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Dynatrace TrademarkGuidelines 2021 Dynatrace

Guidelines for using Dynatrace’s trademarksThese trademark usage guidelines set forth the rules forusing or referring to the trademarks owned by DynatraceOUR LOGOLLC or its subsidiaries (“Dynatrace”) and apply to DynatraceDownloademployees, customers, distributors, resellers, or otherOur full spectrum of formats is available here.entities. For purposes of these guidelines, “Trademark(s)”shall include all registered and unregistered trademarksVersionsand service marks (such as words, names, symbols, devices,slogans or combinations of these) owned by Dynatrace,including but not limited to the following: Dynatrace AppMon Davis DEVONE Hyperlyzer OneAgent PureLytics PureModel X clear space around logo, which is equivalent PurePath to the height of the “e” PurePath Technology Ruxit PureStack Smartscape Spacing X X X X the foregoing marks and logo are registered at least in theCobranding United States and, in some cases, in certain other countries as well.Observe clear space around logo whenplacing graphics.Apply a 0.5 pt rule the height of theDynatrace logo to separate logos.Your company’s logo height must notexceed the height and width of thehorizontal logo version and the height ofthe verical version.xYOUR COMPANY LOGO HERExx xxxdoes not represent any waiver of any rights of Dynatracein or to such Trademark. If in doubt about whether or nota particular name, slogan, mark or logo is a DynatraceTrademark, or if you have any questions about the use ofDynatrace’s Trademarks, contact legalnotices@dynatrace.marking that is accurate for the U.S., U.K. and generallythe 27 countries of the European Union. For markingMODELxnot exhaustive. The omission of a Trademark from the listcom for assistance. The list above reflects TrademarkMODELxThe above list may be updated from time to time and isrequirements outside of the U.S., U.K., and EU, contactYOURCOMPANYLOGO HERElegalnotices@dynatrace.comThe Trademarks are valuable assets of Dynatrace, andDynatrace takes measures to retain the strength andexclusive rights to its Trademarks. In following these 2021 Dynatrace2

guidelines, you help us protect our valuable trademark4. Trademark use should include proper trademark noticerights and strengthen our corporate and brand identities.symbols (see above samples with markings). In the U.S.,If you are a licensee of a Dynatrace Trademark and havethe proper symbol depends on whether the trademark isbeen provided with separate usage guidelines, please followregistered “ ” with the U.S. Patent and Trademark Officethose guidelines. If your license agreement does not providefor the specific products or services for which the markusage guidelines, then follow these guidelines. Prior to usingis used. “TM” is used with trademarks used to identifythe Trademarks, please submit the materials in which youproducts or products and services, and “SM” is usedare going to use the Trademarks to the Dynatrace Legalwith trademarks used to identify just services. When theTeam legalnotices@dynatrace.com for prior approval.trademark is used repeatedly in a document, markingshould be used at least on the first use of the trademarkIf you have any questions about the use of Dynatrace’sand on each separate page or section. The trademarkTrademarks, please contact brand@dynatrace.com ornotices symbols should be placed directly after thepublicrelations@dynatrace.com.trademark, in a superscript and in a size smaller thanIf in doubt about whether or not a particular name,the trademark itself. If the use is outside of the Unitedslogan, mark or logo is a Dynatrace Trademark, contactStates or EU, contact Dynatrace for appropriate marking.legalnotices@dynatrace.com for assistance. The aboveguidelines reflect Trademark marking that is accurate forthe U.S., U.K. and generally the 27 countries of the EuropeanUnion. For marking requirements outside of the U.S., U.K.,and EU, contact legalnotices@dynatrace.com.Authorized and Proper Use ofDynatrace Trademarks1.Your use must be for a proper purpose, for instanceINCORRECT Dynatrace SaaS andDynatrace SaaS andManaged softwareManaged softwareidentifies problems foridentifies problems foryou and pinpoints theiryou and pinpoints theirunderlying root causesunderlying root causesin seconds in seconds.5. Use of the Dynatrace Trademarks must be limited toof showing contractual relationship with Dynatracethe exact form provided by or otherwise approved byproducts or services.Dynatrace.2. Dynatrace Trademarks must be used independently6. You must comply with a Dynatrace request to correct,and separately from your trade names, service marks,remedy, or discontinue any use of the Dynatraceor trademarks, and your trademarks must not be theTrademark which is determined by Dynatrace in its solesame as or similar to the font, style, size or color as thediscretion to be improper under these guidelines. ThisTrademarks, and must not suggest or imply commonsection applies notwithstanding any license that mayownership, technology, quality or purpose.have been granted by Dynatrace.3. Always use the Trademarks as adjectives, not nouns7. Dynatrace users and licensees shall apply the Trademarksor verbs, and only as an adjective qualifying a genericonly to genuine Dynatrace products and services andnoun that defines the product or service. As adjectives,must not be applied to the products or services of anyDynatrace trademarks and service marks should not beother company.used as plurals or in the possessive form. Do not alterthe Trademarks in any manner.INCORRECT The Dynatrace Software IntelligenceDynatrace’s benefitsare Platform’s benefits are The excellent quality of 8. The Trademarks shall not be used or applied in anymanner that states, suggests or implies that DynatraceCORRECT CORRECTThe excellent quality ofOneAgent software isOne-Agent is alwaysalways consistent.consistent.endorses the products or services or any other party,or that Dynatrace and any other parties are affiliated,associated or related in any way except to the extentspecifically authorized in advance in writing byDynatrace.9. With the exception of Dynatrace logos (the use of whichmust be expressly authorized by Dynatrace and subject tothe Dynatrace Logo Guidelines), you may use Dynatrace 2021 Dynatrace3

Trademarks to refer to Dynatrace’s products or services6. Do NOT display or use Dynatrace Trademarks in anyin accordance with these guidelines in advertising,publication, website, or materials or in a manner that, inpromotional, and sales materials, provided you haveDynatrace’s judgement, is obscene, violent in nature, orthe necessary authority to sell or promote Dynatrace’sotherwise in poor taste or unlawful, or which has a purposeproducts or services, e.g., as an authorized reseller.of encouraging unlawful activities or otherwise disparages,10. You may indicate the relationship of your products andservices to Dynatrace products or services by using andiminishes, or damages the reputation of Dynatrace.accurate referential phrase in connection with your productUse of “Dynatrace” as a trade nameor service, such as “for use with,” or “compatible with,”“Dynatrace” is not only a trademark used to identifyas long as your usage does not create the impression ofDynatrace’s products and services; it also serves as a tradeany partnership with or endorsement by Dynatrace, andname or company name referring to Dynatrace LLC (oras long as your usage does not create the possibility ofthe applicable legal entity name of its subsidiary). Tradeconfusion as to the source of the product or service.names are nouns and, therefore, should not be followed11. All permissible uses of the Trademarks must beby a generic descriptor and may be used in the possessiveaccompanied by an attribution statement. The followingform. When used as a trade name, “Dynatrace” should notlanguage is appropriate:be followed by a trademark symbol. Within documents, the“[TRADEMARK] and any accompanying logos is/are eitherfirst reference to the trade name or company name shouldregistered trademarks or trademarks of Dynatrace LLC orbe “Dynatrace LLC” (or the applicable legal entity nameits subsidiaries in the United States or in other countries.”of its subsidiary). Thereafter, “Dynatrace” can be used forsubsequent references.Prohibited use of DynatracetrademarksYou may not use the Trademarks in a manner thatcould cause confusion as to sponsorship, affiliation, orendorsement of you or your products by Dynatrace. Youmay not use the Trademarks in a way that devalues, dilutes,or disparages any Dynatrace brand. Examples of prohibiteduse of the Dynatrace Trademarks are described below.1.Do NOT alter the Trademarks from their original form,for example, the addition of hyphens or spaces, creationof unauthorized acronyms, abbreviation, or alterationof any stylized design format (e.g., “DynaTRACE” or “DT”instead of Dynatrace).2. Do NOT use Dynatrace Trademarks or potentiallyDynatrace Trademarks appearing on the Dynatrace websiteare the property of Dynatrace. Nothing contained on theDynatrace website should be construed as granting anylicense or right to use any Trademarks without the priorwritten permission of Dynatrace. By using a DynatraceTrademark, in whole or in part, you are acknowledgingthat Dynatrace is the sole owner of the Trademark andpromising you will not interfere with Dynatrace’s rightsin the Trademark, including challenging Dynatrace’s use,registration of, or application to register such Trademark,alone or in combination with other words, anywhere inthe world, and that you will not harm, misuse, or bringinto disrepute any Trademark. The goodwill derived fromusing any part of a Trademark exclusively inures to thebenefit of and belongs to Dynatrace. Subject to the termsconfusing variations as all or part of your company,and conditions of these guidelines, Dynatrace grantsbrand, product, or service names.authorized users a limited, non-exclusive, non-transferable,3. Do NOT use Dynatrace Trademarks or potentiallyconfusing variations as your domain name or part ofyour domain name, or as part of any “favicon.”4. Do NOT make any false or misleading statements usingthe Dynatrace Trademarks (e.g., “Dynatrace approved”).5. Do NOT use Dynatrace Trademarks in a mannerrevocable license to use the Trademark solely for thepurposes of identifying Dynatrace’s products and services,and relationship to Dynatrace. Underlying this policy is aset of guidelines for what is — and is not — acceptableuse of Dynatrace Trademarks. This policy describes theuses generally approved by Dynatrace for its Trademarks.However, Dynatrace reserves the right in its sole discretionthat would imply a Dynatrace affiliation with orto terminate or modify permission to display Trademarksendorsement, sponsorship, or support of a product orand may request that third parties modify or delete anyservice, without our written approval.use of the Trademarks that, in Dynatrace’s sole judgment, 2021 Dynatrace4