Serena Software Thinking Outside The Box On Change Management PDF Free Download

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Serena SoftwareThinking outside the box on ChangeManagementgPresented to: CM USERS GROUPPresented by:Matt Procter-clesScott Lee-onaukalisProprietary & Confidential — Copyright 2007 Serena Software, Inc.

About Serena Software.Largest Independent Provider Of Business Mashups AndApplication Lifecycle Management Solutions 27-Year Operating History Recognized industry leader253.8 258.2by Gartner, Forrester andOVUM 267.8 300MUS Federal is major customer 250M29 Offices In 14 Countries800 Employees800 200M103.6Nine Consecutive YearsOf Quarter-Over-QuarterOperating Profit 150M95.8105.675.4 100M Privately Held BySilver Lake Partners98.654.141.317.5 50M 0MFY97 FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY073Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Federal Installed Base350N ummber of Impleementations300Dimensions CM‐74250TeamTrack/SBM‐115200V i Manager‐152Version1 2150100Professional‐9450Dimensions RM‐35Tracker‐73164Mainframe SolutionsProject & PortfolioManagement0Change & ss Automation TrackingOver 300 uniqueq Federal Agencies/FSI’sgusingg Serenaproducts and services4Proprietary & Confidential — Copyright 2007 Serena Software, Inc.Microsoft Officecel 97-2003 Workshe

Fdl anddLFederalLocall GGovernment CCustomersUsed on over200 FFederald lprograms46 off 50 StStatetGovernments300 CityGovernmentsNationalGovernments5Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Opportunity: ARRAHow Serena TeamTrack Adds Required Transparency and Speedto Existing Processes In its Initial ImplementationpGuidelines, issued Feb. 18,2009, the Administration outlined required steps federalagencies must take for meeting the crucial objectives forplanningpg and implementingpg the Recoveryy Act. Here is howSerena’s TeamTrack is uniquely capable of helping federalagencies meet these requirements.8Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

BPM Is NOT The Lean AnswerIT Needs Right Now BPM Is NOTAn Easy Development Tool For BuildingSimple ProcessProcess-CentricCentric Applications Business Analysts Can’t Use It BPM Is NOT A Lightweight “Platform” To Run TheseSimple Applications That Is Easy To Govern And Audit IT Management Doesn’t Like It BPM Is NOT Low Cost To Acquire And Operate NorYields Fast Return On Investment CIO’s Can’t Save Money11Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Serena Is Unique In Its SupportF DeployingForD l iLeanLBPMConnect On-DemandAnd On-PremiseSystems13Deploy MashupsOn-Premise Or“In The Cloud”Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Serena Is Unique In Its SupportFor Real Business ProcessesLean Processes Available Under Creative CommonsEmployee OnboardingEmployee Time-OffHardware Change RequestSales Opportunity Discount ApprovalCustomer Data Management & De-DuplicationSales Opportunity Credit ApprovalExpense ReimbursementPurchase Requisition ApprovalS i CServiceContract MManagementHR Provisioning And New Hire SetupTravel Request And ApprovalAnd Many More To Come On The Mashup Exchange14Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Productivity ThroughSSerenaSSoftwareft Easy Business Process Development Low Cost Deployment On Premise Or In The Cloud Fast ROI Compared To Traditional BPM15Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Serena Business Mashups Dynamic, graphical workflow editor Ability to Customize the BusinessMashup End User Experience Granular Securityy for MashuppPrivileges and Administration Out-of-the-Box Reports/Dashboards Flexible Browser Based Reports Visibility into project health Real time data with “drill down”capabilities16Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Customer Success:Office of Personnel Management (OPM)Business Problem: Many applications were behind schedule. Most were developed internally being programmed injava The cost over rides were high due to the delayjava.delay. OPM took on additional work from theDoD. They were tasked with doing background checks for anyone needing a clearance for themilitary. It was very time sensitive.Serena Products: Serena Business MashupsResults: Mashups were initially used for change management to track enhancement and defects withinthe organization. They quickly realized that Mashups could be used as an application platformby itself. Over the last four yearsyears, they have developed 80 separate applicationsapplications. Bill Lamberton saidsaid, “weweare spending pennies on the dollar to create new applications.” The CIO office has now deployed Mashups enterprise-wide has 40 more applications scheduledfor delivery.delivery17Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Th k YouThankY Matt Procter mprocter@serena.com 703-939-1977 SERENA FEDERAL USERS GROUP 18Tuesday, March 31stRonald Reagan BuildingFREEContact mprocter@serena.com to registerProprietary & Confidential — Copyright 2007 Serena Software, Inc.

HHowSSerena AddAddresses ARRARequirementSpeed“Crucial Objectives” Outlined inSection 1.21 2 of the InitialImplementation GuidelinesSerena TeamTrack Capability“Recovery funds are awarded anddistributed in a prompt, fair andreasonable manner.”Organizations can expect to get streamlined processes up andrunning in weeks, for less than one-fifth of competingofferings, with no need to disrupt existing technologyinvestments.investments“Projects funded under therecovery legislation avoidunnecessary delays and costoverruns.”Visibility across the process enables you to identify issuesearly to keep projects on time with high quality.Transparency“The recipients and uses of allrecovery funds are transparent tothe publicpublic.”Cross-process visibility enables you to roll up key informationto see the big picture.Clear, accurate,timely reporting“Public benefits of these funds arereported clearly, accurately and ina timelyti l manner.”Trend reports, dashboards and other mechanisms enablequick and accurate reporting.Internal controls& oversight toprevent fraud,waste, error and“Recovery funds are used forauthorized purposes, and everystep is taken to prevent instancesof fraud, waste, error, and abuse.”Automates traceability/auditability to ensure internal,regulatory and/or industry-standard processes are followed.

Agile Is Here And Now 2 Flavors Of Software Development Lifecycle Waterfall Agileg Over 25% Of All New Application DevelopmentProjects Are Going To Be Done Using TheAgile Methodology21Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Agility ThroughSerena Software Collaborate With All Stakeholders Anywhere Anytime Increase Predictability For All ApplicationDevelopment Enterprise Class With The Ease Of Use AgilistasExpect24Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

The 10 minute Elevator Pitch of Serena’sSolutionScott Lee

Application Lifecycle Processes areLabor-intensive and Non-standard Poor communication leads to negative results Feature deficiencies, poor quality, missed dates Information is held in many fragmented repositories Requirements, designs, change requests, budgets, skillsRequirements26PeopleBudgetTimeProprietary & Confidential — Copyright 2007 Serena Software, Inc.Design

Serena Dimensions 10 Single repository enables full traceability Modules cover requirements, version,build, and configuration management,and deployment Flexible process definition SCRUM, CMMI . . . ExtensiveE ti platforml tfsupportt Windows, UNIX, Linux, mainframe Works seamlesslyy with familiar tools Eclipse, Visual Studio.NET, etc. Highly scalable architecture supports global operations28Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Customer SuccessCBP Office of Information & TechnologyBusiness Problem: Replace a 20 year legacy system to better manage their critical change and configurationneeds. ThisThi projectj t migratesi t allll OIT mainframei fsource currentlytl managedd byb LIBCTL usingi CACALibrarian files and place the latest version of the source within Dimensions control. When the migration is completed, developers will use Dimensions to manage their source codeby checking-out, modifying it, and then checking it back in as they do for other project assetssuchh as MS WWorddddocumentst andd didistributedt ib t d source code.dSerena Products: Dimensions 10 SerenaSPProfessionalfilSServicesiResults:gy ((OIT)) has established Dimensions as the standard The Office of Information and TechnologyConfiguration Management (CM) Tool. It is the enterprise-wide tool for managing change and changes to items. Dimensions is used for version, change, baseline, build and release management of project codeand documentation.29Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Serena Mariner Manages the IT Portfolio Align projects and portfolioswith business priorities Allocate resources basedon skills,kill experience,iand availability Execute projects effectivelyand predictably Minimal time to value(quick, easy install and deployment)31Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Serena TeamTrack/Business MashupsEnables CollaborationSerena tDemandManagementIT OpsResourceManagementPortfolioManagementSerena TeamTrack/Business ionsi32Proprietary & Confidential — Copyright 2007 Serena Software, Inc.TestDeploy

Wh isWhati a partnership?hi ? Business partner is a term used to denote a commercial entity with which anothercommercial entity has some form of alliancealliance. This relationship may be a highlycontractual, exclusive bond in which both entities commit not to ally with third parties.Alternatively, it may be a very loose arrangement designed largely to impresscustomers and competitors with the size of the network the business partners belongto. A business partner can be: A supplier, A customer, A channel intermediary (such as an agent or reseller), or A vendord off complementaryltofferingsff i(for(f example,l one partytsells the services, while the other sells the software)34Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

WHY PragmaticsPi andd Serena?S? Complimentary Offerings.Pragmatics- IT ServicesSSerenaIT ProductsP d t Common Territory Similar Size and excellent team alignment Smart people that care about Customer Success Lets grow our business together35Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Th ChickenTheChi k andd theh EggE Chickens hatch from eggs,gg , but eggsgg are laid byy chickens,,making it difficult to say which originally gave rise to theother. In a Partnership it’s easy to get caught up in this. Examples off how this works.36Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

WhWheretheh rubberbb hitshi theh roaddBusiness Development Agree to the type ofpartnership that will benefitb th companies.bothiAccount Managers1. Set up a meeting with yourcounter part2. Strategize on your focus Put Contractual Agreement inPlace3 Go on joint call together3.Joint Messaging / Strategy(Focused Opportunities)37Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Thi kiThinkingoutsideid off theh boxbTechnical Managersg/ Engineersg1. Make sure both teams understand the others solution.Serena’sSerenas Tools in the LabLab, Training,Training etcetc.2. Strategize on an accounts which results in joint callswith Account Managers.38Proprietary & Confidential — Copyright 2007 Serena Software, Inc.

Serena TeamTrack Capability Section 1.2 of the Initial Implementation Guidelines Speed "Recovery funds are awarded and distributed in a prompt, fair and . 2 Flavors Of Software Development Lifecycle2 Flavors Of Software Development Lifecycle