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Morris & OpazoBusiness SolutionsCORPORATEIDENTITYMANUAL
ContentsMorris & Opazo3Imagotype4Building5Slogan6Color usage7Typefaces9Wrong usage10Corporate Papers11Applications14Graphical Material16Website17Social Networks18Corporate Identity Manual p.2
Morris & OpazoThe trademark "Morris & Opazo" arises from the union of firstnames of its creators, Marco Morris and Mónica Opazo, who morethan 10 years ago decided to join forces to materialize a dreamrepresented in a company ofSoftware Development taking as pillars:- Agility in the projects developed for each client in particularwithout subjecting it to rigid and inflexible processes, representedby the blue curved bar that extends and adapts to draw a cloudwithout losing its basic blue tone;- Innovation to apply new knowledge, face adversities and achievethe proposed objectives, represented by the curves that allow thecontinuity of the stroke regardless of the obstacles that may ariseover time;- Passion and obsession with customer satisfaction, which allowsto create a bond of trust and lasting in time, represented by theconstant flow of the cloud drawing.Corporate Identity Manual p.3
ImagotypeThe image of Morris & Opazo is composed of a symbolaccompanied by the name of the company, whose corporatecolors should be used under the guidelines described in here. Thecorrect use of the graphic image will contribute to reinforce theobjectives and identification of the company.A cloud of soft and stylized shapes was chosen as the main symbolMorris & OpazoBusiness Solutionsthat demonstrate the corporate values, due to the multiplebenefits that Cloud Computing allows, among them CostMultiple use vertical versionEffectiveness, Flexibility, Elasticity, and Agility.The use of blue color in different tonalities relates it to highMorris & Opazotechnology and high precision products.Business SolutionsThe symbol is accompanied by the name of the company,additionally it has the corporate identifier: Business Solutions, thisincludes the general services of the company.Web horizontal version*El uso del identificador Business Solutions es opcional de acuerdo a su aplicación.Corporate Identity Manual p.4
Building11xx7xMorris & OpazoBusiness SolutionsCorporate Identity Manual p.5
SloganThe Morris & Opazo Human Team is obsessed with the customersatisfaction. This starts from the first contact,the first meeting.These are moments that for many companies are usually chargedwith energy and adrenaline, but this energy decreases with time.That’s not the case of Morris & Opazo.When we listen to our client we do not do it to generate animmediate response. We do it to understand how to be able toempower your business, your processes. How to help you, togetherwith Information Technologies, to build better products and servicesfor your customers. All this without generating a negative impact, onthe contrary making a positive influence not only on the area whereWe add value to your businessSloganthe project will be implemented. We want to benefit the entirecompany.In Morris & Opazo we recognize the effort that is made from thevarious edges of a company to culminate with the satisfying deliveryof a product or a service. And it is precisely that value we deliver toour customers: our commitment, our responsibility and obsession toexceed their expectations. To complement, through softwaredevelopment, the human and corporate values of our clients.Corporate Identity Manual p.6
Color usageThe color of the "Morris & Opazo" symbol expresses the emotionalvalues of the company, therefore we must use the correctapplication in any communication support.Whenever possible, the brand will be applied in its principalversion. In case of require the logo for graphical pieces on darkbackgrounds or photographs, the white version will be used.Also in the case of uniforms, jackets, caps or others. The main colorof the "Morris & Opazo" symbol is the color blue in different formsand degrades brings the sensation of volume in the cloud, icon ofthe company.Main solid colorsC: 74.61%M: 45,31%Y: 0K: 0C: 43,75%M: 0Y: 5,47%K: 0The typeface that accompanies the cloud would be composed ofcolor blue and blackMorris & OpazoBusiness SolutionsC: 75%M: 68%Y: 67 %K: 90 %C: 63%M: 19 %Y: 0K: 0Corporate Identity Manual p.7
Color usageOn blackMorris & OpazoOn whiteChromatic applicationsOn grayMorris & OpazoBlack over whiteMorris & OpazoOn dark photographic backgroundCorporate Identity Manual p.8
TypefacesThe corporate typeface of "Morris & Opazo" is Eras Medium ITCaccompanied by the Brandon Text Regular font. It must be used inall internal communication, signage and external communicationof the company.Eras Medium ITCMorris & OpazoEras Medium ITC �opqrstuvwxyz1234567890Brandon Text �opqrstuvwxyz1234567890Business SolutionsTr a c k i n g 3 0 0Brandon Text RegularSloganEras Medium ITCWe add value to your businessCorporate Identity Manual p.9
Wrong usagesIt is recommended to avoid incorrect applications that alter theimage of the Morris & Opazo Corporate Identity Manual. It ismandatory to maintain the horizontal and vertical proportion ofthe imagotype.Morris & OpazoB u s i n e s sS o l u t i o n sMorris & OpazoMorris & OpazoBusiness SolutionsChanges in colorsChanges in elementspositionsBusiness SolutionsHorizontal distortionVertical distortionMorris & OpazoBusiness SolutionsTypographic changesCorporate Identity Manual p.10
Corporate PapersWilliam GuzmánAsesor Comercialwguzman@morrisopazo.com 56 9-4439-3123wiangubewww.morrisopazo.comUSA - CHILEBusiness cardCorporate Identity Manual p.11
Corporate PapersSantiago, Chile. Providencia Av. Nueva Providencia1945, Of. 919, Providencia. Metropolitana.contacto@morrisopazo.com 56 2 28977007Santiago, Chile. Providencia Av. Nueva Providencia1945, Of. 919, Providencia. Metropolitana.contacto@morrisopazo.com 56 2 rate Identity Manual p.12
Corporate PapersMorris & OpazoBusiness SolutionsWe add value to your businessMorrisOpazowww.morrisopazo.comCorporate Identity Manual p.13
ApplicationsCorporate Identity Manual p.14
ApplicationsCorporate Identity Manual p.15
Graphical MaterialThe image of "Morris & Opazo" has been used in various piecesgraphics created according to the company's need. In case of events,it is necessary to use informative material that shows the services,benefits of working with Big Data, and solutions created by certifiedprofessionals tailored to your business, using the latest cloudtechnologies.Corporate Identity Manual p.16
WebsiteFor the website it is used the imagotype with the original color onwhite background in its horizontal version.Corporate Identity Manual p.17
Social NetworksFor social networks it must be used the imagotype in its twoversions according to the background.Corporate Identity Manual p.18
We add value to your businessMorrisOpazowww.morrisopazo.com
Corporate Identity Manual p.10 Wrong usages It is recommended to avoid incorrect applications that alter the image of the Morris & Opazo Corporate Identity Manual. It is mandatory to maintain the horizontal and vertical proportion of the imagotype. Changes in colors Changes in elements positions Morris & Opazo Business Solutions Horizontal .
