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R REGISTRATION KITAPRIL 23-26 NASHVILLE1
ONFERENCEThe DECA International Career Development Conference (ICDC) is theculmination of the DECA year. More than 17,000 high school students, teacheradvisors, business professionals and alumni gather for several days of DECAexcitement.DECA’s International CareerDevelopment Conferencesupports educational initiatives. Career Clusters National CurriculumStandards 21st Century Skills Common Core StateStandards Project-based Learning Personal Financial LiteracyDECA members demonstrate their college and career ready knowledgeand skills by participating in DECA’s industry-validated Competitive EventsProgram, aligned with Career Clusters, National Curriculum Standards and 21stCentury Skills in the areas of marketing, finance, hospitality, management andentrepreneurship. These members have qualified to attend based on superiorperformance at the district and state/provincial level. More than 1,000 businessprofessionals serve as expert judges to evaluate DECA members’ mastery ofthese concepts.In addition, thousands of members participate in DECA’s Emerging LeaderSeries, which helps them attain 21st Century Skills in the areas of collaborationand teamwork, communication, critical thinking and problem solving andcreativity. One highlight is the involvement of executive mentors who providecollege and career advice.Thousands of DECA advisors and educators participate in administeringDECA’s Competitive Events Program and Emerging Leader Series while alsoparticipating in professional learning activities.The National Association ofSecondary School Principalshas placed this program on theNASSP National Advisory List ofContests and Activities for2015-2016.2
CONFERENCE FACTS12,0003,000finalists from 55 charteredassociations vying forinternational honors inDECA’s CompetitiveEvents Program.DECA members engaging inleadership developmentactivities preparing to becollege and career ready.100 2,000exhibitors from a widevariety of colleges andbusinesses.DECA advisors helping theirstudents and attending theAdvisor Academy.#DECAICDCVisit decadirect.org forpreviews and highlights.1,000business people who willserve as judges forinternational competition.MUSIC CITY CENTER201 Fifth Avenue SouthNashville, TN 37203nashvillemusiccitycenter.com(615) 401-1400Join the event athttp://bit.ly/decaicdc163
CONFERENCEOVERVIEW20165
NASHVILLE 2016INTERNATIONAL CAREER DEVELOPMENT CONFERENCEFRIDAY, APRIL 2212:00 PM – 9:00 PMHEADQUARTERS TOURS BOOTHRegistration for Chartered Association Advisors, ToursHall A & B Prefunction Area12:00 PM – 9:00 PMSHOP DECA (including blazer sales)Level 2 Registration12:00 PM – 9:00 PMDECA 5K Pre-RegistrationHall A & B Prefunction Area6:00 PMCHARTERED ASSOCIATION ADVISOR DINNER (by invitation only)105ASATURDAY, APRIL 237:00 AM – 8:00 PMHEADQUARTERS TOURS BOOTHHall A & B Prefunction Area7:00 AM – 8:00 PMSHOP DECA (including blazer sales)Level 2 Registration7:30 AMDECA 5KShelby Park9:00 AMOFFICER CANDIDATE INTERVIEWS203A9:00 AM – 5:00 PMDECA DAY IN NASHVILLE (Enjoy museums on your own)11:00 AM – 1:00 PMGENERAL JACKSON SHOWBOAT (Advance ticket purchase required)1:00 PM – 5:00 PMEXHIBIT CAMPAIGN BOOTH SET-UP2:00 PM – 4:00 PMGENERAL JACKSON SHOWBOAT (Advance ticket purchase required)5:00 PMPARADE OF CHARTERED ASSOCIATIONS REHEARSALBridgestone Arena6:00 PMEXECUTIVE MENTOR DINNER (by invitation only)Sponsored by Marriott International, Inc.Renaissance Nashville Hotel6:00 PM – 7:30 PMCHARTERED ASSOCIATION PHOTOGRAPHSDemonbreun Lobby Staircase8:30 PMGRAND OPENING SESSIONFashion Show sponsored by FIDM/Fashion Institute of Design & MerchandisingBridgestone Arena10:30 PM – 11:30 PMCHARTERED ASSOCIATION PHOTOGRAPHSDemonbreun Lobby Staircase12:30 AMCURFEWExhibit Hall BSUNDAY, APRIL 247:00 AMVIRTUAL BUSINESS CHALLENGE BRIEFING (required)1047:00 AM – 5:30 PMHEADQUARTERS TOURS BOOTHHall A & B Prefunction Area8:00 AM – NOONCOMPETITIVE EVENT TESTING BRIEFING8:00 AM – 4:00 PMCAREER EXHIBITS CAMPAIGN BOOTHSExhibit Hall B8:00 AM – 4:00 PMDECA IMAGESExhibit Hall B8:00 AM – 4:00 PMSHOP DECA (including blazer sales)Level 2 Registration8:30 AM – 4:00 PMEMERGING LEADER SERIES8:30 AM – 4:00 PMSCHOOL-BASED ENTERPRISE ACADEMYSponsored by ARYZTA (Otis Spunkmeyer, Inc.)9:00 AM – 3:00 PMADVISOR ACADEMY (New and Developing Advisors)Sponsored by PepsiCo Chilled DSD9:30 AM – 1:00 PMEXECUTIVE MENTOR PROGRAMSponsored by Marriott International, Inc.1:00 PM – 5:00 PMCOMPETITIVE EVENT TESTING BRIEFING3:00 PM – 5:00 PMGENERAL JACKSON SHOWBOAT (Advance ticket purchase required)4:00 PMVOTING DELEGATES’ BRIEFING CANDIDATE CAMPAIGN SESSION1017:00 PM9:00 PMDECA NIGHT AT THE GRAND OLE OPRY(Advance ticket purchase required)Grand Ole Opry12:30 AMCURFEWCheck deca.org/icdc for updates. Tentative: 1.21.162086
MONDAY, APRIL 257:00 AM – 7:00 PMHEADQUARTERSHall A & B Prefunction Area7:00 AM – 7:00 PMSHOP DECA (including blazer sales)Level 2 Registration7:30 AMJUDGES’ ORIENTATIONGrand Ballroom A8:00 AM – 4:00 PMCAREER EXHIBITS CAMPAIGN BOOTHSExhibit Hall B8:00 AM – 4:00 PMDECA IMAGESExhibit Hall B8:00 AM – 7:00 PMCOMPETITIVE EVENT PRELIMINARY COMPETITIONExhibit Halls A, C and D8:30 AM – 10:30 AMJOHNSON & WALES SCHOLARSHIP AWARD BREAKFASTSponsored by Johnson & Wales University (by invitation only)201A8:30 AM – 3:30 PMEMERGING LEADER SERIES9:00 AM – 2:00 PMADMINISTRATOR DAY2039:00 AM – 3:00 PMADVISOR ACADEMY (New and Developing Advisors)Sponsored by PepsiCo Chilled DSD208NOON – 1:30 PMCHARTERED ASSOCIATION OFFICER/ADVISOR LUNCHEONSponsored by Piper Jaffray & Co. (by invitation only)Grand Ballroom A212:30 PMJUDGES’ ORIENTATIONGrand Ballroom A13:00 PMEMERGING LEADER FINALEGrand Ballroom3:30 PM – 4:30 PMCOMPETITIVE EVENTS UPDATE WORKSHOP (Advisors Only)2087:05 PMDECA NIGHT AT THE NASHVILLE SOUNDS(Advance ticket purchase required)Herschel Greer Stadium12:30 AMCURFEWTUESDAY, APRIL 267:30 AM – 10:30 AMJUDGES’ ORIENTATIONGrand Ballroom A7:30 AM – 6:00 PMHEADQUARTERSHall A & B Prefunction Area7:30 AM – 6:00 PMSHOP DECALevel 2 Registration7:30 AM – 6:00 PMSHOP DECA YARD SALE2108:00 AMMINI-AWARDS SESSIONBridgestone Arena8:00 AM – 5:00 PMFINALIST T-SHIRT RECOGNITION ITEMSExhibit Hall D Foyer9:00 AM – 6:00 PMCOMPETITIVE EVENT FINAL COMPETITIONExhibit Hall D11:00 AMBUSINESS ELECTION SESSIONDavidson Ballroom A1:00 PM – 2:30 PMLEADERSHIP LUNCHEONSponsored by US Army (by invitation only)2082:00 PM – 3:00 PMWRITTEN REPORT CERTIFICATE RETURN(Chartered Association Advisor or Designee Only)2072:00 PM – 4:00 PMGENERAL JACKSON SHOWBOAT (Advance ticket purchase required)6:00 PM – 7:30 PMCHARTERED ASSOCIATION PHOTOGRAPHSDemonbreun Lobby Staircase7:00 PM – 8:00 PMSCHOLARSHIP NATIONAL ADVISORY BOARD RECEPTIONSponsored by National Advisory Board Partners (by invitation only)Lexus Lounge at theBridgestone Arena8:30 PMGRAND AWARDS SESSIONBridgestone Arena12:30 AMCURFEWWEDNESDAY, APRIL 278:30 AM – 3:00 PMNEW EXECUTIVE OFFICER ORIENTATIONRenaissance Nashville HotelEVENTS WILL BE HELD IN THE MUSIC CITY CENTER UNLESS OTHERWISE NOTED.7
DECA’s OPENING SESSIONSATURDAY, APRIL 23 8:30 PMBRIDGESTONE ARENAINTRODUCTION OF YOUR2015-2016 EXECUTIVEOFFICER TEAMEPIC ENTERTAINMENTFEATURING NASHVILLE STAR LAUREN ALAINAANNUAL PARADE OFCHARTERED ASSOCIATIONSDEBUT FASHION SHOWRECOGNITION OF THETOP 10 DECAMEMBERSHIP CHAPTERSRECOGNITION OF THETOP THREE MDAFUNDRAISING CHAPTERS8
COMPETITIVEEVENTS20169
As an integral part of the classroom curriculum, DECA’s industry-validatedcompetitive events are aligned with the National Curriculum Standards in thecareer clusters of marketing, business management and administration, finance,and hospitality and tourism. DECA’s flagship evaluation process involves studentsin both a written component such as an exam or report and an interactivecomponent with an industry professional serving as a judge. DECA’s competitiveevents directly contribute to every student being college and career ready whenthey graduate from high school.QUALIFICATIONS FOR ENTERING INTERNATIONALCONFERENCE COMPETITIVE EVENTS1. All participants must be activemembers of DECA with the currentyear’s dues on file with DECA Inc.prior to March 1 of the currentschool year.2. All participants and written entriesmust be approved and authorizedfor entering competition by theirchartered association throughofficial competitive eventsregistration forms.3. All participants and written entriesmust meet the specifications setforth for each activity.4. All participants must haveparticipated in charteredassociation, district and/or localcompetition, or qualified throughonline competition.5. All entry forms and creativeentries must be submitted by thechartered association advisor ordesignee according to announceddeadlines.6. A participant may enter only oneof the competitive events with aparticipatory component duringDECA’s international conference.7. No additions or substitutions maybe registered for competition afterthe deadline set forth by DECA Inc.8. A written entry may not be enteredin more than one internationalconference competitive eventduring a given year.9. Once a written entry is enteredin international conferencecompetition, the identical contentmaterial may not be enteredagain in international conferencecompetition.11. Participants are required to followthe official DECA dress code.12. All written entries must includea signed copy of DECA’s WrittenEvent Statement of Assurancesand Academic Integrity.13. Participants must bring a photoID to all event briefings, testingsessions and presentations. If aphoto ID is not available, an advisormust verify the participant’sidentity.14. All participants must be housedat the assigned official conferencehotel.10. All participants must attend thebriefing sessions scheduled fortheir competitive event during theinternational conference.10
COMPETITIVEEVENTSFOR 2015-2016PRINCIPLES OF BUSINESSADMINISTRATION EVENTSBUSINESS OPERATIONS RESEARCH EVENTS1. Business Services Operations Research—BOR2. Buying and Merchandising Operations Research—BMOR1. Principles of Business Management andAdministration—PBM3. Finance Operations Research—FOR2. Principles of Finance—PFN4. Hospitality and Tourism Operations Research—HTOR3. Principles of Hospitality and Tourism—PHT5. Sports and Entertainment Marketing Operations Research—SEOR4. Principles of Marketing—PMKTEAM DECISION MAKING EVENTSCHAPTER TEAM EVENTS1. Business Law and Ethics Team Decision Making—BLTDM1. Community Service Project—CSP2. Buying and Merchandising Team Decision Making—BTDM2. Creative Marketing Project—CMP3. Financial Services Team Decision Making—FTDM3. Entrepreneurship Promotion Project—EPP4. Hospitality Services Team Decision Making—HTDM4. Financial Literacy Promotion Project—FLPP5. Marketing Communications Team Decision Making—MTDM5. Learn and Earn Project—LEP6. Sports and Entertainment Marketing Team Decision Making—STDM6. Public Relations Project—PRP7. Travel and Tourism Team Decision Making—TTDMINDIVIDUAL SERIES EVENTSENTREPRENEURSHIP EVENTS1. Innovation Plan—EIP1. Accounting Applications Series—ACT2. Start-Up Business Plan—ESB2. Apparel and Accessories Marketing Series—AAM3. Independent Business Plan—EIB3. Automotive Services Marketing Series—ASM4. International Business Plan—IBP4. Business Finance Series—BFS5. Business Growth Plan—EBG5. Business Services Marketing Series—BSM6. Franchise Business Plan—EFB6. Food Marketing Series—FMS7. Hotel and Lodging Management Series—HLM8. Human Resources Management Series—HRM9. Marketing Management Series—MMS10. Quick Serve Restaurant Management Series—QSRM11. Restaurant and Food Service Management Series—RFSM12. Retail Merchandising Series—RMS13. Sports and Entertainment Marketing Series—SEMPERSONAL FINANCIAL LITERACY EVENT1. Personal Financial Literacy—PFLMARKETING REPRESENTATIVE EVENTS1. Advertising Campaign—ADC2. Fashion Merchandising Promotion Plan—FMP3. Sports and Entertainment Promotion Plan—SEPPPROFESSIONAL SELLING ANDCONSULTING EVENTS1. Financial Consulting—FCE2. Hospitality and Tourism Professional Selling—HTPS3. Professional Selling—PSEONLINE EVENTS1. Stock Market Game—SMG2. Virtual Business Challenge Accounting (Pilot)—VBCAC3. Virtual Business Challenge Hotel Management—VBCHM4. Virtual Business Challenge Personal Finance—VBCPF5. Virtual Business Challenge Restaurant—VBCRS6. Virtual Business Challenge Retail—VBCRTNot all chartered associations offer all events. Please check with your charteredassociation advisor for events offered in your chartered association.7. Virtual Business Challenge Sports—VBCSP11
RECOGNITION AND AWARDSDECA’s competitive events provide recognition for competitors in a number of different areas. The following list describes the recognition provided:Certificate of Achievement: All competitors will receive a Certificate of Achievement recognizing theachievement necessary to qualify to participate in the International Career Development Conference.Certificate of Excellence: Competitors scoring a combined total score of 70% or better on the competitiveevent components will earn a Certificate of Excellence.Mini-Awards: For each event with career cluster exams, the highest ten individual scores on the career clusterexam will receive a silver-ribbon medallion. For each Principles of Business Administration Event, Team DecisionMaking Event, Individual Series Event, Personal Financial Literacy Event, Marketing Representative Event and Professional Selling and Consulting Event, participants with top scores in each section of the interview component willeach receive a silver-ribbon medallion. In all events, the top two overall scores in each section will be consideredfinalists and receive blue-ribbon medallions.Grand Awards: The top ten finalists will be called to the stage with first, second and third places receivingtrophies and all ten receiving red-white-blue ribboned medallions.Cash Awards: All competitive event first place winners will receive a minimum of 100. Several eventsprovide larger awards based on company sponsorship.SPONSORED EVENTSDECA gratefully acknowledges the competitive events sponsorship of these generous corporations andorganizations.Unless otherwise noted, each sponsoring organization provides the following awards for international competitors:1st Place— 1,0002nd Place— 5003rd Place— 2504th–10th Place— 100 eachACCOUNTING APPLICATIONS SERIESSPONSORED BYAPPAREL AND ACCESSORIESMARKETING SERIESSPONSORED BYFRANCHISE BUSINESS PLANSPONSORED BYFASHION MERCHANDISINGPROMOTION PLAN EVENTSPONSORED BYAUTOMOTIVE SERVICES MARKETING SERIESSPONSORED BYHOSPITALITY SERVICESTEAM DECISION MAKING EVENTSPONSORED BY12
HOTEL AND LODGING MANAGEMENT SERIESSPONSORED BYPERSONAL FINANCIAL LITERACY EVENTSPONSORED BYRETAIL MERCHANDISING SERIESSPONSORED BYSPORTS AND ENTERTAINMENT MARKETINGTEAM DECISION MAKING EVENTSPONSORED BYPRINCIPLES OF BUSINESS MANAGEMENTAND ADMINISTRATIONSPONSORED BYVIRTUAL BUSINESS CHALLENGE EVENTSACCOUNTING, PERSONAL FINANCE, RESTAURANT,RETAIL, SPORTSPRINCIPLES OF MARKETINGSPONSORED BYSPONSORED BYAWARDS:QUICK SERVE RESTAURANTMANAGEMENT SERIESSPONSORED BY1st Place: 1,000 per team2nd Place: 500 per team3rd Place: 250 per teamHOTEL CHALLENGESPONSORED BYRESTAURANT AND FOOD SERVICEMANAGEMENT SERIESSPONSORED BYAWARDS:1st Place: 6,000 per team2nd Place: 3,000 per team3rd Place: 1,500 per team4th Place: 900 per team13
EVIDENCE OFSTUDENT LEARNINGTRANSCRIPTSSupporting college and career readiness, DECA’scompetitive events transcripts express eachmember’s performance rated against NationalCurriculum Standards identified as essentialknowledge and skills. DECA transcripts provideevidence of student learning and achievementthrough their participation in DECA’s CompetitiveEvents Program at the International CareerDevelopment Conference.DECA transcripts are an exceptional tool to providefeedback for both advisors and members in helpingthem assess areas for improvement in courseinstruction and student learning.The transcripts provide ranking and performancemeasures for each instructional area on the careercluster exam and feedback for each performanceindicator and/or evaluation criterion that the judgeevaluates.Because of the structure of DECA’s competitive events program, all data is normalized to provide this feedback andshould be viewed as a snapshot of performance rather than in terms of final competition rankings.DECA transcripts are yet another tool in demonstrating DECA’s commitment to integrating DECA into classroominstruction, applying learning, connecting to business and promoting competition. DECA members may wish to use theirDECA transcripts as part of their portfolios when applying for scholarships, to college or for jobs.Order transcripts at www.decatranscripts.comCERTIFICATIONSOver the past few years, more and more graduation requirements have been placed upon students. One of these commonrequirements is that students must obtain an industry certification or credential in order to graduate, depending on thediploma the student seeks.Certified Guest Services Professional (CGSP) Certification through a new partnership with the American Hotel andLodging Educational Institute (AHLEI). DECA members who take the Hospitality and Tourism Cluster Exam at ICDC andscore at least 70% will be eligible for AHLEI’s Certified Guest Services Professional Certification. AHLEI’s Certified GuestServices Professional Certification will cost DECA members 20 compared to AHLEI’s pricing of 50 for AHLEI membersand 70 for non-members. Learn more at ional-Certification.Financial Literacy Certification through a new partnership with Working in Support of Education (w!se). w!se’s FinancialLiteracy Certification Program was developed in 2003 and has expanded nationally and has been widely recognized forits success, including the U.S. Treasury Department’s John Sherman Award for Excellence in Financial Education. DECAmembers who take the Financial Literacy Exam at ICDC and score at least 70% will be eligible for w!se’s Financial LiteracyCertification. w!se’s Financial Literacy Certification will cost DECA members 7 compared to w!se’s pricing of 10- 12.Learn more at http://www.wise-ny.org/programs.htm.Chapter advisors can order certifications through the marketplace on the online membership system.16
EMERGINGLEADERSERIES201617
Developing emerging leaders is the core of theDECA experience. The DECA Emerging LeaderSeries is our new take on providing a comprehensiveleadership program for our members. Its goal isto empower DECA members to provide effectiveleadership through goal setting, consensus buildingand project implementation.Aligned with 21st Century Skills in the areas of critical thinking and problem solving,communication, collaboration and creativity and innovation, DECA’s EmergingLeader Series prepares DECA members to be effective leaders in college andcareers. These academies are available during the DECA International CareerDevelopment Conference.Ignite your spark for DECA! As an emerging leader, youhave great potential to take advantage of all that DECAoffers. Now’s your time to gain an edge as you learn howyou can take your personal DECA experience to the nextlevel and ignite your passion for DECA.Elevate your leadership in DECA by becoming the ultimateDECA chapter leader! Discover your personal leadershipstyle and how you can use that to take your chapter to thenext level. Now’s your time to elevate your DECA statusfrom member to chapter leader.As a DECA association officer, one of your mainresponsibilities is to empower the members you serve.Learn how to effectively perform your role as anassociation leader, design an effective strategic planand employ empowering communicationsstrategies and methods.As you soon graduate, the sky is the limit for youraspirations. Do you know what to expect in college o
The DECA International Career Development Conference (ICDC) is the culmination of the DECA year. More than 17,000 high school students, teacher- . DECA members demonstrate their college and career ready knowledge and skills by participating in DECA’s industry-validated Compet
