Transcription
2012SOCIAL RECRUITINGSURVEY RESULTS
Widespread acceptance of social recruiting leads to aspike in candidate quantity and quality and an increase inemployee referrals, and social knowledge.Social media has quickly become a dominant forcefor companies to find and hire quality talent. Becauseit allows employers to tap extended networks forcandidates that would not be found otherwise, socialrecruiting offers tremendous value to companies of allsizes. It has become an essential avenue for recruitersto successfully compete in the war for talent.The increase in social media use for recruiting isa direct result of the number of quality candidatesseen from social channels. As tracking systems andsocial networks become commonplace in recruiting,trending data indicates social recruiting not onlyincreases the number of applicants in the hiringpipeline, but also the quality of candidates. A large majority of recruiters (71%) considerthemselves savvy in social recruiting, having asizeable understanding of what to look for insocial profiles. 49% of recruiters who implemented socialrecruiting saw an increase in the quantity ofcandidates, and 43% noted a surge in the qualityof candidates.Respondents of this survey clearly suggest thatsocial recruiting is forefront in their hiring strategies,and in particular there’s growing interest in reviewingcandidate’s profiles during the hiring process. 92% of respondents use or plan to use social mediafor recruiting, an increase of almost ten percentfrom the 83% using social recruiting in 2010. 80% of respondents like to see membershipsand affinities with professional organizations.Volunteerism also creates a positive impressionwith 66% of respondents. 73% have successfully hired a candidate throughsocial networks, making social recruiting a highlyeffective source of quality new hires. 78% had a negative reaction to illegal drugreferences; while 67% felt similar toward posts ofa sexual nature.SOCIAL RECRUITING SURVEY RESULTS 2012 Grammar and spelling mistakes in social profilesalso garnered a negative reaction from 54%of respondents – much higher than alcoholconsumption at 47% negative.As recruiters continue to collect more knowledgeon social recruiting best practices, the number ofquality hires acquired through social media increases.The role candidates’ social activity plays in hiringdecisions also grows in importance. Hiring in and ofitself has broadened its reach to include a multitudeof social media sources as companies continue toseek out new ways to find and hire the best talent.2
Q.Do you or your company use socialnetworks or social media to supportyour recruitment efforts?Recruiters leveragingsocial media to reachcandidates is at anall-time high92%USE ORPLAN TO BEGIN USING82 %89%92 %use or plan to begin using socialnetworks/social media for recruiting2010SOCIAL RECRUITING SURVEY RESULTS 2012201120123
Q.Which of the following socialnetworks or social media doyou or your company use,or plan to use, for recruiting?Facebook and Twitterrecruiting adoptiongrowing rapidly whileLinkedIn becomesnearly universalMOST POPULAR SOCIAL NETWORKSBEING USED FOR 55%201220112010SOCIAL RECRUITING SURVEY RESULTS 201254%47%45%4
Q.Since implementing social recruiting,how have the below changed?Social recruitingjust works betterSince implementing social recruiting,49% saw an increase in quantity of candidates43% reported an increase in candidate quality20% reported it took less time to hire31% saw increase in employee referralsSOCIAL RECRUITING SURVEY RESULTS 2012INCREASEDECREASESTAYEDTHE LITY43%3%30%EMPLOYEEREFERALS31%2%38%TIMETO HIRE5
Q.73% of recruiters havesuccessfully hired acandidate who wasidentified or introducedthrough a socialnetwork or social media15%Have you or your companysuccessfully hired a candidate whowas identified or introduced througha social network or social media?YES73 %58 %63 %increase from 2010–20122010SOCIAL RECRUITING SURVEY RESULTS 2012201120126
Q.How would you rate your socialrecruiting skill level?5%71% of recruiters considerthemselves moderate –exceptional ONGNOVICE41%MODERATESOCIAL RECRUITING SURVEY RESULTS 20127
Q.How many job openings do youanticipate filling in the next 12 months?90 plan onincreasing employeecount to some degreein the next year28 %%100 89.217%50–100SOCIAL RECRUITING SURVEY RESULTS 201211%%0–566.7%70.7%15 %5–1030 %10–508
Q.Through which of these networkshave you hired?89% have made a hirethrough LinkedIn,26% through Facebookand 15% through TwitterSOCIAL RECRUITING SURVEY RESULTS 201289%26%15 %9
Q.Rate the quality of candidates from thesesources: referrals, job boards, socialnetworks, direct sourcing, 3rd party searchfirms, campus recruiting, SEO, corporatecareer site, internal transfers.The highest ratedcandidates come fromreferrals, direct sourcingand internal 0SOCIAL RECRUITING SURVEY RESULTS RANSFERS:43%23%25%10
Q.How do you use the online profileswhen reviewing candidates?201286% of recruitersare likely to look atsocial profiles14%NEVER13%48%IF PROVIDEDALWAYSUSE25%OCCASIONALLYSOCIAL RECRUITING SURVEY RESULTS 20122011201049% ALWAYS USE28% OCCASIONALLY32% ALWAYS USE38% OCCASIONALLY11
Q.How would you react to these possibleitems discovered while reviewing acandidate’s social network profile?Poor spelling andprofanity make abad impression to amajority of recruitersPOSITIVENEUTRALNEGATIVEREFERENCES TODOING ILLEGAL DRUGS2%8%78%POSTS/TWEETS OF ASEXUAL NATURE3%21%66%PROFANITY INPOSTS/TWEETS2%15%61%SPELLING/GRAMMARERRORS INPOSTS/TWEETS2%33%54%PICTURES OFCONSUMPTION OF ALCOHOL1%37%47%MEMBERSHIPS NATIONSTO CHARITY66%22%1%2%62%18%OVERTLY RELIGIOUSPOSTS/TWEETS3%53%26%REFERENCES TOBURNING MAN3%29%18%POLITICAL POST/TWEETSSOCIAL RECRUITING SURVEY RESULTS 201212
Q.Do you compensate employeesfor referrals?65% of recruiterscompensate employeesfor referrals3643% more than 1000% more that 100SOCIAL RECRUITING SURVEY RESULTS 20127% N/A28%NO65%YES13
Q.What steps do you take to competeagainst other employers?Recruiting passivecandidates is themost popular tactic incompetitive BLEHOURSOPTION TOWORK REMOTELYFASTERHIRING PROCESSRECRUITPASSIVECANDIDATESSOCIAL RECRUITING SURVEY RESULTS 201230%47%34%42%62%14
ABOUT THIS SURVEY:ABOUT JOBVITEThe Jobvite Social Recruiting Survey 2012 wasconducted online between May and June 2012.Over 1000 people across the globe completed thesurvey in response to an email invitation sent to aregistered list of human resources and recruitingprofessionals. Respondents answered questionsusing an online survey tool. The data collected fromthis survey is available only in aggregate form.Jobvite is the only recruiting platform that thatdelivers real-time recruiting intelligence withinnovative technology for the evolving socialweb. Leading, fast growing companies today useJobvite’s social recruiting, sourcing and talentacquisition solutions to target the right talent andbuild the best teams.For more information about the survey, pleasecontact our media relations team at jobvite@atomicpr.com.Additional Social Recruiting Resources: The 2012 State of Social Recruiting Infographic 2012 Jobvite Index Social Job Seeker 2011 Jobvite Customer Videos Jobvite Product ToursJobvite is a complete, modular Software-as-aService (SaaS) platform, which can optimize thespeed, cost-effectiveness and ease of recruiting forany company. To find out more, take a product tour.Jobvite Hire is a practical, intuitive web-basedplatform that helps you effectively manage everystage of hiring. It’s the only social recruiting andapplicant tracking solution that makes it easy foreveryone to work together on hiring. With JobviteHire, you can improve the speed and qualityof talent acquisition, create a great candidateexperience, and increase referral and socialnetwork hires – all while using fewer resources.Jobvite Source is an easy-to-use, web-basedapplication that can help you achieve yourrecruitment sourcing goals today. It’s the only socialsourcing and candidate relationship managementapplication that helps you target relevant talentthrough employee referrals, social networks andthe web – then build and engage your talent pool.Jobvite Source is one intuitive platform to manageall sourcing programs and see the results.CONNECT WITH 376-7200SOCIAL RECRUITING SURVEY RESULTS 201215
ABOUT THIS SURVEY: The Jobvite Social Recruiting Survey 2012 was conducted online between May and June 2012. Over 1000 people across the globe completed the survey in response to an email invitation sent to a registered list of human resources and recruiting professionals. Respondents answered questions using an online survey tool.
