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Offering OverviewValue Stream ServicesEnsure new offerings and transformed applicationsdeliver their predicted business value and superchargeyour digitally powered business velocity with Cognizant’sValue Stream solutions.Offering Overview May 2018
Offering OverviewShorten Time to Value for Newand Transformed ApplicationsENSURE DEVELOPMENT EFFORTS MAP TO ACTUAL BUSINESS VALUEOrganizations invest heavily in digital to gain quantum leaps in business performance.Achieve that goal with less risk, lower costs and more assurance that new and transformedapplications will meet your customers’ expectations and your business objectives. Value Streamsolutions from Cognizant provide clear maps for how existing systems, processes and peoplemust change to support new and enhanced offerings. This holistic approach helps ensuresmooth integration with backend systems and a better stakeholder experience.Then we rapidly build and test multiple iterations of your app, refining it with actual customerfeedback, to ensure it meets your business objectives – using metrics we build right into the app.With Value Stream, you gain clarity about your organization’s return on its digital investments,from hard numbers on IT performance to measurable business outcomes.Improve velocity to market and realizemore business value sooner from newofferings and enhanced services withCognizant’s Value Stream solutions.Value Stream Services 2
Offering OverviewREDUCE RISK, COST ANDTIME TO VALUE WHILEINCREASING PREDICTABILITYFrom greenfield developments to large scaleapplication portfolio transformation, our ValueStream solution helps align your business, applicationand technology operating models so new offeringsgenerate business value more quickly. We combinea proven methodology, a unique automated portfolioassessment tool and techniques like fast prototypingand market testing to accelerate your time to valuewhile reducing risk and costs.We also build your outcome metrics directly intoan app’s code, giving you unprecedented visibilityinto whether and how well the offering is meetingbusiness objectives. In addition, the code enablesgreater visibility in IT performance, including velocityof delivery, release frequency, lead time to change,mean time to recovery, etc.Complete Value Stream CapabilitiesWe draw on the following capabilities to ensure allbusiness, operating and technology integrationand dependency issues are identified for greenfielddevelopments and application transformation: Automated portfolio assessment. Our tool takesliterally minutes to assess the potential issues inmodernizing legacy applications or integrating anew offering. Armed with this information, teamscan make intelligent decisions to find the optimalbalance of:»»»»»»»»»»»» Economic and Business Impact. We conduct abusiness analysis to determine cost benefit startingpoints, using such tools and calculations as:Value Stream and Greenfield DevelopmentsWe help ensure the success of new experiences bymapping your business and IT value streams to thedesired business outcome. We deliver more thanassessments: we create minimally viable productsand test these with actual customers to confirmwhether the offering meets customer expectations.Feedback from each iteration informs the journeymap, ensuring it reflects reality and remains updatedto guide additional development.»» Value mapping»» ROI and impact»» Alignment to digital transformationobjectives. Technical Feasibility. We build a view of thelandscape and analyze target applications toassess technology issues such as cloud readiness.We then score and sequence these to set prioritiesand make application and portfolio rationalizationrecommendations.Value Stream and Application TransformationWe help speed decision making about whichapplications and systems to transform and modernizeto achieve specific business objectives with ourautomated portfolio assessment process. Our uniqueautomated assessment tool identifies your high valueapplications and clearly outlines details requiredinvestments and calculates their return, whetherfrom rebuilding the app or re-platforming it. Theinformation helps your organization make optimaldecisions about priorities and resource deploymentto drive desired resultsBusiness value of applicationsTechnical feasibilityRisk of changing applicationsCost to changeTimeBenefits Journey Map. We make recommendations forValue Stream Services 3maximizing the impact on the entire portfolio»»»»»»»»»»Backlog prioritizationExecution modelStakeholder change adoptionImmersive experiencesCI/CD foundation and scaling
Offering OverviewIMPROVING BUSINESSVELOCITY AS PART OF ACOMPLETE SUITE OF DIGITALTRANSFORMATION SOLUTIONSchange management implications, includingeffects on stakeholders, business and IToperating models, the current extent of the Agilemindset internally, skills required, etc.Our proven Value Stream methodology helpsensure your greenfield development and applicationtransformations unlock business value and deliverprojected ROI by identifying all business and ITprocesses that must align to create new value.Our Value Stream process follows this clearmethodology:We socialize via an industry best practices-basedframework and incorporate customer feedbackto develop future operating models, such as acloud native framework, DevOps, continuousdelivery, etc. Define future operating model. We establishthe future-state operating model for the pilot,analyze pilot applications in detail and define thefuture-state architecture Determine business transformation goals. Wedetail your business priorities, objectives andmarket differentiation; catalog current initiativesand investments; build leadership support;and develop a hypothesis about value creationopportunities based on.»» Business value dimensions that address thetransformation goals»» Associated change management needed toattain the transformation»» Need for managing enterprise transformation programs to deliver the goals Prototype and pilot. We define minimum viableproducts, KPIs and success criteria for pilots.Agile methodology and sprints enable us todevelop and test multiple iterations quickly togauge performance against outcomes. Assess pilot results. We monitor and evaluatepilot results and share findings with leadership,then incorporate findings and leadershipfeedback into the transformation roadmap.We build the future state infrastructure and/orplatforms and re-engineer pilot applications fordeployment on them. Conduct value stream analysis. We conducthigh level mapping of applications to the businessvalue chain. We analyze your applicationsportfolio based on value dimensions such asbusiness value and differentiation, lifecyclestage, velocity needs, business scalability,resiliency needs and process re-engineering.We analyze organizational readiness and identifyThese activities also inform our TransformationEnablement and Leadership, Managed Innovation,Application Transformation and Change Adoptionsolutions that enable your organization to makesteady progress and generate meaningful returnson its digital transformation journey.QUICK TAKESpeeding Cloud Migration for a Financial Services GiantFinancial services firm needed to reduce the cost, effort and delay of assessing applications for their suitability for the cloud. Cognizant’s Value StreamMapping (VSM) reduced the time required to assess each application from40 hours to minutes, allowing this company to not only save time but alsocost each year.Value Stream Services 4
Offering OverviewTHE COGNIZANT DIGITAL BUSINESS ADVANTAGECognizant Digital Business has the unique ability to manage the concurrent transformation ofbusiness, operating and technology models. We have deep expertise in IT, operations and businessstrategy and understand how all must align to deliver your customers and employees the rich newexperiences that lead to new market share, revenue growth and continued innovation.What sets us apart: Multi-disciplinary teams of social scientists, design thinkers, creative technologists, engineers andstrategists on tap to help your organization create its future. Insight to code approach that draws on behavioral science, “thick data” about actual humanbehavior and analytics infused with AI to help ensure experience design and code developmentmeet actual market needs, de-risking development efforts. Expertise in developing and deploying next-gen technologies, including IoT capabilities, AI,augmented and virtual reality, platform development and more. Investment in start-ups, including internally generated new business concepts through ourAccelerator LaunchPad program; unique Collaboratory spaces for prototyping, design and scalinginnovation. Flexibility to support a wide range of development environments, including Agile, waterfall andhybrid delivery approaches. Extraordinary depth of expertise across a wide range of industries, enabling us to bring industryspecific insights and experience to your opportunities and challenges. Wide ecosystem of technology partners ensuring we can bring virtually any capability to meet your needs.LET’S GET STARTEDIncrease revenues and business velocity while gaining predictability about and ensuring theperformance of new and transformed applications with Cognizant’s Value Stream solutions. For moreinformation, please contact Carol Houle; carol.houle@cognizant.com.Value Stream Services 5
ABOUT COGNIZANTCognizant (Nasdaq-100: CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating andtechnology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 205 on the Fortune 500 and is consistently listed among themost admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant.World HeadquartersEuropean HeadquartersIndia Operations Headquarters500 Frank W. Burr Blvd.Teaneck, NJ 07666 USAPhone: 1 201 801 0233Fax: 1 201 801 0243Toll Free: 1 888 937 32771 Kingdom StreetPaddington CentralLondon W2 6BD EnglandPhone: 44 (0) 20 7297 7600Fax: 44 (0) 20 7121 0102#5/535 Old Mahabalipuram RoadOkkiyam Pettai, ThoraipakkamChennai, 600 096 IndiaPhone: 91 (0) 44 4209 6000Fax: 91 (0) 44 4209 6060 Copyright 2018, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means,electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All othertrademarks mentioned herein are the property of their respective owners.
Value Stream Services QUICK TAKE Speeding Cloud Migration for a Financial Services Giant Financial services firm needed to reduce the cost, effort and delay of assess-ing applications for their suitability for the cloud. Cognizant’s Value Stream Mapping (VSM)
