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THINKINGwww.d-thinking.comCAN CHANGEYOUR LIFEDESIGN
Dear Reader,If you are reading this book, you must be interested in DesignThinking and wondering what it can do to transform your life,both professionally and personally. Through these pages youwill get a glimpse of the whole new enabling world of ‘DesignThinking’.The uniqueness of School of Design Thinking lies in itsapproach, not just to Design Thinking, but more importantly,in its emphasis on preparing the mind before jumping intoDesign Thinking as a problem solving approach. Hencewe emphasize more on Design The Thinking first beforeThinking The Design. Design Thinking isn’t just a science totackle the complexities that each of us grapple with. Rather, itis an unconventional approach to solve complex problems byengaging with people who face the problem. It is more thanjust looking at problems beyond mere data and numbers.It involves factoring in the experiences and emotions ofend users, making it a truly human-centric approach. Thisradically new approach requires a shift in the mindset of theproblem solver making the preparation of the Design Mindan indispensable foundation for the successful applicationof the Design Thinking process. School of Design Thinkingis a unique institution that does not merely teach DesignThinking, but will make you a complete Design Thinker.Welcome to the magical world of Design Thinking.All the best!Arun JainFounder, School of Design Thinking
What Is Design Thinking?For businesses, Design Thinking drivesdeep differentiation. The process ofDesign Thinking involves rigor ofunderstanding requirements - bothstated and unstated, observing andclustering patterns, connecting the dotsand unearthing blind spots.Design Thinking makes the designprocess intellectually stimulating anda joyous collaborative experience, thusgiving more focus on those facing theproblem than the problem itself.Is Design Thinking For You?To Find OutScan QR Code withyour Phone Camerahttp://d-thinking.com
DESIGN IS THE FUNDAMENTALSOUL OF A HUMAN-MADECREATION THAT ENDS UPEXPRESSING ITSELF INSUCCESSIVE OUTER LAYERSOF THE PRODUCT OR SERVICE.DESIGN IS NOT JUST WHAT ITLOOKS LIKE AND HOW IT FEELSFEELS.DESIGN IS HOW IT WORKS.- STEVE JOBS
LearnHANDS-ON, EXPERIENTIALE n g a g in g a c t iv i t i e s , s t i mu l at i n g exe rci ses & ri gourous group projec tsHow Our Workshops HappenThe immersive workshops will take you through a sequential process of Design Thinking inall its flavours. Rigoured by intense group activities, workshops involve the study of stimulating case studies and focused presentations.The audience will use multiple tools and frameworks, such as journey maps, client personas, case studies, presentations, as well as tactile and visual tools to arrive at impactfulsolutions that are both human centric and future focussed.The workshops conducted by the School of Design Thinking are largely residential in nature. This is to enable participants to sleep over unclear thoughts and return the next dayto discuss them. Participants are also taught ways to innovatively start the day with engaging and high-energy activities. The outcome of the entire process is to enable learnersto deep-dive into the design process to solve complex challenges.
Our ApproachDesign Thinking is too often reducedto knowledge and use a set of tools, asif, mastering the use of a chisel wouldmake one a master sculptor! Like anyother set of tools, Design Thinking toolsare easily learned, but the ability to usethem correctly and judiciously calls forthe ‘mind of a designer’. Through stimulating activities, thoughtfully craftedworkshops create an understandingof the need for freedom of the humanmind and the importance of designing themind to learn and achieve efficiency andexcellence. It stresses that ‘Preparing theDesign Mind’ is critical to achieve anddeliver optimal design. It also emphasizesthe need to have an open mind, designedto receive new information and ideas inorder to continue to learn and grow.
ExperienceS T I M U L AT I N G E N V I R O N M E N TTo ols t h at fa c il i t at e g ro u p l e ar n i n g & p resentati onSpace to ExperimentWorkshops are conducted at the 8012 FinTech Design Center – the world’s first designcenter for financial technology.Spread over a stimulating 30,000 sq.ft. at Siruseri, Chennai, India, the 8012 FinTech DesignCenter is testimony to the criticality of design from ideation through implementationand on-going interrogation of evolving dynamics. The design center has six explorationthrough-enablement zones; and AEDE principles (Absorb - Engage – Discover – Enable)are an integral part of the work flow.Workshop participants are often taken on a tour of the 8012 FinTech Design Center, wherethey are exposed to various Design Thinking models and tools.
ApproachMIND FIRST & HOLISTICTo ols t o fa c ilit at e g ro u p l e ar n i n g & p re s entati onFour-pronged StrategyA four-pronged strategy enables participants toeffectively adopt the culture of Design Thinking.The design mind, design space, design frameworkand design process are the four tightly-integratedaspects that help create value by enabling problemsolvers to arrive at future-focussed solutions.
The Design MindThe Design SpaceTransformation of the thought processis indispensable before understandingthe practical application of DesignThinking. Transformation from themindset of an ‘order taker’ to that ofan ‘agenda setter’ needs conditioning.The School of Design Thinking callsthis the preparation of the DesignMind. This forms the cornerstone ofour approach and makes School ofDesign Thinking stand apart fromother Design Thinking experts.The workplace environment andspace is a crucial factor thatinfluences productivity and output.Spatial elements that help crosscollaboration and cross-pollination areleveraged during workshops. Inspiredby this, participants have often feltthe need to utilize spatial elementsat their regular workplaces. School ofDesign Thinking emphasises that the‘physics of space is equally importantas the chemistry between colleagues’.The Design ProcessThe Design FrameworkThe Design Process is an approachfor breaking down a large projectinto manageable chunks. The Schoolof Design Thinking takes inspirationfrom globally renowned design toolssupplemented with indigenouslycrafted tools to make Design Thinkingsuccessful in practical application.The patented five-step DesignThinking process unites the designtools. In fact, the special and exclusive‘Design Toolkit’ provides participantswith a unique learning experience.The right mindset, design toolsand process help problem solversgenerate out-of-box ideas. Yet,problem solvers need the supportof multiple stakeholders to make asolution successful. Solutions needsustainable models that will alignall the stakeholders. These modelsare called ‘design frameworks’.The workshops lay a substantialemphasis on mapping stakeholderswho will bind the solution into asustainable framework.
Our WinsSUCCESSFUL SOLUTIONSE n g a g e m e nt s acro s s s e ct o r s make u s a l eadi ng Desi gn Thi nk i ng sol uti on ex pertGenerating ValueBANKINGA bank in Thailand adopted our DesignThinking approach to unearth frictionalforces that were limiting the leadership fromembarking on a digital journey for the bank.Government administrative officers underwent design immersion to explore avenuesto impact society by connecting differentagencies that were working in isolation.
EDUCATIONDIET Principal and senior leaders from everydistrict of the state education departmentattended a 2-day residential workshop to applyDesign Thinking to their job roles for effectivedissemination of SCERT initiatives.Students from a premier university whounderwent our 2-credit course have implemented a social impactproject, the proposal ofwhich was acceptedby the district collector for implementation.Conducted a 1-DayDesign Thinking program for the “Induction Training of Faculty in Universities/College/Institutes”program which wassponsored by Deptof Higher Education,MHRD . 550 faculties from 30 premierSchool of Design Thinking’s academic institutionsDesign the Thinking course & esteemed autonhas been approved by Anna omous universitiesacross India wereUniversity for its affiliatedimpacted.institutions.
CORPORATEGOVERNMENTA leading assets managementcompany in south Indiabenefitted from applyingDesign Thinking to create anaggressive road map for theirdigital disruption agenda and,to shift the thinking of theleadership team.Leadership teamsfrom Tamilnadu StateGovernment IndustriesDept, NHRD, Hyderabadand NIC benefited from ourworkshops to transformtheir operations and focuson the future.HEALTHCARESTART-UPFMCGThe core team of a startup that is into electric bikesparticipated in our workshopto help them with their go-tomarket strategy.A leading south Indian FMCGis engaged with us to embarkon a culture change for 10xgrowth in the organizationusing Design Thinking as amindset.A leading cancertreatment specialtyhospital sent theirsenior oncologist &administrative staffto improvise theirpatient experience
Register or Find Out MoreScan QR Code withyour Phone esign Thinking is not limited to industrial application nor bridled by the rigours ofacademic scrutiny. The School of Design Thinking conducts workshops for academics,corporates, start-ups, entrepreneurs, social organizations, government & NGOs.Our Impact1000 700 209academic facultyfrom 30 collegesand universitieshave been trainedcorporate leaders& influencersadopt DesignThinkingleading companiesfrom 9 sectors seeboost in businesswith Design ThinkingStates across Indiasee value inDesign Thinkingfor growth
Client TestimonialsBest Way to StartUplifting the Eco-systemIt was the most wonderfulexperience for me. For anystart-up, a Design Thinkingworkshop will open up theminds to think in a verydisruptive way.The passion and commitment of the leadership team atSchool of Design Thinking to uplift the ecosystem is amazing.- C. K. Ranganathan (Chairman & Managing Director, CavinKare)- Dr. Sanjay Tyagi(Director, SoftwareTechnology Parks of India,Government of India)Human TouchPeople think that technology is going to make everythingeasier. In some ways it will, but behind all the gadgets we’restill people – and that means we face frictional forces thatcan slow us down. We need to learn how to process this.- John Sanei (Faculty - Singularity University & best-selling author)Helpful For All LeadersI am impressed at how the traditional Indian philosophical ideas have been transformedinto a thinking system. This is useful for all leaders who are trying to solve problems.- Anthony St. George (Assistant Dean, International and Corporate Partnerships,College of Engineering, University of California, Berkley)
Design’s Stellar RoleThroughout the world, Design Thinking & Creativityalign together to do many wonders of Engineering by creating synergy & solving complexities andchallenges. Design Thinking will play a Stellar Rolein influencing the minds of Engineers and creating aThinking Process.- Prof. Surappa (Vice Chancellor,Anna University)They Trust Us
Learn MoreScan QR Code withyour Phone Cameraor visitwww.d-thinking.com
Copyright 2020, School of Design Thinkingwww.d-thinking.comALL RIGHTS RESERVEDThese materials are confidential and proprietary and no part it should be reproduced,published in any form by any means, electronic or mechanical including photocopy or anyinformation storage or retrieval system nor should the materials be disclosed to thirdparties without the express written authorization of School of Design Thinking.
Contact ingEdition No. SPB001-2005
The uniqueness of School of Design Thinking lies in its approach, not just to Design Thinking, but more importantly, in its emphasis on preparing the mind before jumping into Design Thinking as a problem solving approach. Hence we emphasize more on Design The Thinking first before Thinking The Design. Design Thinking isn't just a science to
