Transcription
Thank you to our Sponsor!FAMILY REUNION2016
Get Leads with theTop Ten LeadGeneration SourcesSteve Schlueter
Steve SchlueterRound Rock, TexasOperating PrincipalKWU International Master FacultyKW MAPS Coach
Top Ten Sources1.2.3.4.5.6.Met DatabaseGeographic FarmingFSBOsExpired ListingsOpen HousesDoor Knocking7. Just Listed / Just SoldCircle Prospecting8. Just Listed / Just SoldMarketing9. Yard Signs / Ad Calls10. FacebookBonus: NurtureFAMILY REUNION2016
1. Met Database
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Communicate!“Do the Database Two”FAMILY REUNION2016
Client Parties and EventsINVITE TOEVENTCALL NOSHOWS, RELAYTHEY WEREMISSEDENLIST HELPFORREFERRALSAT EVENTFAMILY REUNION2016CONFIRMFOR EVENTHOST EVENT
2. Geographic Farming
Working Your Farm Use BOLD tactics to build reputation Establish your reputation first Reputation vs. relationshipFAMILY REUNION2016
Seven Steps to Building YourReputation1.2.3.4.Become the expert in a weekFirst listing in days or weeks, not monthsDoors, doors, doorsOpen house eventsFAMILY REUNION2016
Seven Steps to Building YourReputation5. Initial marketing6. Ongoing marketing7. Outperform the market and tell everyoneFAMILY REUNION2016
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3. For Sale by Owners (FSBOs)
FSBOs “Fastest Source of Business Opportunity”Master the problem presentation4 types of buyers scriptsHow to combat the fee-only FSBO agentScript: “Have you looked at homes in(destination)?”FAMILY REUNION2016
4. Expired Listings
Expired Listings Lowest cost highest return contact you canmake The challenge of the phone numbers Knock on the door and then 10 more around Watch the red herring—the two biggest expiredobjections Going to stay with the same agent We're going to take it off the market Script: “Was your agent passive or proactive?” Old expired listings: the gift of the real estategodsFAMILY REUNION2016
5. Open Houses
Level 7Open HouseFAMILY REUNION2016
6. Door Knocking
Door Knocking Sucker for a door knocker What do AT&T U-verse, Brent's Tree Service,and White Knight Pest Control all have incommon? Script Options: Just ListedJust SoldSpecialize in the AreaOpen House InvitationCOLD DoorMarket Update InformationFAMILY REUNION2016
7. Just Listed / Just SoldCircle Prospecting
Just Listed / Just Sold CircleProspecting Always have 300–500 phone numbers inreserve so you always have a call list. Use a dialer: archagent PowerDialer Mojo Dialer R.E. PhoneBurnerFAMILY REUNION2016
8. Just Listed / Just SoldMarketing
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9. Yard Signs / Ad Calls
Yard Signs / Ad Calls First 5 seconds of the callTransition off their agenda to your agendaControl with questionsABC for the appointment: action / benefit /close Consultative buyer presentationFAMILY REUNION2016
10. Facebook
Facebook Relationship-building tool more than leadgeneration engine for most Face-to-face vs. Facebook-to-Facebook C.A.R.E.—Connect, Alert, Refer, Engage Facebook custom list for easy organizationFAMILY REUNION2016
Social media isnot a lead generationmachine; it’s arelationship-buildingengine.FAMILY REUNION2016
The end goal is face-to-face,not Facebook-to-Facebook.FAMILY REUNION2016
Created with Haiku Deck
“Type a quote here.”–Johnny Appleseed
LAW #1: BUILD/ORGANIZE
Bonus11. Nurture
Nurture Active lead generators have 70% businessrealized from follow-up 1-31 tickler system - “Gary and the Box"FAMILY REUNION2016
Top Ten Sources: Review1.2.3.4.5.6.Met DatabaseGeographic FarmingFSBOsExpired ListingsOpen HousesDoor Knocking7. Just Listed / Just SoldCircle Prospecting8. Just Listed / Just SoldMarketing9. Yard Signs / Ad Calls10. FacebookBonus: NurtureFAMILY REUNION2016
Thank You.Please discard allyour trash as youleave!Please complete an evaluation for thissession.Use any mobile device!www.evalfr.comDownload a FREE copy ofthis presentation. Go tofamilyreunion.kw.com/downloads
archagent PowerDialer Mojo Dialer R.E. PhoneBurner Just Listed / Just Sold Circle Prospecting. 8. Just Listed / Just Sold Marketing. FAMILY REUNION 2016. 9. Yard Signs / Ad Calls. FAMILY REUNION 2016 First 5 seconds of the call Transition off their agenda to your agenda
