Thank You For Participating In The OpenText/GXS And Amazon .

Transcription

Thank you for participating in theOpenText/GXS and Amazon Extended AttributeEducation Session The call will begin at approximately 2pm PT and run forapproximately 1 hour The line will remain silent until the start of the call All lines will be muted. Any questions can by submitted via theon WebEx menu (upper right-hand corner of your screen) All submitted questions will be answered and posted to theAmazon Landing Page next week (www.gxs.com/amazon) This session will be recorded. The recorded session will beposted to the Amazon landing page next week.OpenText Confidential. 2014 All Rights Reserved.1

Extended Attribute InitiativeOctober, 2015

Agenda Introductions Amazon’s Expectations Extended Attributes GS1 Retailer Extended Attribute Requirement Matrix GS1 Extended Attribute Guide Release 2 Amazon’s Requirements/Notes Product Classification, Gender by Age, Brand Name Attributes How to Vendors Use the Catalogue Providing Extended Attributes via GXS Q&AOpenText Confidential. 2014 All Rights Reserved.3

Introductions Matt Van Horn – Project Manager-Amazon Services Ella Mui – Customer Manager EMui@opentext.com Don Wiener – Director Retail Accounts DWiener@opentext.comOpenText Confidential. 2014 All Rights Reserved.4

Amazon’s Expectations Extended Attribute Letter Notice Start working with GXS tolearn the upload Process Visit OpenText/GXSLanding Page createdespecially for Amazon’sinitiatives:www.gxs.com/amazonOpenText Confidential. 2014 All Rights Reserved.5

Amazon’s Current Business Process Commitment Plan Manual Vendor Central NIS template Inovis Wizard Running around gathering data Correcting errors Uploads Matching Commitment Plan POs Additional Weeks to Start Selling on eCommerce SiteOpenText Confidential. 2014 All Rights Reserved.6

Business DriversBusiness Leaders from all areas are asking for the same thing More Product Data! E-com Product attributes to enhance our search engine capabilities on the Web Details on products to meet consumer demand Automated process to retrieve images and copy from our supplierso Spending too much time chasing images and copyo Can’t publish to the Web without it. Affecting speed to market Supply Chain Information to label package hazardous for shipping Dimensional/weight information to maximize carton size for shipping Merchants Image of item at time of order to review product Attributes for enhanced business intelligence analytics Market ImagesOpenText Confidential. 2014 All Rights Reserved.7

eCommerce Item Set-up ChallengeOrdering a dress/PO create:Selling a dress: Style Number Adrianna Papell 20 digit Style Description Color Description Lace bodice NRF Color Code Banded skirt Size Description Keyhole back NRF Size Code Button-and-loop closure UPC Number Boat neckline Elbow sleeves Concealed back zipper Approx. 26.5" length Polyester/spandex Dry clean Imported Lots of imagesOpenText Confidential. 2014 All Rights Reserved.8

Need for Extended AttributesMissing Imperialfrom descriptionOpenText Confidential. 2014 All Rights Reserved.9

Increase SalesImageryOpenText Confidential. 2014 All Rights Reserved.10

Manual Item Setup Supply Chain InefficiencyOpenText Confidential. 2014 All Rights Reserved.11

OpenText/GXS Active CatalogueOpenText/GXS Active Catalogue enables item synchronization for allof your trading partners through a single sourceOpenText Confidential. 2014 All Rights Reserved.12

GS1 US Retailer Attribute Requirements Matrix Outlines theexpected tradingpartner timelinesand attributesrequirements For moreinformation, refer towww.gxs.com/amazon GS1 USRetailerAttributesRequirementMatrixOpenText Confidential. 2014 All Rights Reserved.13

GS1 Extended AttributesThe example here is taken from the GS1Extended Attribute Guide Release 2 Released May 2015 Added additional attributesAdded code lists Current Guideline is available on the GXSlanding page: www.gxs.com/amazonThe example here is taken from the GS1Extended Attribute Guideline R2.0 Attributes that do not apply to a item, will notneed populated: Example #1 Fur Animal Name- if fur isn’tpresent on item, do not populate.Example #2 Heel Height- doesn’t apply toshoes, no need to populate.OpenText Confidential. 2014 All Rights Reserved.14

RequirementsFirst and ForemostWe need to know what the item is, which is why we require that you providethe GS1 Global Product Classification data. If we do not have this data upfront, you will not be included in our simplified item set up process.Effective November 1, 2015 - Amazon will require product classification datain the form of GS1 Global Product Classification (GPC). This informationmust be entered to Open Text GXS for our system to process the newlyentered products.SecondThe more data you can provide via GXS, the less data will need to be enteredmanually via template. In line with the retail community’s expectations, we willneed this information after a PO is issued and before it arrives at our FC.Effective November 1, 2015 - Extended Attributes will be required 60 daysafter PO issue or 14 days prior to first delivery of new products (whichever issooner or relevant). Most important is the Brand Name and Gender by Ageattributes.OpenText Confidential. 2014 All Rights Reserved.15

Important Notes NRF Size Codes Amazon requires that you have one of these for every item and that there is amapping/translation in the GXS NRF Size Code chart If you have a size that needs to be added – contact GXS Color Duplication No items under a single product ID can have the same NRF COLOR Size/Color Duplication No items under the same Product ID and NRF Color can have the same size Attributes Product Classification and Gender by Age are supported by OpenTextGXS Active Catalogue. Currently pending inclusion in the GS1 Extended AttributeGuide.OpenText Confidential. 2014 All Rights Reserved.16

GS1 Global Product Classification (GPC)GPC classifies products by grouping them into categories based on theiressential properties as well as their relationships to other products. GPCoffers a universal set of standards for everything from a car to a liter of milk.OpenText Confidential. 2014 All Rights Reserved.17

With the Correct ClassificationOpenText Confidential. 2014 All Rights Reserved.18

Product ClassificationFor more information, pleaserefer to www.gxs.com/amazon Amazon GS1 ProductClassification ReferenceGuideFor more information, please refer to theGS1 website owser/OpenText Confidential. 2014 All Rights Reserved.19

Gender by AgeDefinition: Identifies the primary genderand age for which a product has beendesignedTo obtain a full listing of the Gender byAge values, refer towww.gxs.com/amazon Amazon Extended AttributesRequirementsOpenText Confidential. 2014 All Rights Reserved.20

Brand NameFor more information, please refer to www.gxs.com/amazon GS1 Extended Attribute GuidelineOpenText Confidential. 2014 All Rights Reserved.21

Preparing to Load Attributes Understand the required attributes Review Amazon and GXS extended attribute information Review online resources (Amazon Landing Page or online OpenTextGXS Active Catalogue documentation) to identify what attributes youshould be providing Publish your data using the GS1 industry standard/Catalogue attributeformat Guides and Templates available at http://www.gxs.com/amazon Update your processes to support the required attributes (EDI maps,User Interfaces, etc.) Guides and Templates available at www.gxs.com/amazon orhttp://www.gxs.com/catalogue extended attributesOpenText Confidential. 2014 All Rights Reserved.22

How Vendors Use the GXS Catalogue Vendors can access their catalogues in a number of ways 832 CSV Web User Interface (UI) Web Services No method is mutually exclusive. Most vendors use a combination ofmethods to publish and update their item information. If using GXS to host images you must use Web Services User Interface (UI) EDI 832 does not support loading physical images Supports the Image URL and image informationOpenText Confidential. 2014 All Rights Reserved.23

Uploading Attributes via the WebChange filter todesired TradingPartnerOpenText Confidential. 2014 All Rights Reserved.24

Uploading Attributes via a CSV File Download the CSV templatefrom the Trading Partnerlanding pagewww.gxs.com/amazon OpenText GXS ActiveCatalogue ExtendedAttribute Template Fill out the CSV templateoffline with all of the requiredinformation. Once complete, convert thefile to a text file, and save toa location on your computer.OpenText Confidential. 2014 All Rights Reserved.25

Uploading Attributes via a CSV FileSelect “Text FileUpload” option toretrieve you file to loadto the Catalogue.OpenText Confidential. 2014 All Rights Reserved.26

Uploading Attributes via an 832 If you are currentlyupdating your Cataloguewith the 832, you canreference the batch guidewhen adding additionalattributes to your map This is available todownload on theOpenText GXS ActiveCatalogue website, aswell as the ExtendedAttribute GuidelineOpenText Confidential. 2014 All Rights Reserved.27

Preparing to Load Items into GXS Visit the websitewww.gxs.com/amazon for moreinformation that can help youimplement a strategy withinyour company Amazon ExtendedAttributes Requirements Amazon GS1 ProductClassification ReferenceGuide GS1 Extended AttributeGuidelineOpenText Confidential. 2014 All Rights Reserved.28

Future Amazon Educational Webinars October 14, 201510:00 am Pacific October 21, 201510:00 am PacificOpenText Confidential. 2014 All Rights Reserved.29

Q & A SessionAmazon Extended Attribute Letter http://www.gxs.com/amazonOpenText/GXS Amazon InformationalLanding Page http://www.gxs.com/amazonOpenText/GXS Extended Attribute andImage informational page http://www.gxs.com/catalogue extended attributesOpenText/GXS Active CatalogueDocumentation spx* Updated documentation under ‘ProductDocumentation” in GXS Catalogue UIOpenText Active Catalogue Support:1-800-334-2255 Options 2,5,2orEmail Catalog Customer Support:cataloguesupport@opentext.comOpenText/GXS Contacts:Ella Mui – Customer ManagerEMui@opentext.comDon Wiener – Director Retail AccountsDwiener@opentext.comAmazon Contact:Matt Van Horn – Project .com* FAQ can be found at http://www.gxs.com/amazonOpenText Confidential. 2014 All Rights Reserved.30

Amazon requires that you have one of these for every item and that there is a mapping/translation in the GXS NRF Size Code char