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Add Mattertag Posts to Call Out Key Property FeaturesMattertag Posts create a simple way to give context to spaces and describe features of thehome, like stainless steel appliances. This turns Spaces into a powerful tool forcommunicating with remote stakeholders, property buyers, prospective lessees, or globalaudiences. Virtual Reality Experiences - Free Through June 30, 2017VR offers the most immersive way to experience a space. Viewers get a total sense ofpresence, and a cognitive sense of physically being somewhere else. Matterport Spacescreated through June 30, 2017 are instantly enabled in Virtual Reality. We supportSamsung GearVR and Google Cardboard headsets for Android and iOS devices. Show Off the Property’s Exterior with 360 Views360 Views gives you the chance to capture sweeping outdoor imagery to include as a partof your 3D tour. Simply switch modes from 3D to 360 during scanning to capture outdoorvisuals for your client and give end-users the most complete property experience.Download our How to Price and Package Your Matterport Services sheet for additionalinformation on how to bundle your add-on services. The choice of what services you add to yourbaseline offering is completely up to you.Pricing Your ServicesEach MSP’s business is unique, so no single pricing structure will work for all Service Partners.Generally, our most successful MSPs seek to maximize the use of their Matterport Pro Cameraacross their businesses by pricing competitively.While we encourage you to determine a pricing structure that fits your market and audience,we’ve been working to better understand prices that have the greatest influence on conversion.We recently surveyed scan service leads from last year, who were predominantly real estateprofessionals. We asked them a variety of questions, including the price they were quoted, andthe price they paid for Matterport services. For those that purchased, the data showed thatpricing between .07 and .10 per square foot was most successful in closing the deal forregular size properties.10

Property Size (SQ FT)Avg. Price QuotedAvg. Price PurchasedAvg. Price/SQFT Purchased 999* 300 100 0.121,000-1,999 250 150 0.102,000-2,999 300 250 0.103,000-3,999 350 250 0.074,000-4,999 350 300 0.075,000-5,999 500 400 0.07 6,000** 650 500 0.07* Assumes average size 850 sq ft** Assumes average size 7k sq ftConsider this data, along with your goals (growing your client base, maximizing profitability, etc.),to determine how competitively you want to price. Please note that prices may vary dependingon geography, and there are opportunities with the add-on services mentioned above to chargemore beyond a “baseline package.”Whichever way you decide to package and price your services, make sure that your customerknows what to expect once they order. It’s important that your services are clearly distinguishedon your website and throughout the order-taking process.Set up an online order form:Using free Google Forms (or your existing online lead form service), you can create a form tocapture your customer information. We like Google Forms because setup does not require aweb resource and it cleanly stores all information submitted in a CSV file. We recommendstarting with a form similar to the sample below. Please note, you must make your own form inyour own Google account to be able to view responses.11

The following examples are types of fields you caninclude on your order form:Matterport 3D Showcase Order FormFill out the following informationto schedule a 3D shoot for your upcoming listing(s).*Required Customer first and last name Customer company Customer email address Customer phone number Scan address Scan square footage Preferred scan date Customer add-ons requested (Mattertags,Schematic Floorplans, etc.)Your first and last name*Your answerYour email address*Your answerYour phone number*Your answerAddress of property to be scannedYour answerProperty size* 1,000sq ftSee Google’s support information for creating andmodifying Forms here.1,001- 3,000 sq ft30001- 5000sq ft 5000 sq ftEarliest available scan date*The earliest date that we can schedule a 3D photographer to shoot this property. The propertyshould be staged beforehandDatemm/dd/yyyyAdditional notesincluding additional requirements, exact square footage, or date and time preferences forscheduling purposes.Your answerSUBMITNever submit passwords through Google Forms.12

4Incorporating Matterport intoYour BusinessNow that you’ve decided how you’re going to offer your Matterport business, it’s time to incorporateService Partner messaging into your existing business materials, and start selling! WebsiteYour company website is the first entry point for a scan lead to learn about your business, andyou know the saying: you never get a second chance to make a first impression. When leads aresearching for an MSP, they’ll likely look at many different competitors before choosing one. Theywill associate a high-quality website with a high-quality Matterport Space and level ofservice from you.After surveying our scan service leads, we have narrowed down a short list of key things you cando to put your best foot forward. Following these guidelines will help you win more prospectiveclients and immediately improve your site: Make a visually engaging and inviting homepage Keep your messaging to the point and punchy Include your portfolio and highlight your Matterport Spaces Feature your services and pricing in a clean manner Highlight compelling customer testimonials and quotes Have a clear call to action, such as call, email, or contact us Place your Matterport Service Partner Badge where it can be easily seen13

Prominently displaying your Matterport Service Partner badge is one of the most importantguidelines to follow. Scan leads are more likely to hire an MSP with the official badge on their sitebecause they feel the MSP is more likely to be a true expert in 3D photography. For moreinformation, visit our How to Launch a Website sheet.Additionally, setting up a Facebook or LinkedIn page as an online forum to represent your scanservice business is quick and easy too - you can showcase some of the scans you’ve done, andwe provide other marketing assets for you to use, including the MSP Badge, flythrough videos,and co-branded data sheets.Please note that to access some of these materials, you must be logged into the MSP MemberPortal.Website Logos, Resources, and GuidelinesMatterport ServicePartner (MSP) BadgeMSP Badge Guidelineshttps://static.matterport.com/mp cms/media/filer matbadge s clr web.pnghttps://static.matterport.com/mp cms/media/filer mat msplogo usage guidelines 2016.pdfhttps://static.matterport.com/mp cms/media/Brand Usage Guidelinesfiler rpt cobranding guidelines 2016.pdfhttps://static.matterport.com/mp cms/media/filerPowered by Matterport c71/mat pwrd s clr.pngMatterport Media t/14

Our impressive fly-through videos are another great way to market Matterport. Consider embeddingthese videos right on your own webpage to demo what Matterport’s 3D scanning services can doacross a variety of verticals — all without viewers leaving your site. Grab the code snippet from theMember Portal and insert it into your site just as you would a video iframe. It’s that easy! See stepsbelow for how to grab the embed code:Fly-through: Travel & HospitalityUse this video on your website to demo Matterport and the services you can offer for Travel &Hosptality. Download it from Vimeo to use on your site today by clicking the share button on thevideo, then selecting / to copy the code snippet.12315

Fly-through Videoshttps://static.matterport.com/mp cms/media/filer public/Embedding d6/matterport embedding guidelines 3.pdfRestaurant 81219721CRE 81220968Rental Property 81214212Travel & Hospitality 81219142AEC 81217703Cultural Spaces 81220570RRE 81218092 Marketing Materials - Old and NewDepending on your type of business, you may already have some marketing materials. It’simportant to add the Matterport Service Partner Badge to that collateral -- just like you did foryour website. Any pricing and service packaging information is helpful to add as well. Please besure to review our brand guidelines listed above to ensure consistency.New to creating marketing collateral? No problem! We’ve created a co-branded, white-labeledone-pager for you to get started with your efforts in generating Matterport marketing collateral.Using Adobe Acrobat, or any other design resource you may have, simply drop in your logoand you’re ready to go. Leverage this one-pager on your website, as a handout, or as an assetto promote via an email campaign. Be sure to actively check our MSP Member Portal for newco-branded assets we continue to create for our network. We will delve into additional marketingmaterials we have created for our MSPs in the next section.16

5Selling Your ServicesMatterport allows you to experience digital representations of spaces so real, it’s like being there.Our industry leading 3D technology is revolutionizing the way we experience anyplace at anytimeacross many different verticals.As an MSP, the demand for Matterport across so many different industries is an ideal situation.Selling your services across different use-cases is a fantastic way to grow your business and expandthe Matterport footprint.We recently created additional sales, marketing, and enablement materials to help you win morebusiness. The messaging in these materials is based on several research studies that we conductedin 2016 to better understand our scan-lead customers. These materials have been uploaded to ourMSP Member Portal and contain a description on how to use them. All assets were designed to beco-brandable as well.Residential Real Estate Materials Residential Real Estate Sell Sheet Guide: How To Use Matterport in Your Next Listing Presentation Matterport For Real Estate - Pitch Deck and Script Matterport Statistics - Real Estate Matterport Testimonials - Real Estate Official Guide to Real Estate Marketing Tools and Trends 2017 MSP Video: Matterport for Real Estate Fly-through: Residential Real Estate Real Estate Brokerages email copy and leave behind flyer Agent email copy and leave behind flyer Home seller email copy and leave behind flyer17

Materials for Other Industries and General Information Recommended Equipment Checklist and Scan Service Job Checklist MSP Video: Matterport for All Industries Commercial Real Estate/Multi-Family Sell Sheet Architecture, Engineering, and Construction Sell Sheet Travel & Hospitality Sell Sheet Vacation Rental Sell Sheet Vertical Fly-through Videos For Your Website: Restaurant Commercial Real Estate/Multi-family Rental Property Travel & Hospitality AEC Cultural Spaces Selling Matterport Across Verticals - WebinarWe will continue to roll out additional materials throughout 2017, so please continue to check ourMSP Member Portal! Pitching LeadsYou can leverage our turn-key Matterport Pitch Script to accompany your Matterport pitch deckwhen presenting Matterport and your MSP services to leads who are agents. The script containsa step-by-step talk track and accompanying visuals on how to pitch Matterport.Key Matterport messaging points to keep in mind: “We are a Matterport Service Partner.” Matterport makes it quick and easy to turn real world places into immersive virtualexperiences.18

Experience fully immersive virtual Spaces that feel so real, it’s like being there. Matterport creates digital replicas of real world spaces, allowing anyone to experience anyplace at anytime. Matterport Service Partners: “I am a Matterport Service Partner, which means I offer professional, quality and completescanning services of properties for real estate agents like yourself. Being the owner of aMatterport camera already, I make it hassle free for you to add Matterport to yourlistings, so that you can focus on what you do best: selling.” “Using Matterport’s technology, I offer 3D scans of real world spaces and insertadditional offerings as a part of my portfolio.” Receiving Pre-Qualified Local LeadsOne of our program benefits is connecting MSPs with pre-qualified local leads seeking 3Dscanning services. As a part of our investment in the program, we manage distribution ofleads and match our MSPs based on local proximity. We cannot guarantee each MSP will receivea baseline number of leads per month or year— what we can guarantee is that we pass alongevery single lead that comes in via our Find a Photographer form to our network of MSPs basedon distance from the requested scan location.We are continuing to ramp the lead volume for MSPs for 2017 by investing in SEO, servicing newverticals/forming new partnerships, and participating in events. Our investments have alreadyproven that they are yielding leads, and that will only continue to expand in 2017 as awarenessof Matterport grows. We are working very diligently as a team to provide all our MSPs bothdomestically and internationally with scan service leads to help jointly grow our businesses.Pre-qualified local leads seeking 3D scanning services is a benefit of our program, but not theonly way for you to generate business. We’ve created the necessary resources and materials youneed to sell Matterport on your own. Check out our Member Portal for assets you can leverage,or utilize some of the additional recommended sales tactics below.19

Recommended Sales TacticsOutside of using our turn-key materials, there are other advanced sales tactics you can leverageto sell Matterport services.1. Create a Promotional Video - Chances are if you’re an MSP, you already have an incrediblycreative side. Invest in a promotional video that can live on your website and be used in emailcampaigns. Showcase your work with any scans you’ve completed, list the benefits ofMatterport, and your contact information so leads have an easy path to contact you.2. Send a Partnership Announcement to your Database and Host a Webinar - Utilizingyour existing business’ leads is a great place to start with your Matterport practice. Usingyour CRM system, excel spreadsheet, or little black book, pull a list of contacts you can sendan introductory email to announcing your partnership with Matterport and the services youoffer. Don’t be afraid to host a webinar to showcase the technology either — the best way tosell our services is to see the 3D showcase at work!3. Invest in SEO - An advanced sales and marketing tactic involves the use of search engineoptimization (SEO). Use keyword-rich and clear copy on your website that is short and easy toread, with terms like “virtual tour”, “real estate marketing tool,” and “3D tour.”4. Start a Blog - An easy way to create keyword-rich content is a blog. Describe your scanningprocess for unique models and post regularly. This will allow you to use keywords multipletimes without being marked as spam by search engines, who use recency to determinerelevance. The more frequently you post to your blog, the more often engines like Googleand Bing will crawl your site and update your search ranking. Terms to leverage in each postinclude:a. Localization (city name/street/region)b. Industry (real estate, travel, hospitality)c. Keywords (virtual tour, 3D experience, 360 tours)20

5. Leverage Social Media - Given the visual nature of our business at Matterport, socialplatforms are one of the best ways to share your work! Facebook, Instagram, LinkedIn,Pinterest, and Twitter are all recommended platforms that you can leverage to distribute yourMatterport 3D Showcases. Make sure your company has a profile set up so that you canshare your Matterport work. Here are a few social media tips and tricks to get you started:a. Go Viral - Look for unique, popular spaces that have a story. Visual posts have a highlevel of engagement, so include photos. Once you scan, distribute your space to localmedia outlets, tag them in your content, and use relevant hashtags like #Matterport,#3D and #VR to gain coverage. Don’t forget to tag us too!b. Be a Thought Leader - Keep your eyes out for relevant news articles covering the 3Dand immersive technology space and share. Participate in the conversation withbloggers, influencers, and discussions around current industry news. Not sure where tostart? Be sure to follow Matterport on all of our social sites, and take a look at who we’refollowing to build up your social network.c. Gain Followers - Join different groups and communities, and maintain an active level ofparticipation. Curate original content, share others’ content, and be sure include links tosocial profiles on your website and outbound communications.d. Develop a Content Strategy - Make sure that you’re staying relevant to followers byhaving a steady stream of content. While the average number of posts varies per socialmedia platform, aim to post at least once a day to remain engaged with your audience.e. Analyze Your Posts - Notice that certain posts are receiving more engagement fromyour followers? Be sure to replicate that formula! For example, if posts containing specialdeals or offers are generating increased interest from your followers, be sure to rinseand repeat. Pay attention to the messages that resonate with your audience. Investing ina social management tool is also a great way to gain insight into your best performingposts: which were shared the most, best keywords, and more.21

6Measure Success and IterateNow that you’ve sold your Matterport services, it’s time to turn your customers into repeat andfuture business.Send SurveysOnce you’ve completed a job, send a survey to your customer to make sure your advertisedservices aligned with their expectations. Soliciting feedback from your customers is the bestway to learn where you’re doing a fantastic job, and also where there is room for improvement.Google Forms is a great tool to leverage for gathering feedback from your clients. Examplesurvey questions include: Were you satisfied with the turnaround time of the scan and your resulting 3D Showcase? How likely are you to recommend MSP ’s services to a friend or colleague? Were you satisfied with the timeliness, professionalism, and overall experience of MSP ’s services? Is there any feedback you’d like to provide?Ask for Customer TestimonialsTestimonials from satisfied customers can be some

Respond to Leads within 24 Hours If Matterport sends a lead your way, please be responsive! Time is money and the longer our MSPs wait to connect with scan leads, the less likely scan leads are to hire you. Our expectation is that our MSPs reply to scan customers within 24 hours — a delayed reply could result in a lost