WIXLIB

2011SocialRecruitingSurveyResults

introductionSocial recruiting on the rise:Employers will invest more in recruitingacross multiple social networks ascompetition for talent intensifiesWhen we began this annual survey four years ago,social recruiting was a new idea to manycompanies. Between then and now, comScorereports that time spent in social networks grewfrom 1 out of every 12 minutes spent online to 1 inout every 6 minutes. Employers have clearlyfollowed their target talent into social networks. Our2011 survey found that 89% of respondents willrecruit through social media this year, up from 83%in 2010.As competition for talent grows, social recruitingtops the list two years running as the most populararea to increase investment. Not surprisingly,respondents’ plans to increase spending oncandidate sources are closely aligned with theirviews on the quality of those sources. 55% will increase their budgets for socialrecruiting; referrals, corporate career sitesand direct sourcing are other top categoriesfor increased investment. Referrals, direct sourcing and social networksare the top rated external sources for qualitycandidates.2 Only 16% will spend more on job boards anda third of respondents plan to spend less onjob boards, third party recruiters and searchfirms.The data indicates that recruiting departments, likemarketing departments, increasingly utilize theunique environments of multiple networks to reachand engage their targets. LinkedIn has led in recruiting usage eachyear and now almost all of those surveyed(87%) use the professional network, up from78% last year. Recruiting usage of other major networksstayed fairly steady with 55% using Facebookand 47% using Twitter. But now, most (64%) have expanded theirsocial recruiting programs to two or moresocial media channels; and 40% use all threetop networks – LinkedIn, Facebook andTwitter.Proof of a continued recovery for the labor market,67% of survey respondents said they plan toincrease hiring over the next 12 months, up from56% in 2010. And they indicate that socialrecruiting will be an essential element of recruitingstrategy as hiring competition heats up. 77% of survey respondents expect increasedcompetition for talent. Nearly 2/3 of companies intend to recruitfrom competitors in the year ahead. 1/3 expect the average new employee tostay 2 years or less Among companies anticipating increasedhiring this year, 95% now use or plan to startusing social recruiting.Fortunately, the connections, data and reachoffered by social networks can help employerssuccessfully adapt to this environment of highchurn and increasing competition for talent – anenvironment in which they must always berecruiting.

89% of U.S. companies will use social networksfor recruitingQ Do you or your company use social networks or social media to support your recruitment efforts?PLAN TO BEGINTHIS YEAR8.7%NO10.5%YESJobvite Social Recruiting Survey 20113DON’T KNOW0.6%80.2%Copyright 2011 Jobvite, Inc.

Significant growth in social recruiting since 2009Q Do you or your company use social networks or social media to support your recruitment efforts?CURRENTLY USE20112010200900%80.2%00%8.7%73.3%68%Jobvite Social Recruiting Survey 20114PLAN TO BEGIN THIS YEAR9.3%00%13.7%Copyright 2011 Jobvite, Inc.

87% use LinkedIn and 2/3 use two or more networksfor recruitingQ Which social media do you use for 6.6%55.3%46.6%11.6%16%9.4%Jobvite Social Recruiting Survey 2011564%40%use TWO OR MORE SOCIALNETWORKS FOR RECRUITINGUSE THREE OR MORECopyright 2011 Jobvite, Inc.

LinkedIn gains 8% while Facebook and Twitterhold steadyQ Which social media do you use for recruiting?100%90%80%87%78%70%55% 011Jobvite Social Recruiting Survey 20116FACEBOOKTWITTERBLOGYOUTUBE2010Copyright 2011 Jobvite, Inc.

Social recruiting works: 2/3 have successfully hiredthrough social networksQ Have you successfully hired a candidate through a social network?NO36.4%YESJobvite Social Recruiting Survey 2011763.6%58%successfully hiredfrom social networksin 2010Copyright 2011 Jobvite, Inc.

95% report they’ve hired through LinkedInQ HAVE YOU SUCCESSFULLY HIRED THROUGH ONE OF THESE SOCIAL NETWORKS?YES 15.9%YES 3.1%YES24.2%YES 94.5%LINKEDINJobvite Social Recruiting Survey 20118FACEBOOKTWITTERBLOGCopyright 2011 Jobvite, Inc.

Best outside talent comes from referrals,direct sourcing and social networksQ Rate the quality of candidates from these sources where 10 represents the highest quality.Referrals8.6Internal transfers8.2Direct sourcing7.8Social networks7.0Corporate career site6.83rd party recruitersor search firms6.4Campus recruiting6.4Job boards6.1Search engineoptimization6.1Jobvite Social Recruiting Survey 20119Copyright 2011 Jobvite, Inc.

Social media leads all other categories forincreased investmentHow is your company changing its investment on these candidate recruiting sources in 2011 compared toQ 2010?spendingmorenochangeSocial media54.5%Referrals29.8%Corporate career site27.7%Direct sourcing25.5%Job boards16.4%Search engineoptimization14.5%Campus recruiting13.9%50%Internal transfers13.5%66.8%3rd party recruitersor search firms12.1%Jobvite Social Recruiting Survey 201110spendinglessdon’t knowor n/a34.1%1.6% 9.8%60.6%2.9% 5%5.5% 28.9%11.9%24.2%1.8%32.5%17.9%17.9%Copyright 2011 Jobvite, Inc.

Candidate online profiles matter even more tocompanies in 2011Q How do you use the online profiles of candidates?Do notreview at all13%Review ifcandidate provides12.9%Alwayssearch45.1%Occasionallysearch 29%Jobvite Social Recruiting Survey 201111always search for candidate Profiles45%32%in 2011in 2010Copyright 2011 Jobvite, Inc.

Always important, high quality referrals mattereven more to those with increased hiringQ Do you compensate employees for referrals?NO25.4%Don’t know5.5%YESJobvite Social Recruiting Survey 20111269.1%84%of those with significantlyincreased hiring payemployees for referralsCopyright 2011 Jobvite, Inc.

Want quality candidates? Use referralsQ Which of these are true about hires from referrals compared to those from other sources?Fit with company cultureand values is betterRecruiting process is shorterLess expensive to recruit69.8%66.8%51.2%Manager satisfactionis higher40.3%Duration of employmentis longer39.1%Qualifications are betterTime to productivityis shorterJobvite Social Recruiting Survey 20111335.7%27.9%Copyright 2011 Jobvite, Inc.

2/3 of U.S. companies expect to increase hiring inthe coming yearQ What are your expectations for hiring at your company in the next 12 months?DON’T KNOW 3.2%Decrease %Jobvite Social Recruiting Survey 201114About the same23.6%66.7%55.9%SAID HIRING WOULDINCREASE IN 2011SAID HIRING WOULDINCREASE IN 2010Copyright 2011 Jobvite, Inc.

Employers expecting significant churn –more intense recruiting efforts aheadQ How long do you think your average new employee will stay with your company?6 months or less1 year or less18 months or less2 years or less3-5 yearsmore than 5 yearsdon’t know0.9%4%6.7%19.8%47.7%13.7%7.3%Jobvite Social Recruiting Survey 2011151/3expect the average newemployee to stay 2 yearsor lessCopyright 2011 Jobvite, Inc.

The war for talent heats upQ How do you expect hiring competition to change over the next 12 months?SOMEWHATMORE44.2%ABOUT THE SAME19.3%SIGNIFICANTLYMORE COMPETITIVE33.3%Somewhat less1.1%DON’T KNOW 1.6%Significantly less 0.4%Jobvite Social Recruiting Survey 20111677%expect hiringcompetition toincreaseCopyright 2011 Jobvite, Inc.

Competitive hiring requires a strong offenseAND defenseQ Do you currently or plan to recruitemployees from competitors?How concerned are you regardingQ competitors recruiting your employees?Not at allWill not recruitfrom competitors4.8%Not very16%16.4%Don’t know22.7%Don’t currently,but plan toA little22.2%14.3%Currentlyrecruit fromcompetitors46.7%Jobvite Social Recruiting Survey 201117Very concerned18.5%Somewhatconcerned38.5%Copyright 2011 Jobvite, Inc.

Recruiting passive candidates is the leading strategyfor competing against other employersQ What steps do you take to compete against other employers?Recruit passivecandidatesBetter benefitsFlexible hoursHigher compensationOption to work remotelyFaster hiring process57.8%54.3%46.6%29.8%29%26.5%Jobvite Social Recruiting Survey 201118Copyright 2011 Jobvite, Inc.

Respondent Demographics: Employer and Job RoleQ What type of organization do you work or,consultant5.8%Q What is your role at your company?Recruiting, StaffingHuman ResourcesExecutiveConsultantEmployer81.7%Jobvite Social Recruiting Survey 201119Hiring ManagerOTHER45.8%30.0%11.8%4.5%4.1%3.7%800 U.S.respondentsCopyright 2011 Jobvite, Inc.

Respondent Demographics: Company Size & IndustryQ How many employees does your company have?5,000 %Q What industry do you work in?Software, Technology, INTERNET25.3%SERVICES17.8%HEALTH CARE13.1%Finance, Insurance, Real Estate10.6%ManufacturinG8.7%Retail, .9%TransportationCommunications, Utilities2.1%other2.1%constructionJobvite Social Recruiting Survey 2011202.5%1.4%Copyright 2011 Jobvite, Inc.

about this surveyabout jobviteThe Jobvite Social Recruiting Survey 2011 wasconducted online between May and June 2011;over 800 people U.S. respondents completed thesurvey. The survey was completed by individualsresponding to an email invitation sent to aregistered list of human resources and recruitingprofessionals. Respondents answered questionsusing an online survey tool and the response data isavailable only in aggregate form. For moreinformation about the survey, please contact ourmedia relations team at jobvite@atomicpr.com.Jobvite is the leading recruiting platform for thesocial web.ADDITIONAL SOCIAL RECRUITING RESOURCES The State of Social Recruiting InfographicEmbeddable ChartsJobvite IndexJob Seeker Nation 2010 SurveyJobvite Customer VideosJobvite Product ToursJobvite enterprise solutions are proven to performat the scale and with the reliability required byworld-class companies. Social recruiting productsfrom Jobvite lead the market in their proven abilityto drive referral hires – by enabling jobs to beshared across social networks, on websites and viaemail by recruiters, hiring managers and everyemployee. Jobvite is a complete, modular Softwareas-a-Service (SaaS) platform which can optimize thespeed, cost-effectiveness and ease of recruiting forany company.Jobvite Source is the social recruiting and candidaterelationship management application that targetsrelevant talent in Linked In, Facebook and Twitter todrive referral hiring virally. It’s a single intuitiveapplication that manages all sourcing programs andthen measures the results, surfacing relevantcandidates from all over the web to create a talentpool for your company.Jobvite Hire is the applicant tracking system for thesocial web that’s easy for everyone to use - androbust enough to be adopted by some of the fastestgrowing companies in the world. From socialreferral, to interview management to advancedanalytics, Jobvite Hire is the faster, more productiveway for everyone to work together.21CONNECT WITH 376-7200

using social recruiting. Fortunately, the connections, data and reach offered by social networks can help employers successfully adapt to this environment of high environment in which they must always be recruiting. introduction Social recruiting on the rise: Employers will invest more in recruiting across multiple social networks as