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The New Workforce on the Horizon:Generation Z

The New Workforce on the Horizon: Generation ZPage 2For the past several years the world has had Millennial tunnel vision. Millennials have been the focus of recruitment efforts andthe target of a deluge of opinions and judgments. Soon, however, the workforce will be welcoming Generation Z. While recruitershave become very familiar with Millennials, Generation Z is a largely mysterious cohort. Made up of everyone born after 1995,Generation Z’s are true children of the Internet era. They did not just grow up with technology; they cannot remember a time beforesmartphones, tablets and social media. This constant technology connection has altered their perspectives and their understandingof the llennialGenerationGenerationZYearsBorn before 19361937-19451946-19641965-19761977-19931994-76 67-7548-6636-4719-3518 and youngerMajor EventsGIGenerationAgesIn order to successfully recruit the new and upcoming workforce, it is crucial to recruit early as well as adapt and prepare forthe changing expectations and demands. WORLD WAR II WORLD WAR II CIVIL RIGHTS VIETNAM AIDS 9/11 GREAT DEPRESSION GREAT DEPRESSION WOMEN’SLIBERATION WATERGATE TECHNOLOGY IRAQ/AFGHANISTANWARS ADVENT OF TV,TELEPHONESMajor Traits FORMALITY UNIFORMITY COOPERATIVE PUBLIC INTERESTOVER PERSONAL GAIN RESPECT FORAUTHORITY LOYAL HARD WORK ADVENT OF MTV COLD WAR MARKET CRASH EXPLORE INDIVIDUALISTIC OPTIMISTIC FLEXIBLE WORK-CENTRIC SKEPTICAL OFAUTHORITY TECHCOMFORTABLE MISTRUST INPOLITICAL SYSTEMS FAMILY-CENTRIC ALWAYS CONNECTED OPTIMISTIC MULTI-TASKERS

The New Workforce on the Horizon: Generation ZPage 3Who is Generation Z?Growing up at a fast pace in an extremelystimulating and tech-focused world, itcan be argued that Generation Z has anattention span shorter than a gold fish1.This tech savvy group will excel the most by workingindependently and they will desire a more flexible schedule todo so. A recent study by marketing firm, Sparks & Honey, foundthat 61% of high school students want to be self-employedentrepreneurs rather than employees2. Additionally, they foundthat 28% of Generation Z respondents focus more on personaland family connections in their job search, highlighting thegrowing importance of social networks and work-life balance3.Not only does Generation Z have different career goals, theyalso have different job search habits. A 2015 Adecco study foundthat Generation Z’s are moving away from job boards with only27% using them compared to 34% of Millennials.These key findings portray a talent pool that is muchmore social and independent and will require a recruitingapproach to e-ready-for-generation-z-infographic.html

How to Choose Your Applicant Tracking SystemHow do you attract, source, and hire in this evolving workforce?You need a recruit platform that intertwines with both technology andthe marketing aspects to attract and nurture talent. Jobvite helps with therecruiting process every step of the way. Using Jobvite Brand and JobviteEngage you can communicate your brand culture and build an attentivetalent pool.Communicate Company and Brand Culture1. Career Sites with a StoryWith Jobvite’s brand tools your career site can incorporate branding andcollateral all the way from dynamic video content to your choice of fonts.All of these customization tools go a long way towards communicatinghow your employment brand can fit Generation Z expectations.Generation Z sees little differentiation between their life goals and careergoals, so it is important to tell the story of how your company is a greatplace for professional and personal development. A recent study byRandstad showed that 34% of Generation Z respondents were primarilymotivated by career advancement, not money1. Here is where yourcareer site can be an asset. Jobvite’s fully customizable career pagesallow you to differentiate yourself from your competitors and appeal to adiscerning audience so you don’t look like another cookie-cutter 60Page 4

The New Workforce on the Horizon: Generation ZPage 52. Continuity Across ChannelsYour career site is only one destination to interact with your brand and for increasingly connected Generation Z candidates youwill need to have a prominent social media presence. Jobvite’s platform allows for you to push out job postings and marketingcollateral to all social media channels.Jobvite is connected with over 300 social media sites, so you can push out postings to growing networks with devoted fan base.So far, Jobvite has received applications from 5.4 million job seekers from social sites. The wide breadth of the Jobvite platformallows you to meet Generation Z where they are, rather than the other way around.

The New Workforce on the Horizon: Generation ZPage 6Keeping Up With Potential CandidatesAs the most technologically connected demographic, Generation Z moves in and out of social media, messengers, and e-mail fluidly.Add to this their preferences to job-hop, apply through mobile, and use their social networks; you have a radically different talent poolto connect with. Jobvite’s engagement tools can help you keep track of this nimble workforce by morphing sourcing into a much moreactive practice beyond job posts and email blasts.1. Building Your PipelineWith an always on the move workforce, it is more important thanever to keep track of your contacts. The Jobvite platform built-in CRMallows you to create a dynamic database that creates a searchablecollection of all of your entries. This goes far beyond just pullingup a resume; now you can search by location, skills, schools, yearsof experience, and even your own tags. Jobvite’s CRM makes itpossible to integrate candidates from a variety of sources: publicor paid resume databases, bulk entry, webpage entries, and emailconversations. By creating an intelligent database, you can quicklyfind and engage with a talent pool that is more likely than ever toconsider jumping from their current position.Career Website VisitorsApplicationsInterviewsOffersHires

The New Workforce on the Horizon: Generation Z2. Right Candidate, Right CampaignJobvite’s engage tools are where you can see the payoff ofyour dynamic talent database. Now that you have capturedtons of candidates, it is time to build and maintain yourrelationships. With targeted campaigns, you can createcustomized communication campaigns to deliver the rightcontent to the right candidates. Generation Z is inundatedwith information so it is more important than ever to givethem regular updates about the company and the currentopenings. You can create campaign lists using any of theCRM’s descriptors to send targeted content. Plus, our builtin analytics will show you how each campaign performs soyou can tweak your content to improve impressions andengagement.Page 73. Snap Social RecruitingThe days of simple e-mail updates are gone. Social mediacaptures tons of Generation Z’s time and is an essentialchannel to source and nurture candidates.You can broadcast content to your social media channelsstraight from the Jobvite dashboard so you do not have tojump to other apps or websites. Having this functionalitybuilt-in alongside your CRM allows you to see metrics on howbrand followers are engaging with your social media contentand what is most effective. Additionally, Jobvite supportssocial job posts so you can directly import candidates whoapply through your postings on social media. Not only is theJobvite platform about getting the word out to candidates onsocial media, but also it is about turning their valuable datainto actionable items. This full integration keeps your pipelinehealthy and active.

How to Choose Your Applicant Tracking System4. The Referral GenerationIn our most recent Social Recruiting Survey, 60% of recruitersidentified referrals as their top source for high quality candidates2.Referrals have a number of benefits when compared to applicantsfrom other channels: on average they take less time to hire, staylonger, and cost less to recruit. As Generation Z enters the labormarket, we are sure to see referrals rise. Consistent interaction withsocial media and the tendency to job-hop will mean much highershares and engagement with social job postings. Jobvite understandsthe value of referrals so our custom Facebook applications,automated social network communications, and Jobvite postings arebuilt for sharing. Together, these will be essential tools for bringingGeneration Z into the application process.60%Referrals54%Internal Transfers51%Direct m/article/245097Page 8

The New Workforce on the Horizon: Generation ZPage 95. College Recruiting Done RightWhile Generation Z may be a couple of years off from entering the workforce, it is important to engage with them early todevelop relationships that will lead to a healthy pipeline in the future. Workers aged 20 to 24 years old will have job tenureshorter than 16 months and as we learned from Millennials, job-hopping is inevitable3. In this new age of recruiting whereemployees are much more open to leaving their current position, it is better to treat all talent as passive candidates so it will bemore important than ever to build enduring relationships. Let’s look at how Jobvite’s Engage tools can help you initiate contactwith Generation Z to begin building your s-wrangle-restless-millennials-1430818203

The New Workforce on the Horizon: Generation ZPage 10In the old days it may have been enough to simply show up to a college recruiting fairwith a PowerPoint presentation and a clipboard sign-up sheet, but times have changedand you need to prepare to make a good first impression.Jobvite’s Engage tool gives you access to our powerful email campaigns, resume database access, web page campaign builders,and CRM, so you can engage with Generation Z while they are still in college. Below, we will lay out how Jobvite’s Engagement toolcan ensure a successful college-recruiting trip. Before any on-site visits, targeted email campaigns that focus Once you have completed your campus visit, Jobvite’s CRMon specific colleges or majors can help you make meaningfulintroductions and separate yourself from competitors atlarger job fairs.can help you track all of your new contacts to make furthertargeted communications. We will cover how our CRM canhelp you nurture your talent pool in the next section. Our platform gives you access to hundreds of college resumedatabases, so you can search candidates and add them toyour CRM prior to any events. Our webpage tools make it simple to make customizedlanding pages for each school you attend to make a targetedpitch. From here, visitors to your booth can enter theircontact information directly into your CRM and you can labelthem as interested, high-priority candidates. Many Generation Z graduates will be entering the workforcesoon, so begin building your pipeline now with effectivecollege recruiting. By building a broad base of contacts youwill prepare yourself for job-hopping and leverage GenerationZ’s important and expansive social networks. Now let’s look athow grow and maintain these relationships.