all linesof business on multiple devices to eliminate slide and spreadsheet-drivenmeetings, back-office people running around collecting reports, and thedreaded phrase, “I’ll get back to you.”

What DifferentiatesSAP BusinessObjects Analytics?1. Revolutionize decision-making Enable live, in-the-moment, data-driven decision-making across your business,from the shop floor to top floor Have all the analytics capabilities you need at your fingertips, including datadiscovery and visualization, predictive analysis, planning, and reporting Leverage embedded smart and predictive capabilities to identify patterns you mayhave missed – without relying on a data scientist Deliver intuitive and engaging information personalized for each individualand on any device Be ready (future-proof) for the Internet of Things (IoT) and Big Data analytics2. Trusted data discovery Wrangle and blend both enterprise and local data Optimize teamwork and reduce errors with a high degree of interoperability acrossthe portfolio Create end-to-end scenarios combining on-premise and cloud data without havingto move or replicate your on-premise SAP HANA platform data to the cloud Reduce time to value through native integrations with SAP S/4HANA,SAP Business Warehouse (SAP BW) application, SAP HANA, and other SAPon-premise and cloud applications3. Simplify the enterprise with a fast, scalable, secure platform Leverage and expand your existing SAP investments, get everything you needfrom one vendor, and smoothly and affordably scale up as your business grows Empower users to explore and mash-up local and curated data sources,freeing IT to become the trusted advisor for strategic technology projects Reduce error-prone data movement by putting analytics where the data resides– in the cloud, on premise, or both Avoid data mart proliferation, leveraging a single, high-performance, real-timeplatform for both online transaction processing (OLTP) and online analyticalprocessing (OLAP)

Value PropositionEnterprises that adopt SAP BusinessObjects solutions can achieve value across four dimensions: One strategic partner for all analytics needs Up to 35% increase in revenue due to more informed decision-making Business transparency with a single source of the truthfor all stakeholders, anywhere, anytime, and on any device 25–30% reduction in customer churn, and up to 60%increase in customer engagement Ability to act and simulate in the moment 15–40% cost savings on key processes due to real-time analysis Comprehensive, modern analytics capabilities,on premise and in the cloud Up to 100% improvement in fraud detection rate Quicker ROI over three-year period, giving returns of over 100% 10x faster data extract, transform, and loading (ETL) andreporting time, with 80% data updated in real time Up to 90% automation of standard reportsStrategicBenefitsBusinessBenefits Reduced training time required due to intuitive,consumer-grade user experience 300% increase in analytics tools adoption across the company 80–90% reduction in time spent building reportsand project prototypes 15–25% reduction in IT support calls40–80% efficiency improvements in key business functionsby running queries without having to wait hours for results 30% reduction in IT resource and design costs 30–50% shorter planning cycles20–30% decrease in training demands on IT staffdue to reduced complexityEmployeeBenefitsBenefits are based on SAP BusinessObjects Analytics customer proof points or conservative outside-in benefit estimates.As each enterprise is at a different level of maturity, our recommendation is to work with you to determine the value proposition for your enterprise.TechnologyBenefits

CustomersArticulatethe ValueABeam ConsultingInstant financialperformanceinsights; previouslybiweeklyHigher customersatisfaction, withdelivery both ontime and on budgetClear insightsinto consultingprojects globallyImproved ability totake action, with nodelay in resultsPredictiveanalysis on pastperformance data,improving futurerisk analysisActionable review ofprojects and risks,and digitized data tovisualize exposureto those risksMore time toanalyze dataGrupo MerzaABeam Consulting is a leading global ITand consulting company based in Japan.After first finding success in Japan,the company has more than doubled insize in the last five years. The continuousexpansion into becoming a globallyestablished consulting firm has ledABeam to seek ways to improve itsglobal visibility, financial planning,and forecasting accuracy and evaluatethe risks associated with global and regionalconsulting projects. As a long-time partnerand customer of SAP, ABeam evaluatedwhich cloud solutions from SAP wouldsupport its goals. The company selected theSAP BusinessObjects Cloud solution andSAP Digital Boardroom to meet thosespecific goals and to generate ideas for newinnovative solutions for its own customers.“IT is essential for our growth. ABeam is in the middle of implementingSAP S/4HANA and expects a faster availability of data and a betterprediction of risks. We are always seeking the best innovative solutionsfor ourselves that we can also implement for our customers.”40–70%faster processing oftransactional dataand report deliverywith SAP HANAOne scorecard to track on-timepayments on customer creditwith SAP BusinessObjects Predictive AnalysisFor groceries, beverages, pharmaceuticals, andmore, Mexico counts on retail and wholesale giantGrupo Merza. Using the SAP HANA platform,SAP BusinessObjects Lumira software, the SAPSales Insights for Retail analytic application, andSAP BusinessObjects Predictive Analyticssoftware, Grupo Merza is speeding businessinsight to better understand what drivescustomers, sales, and a growing bottom line.Four weeks to deploy SAPBusinessObjects Lumirawithout consulting services“With analytics tools from SAP, Grupo Merza is becoming a data-drivenorganization. With better data access and deeper point-of-saleinsight, we can see who our customers are and what they want.”Alfonso CedilloCIO Grupo MerzaToshinori IwasawaPresident and CEO ABeam Consulting Ltd.mBankExxaro400%250%200%Rapid increasein response ratesto marketingcampaignshigher hit rate fornon-mortgageloansincreased hit ratefor insuranceproductshigher hit rate forsavings productsFour-and-a-half million customers count onmBank S.A. to meet their financial needs.By delivering on its promise to meet thoseneeds in the shortest possible time, mBankhas emerged as the largest online bank andfourth-largest retail bank in Poland. To sustainits success, mBank also needs to anticipate itscustomers’ future demands, interpret themaccurately, and provide a truly personalizedbanking experience. That’s why the companyturned to SAP BusinessObjects PredictiveAnalytics software. With the power to applypredictive models to its data, mBank can nowextract the insights needed to optimize itsmarketing campaigns and provide the mostrelevant offers to specific customergroups – resulting in award-winningcustomer relationship management.“SAP BusinessObjects Predictive Analytics has allowed mBank to discoverindividual customer preferences and identify the next, best activity for ourmarketing efforts. Now we are able to initiate more direct conversations,resulting in a better understanding of our clients on a personal level.”Bartosz WitorzencStrategic Initiatives Manager mBank90%10%20%100%improvement invisibility of risksthrough the SAPRisk Managementapplicationsavings in coststhrough effectiverisk managementand better resourceallocationZAR10 millionreduction in auditingcosts through use ofthe SAP ProcessControl applicationintegration ofstrategy,sustainability, riskmanagement, audit,and performancemanagementExxaro has fully integrated its businessprocesses in strategy, sustainability, riskmanagement, audit, and performancemanagement to ensure that it delivers onits strategy to the broader stakeholdercommunity. This is done through SAPBusinessObjects Analytics. Exxaro’sintegrated approach also stronglyleverages its SAP Risk Managementapplication so that future performance isequally well managed as past performance,always ensuring that its strategy staysrobust and flexible.(US 800,000) anticipated savings in less than 12months through the implementation of the SAPProcess Control application“SAP’s analytics solutions for governance, risk, and compliance, andenterprise performance management have enabled us to createtransparency and accountability at all layers of Exxaro and gainexecutive support, which has led to business efficiencies.”Saret Van LoggerenbergManager of Risk and Compliance Exxaro Resources Limited

How to Get StartedLEARN what modern, cloud analytics can do for yourbusiness by reading this research paper from IDC.“One of the biggest changes facing buyers, users, andimplementers of business analytics software is the shift tocloud solutions. In fact, IDC expects spending on cloudbusiness analytics to grow five times faster than foron-premise solutions over the next five years. Exploredrivers and roadblocks of cloud-based deployments ofbusiness analytics solutions. Take away five keyrecommendations for your organization to consider”TAKE the business intelligence (BI) strategyassessment to get a personalized report withrecommendations on how to proceed.Business intelligence continues to be the topinvestment priority for CIOs. An effective BIapproach can benefit your IT and line-of-businessteams alike. A good strategy includes aligningbusiness partners, formalizing business needs, anddelivering a comprehensive, strategic BI solutionthat identifies a shared set of goals and deliversplanned results. Start your assessment here:IDC White Paper, sponsored by SAP, Cloud Business Analytics: AStep Closer to Pervasive Adoption of Decision Support Services,Dan Vesset, May sap-bi-strategy-assessment.comTRY one of SAP’s market-leading solutions.ESTABLISH your data strategy with a quickSAP BusinessObjects Lumira: Self-service datavisualization for everyone.http://infogovtool.sap.comSAP BusinessObjects Cloud: Combines all analyticscapabilities including business intelligence, datadiscovery and visualization, planning, and predictiveanalytics in a single, easy-to-use, cloud-based solution.CONTACT your SAP team. To learn more, chatinformation governance online gineanalyticswith an expert, or contact someone who canhelp, please visit:www.sap.com/reimagineanalytics

Why SAP?SAP BusinessObjects Analytics is the right choice for customers,as only SAP: Leads the analytics market with more than 65,000 customers, so userscan feel confident that SAP has unparalleled expertise and delivers provenmethodologies and solutionsServes all the analytics needs (data discovery, visualization, planning,predictive, and governance) of every user, providing betterdecision-making capabilities and simplifying the operations of everybusiness function, including ITDelivers on all devices, in the cloud, and on premise, giving userschoices as to how they can work and giving organizations options asto how they can deployProvides unparalleled performance, scale, and integration into SAPand other systems of record for live “insight to action,” no matter thesize of the organizationOffers a comprehensive data foundation and information governanceso users can trust their dataBusiness success in the digital age is only possible when organizationstap into new ways to leverage data to better serve customers, createnew business models, and deliver value to all stakeholders.SAP BusinessObjects Analytics is the foundation to deliver modernanalytics to everyone in the enterprise, and SAP is the trusted partnerhelp to transform all businesses to excel in the new digital economy.DISCLAIMER May 2016. The information in the brochure is proprietary to SAP. The brochure is not subject to any agreement with SAP. SAP has no obligation to pursue any courseoutlined in this presentation or any related document, or to develop or release any functionality mentioned therein. All directions and functionality in this brochure are all subject tochange by SAP at anytime for any reason without notice. The information 1) is not a commitment, promise or legal obligation to deliver any material, code or functionality. 2) is providedwithout a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement, 3)is for informational purposes and, may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this brochure, expect if such damages were causedby SAP’s intentional or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially fromexpectations. Readers are cautioned not to place undue reliance on these forward-looking statements, and they should not be relied upon in making purchasing decisions.

record can finally be realized. A key component of SAP BusinessObjects Cloud is the SAP BusinessObjects Roambi Web application, delivering amazing visualizations instantly on any mobile