Transcription
2010SocialRecruitingSurveyResults
EXECUTIVE SUMMARYSocial networks lead all other recruiting channels for plannedinvestment by employers as the economy recoversSocial media has been an engine for rapidtransformation in both personal and business useof the Internet. At the same time, the nature of ourworking lives has changed dramatically. Fifty yearsago, employees dreamed of working for a companytheir entire lives. But in 2006, the average workernow has 10.8 employers in their lifetime comparedto 4 in 1960s – and Gen X may have 14. Today, thejob search is always on.For both candidates and companies, social mediaoffers a way to digitize referrals, marketthemselves, conduct research, publicize theirintentions and needs, and connect with those whohave similar interests and goals.The results of our 2010 social survey show thatsocial recruiting has become a mainstream channelfor companies who are hiring, with 83% now usingor planning to use social media for recruiting. Thishigher adoption of social recruiting this year isespecially significant as we had the largest, mostdiverse sample of respondents since the surveybegan.In the first year we conducted this survey (2008),LinkedIn was used by more than twice as manyrecruiters as the next closest network, Facebook,and Twitter did not even appear as a network usedfor recruiting. This year, LinkedIn continues to leadin usage (and even more so in hires successfullymade), but there has been a growth in adoption ofmultiple networks: Facebook use has grown 15%since last year and Twitter use has grown 32%: now78% use LinkedIn, 55% use Facebook and 45% useTwitter.Looking forward, social networks lead all otherrecruiting channels for planned investment byemployers as the economy recovers: 46% of respondents plan to spend more on socialrecruiting in 2010 than 2009 36% will spend less on job boards 38% will spend less on third party recruiters andsearch firms For candidate quality, respondents rated socialnetworks significantly higher than job boards wholanded in last place, just above search engineoptimization Referrals were the most highly rated forcandidate quality2Among those actively hiring in 2010, adoption iseven greater: 92% of those hiring in 2010 currently use or planto recruit via social networks Of this group, 86% use LinkedIn, 60% useFacebook and 50% use Twitter for recruiting In addition, 50% of hiring companies plan toinvest more in social recruiting while only 17% willspend more on job boards and 36% will spendless on job boardsWhy do companies plan to “spend more” on socialrecruiting this year when an old fashioned virtue ofthis new channel is its low cost? Employers plannedto invest more this year than they have in the past– but that does not mean social recruiting costsmore. As the economy begins to recover, companieslooking to make new hires are seeking the mostcost-effective, efficient ways to find new talent. Andwith innovative social recruiting technology,companies can achieve a far greater return oninvestment – this channel is cheaper to implement,simpler to use, easier to track and better at findinggreat talent.
Social Media for RecruitingQDO YOU OR YOUR COMPANY USE SOCIAL NETWORKS ORSOCIAL MEDIA TO SUPPORT YOUR RECRUITMENT EFFORTS?QWHICH SOCIAL MEDIA DO YOU OR YOUR COMPANY USEFOR RECRUITING?LINKEDIN 78.3%PLAN TOBEGINTHIS YEARDON’T KNOW3.5%FACEBOOK 54.6%9.3%TWITTER 44.8%NOBLOG 18.7%13.8%YESYOUTUBE 13.7%MYSPACE 5.4%73.3%NONE 14.4%Copyright 2010 Jobvite, Inc.3Copyright 2010 Jobvite, Inc.
Hiring through Social NetworksQHAVE YOU SUCCESSFULLY HIREDTHROUGH A SOCIAL NETWORK?YES58.1%QTHROUGH WHICH NETWORK HAVE YOU HIRED?LINKEDIN 89.4%FACEBOOK 27.5%QHOW DO YOU MEASURE THE IMPACT OF SOCIALRECRUITING PROGRAMS?TRACK NUMBER OF HIRES 46.8%TWITTER 14.2%BLOG 6.3%YOUTUBE 2.1%TRACK NUMBER OF CANDIDATES40.0%TRAFFIC TO CAREER SITE BYREFERRING NETWORK 28.0%MYSPACE 1.9%OTHER 13%DO NOT MEASURE 39.3%Copyright 2010 Jobvite, Inc.4Copyright 2010 Jobvite, Inc.
Uses of Social Media for RecruitingQHOW DO YOU USE THESE CHANNELS? CHECK ALL THAT APPLY.LINKEDINFACEBOOKQTWITTERJOB BOARDSSEARCH 0%0%PROMOTE YOUR BRANDCopyright 2010 Jobvite, Inc.5PUBLISH JOBS (FREE)ADVERTISE JOBS (PAID)REFERRALSRESEARCH CANDIDATESDIRECT SOURCING
Recruiting SpendQQHOW IS YOUR COMPANY CHANGING ITS SPENDING ON THESERECRUITING SOURCES IN 2010 COMPARED TO 2009?SPENDINGLESSNOCHANGESPENDINGMORESOCIAL MEDIA2% 34.1%6% 48.2%6% 41.3%8.8% 52.6%55.9%7.34SOCIAL NETWORKS6.86CORPORATE CAREER SITE6.523RD PARTY RECRUITERS/SEARCH FIRMS6.45CAMPUS RECRUITING6.25SEARCH ENGINEOPTIMIZATION5.96JOB BOARDS5.8914.5%4% 56.7%JOB BOARDS35.7%41.3%14.3%CAMPUS RECRUITING6DIRECT SOURCING19.8%INTERNAL TRANSFERSCopyright 2010 Jobvite, Inc.8.0920.5%REFERRALS37.9%INTERNAL TRANSFERS23.0%DIRECT SOURCING3RD PARTY RECRUITERS/SEARCH FIRMS8.1428.8%SEARCH ENGINE OPTIMIZATION15.9%REFERRALS46.0%CORPORATE CAREER SITE9.4%RATE THE QUALITY OF CANDIDATES FROM THESE SOURCES WHERE 10REPRESENTS THE HIGHEST QUALITY.42.2%13.1%30.5%10.6%Copyright 2010 Jobvite, Inc.
Online ProfilesQHOW DO YOU USE ONLINE PROFILES WHEN REVIEWINGCANDIDATES?QWHAT PERCENTAGE OF CANDIDATES DISCLOSE THEIR SOCIALNETWORKING PRESENCE?OCCASIONALLY SEARCH FORPROFILES 38.3%ALWAYS SEARCH 32.0%DISCLOSE 31%DO NOT REVIEW PROFILES AT ALL16.2%REVIEW IF PROVIDED BYCANDIDATE 13.5%Copyright 2010 Jobvite, Inc.7DID NOTDISCLOSECopyright 2010 Jobvite, Inc.69%
Corporate Social Media AccountsQWHAT CORPORATE SOCIAL MEDIA ACCOUNTS DOES YOUR COMPANY HAVE?QFOR ANY PURPOSEFOR RECRUITINGLINKEDIN 62.4%LINKEDIN 64.9%FACEBOOK 62.3%FACEBOOK 38.5%TWITTER 49.7%TWITTER 30.2%BLOG 26.7%BLOG 10.9%YOUTUBE 21.3%YOUTUBE 8.1%MYSPACE 5.4%MYSPACE 2.7%Copyright 2010 Jobvite, Inc.8Copyright 2010 Jobvite, Inc.
Employee ReferralsQDO YOU COMPENSATE EMPLOYEES FOR REFERRALS TODAY?DON’T KNOWQQ3.7%OVER THE LAST YEAR, WHAT PERCENTAGE OFYOUR EMPLOYEES HAVE PARTICIPATED INREFERRING CANDIDATES?28.7%OVER THE LAST YEAR, WHAT PERCENTAGEOF YOUR NEW HIRES ARE REFERRALS?27.3%NO31.3%YESCopyright 2010 Jobvite, Inc.965.0%Copyright 2010 Jobvite, Inc.
Employee PerksQWHICH OF THESE PERKS DOES YOUR COMPANY PROVIDEFOR EMPLOYEES?QOTHER PERKSSPONSORSHIP OF SPORTING TEAMSFREE SNACKS IN THEWORKPLACE 38.6%ICE CREAM SOCIALSCOMMUNITY SERVICEOPPORTUNITY 54.3%HOLIDAY PARTY 68.9%HAPPY HOUR 23.0%ADDITIONAL TIME OFFTIX TO SPORTING EVENTSLACTATION ROOMDRY CLEANINGFLEXIBLE WORK HOURSDRY CLEANINGEMPLOYEE RECOGNITION/AWARD 78.9%GAMES IN THE WORKPLACE 29.5%SOFTBALLFREE BREAKFASTFITNESS CENTERTIX TO SPORTING EVENTSDAYCARE FACILITYRECREATIONAL OUTING 45.7%FUN RUNCopyright 2010 Jobvite, Inc.10CAR MAINTENANCECopyright 2010 Jobvite, Inc.CANOE RACESPICNICSIPHONE FOR EACH EMPLOYEEYOGA CLASSES
Hiring PlansQQHOW DOES HIRING AT YOUR COMPANY IN 2010 COMPARETO 2009?HOW ARE YOU PREPARING FOR THE RECOVERY, IN TERMS OF HIRING?BUSINESS IS BOOMING AND WENEED TO HIRE NOW 35.4%DON’T KNOW5.8%WE’RE HIRING SOMEWHAT TO BEREADY FOR THE RECOVERY 35.3%HIRING FEWER15.3%ABOUT THESAME 22.9%HIRINGMOREWE’RE STILL WAITING TO SEE HOWTHINGS GO 24.2%55.9%WE CAN’T AFFORD TO HIRE YET,BUT WE PLAN TO SOON 5.1%Copyright 2010 Jobvite, Inc.11Copyright 2010 Jobvite, Inc.
Job ApplicantsQHOW DO APPLICANTS IN 2010 COMPARE TO 2009?MORE APPLICANTS HAVE BEENUNEMPLOYED 83.1%MORE APPLICANTS WILLING TOACCEPT LOWER SALARIES 73.0%MORE APPLICANTS WILLING TORELOCATE 62.4%APPLICANTS HAVE MORE WORKEXPERIENCE 54.1%APPLICANTS HAVE MOREEDUCATION 50.1%APPLICANTS ARE MORE QUALIFIEDIN 2010 46.1%Copyright 2010 Jobvite, Inc.12Q
Role of RespondentsQWHAT TYPE OF ORGANIZATION DO YOU WORK FOR?QWHAT IS YOUR ROLE IN RECRUITING AT YOUR COMPANY?RECRUITER 30.5%SELF /INDEPENDENTCONTRACTORORCONSULTANT11.0%MANAGER / DIRECTOR OFSTAFFING 15.1%HUMAN RESOURCES GENERALIST10.5%RECRUITMENTAGENCYDIRECTOR OF HR 8.6%14.1%C-LEVEL EXECUTIVE 7.6%HIRING MANAGER 5.6%EMPLOYERCONSULTANT 5.1%74.9%SOURCER 3.6%VICE PRESIDENT OF HUMANRESOURCES 2.7%OTHER, PLEASE SPECIFY10.8%Copyright 2010 Jobvite, Inc.13Copyright 2010 Jobvite, Inc.
Company DemographicsQQHOW MANY EMPLOYEES DOES YOUR COMPANY HAVE?WHAT INDUSTRY DO YOU WORK IN?SOFTWARE, TECHNOLOGY 22.1%OTHER (PLEASE SPECIFY) 19.8%SERVICES 16.5%5000 17.1%MANUFACTURING 9.5%1-100FINANCE, INSURANCE, REAL ESTATE 9.1%29.9%HEALTH CARE 7.8%INTERNET 7.4%1,001-5,00015.9%EDUCATION 5.9%RETAIL, WHOLESALE 4.9%101-100037.1%COMMUNICATIONS, UTILITIES 3.8%GOVERNMENT 3.6%NONPROFIT 3.4%CONSTRUCTION 2.9%TRANSPORTATION 2.5%AGRICULTURE, MINING 0.6%Copyright 2010 Jobvite, Inc.14Copyright 2010 Jobvite, Inc.
ABOUT THIS SURVEYABOUT JOBVITEThe Jobvite Social Recruiting Survey 2010 wasconducted online between May and June 2010;over 600 people participated in the survey. Thesurvey was completed by individuals responding toan online invitation or to an email invitation sent toa registered list of human resources and recruitingprofessionals. Respondents answered questionsusing an online survey tools and the response datais available only in aggregate form.Jobvite is the only recruiting platform that thatdelivers real-time recruiting intelligence withinnovative technology for the evolving social web.Leading, fast-growing companies today useJobvite’s social recruiting, sourcing and talentacquisition solutions to target the right talent andbuild the best teams. Jobvite is a complete,modular Software-as-a-Service (SaaS) platformwhich can optimize the speed, cost-effectivenessand ease of recruiting for any company.For more information about the survey, pleasecontact our media relations team atjobvite@atomicpr.com.The recruiting platform includes: Jobvite Source, asocial sourcing and CRM solution; Jobvite Hire, acomplete recruiting and applicant tracking solution;and Jobvite Share, a free social recruiting site. AllJobvite applications power word of mouth jobmarketing in social networks with innovativetechnologies that make social recruiting practical,measurable and easy.CONNECT WITH ok.com/jobvite650 376 720014
Jobvite, Inc.270 East LaneBurlingame CA 94010phone 650 376 7200www.jobvite.com
The Jobvite Social Recruiting Survey 2010 was conducted online between May and June 2010; over 600 people participated in the survey. The survey was completed by individuals responding to an online invitation or to an email invitation sent to a registered list of human resources and recruiting
