Transcription
CORPORATEIDENTITYMANUAL
CONTENT11.1Basic visual principles“Y Soft” / “YSoft” and trademark 2345.15.25.35.45.55.66789.19.29.39.49.5Logotype A ConstructionLogotype A Protective zoneLogotype A Minimal sizeLogotype A Color versionLogotype A Color version with trademarkLogotype A Grey versionLogotype A Black versionLogotype A Color version with taglineLogotype A Color vertical version with taglineLogotype B Construction of logoLogotype B Protective zoneLogotype B Minimal sizeLogotype B Color versionLogotype B Color version with trademarkLogotype B Grey versionLogotype B Black versionLogotype B Usage10.1 Glyph (YSOFT)10.2 Glyph Minimal size11.111.2Logotype A Prohibited modificationsLogotype B Prohibited modifications12Color definition13.1 Background definition13.2 Background alternatives14.1 Company typeface14.2 Additional typeface14.3 Substitutional typeface15.1 Y Soft corporate and brand product logotype system15.2 Examples of brand product logotypes
1BASIC VISUAL PRINCIPLESThe key element of the Y Softcompany visual style is the logo(which in some logo type casesis a registered trademark anda trademark, see section 1 andsection 6, 7). The implementationof the logo has strict defined rules,described in this manual.The logotype is composed of glyphY and letters SOFT. The logo may beused both in default and invertedversion, and solely in a way definedin this manual.
1.1“Y SOFT” / “YSOFT” ANDREGISTERED TRADEMARK The term “Y Soft” / “YSoft” isa company name and a registeredtrademark and trademark inlogotype (see section 1and section 6, 7).When used to describe thecompany’s software products orservices, it is a trademark, writtenwithout space “YSoft”.When Y Soft is used as a tradename or in text form (seeexamples), it is not necessary touse “R” and “TM” symbol.--Examples where Y Soft is a tradename (no “R” or “TM” symbol):YYYYSoftSoftSoftSoftlogohas partnered with core valuesemployees--Examples where YSoft isa trademark — products andservices:No “TM” symbol unless logotype isused:YSoft SafeQ, Y Soft Ventures, YSoftbe3D, YSoft be3D DeeRedWith “R” symbol in text version:YSoft be3D DeeGreen , YSoftPrintRoaming YYYYSoftSoftSoftSoftlogohas partnered with core valuesemployeesYSoft be3D DeeGreen YSoft PrintRoaming
2 LOGOTYPE ACONSTRUCTIONSchematic construction of the logotype. Glyph Y is a part of text nameof company.AAA1.5 AAA
3 LOGOTYPE APROTECTIVE ZONEThe logotype protective zone isa space where no other graphic element may be placed. The minimumY Soft logotype protective zoneis an A constant. This constant isrepresenting 1/2 of the height ofthe logotype.AAA
4 LOGOTYPE AMINIMAL SIZEFor the purpose of reducing thelogotype, a minimum size of 3 mmin height has been specified. Thelogotype should not be reducedfurther below this limit. It can causepoor readability.--- When logotype withtrademarkis used, minimal size should be atleast 5 mm in height.In case the technology doesnot allow to print logotype withclearly readable trademarks, itis recommended to use the logowithout trademark.3 mm5 mm
5.1LOGOTYPE ACOLOR VERSION WITHOUTTRADEMARKTwo color versionPantone 274, Pantone 021(this version should be usedonly when it is as standaloneapplication)One color versionPantone 021Inverse color version of verticallogotype
5.2LOGOTYPE ACOLOR VERSION WITHTRADEMARKTwo color versionPantone 274, Pantone 021(this version should be usedonly when it is as standaloneapplication)One color versionPantone 021Inverse color version of verticallogotype
5.3LOGOTYPE AGREY VERSIONPositive and inverse grey version oflogotype
5.4 LOGOTYPE ABLACK VERSIONPositive and inverse black versionof logotype
5.5 LOGOTYPE AWITH TAGLINE 01One color and two color versionwith tagline below the logotype.This version is recommended inthe central alignment composition.
5.6 LOGOTYPE AWITH TAGLINE 02One color and two color versionwith tagline on the right side ofrotated logotype. This version isused, when the tagline needs tobe highlighted. The tagline isaligned on the left.When the height of the YSOFTlogotype (together with tagline)is below 28 mm, it should be usedwithout trademark (TM).
6LOGOTYPE B WITHREGISTERED TRADEMARKCONSTRUCTIONSchematic construction of vertical version of the logotype. GlyphY is positioned above the companyname. This is the only logotype thatcan be used with a (R) registeredtrademark.2.5 AAAAA3AAA
7 LOGOTYPE BPROTECTIVE ZONEThe logotype protective zone isa space where no other graphicelement may be placed. Theminimum Y Soft logotype protectivezone is an A constant. Thisconstant is representing half of theheight of the logotype text part.AAA
8LOGOTYPE BMINIMAL SIZEFor the purpose of reducing thelogotype, a minimum size of 8 mmin height has been specified. Thelogotype should not be reduced further below this limit as this wouldworsen the legibility of the logo.When logotype with “R” registeredtrademark is used, minimal sizeshould be at least 17.5 mm in height.In case the technology doesnot allow to print logotype withclearly readable trademarks, itis recommended to use the logowithout registered trademark.8 mm17.5 mm
9.1 LOGOTYPE BCOLOR VERSION WITHOUTREGISTERED TRADEMARKOne color versionPantone 021Two color versionPantone 274, Pantone 021Inverse color version of verticallogotype
9.2LOGOTYPE BCOLOR VERSION WITHREGISTERED TRADEMARKOne color versionPantone 021Two color versionPantone 274, Pantone 021Inverse color version of verticallogotype
9.3LOGOTYPE BGREY VERSIONPositive and inverse grey version ofvertical variant of logotype.
9.4 LOGOTYPE BBLACK VERSIONPositive and inverse black versionof vertical variant of logotype.
9.5LOGOTYPE BUSAGELogotype version B isrecommended to use in such casesas sponsorship announcements(e.g. show banner) or when logo isused without any other connectionto other text / information.Example of ISP Annual report page.A profound word of thanks goes to the Managementand Employees of the following companies forthe financial support that they committed to theScholarship Program at ISP. Please don’t hesitateto thank them for the impact that they have madeon the lives of all our Students, Faculty, Staff, andFamilies.Corporate Scholarship Donors 2014–2015 listed by Giving Societies:Corporate Scholarship Donations in 2014–2015The Comenius Society (500.000 Czk and up)The Falcon’s Society (250.000 to 499.999 Czk)The Gold & Black Society (100.000 to 174.999 Czk)62Our Donors
10.1SYMBOL (YSOFT)Glyph YSOFT (YSOFT) is used inelectronic media, screens, displays,screen buttons, favicon or in caseswhen space for logotype is smallerthan minimal size of logotype.Glyph protective zone is a spacewhere no other graphic elementmay be placed. The minimum glyphprotective zone is a B constant.This constant is represented by thesize of the dot symbol.Glyph is contained in corporatefont. In Adobe InDesign, glyph canbe written through Glyphs tab.1.8 ABABBBB
10.2SYMBOL (YSOFT)MINIMAL SIZEFor the purpose of reducing theglyph, a minimum size of 2 mm inheight has been specified. The logotype should not be reduced furtheras this would worsen the legibilityof the glyph.In electronic use (favicon etc.),minimal size should not be reducedbelow 16 px.for e-use2,5 mm16 px
11.1LOGOTYPE APROHIBITED MODIFICATIONSAny change (color or shape) oflogotype except of official version isprohibited.Examples of prohibitedmodifications:color changecolor gradientdrop shadowapplication of 3D effectdistortionoutlined logotypechange of compositionchange of fontcolorcolor gradientdrop shadow3D effectdistortionoutlineschange of compositionchange font
11.2LOGOTYPE BPROHIBITED MODIFICATIONSAny change (color or shape) oflogotype except of official version isprohibited.Examples of prohibitedmodifications:color changecolor gradientdrop shadowapplication of 3D effectdistortionoutlined logotypechange of compositionchange of fontcolorcolor gradientdrop shadow3D effectdistortionoutlineschange of compositionchange font
12COLOR DEFINITIONMAIN COLORSThere are two main colors of Y Softcorporate brand:orange Pantone 021dark blue Pantone 274Additional colors:turquoise and greyEach of the main colors is definedby Pantone, CMYK, RGB colorsystem and hexadecimal value forwebsite.Due to different Pantone and CMYKcolor system, it is recommendedto use Pantone 021 for printedmaterials.When output is declared primary inRGB profile,PANTONE 021CMYK 0/70/100/0RGB 255/102/0FF6600 #ADDITIONAL COLORSPANTONE 2229CMYK 94/0/38/0RGB 0/168/15500A89B #PANTONE COOL GREY 7CMYK 0/0/0/65RGB 155/158/1609B9EA0 #PANTONE 274CMYK 100/100/0/32RGB 16/32/10710206B #
13.1BACKGROUND DEFINITIONCorporate background is created bymultiplication of dot shape from thelogotype into warped net of points.Warped shape of white dots isapplied on orange background with15% transparency.Corporate background is usedmainly on mercantils and othersimilar materials.
13.2BACKGROUND DEFINITIONALTERNATIVESThere are several examples ofbackground variantions. Each of thebackgrounds can be zoomed for thebest usage in proper format.
14.1COMPANY TYPEFACEThe unique custom font YSoft wasexclusively designed for Y Soft corporation by Tomáš Brousil (SuitcaseType Foundry). The YSoft typefaceis available in two styles: Regularand Bold.--Usage: Main titles, claim, importantparts of 7890BOLD.RGLRUNIQUE CUSTOM FONTSUITCASE TYPEFOUNDRY 2016.
14.2ADDITIONAL TYPEFACENudista is a monolinear, geometricsans-serif font, available in fourstyles: Light, Medium, Semibold andBold.--Usage: Text in corporate identitymercantils, main font for &1234567890NAKED TYPEFACEWITH NO NEEDLESSDECORATIONSWILL HUMBLYSERVE IN ALLPLACESWHERETOO EXPRESSIVE FACECOULD BE DISTURBING2009 SuitcaseTypeFoundry.com
14.3SUBSTITUTIONAL TYPEFACEArial font is used in electronic andonline communication, because ofwide availability accross OS andother digital media.--Usage: website, e-mailcommunication, online newsletteretc.--Narrow style is used as substitutionof the YSOFT font in e-media.ARIAL hijklmnopqrstuvwxyz&1234567890SYSTEM.FONTfor all types of e.communication
15.1YSOFT CORPORATE ANDBRAND PRODUCT LOGOTYPESYSTEMComposition with brand logotype90 A¼A
15.2EXAMPLES OF BRANDPRODUCT LOGOTYPESExample of brand logos
CORPORATE IDENTITY MANUAL. CONTENT 1 Basic visual principles . 15.1 Y Soft corporate and brand product logotype system 15.2 Examples of brand product logotypes. 1 BASIC VISUAL PRINCIPLES The key element of the Y Soft company visual style is the logo (which in some logo type cases
