WIXLIB

CORPORATEIDENTITYMANUAL

CONTENT11.1Basic visual principles“Y Soft” / “YSoft” and trademark 2345.15.25.35.45.55.66789.19.29.39.49.5Logotype A ConstructionLogotype A Protective zoneLogotype A Minimal sizeLogotype A Color versionLogotype A Color version with trademarkLogotype A Grey versionLogotype A Black versionLogotype A Color version with taglineLogotype A Color vertical version with taglineLogotype B Construction of logoLogotype B Protective zoneLogotype B Minimal sizeLogotype B Color versionLogotype B Color version with trademarkLogotype B Grey versionLogotype B Black versionLogotype B Usage10.1 Glyph (YSOFT)10.2 Glyph Minimal size10.3 Glyph Usage11.111.2Logotype A Prohibited modificationsLogotype B Prohibited modifications1213.113.21415Color definitionBackground definitionBackground alternativesComposition principlesBasic composition (examples)16.1 Company typeface16.2 Additional typeface16.3 Substitutional typeface17.117.217.3Y Soft corporate and brand product logotype systemExamples of brand product logotypesBackground system of brand products18.118.218.31920Corporate brochureBusiness cardLetterheadFolderRoll-up (example)

1BASIC VISUAL PRINCIPLESThe key element of the Y Softcompany visual style is the logo(which in some logo type casesis a registered trademark anda trademark, see section 1 andsection 6, 7). The implementationof the logo has strict defined rules,described in this manual.The logotype is composed of glyphY and letters SOFT. The logo may beused both in default and invertedversion, and solely in a way definedin this manual.

1.1“Y SOFT” / “YSOFT” ANDREGISTERED TRADEMARK The term “Y Soft” / “YSoft” isa company name and a registeredtrademark and trademark inlogotype (see section 1and section 6, 7).When used to describe thecompany’s software products orservices, it is a trademark, writtenwithout space “YSoft”.When Y Soft is used as a tradename or in text form (seeexamples), it is not necessary touse “R” symbol.--Examples where Y Soft is a tradename (no “R” or “TM” symbol):YYYYSoftSoftSoftSoftlogohas partnered with core valuesemployees--Examples where YSoft isa trademark — products andservices:No "R" or “TM” symbol unlesslogotype is used:YSoft SafeQ, YSoft Ventures, YSoftClerbo, YSoft be3DWith “R” symbol in text version:YSoft GOE Framework , YSoftPrintRoaming YYYYSoftSoftSoftSoftlogohas partnered with core valuesemployeesYSoft GOE Framework YSoft PrintRoaming

2 LOGOTYPE ACONSTRUCTIONSchematic construction of the logotype. Glyph Y is a part of text nameof company.AAAA1.5 AA

3 LOGOTYPE APROTECTIVE ZONEThe logotype protective zone isa space where no other graphic element may be placed. The minimumY Soft logotype protective zoneis an A constant. This constant isrepresenting 1/2 of the height ofthe logotype.AAA

4 LOGOTYPE AMINIMAL SIZEFor the purpose of reducing thelogotype, a minimum width 20 mmhas been specified. The logotypeshould not be reduced furtherbelow this limit. It can cause poorreadability.--When logotype with (R) registeredmark is used, minimal width shouldbe at least 40 mm.20 mmIn case the technology doesnot allow to print logotype withclearly readable trademarks, itis recommended to use the logowithout a (R) registered trademark.40 mm

5.1LOGOTYPE ACOLOR VERSION WITHOUTTRADEMARKTwo color versionPantone 274, Pantone 021(this version should be usedonly when it is as standaloneapplication)One color versionPantone 021Inverse color version of verticallogotype

5.2LOGOTYPE ACOLOR VERSION WITHTRADEMARKTwo color versionPantone 274, Pantone 021(this version should be usedonly when it is as standaloneapplication)One color versionPantone 021Inverse color version of verticallogotype

5.3LOGOTYPE AGREY VERSIONPositive and inverse grey version oflogotype

5.4 LOGOTYPE ABLACK VERSIONPositive and inverse black versionof logotype

5.5 LOGOTYPE AWITH TAGLINE 01One color and two color versionwith tagline below the logotype.This version is recommended inthe central alignment composition.

5.6 LOGOTYPE AWITH TAGLINE 02One color and two color versionwith tagline on the right side ofrotated logotype. This version isused, when the tagline needs tobe highlighted. The tagline isaligned on the left.When the height of the Y Softlogotype (together with tagline)is below 20 mm, it should be usedwithout a (R) registered trademark.

6LOGOTYPE B WITHREGISTERED TRADEMARKCONSTRUCTIONSchematic construction of vertical version of the logotype. GlyphY is positioned above the companyname. This is the only logotype thatcan be used with a (R) registeredtrademark.2.5 AAAAA3AAA

7 LOGOTYPE BPROTECTIVE ZONEThe logotype protective zone isa space where no other graphicelement may be placed. Theminimum Y Soft logotype protectivezone is an A constant. Thisconstant is representing half of theheight of the logotype text part.AAA

8LOGOTYPE BMINIMAL SIZEFor the purpose of reducing thelogotype, a minimum width 20 mmhas been specified. The logotypeshould not be reduced furtherbelow this limit. It can causepoor readability.When logotype with “R” registeredtrademark is used, minimal sizeshould be at least 40 mm in width.20mmIn case the technology doesnot allow to print logotype withclearly readable trademarks, itis recommended to use the logowithout registered trademark.40 mm

9.1 LOGOTYPE BCOLOR VERSION WITHOUTREGISTERED TRADEMARKOne color versionPantone 021Two color versionPantone 274, Pantone 021Inverse color version of verticallogotype

9.2LOGOTYPE BCOLOR VERSION WITHREGISTERED TRADEMARKOne color versionPantone 021Two color versionPantone 274, Pantone 021Inverse color version of verticallogotype

9.3LOGOTYPE BGREY VERSIONPositive and inverse grey version ofvertical variant of logotype.

9.4 LOGOTYPE BBLACK VERSIONPositive and inverse black versionof vertical variant of logotype.

9.5LOGOTYPE BUSAGELogotype version B isrecommended to use in such casesas sponsorship announcements(e.g. show banner) or when logo isused without any other connectionto other text / information.Example of ISP Annual report page.A profound word of thanks goes to the Managementand Employees of the following companies forthe financial support that they committed to theScholarship Program at ISP. Please don’t hesitateto thank them for the impact that they have madeon the lives of all our Students, Faculty, Staff, andFamilies.Corporate Scholarship Donors 2014–2015 listed by Giving Societies:Corporate Scholarship Donations in 2014–2015The Comenius Society (500.000 Czk and up)The Falcon’s Society (250.000 to 499.999 Czk)The Gold & Black Society (100.000 to 174.999 Czk)62Our Donors

10.1SYMBOL (YSOFT)Glyph YSOFT (YSOFT) is used inelectronic media, screens, displays,screen buttons, favicon or in caseswhen space for logotype is smallerthan minimal size of logotype.Glyph protective zone is a spacewhere no other graphic elementmay be placed. The minimum glyphprotective zone is a B constant.This constant is represented by thesize of the dot symbol.Glyph is contained in corporatefont. In Adobe InDesign, glyph canbe written through Glyphs tab.1.8 ABABBBB

10.2SYMBOL (YSOFT)MINIMAL SIZEFor the purpose of reducing theglyph, a minimum size of 2 mm inheight has been specified. The logotype should not be reduced furtheras this would worsen the legibilityof the glyph.In electronic use (favicon etc.),minimal size should not be reducedbelow 16 px.for e-use2,5 mm16 px

10.3SYMBOL (YSOFT)USAGEMain usage of glyph (YSOFT) is inelectronic media, software interfacedisplays, mobile applications,websites etc.

11.1LOGOTYPE APROHIBITED MODIFICATIONSAny change (color or shape) oflogotype except of official version isprohibited.Examples of prohibitedmodifications:color changecolor gradientdrop shadowapplication of 3D effectdistortionoutlined logotypechange of compositionchange of fontcolorcolor gradientdrop shadow3D effectdistortionoutlineschange of compositionchange font

11.2LOGOTYPE BPROHIBITED MODIFICATIONSAny change (color or shape) oflogotype except of official version isprohibited.Examples of prohibitedmodifications:color changecolor gradientdrop shadowapplication of 3D effectdistortionoutlined logotypechange of compositionchange of fontcolorcolor gradientdrop shadow3D effectdistortionoutlineschange of compositionchange font

12COLOR DEFINITIONMAIN COLORSThere are two main colors of Y Softcorporate brand:orange Pantone 021dark blue Pantone 274Additional colors:turquoise and greyEach of the main colors is definedby Pantone, CMYK, RGB colorsystem and hexadecimal value forwebsite.Due to different Pantone and CMYKcolor system, it is recommendedto use Pantone 021 for printedmaterials.When output is declared primary inRGB profile,PANTONE 021CMYK 0/70/100/0RGB 255/102/0FF6600 #ADDITIONAL COLORSPANTONE 2229CMYK 94/0/38/0RGB 0/168/15500A89B #PANTONE COOL GREY 7CMYK 0/0/0/65RGB 155/158/1609B9EA0 #PANTONE 274CMYK 100/100/0/32RGB 16/32/10710206B #

13.1BACKGROUND DEFINITIONCorporate background is created bymultiplication of dot shape from thelogotype into warped net of points.Warped shape of white dots isapplied on orange background with15% transparency.Corporate background is usedmainly on mercantils and othersimilar materials.

13.2BACKGROUND DEFINITIONALTERNATIVESThere are several examples ofbackground variantions. Each of thebackgrounds can be zoomed for thebest usage in proper format.

14COMPOSITION PRINCIPLESThere are two basic positions oflogotype:On stationary materials thelogotype is applied in 90 rotation.In other applications the logo canbe used in both vertical position or90 rotation.The logotype is aligned mainly tothe bottom left margin.PETER PILÁTYSOFT SAFEINTERACTIV QRESEARCH E DESIGNER& DEVELOPMENT DIVISIONM: 420730 131005peter.pilat@ysoft.comY Soft Corporation, a. s.Technická 2948/13616 00Brno, Czech Repwww.ysublicoft.com

15BASIC COMPOSITION(EXAMPLES)Examples of the logotype usagewith claim and text composition.Brochure A4 (cover page)Letterhead (revers side)Y SOFTCORPORATIONBUILDSMARTBUSINESSWWW.YSOFT.COM

16.1COMPANY TYPEFACEThe unique custom font YSoft wasexclusively designed for Y Soft corporation by Tomáš Brousil (SuitcaseType Foundry). The YSoft typefaceis available in two styles: Regularand Bold.--Usage: Main titles, claim, importantparts of 7890BOLD.RGLRUNIQUE CUSTOM FONTSUITCASE TYPEFOUNDRY 2016.

16.2ADDITIONAL TYPEFACENudista is a monolinear, geometricsans-serif font, available in fourstyles: Light, Medium, Semibold andBold.--Usage: Text in corporate identitymercantils, main font for &1234567890NAKED TYPEFACEWITH NO NEEDLESSDECORATIONSWILL HUMBLYSERVE IN ALLPLACESWHERETOO EXPRESSIVE FACECOULD BE DISTURBING2009 SuitcaseTypeFoundry.com

16.3SUBSTITUTIONAL TYPEFACEArial font is used in electronic andonline communication, because ofwide availability accross OS andother digital media.--Usage: website, e-mailcommunication, online newsletteretc.--Narrow style is used as substitutionof the YSOFT font in e-media.ARIAL hijklmnopqrstuvwxyz&1234567890SYSTEM.FONTfor all types of e.communication

17.1YSOFT CORPORATE ANDBRAND PRODUCT LOGOTYPESYSTEMComposition with brand logotype90 A¼A

17.2EXAMPLES OF BRANDPRODUCT LOGOTYPESExample of brand logos

17.3BACKGROUND SYSTEM OFPRODUCT BRANDSFor each product brand, a uniquebackground color with specificpattern is used.

18.1CORPORATE BROCHURE20 mmFormat 210 297 mm---15Cover page:background Pantone 021Y Soft logotype whiteTitle:YSoft Bold 100/90 ptwhite112Claim:Nudista Semibold 45/40 ptwhiteWeb:YSoft Bold 16 ptwhiteY SOFTCORPORATIONLine:170 mm, stroke 1 ptwhiteCorporate background(15% transparency)BUILDSMARTBUSINESS15WWW.YSOFT.COM1520