Transcription
Corporate IdentityManual
Cellnex Corporate Identity Manual1.01. PresentationAs an introduction to the development ofthe specific design regulations that governthe visual image of corporate identity ofCellnex, this page presents the basicelements of the established identificationsystem. The graphic of the brand, sign andlogo, like the naming, are the visual andverbal expression of connectivity andbroadcasting, significant concepts of theactivity of Cellnex, leading Europeantelecommunications infrastructuresoperator.LogoSignBrandBrand with claimGeneral purpose corporate typographyCorporate coloursFont family Klint rstuvwxyzGreyGreenTurquoisePantone7545 CPantone369 CPantone320 CWhite
Cellnex Corporate Identity Manual1.02. Corporate coloursThe corporate colours established asfundamental for reproducing identity signscorrespond to variety C of the Pantoneguide and all its reproductions by graphicarts, in spot colours, must match thesetones regardless of the type of finish,gloss or matt, of the paper or materialused.To avoid too much divergence from thetone of the identity colours whenreproduced in other systems and materials,this page provides the correspondenceswith the colour codes for 3M and Averyopaque vinyl for RAL/NCS paint, as well asthe RGB and Hexadecimal codes thatgovern the display of identity colours ondigital media.GreyFour-colourVinylsPaintRGBHTMLCyan 58Magenta 32Yellow 18Black 54Opaque:Avery 983RAL 7031R 66G 85B 99#425563Cyan 68Magenta 0Yellow 100Black 0Opaque:Avery 9563M 100-047RAL 6018R 100G 167B 11#64A70BCyan 96Magenta 0Yellow 31Black 2Opaque:Avery 9443M 100-718NCS 2060-B50GR0G 156B 166#009CA6Cyan 0Magenta 0Yellow 0Black 0Avery 9003M 100-10RAL 9003R 255G 255B 255Pantone7545 CGreenPantone369 CTurquoisePantone320 CWhiteTranslucent:Avery 5570 QMTranslucent:Avery 5562 QM3M 3630-106Translucent:Avery 5555 QM3M 3630-246
Cellnex Corporate Identity Manual1.03. Sign. Reticular constructionThe graphic of the Cellnex identity signevokes the concept of sending through theairwaves. This page shows its graphicconstruction on a modular pattern, as wellas the polychromatic (turquoise, green andgrey), and monochromatic (black or blackand 50% black) versions of thereproduction of the sign. The sign shall beapplied in conjunction with the logoconfiguring the logo or independently forornamental or complementary imagepurposes.
Cellnex Corporate Identity Manual1.04. Brand. Dimensional constructionThe logo is the principal sign of corporateidentity integrating the sign and the logoin a standard graphical form. The coloursestablished for the identity signs are grey(Pantone 7545 C), green (Pantone 369 C)and turquoise (Pantone 320 C).The upper illustration shows thedimensional relationship between the signand the logo that is calculated based onthe "x" dimension, which corresponds tothe height of the letter "x" in the logo.Dimensional constructionx4/5xxx
Cellnex Corporate Identity Manual1.05. Brand with claimIn certain applications that require it, thelogo shall be applied with the corporateclaim reproduced in grey and according tothe integration regulations provided onthis page. The dimensions are setaccording to "x" which corresponds to theheight of the letter "x" of the logoDimensional constructionx2/9x3/4x
Cellnex Corporate Identity Manual1.06. Brand. Colour reproductionPolychrome logo7545 C369 CBlack50%Monochrome logo7545 C320 C
Cellnex Corporate Identity Manual1.07. Brand. Reproduction on backgroundsReproduction of the logo on backgrounds of different intensityReproduction of the logo on photographic backgroundsReproduction of the logo on corporate colours
Cellnex Corporate Identity Manualcellnextelecom.comThis publication is the exclusive property of Cellnex Telecom, S.A. and any total or partial reproduction istotally prohibited and is protected by the current legislation. Offenders shall be prosecuted legally inSpain and abroad. The use, copy, reproduction or sale of this publication may be made only with expressauthorisation and in writing of the owner of the publication. Cellnex Telecom, S.A.March 2016Design: Gabinete s
Cellnex Corporate Identity Manual. 1.04. Brand. Dimensional construction The logo is the principal sign of corporate identity integrating the sign and the logo in a standard graphical form. The colours established for the identity signs are grey (Pantone 7545 C), green (Pantone 369 C)
