Transcription
Corporate Identity ManualMay, 2017.
CORPORATE IDENTITY MANUALCorporate Identity ManualTable of Contents1.01.01.11.21.31.41.51.61.71.81.9Corporate Identity ElementsSignature, color, typeface, photography,backgroundsE-mail rami@tubegtld.com for more information or guidance.Corporate Identity ElementsIntroductionModular NetworkProtective SpaceProper UseImproper UseSecondary TypefaceColor ReproductionPhotographyBackground Texturesww w.t ubegtld.c om Twitter @tubegtld Fac ebook .c om/tubegtld
Corporate Identity Elements
CORPORATE IDENTITY MANUAL1.1Corporate Identity ElementsIntroductionThe identity of a company or institution is the unique andparticular personality that defines and makes it unlike fromanything else. This personality is expressed visually in thegraphic identity.The graphic identity is the image of a company or corporation,whose main objective is to communicate through essentialcharacteristics of the shape, color, texture and typographyassembled into a balanced composition.This manual is an imperative parameter for tube to preservethe identity of .tube, in a consistent way and even in anyartwork where applied (facilities, services, stationery, vehicles,electronic media, etc.) in order to be perceived as belongingto a strong visual unity.All the guidelines established in this document must be strictlyfollowed to not break that unit. Issues such as the use of color,are included typography, and different applications.This manual is designed to be a useful guide for designers,printers, communications specialists, marketers and allprofessionals involved in the visual communication processesof tube. Any further questions should be discussed with theMarketing Area ot tube.E-mail rami@tubegtld.com for more information or guidance.ww w.t ubegtld.c om Twitter @tubegtld Fac ebook .c om/tubegtld
CORPORATE IDENTITY MANUAL1.2Corporate Identity ElementsModular NetworkThis structure shows the geometric construction of thegraphic identity tube.It is wrapped, on a rectangular web, in ratio of 11 : 4 units.As X unit is considered the width of the low curve of theletter b.It is of fundamental importance NEVER alter the proportionof the elements, and their arrangement, to avoid distortingdistort the essence of its image.xE-mail rami@tubegtld.com for more information or guidance.ww w.t ubegtld.c om Twitter @tubegtld Fac ebook .c om/tubegtld
CORPORATE IDENTITY MANUAL1.3Corporate Identity ElementsBuffer Zone, Minimum SizeTo ensure optimal viewing of identity tube a is establishedaround the logo.Logo Minimum Size 100 pixelsThis free area is an area of insulation that should always berespected, in the way that any visual element cannot invadeit.xThe measurement unit X corresponds to the height ofsymbollogo tube.xxxThis dimension is the minimum to be considered freearound the graphic identity.x xE-mail rami@tubegtld.com for more information or guidance.xxww w.t ubegtld.c om Twitter @tubegtldx Fac ebook .c om/tubegtld
CORPORATE IDENTITY MANUAL1.4Corporate Identity ElementsProper UseHere are is shown the authorized uses of graphicalidentity of tube.Any other applications not showed in this page cannot beused.E-mail rami@tubegtld.com for more information or guidance.ww w.t ubegtld.c om Twitter @tubegtld Fac ebook .c om/tubegtld
CORPORATE IDENTITY MANUAL1.5Corporate Identity ElementsImproper UseThe identity of .tube must be strictly respected, not toloose its character and essence.Any change in size, location proportion, color structure, orde use of any of it s elements separately is not allowed.E-mail rami@tubegtld.com for more information or guidance.ww w.t ubegtld.c om Twitter @tubegtld Fac ebook .c om/tubegtld
CORPORATE IDENTITY MANUAL1.6Corporate Identity ElementsStationery tube, is based on the typeface CorporateFutura Bold , and futura Medium for secondaryinformation, such as names, titles , addresses, phones,etc.Typography for supporting materials is Metrophobic.AaSecondary TypefaceHelvetica stuvwxyz1234567890AaHelvetica pqrstuvwxyz1234567890AaHelvetica pqrstuvwxyz1234567890E-mail rami@tubegtld.com for more information or guidance.ww w.t ubegtld.c om Twitter @ tubegtld Fac ebook.c om/t ubegtld
CORPORATE IDENTITY MANUAL1.7Corporate Identity ElementsColorThe corporate colors of tube are based on a combinationof warm tones.This range gives dynamism and modernity to the brand.Pantones and the corresponding colors of 4x4 ink (CMYK)and the system of color selection (RGB) (HTML) areshown 20E-mail rami@tubegtld.com for more information or guidance.PANTONE COATEDpantone 7474CPANTONE COATEDpantone 807CPANTONE COATEDpantone 2727CPANTONE COATEDpantone 802CPANTONE COATEDpantone 171CPANTONE UNCOATEDpantone 7474UPANTONE UNCOATEDpantone 807UPANTONE UNCOATEDpantone 2727UPANTONE UNCOATEDpantone 802UPANTONE UNCOATEDpantone G/46BHTML# 007582HTML# f02bc2HTML# 2b7de1HTML# 3ad531ww w.t ubegtld.c om Twitter @tubegtldRGB255R/91G/53BHTML# ff5c36 Fac ebook .c om/tubegtld
CORPORATE IDENTITY MANUAL1.8Corporate Identity ElementsPhotographyThe recommended tube photographs represent freshness ,nature, lifestyle, technology and images with tubular content.E-mail rami@tubegtld.com for more information or guidance.ww w.t ubegtld.c om Twitter @tubegtld Fac ebook .c om/tubegtld
CORPORATE IDENTITY MANUAL1.9Corporate Identity ElementsBackground TexturesWhen using color with photography, the use of colorshould always feel complementary to the image.To achieve this, choose a color from the full palette that isclosest to the dominant color in the selected photograph.E-mail rami@tubegtld.com for more information or guidance.ww w.t ubegtld.c om Twitter @tubegtld Fac ebook .c om/tubegtld
Corporate Identity Manual Table of Contents 1.0 Corporate Identity Elements Signature, color, typeface, photography, backgrounds 1.0 Corporate Identity Elements 1.1 Introduction 1.2 Modular Network 1.3 Protective Space 1.4 Proper Use 1.5 Improper Use 1.6 Secondary Typeface 1.7 Color Reproduction 1.8 Photography
