Transcription
ATION REGISTRATION KITAPRIL 26-29 ANAHEIM
ONFERENCEThe DECA International Career Development Conference (ICDC) is theculmination of the DECA year. More than 18,000 high school students, teacheradvisors, business professionals and alumni gather for several days of DECAexcitement.DECA’s International CareerDevelopment Conferencesupports educational initiatives. Career Clusters National CurriculumStandards 21st Century Skills Common Core StateStandards Project-based Learning Personal Financial LiteracyDECA members demonstrate their college and career ready knowledgeand skills by participating in DECA’s industry-validated Competitive EventsProgram, aligned with Career Clusters, National Curriculum Standards and 21stCentury Skills in the areas of marketing, finance, hospitality, management andentrepreneurship. These members have qualified to attend based on superiorperformance at the district and association level. More than 1,000 businessprofessionals serve as expert judges to evaluate DECA members’ mastery ofthese concepts.In addition, thousands of members participate in DECA’s Emerging LeaderSeries, which helps them attain 21st Century Skills in the areas of collaborationand teamwork, communication, critical thinking and problem solving andcreativity. One highlight is the involvement of executive mentors who providecollege and career advice.Thousands of DECA advisors and educators participate in administeringDECA’s Competitive Events Program and Emerging Leader Series while alsoparticipating in professional learning activities.The National Association ofSecondary School Principalshas placed this program on theNASSP National Advisory List ofContests and Activities for2016-2017.
CONFERENCE FACTS12,0003,000finalists from 55 charteredassociations vying forinternational honors inDECA’s CompetitiveEvents Program.DECA members engaging inleadership developmentactivities preparing to becollege and career ready.100 2,0001,000business people who willserve as judges forinternational competition.exhibitors from a widevariety of colleges andbusinesses.DECA advisors helping theirstudents and attending theAdvisor Academy.ANAHEIMCONVENTION CENTER800 W Katella AvenueAnaheim, CA 92802visitanaheim.org/meetings/acc(714) 765-8888#DECAICDCVisit decadirect.org forpreviews and highlights.Join the event athttp://bit.ly/decaicdc17
IN THIS REGISTRATION KITCONFERENCE OVERVIEWTentative AgendaCOMPETITIVE EVENTSQualificationsOfficial ListingRecognition and AwardsAllocationsTranscripts and CertificationsEMERGING LEADER SERIESOverviewAllocationsSCHOOL-BASED ENTERPRISE ACADEMYCompetitionEXECUTIVE OFFICER CAMPAIGNSVoting DelegatesADVISOR PROGRAMSREGISTRATION AND HOUSINGAssociation InformationManagement Assistant AssignmentsHousingAdditional InformationGUIDELINES AND CONDUCTAttendance CriteriaPresidential Governance CommitteeCode of Ethics for Adult AdvisorsDiscrimination PolicyDelegate Conduct Practices and ProceduresDress CodePermission FormDECA ATTRACTION TICKETS
CONFERENCEOVERVIEW2017
ANAHEIM 2017INTERNATIONAL CAREER DEVELOPMENT CONFERENCETUESDAY, APRIL 2512:00 PM – 6:00 PMREGISTRATIONFor Chartered Association AdvisorsHall B Foyer12:00 PM – 9:00 PMHEADQUARTERS TOURS BOOTHHall B Foyer12:00 PM – 9:00 PMSHOP DECA (including blazer sales)20712:00 PM – 9:00 PMDECA 5K RUN/WALK Pre-RegistrationHall B Foyer6:00 PMCHARTERED ASSOCIATION ADVISOR DINNER (by invitation only)208AWEDNESDAY, APRIL 267:00 AM – 10:00 PMHEADQUARTERS TOURS BOOTHHall B Foyer7:00 AM – 10:00 PMSHOP DECA (including blazer sales)2077:30 AMDECA 5K RUN/WALKGrand Plaza9:00 AMOFFICER CANDIDATE INTERVIEWSHilton Mezzanine 5/69:00 AMDECA DAY AT DISNEY1:00 PM – 5:00 PMEXHIBIT CAMPAIGN BOOTH SET-UPHall B5:00 PMPARADE OF CHARTERED ASSOCIATIONS REHEARSALHall D6:00 PMEXECUTIVE MENTOR WELCOME (by invitation only)6:30 PM – 10:30 PM#DECAICDC NETWORKING SESSIONGrand Plaza7:00 PM – 8:30 PM9:30 PM – 11:00 PMGRAND OPENING SESSIONFashion Show sponsored by FIDM/Fashion Institute of Design & MerchandisingHall D12:30 AMCURFEWChapters and chartered associations may set earlier curfew times.THURSDAY, APRIL 277:00 AM – 4:30 PMHEADQUARTERS TOURS BOOTHHall B Foyer7:00 AM – 4:30 PMSHOP DECA (including blazer sales)2077:30 AMVIRTUAL BUSINESS CHALLENGE BRIEFING (required)2108:00 AM – 11:30 PMSCHOOL-BASED ENTERPRISE ACADEMY FOOD OPERATIONSSponsored by Otis Spunkmeyer, an ARYZTA BrandAnaheim Marriott8:00 AM – 4:00 PMCAREER EXHIBITS CAMPAIGN BOOTHS DECA IMAGES(Advisors only from 8:00 AM - 9:00 AM)Hall B8:00 AM – 5:00 PMCOMPETITIVE EVENT TESTING BRIEFING8:30 AM – 4:00 PMEMERGING LEADER SERIESAnaheim Marriott9:00 AM – 3:30 PMADVISOR ACADEMY (New and Developing Advisors)Sponsored by PepsiCo Chilled DSD204 B9:30 AM – 1:00 PMEXECUTIVE MENTOR PROGRAMAnaheim Marriott12:00 PMMDA LUNCHEON Sponsored by Muscular Dystrophy Association(by invitation only)208 A12:30 PM – 4:00 PMSCHOOL-BASED ENTERPRISE ACADEMY RETAIL OPERATIONSSponsored by Otis Spunkmeyer, an ARYZTA BrandAnaheim Marriott4:00 PMVOTING DELEGATES’ BRIEFING CANDIDATE CAMPAIGN SESSIONAnaheim Marriott4:00 PM – 11:00 PMDECA NIGHT AT UNIVERSAL STUDIOS HOLLYWOOD(Advance ticket purchase required) Last buses depart at 11:00 PM.12:30 AMCURFEWChapters and chartered associations may set earlier curfew times.Check deca.org/icdc for updates. Tentative: 9.30.16
FRIDAY, APRIL 287:00 AM – 7:00 PMHEADQUARTERS TOURSHall B Foyer7:00 AM – 7:00 PMSHOP DECA (including blazer sales)2077:30 AMJUDGES’ ORIENTATION210 2138:00 AM – 4:00 PMCAREER EXHIBITS CAMPAIGN BOOTHS DECA IMAGESHall B8:00 AM – 7:00 PMCOMPETITIVE EVENT PRELIMINARY COMPETITIONHalls A and C8:30 AM – 10:30 AMJOHNSON & WALES SCHOLARSHIP AWARD BREAKFASTSponsored by Johnson & Wales University (by invitation only)209 B8:30 AM – 3:30 PMEMERGING LEADER SERIESAnaheim Marriott9:00 AM – 2:00 PMADMINISTRATOR DAY2089:00 AM – 3:00 PMADVISOR ACADEMY (New and Developing Advisors)Sponsored by PepsiCo Chilled DSD204 BNOON – 1:30 PMCHARTERED ASSOCIATION OFFICER/ADVISOR LUNCHEONSponsored by Piper Jaffray & Co. (by invitation only)21012:30 PMJUDGES’ ORIENTATION2132:00 PM – 3:30 PMLEADERSHIP RECOGNITION209 A3:30 PM – 4:30 PMCOMPETITIVE EVENTS UPDATE WORKSHOP (Advisors Only)21012:30 AMCURFEWChapters and chartered associations may set earlier curfew times.SATURDAY, APRIL 297:30 AM – 10:30 AMJUDGES’ ORIENTATION210 2137:30 AM – 6:00 PMHEADQUARTERS TOURSHall B Foyer7:30 AM – 6:00 PMSHOP DECA YARD SALE2078:00 AMACHIEVEMENT AWARDS SESSIONHall D8:30 AM – 6:00 PMFINALIST T-SHIRT RECOGNITION ITEMSHall C Foyer8:30 AM – 6:00 PMCOMPETITIVE EVENT FINAL COMPETITIONHall C11:30 AMBUSINESS ELECTION SESSION204 B2:00 PM – 3:00 PMWRITTEN REPORT CERTIFICATE RETURN(Chartered Association Advisor or Designee Only)206 B7:00 PM – 8:00 PMSCHOLARSHIP NATIONAL ADVISORY BOARD RECEPTIONSponsored by National Advisory Board Partners (by invitation only)2088:30 PMGRAND AWARDS SESSIONHall D12:30 AMCURFEWChapters and chartered associations may set earlier curfew times.SUNDAY, APRIL 308:30 AM – 3:00 PMNEW EXECUTIVE OFFICER ORIENTATIONHilton Mezzanine 6EVENTS WILL BE HELD IN THE ANAHEIM CONVENTION CENTER UNLESS OTHERWISE NOTED.
COMPETITIVEEVENTS2017
As an integral part of the classroom curriculum, DECA’s industry-validatedcompetitive events are aligned with the National Curriculum Standards in thecareer clusters of marketing, business management and administration, finance,and hospitality and tourism. DECA’s flagship evaluation process involves studentsin both a written component such as an exam or report and an interactivecomponent with an industry professional serving as a judge. DECA’s competitiveevents directly contribute to every student being college and career ready whenthey graduate from high school.QUALIFICATIONS FOR ENTERING INTERNATIONALCONFERENCE COMPETITIVE EVENTS1. All participants must be activemembers of DECA with the currentyear’s dues on file with DECA Inc.prior to March 1 of the currentschool year.2. All participants and written entriesmust be approved and authorizedfor entering competition by theirchartered association throughofficial competitive eventsregistration forms.3. All participants and written entriesmust meet the specifications setforth for each activity.4. All participants must haveparticipated in charteredassociation, district and/or localcompetition, or qualified throughonline competition.5. All entry forms and creativeentries must be submitted by thechartered association advisor ordesignee according to announceddeadlines.6. A participant may enter only oneof the competitive events with aparticipatory component duringDECA’s international conference.7. No additions or substitutions maybe registered for competition afterthe deadline set forth by DECA Inc.8. A written entry may not be enteredin more than one internationalconference competitive eventduring a given year.9. Once a written entry is enteredin international conferencecompetition, the identical contentmaterial may not be enteredagain in international conferencecompetition.10. All participants must attend thebriefing sessions scheduled fortheir competitive event during theinternational conference.11. Participants are required to followthe official DECA dress code.12. All written entries must includea signed copy of DECA’s WrittenEvent Statement of Assurancesand Academic Integrity.13. Participants must bring a photoID to all event briefings, testingsessions and presentations. If aphoto ID is not available, an advisormust verify the participant’sidentity.14. All participants must be housedat the assigned official conferencehotel.
COMPETITIVEEVENTSPRINCIPLES OF BUSINESSADMINISTRATION EVENTSPrinciples of Business Management and Administration PBMPrinciples of Finance PFNPrinciples of Hospitality and Tourism PHTPrinciples of Marketing PMKTEAM DECISION MAKING EVENTSBusiness Law and Ethics Team Decision Making BLTDMBuying and Merchandising Team Decision Making BTDMFinancial Services Team Decision Making FTDMHospitality Services Team Decision Making HTDMMarketing Management Team Decision Making MTDMSports and Entertainment Marketing Team Decision Making STDMTravel and Tourism Team Decision Making TTDMINDIVIDUAL SERIES EVENTSAccounting Applications Series ACTApparel and Accessories Marketing Series AAMAutomotive Services Marketing Series ASMBusiness Finance Series BFSBusiness Services Marketing Series BSMFood Marketing Series FMSHotel and Lodging Management Series HLMHuman Resources Management Series HRMMarketing Communications Series MCSQuick Serve Restaurant Management Series QSRMRestaurant and Food Service Management Series RFSMRetail Merchandising Series RMSSports and Entertainment Marketing Series SEMPERSONAL FINANCIALLITERACY EVENTPersonal Financial Literacy PFLBUSINESS OPERATIONSRESEARCH EVENTSBusiness Services Operations Research BORBuying and Merchandising Operations Research BMORFinance Operations Research FORHospitality and Tourism Operations Research HTORSports and Entertainment Marketing Operations Research SEORCHAPTER TEAM EVENTSCommunity Service Project CSPCreative Marketing Project CMPEntrepreneurship Promotion Project EPPFinancial Literacy Promotion Project FLPPLearn and Earn Project LEPPublic Relations Project PRPENTREPRENEURSHIP EVENTSInnovation Plan EIPStart–Up Business Plan ESBIndependent Business Plan EIBInternational Business Plan IBPBusiness Growth Plan EBGFranchise Business Plan EFBMARKETINGREPRESENTATIVE EVENTSAdvertising Campaign ADCFashion Merchandising Promotion Plan FMPSports and Entertainment Promotion Plan SEPPPROFESSIONAL SELLINGAND CONSULTING EVENTSFinancial Consulting FCEHospitality and Tourism Professional Selling HTPSProfessional Selling PSEONLINE EVENTSNot all chartered associations offer all events. Please check with your charteredassociation advisor for events offered in your chartered association.Stock Market Game SMGVirtual Business Challenge Accounting VBCACVirtual Business Challenge Hotel Management VBCHMVirtual Business Challenge Personal Finance VBCPFVirtual Business Challenge Restaurant VBCRSVirtual Business Challenge Retail VBCRTVirtual Business Challenge Sports VBCSP
SPONSOREDEVENTSDECA gratefully acknowledgesthe competitive eventssponsorship of these generouscorporations andorganizations.Unless otherwise noted, eachsponsoring organization provides thefollowing awards for internationalcompetitors:1st Place 1,0002nd Place 5003rd Place 2504th–10th Place 100 eachACCOUNTING APPLICATIONSSERIES ACTAPPAREL AND ACCESSORIESMARKETING SERIES AAMAUTOMOTIVE SERVICESMARKETING SERIES ASMRECOGNITION AND AWARDSDECA’s competitive events provide recognition for competitorsin a number of different areas. The following list describes therecognition provided at ICDC:CERTIFICATE OF ACHIEVEMENT: All competitors will receive a Certificate ofAchievement recognizing the achievement necessary to qualify to participate in theInternational Career Development Conference.CERTIFICATE OF EXCELLENCE: Competitors scoring a combined total scoreof 70% or better on the competitive event components will earn a Certificate ofExcellence.ACHIEVEMENT AWARDS: For each event with an exam, the highest ten individualscores on the exam will receive a silver-ribbon medallion. For each Principles ofBusiness Administration Event, Team Decision Making Event, Individual Series Event,Personal Financial Literacy Event, Marketing Representative Event and ProfessionalSelling and Consulting Event, participants with top scores in each section of thepresentation component will each receive a silver-ribbon medallion. In all events, thetop two overall scores in each section will be considered finalists and receive blueribbon medallions.GRAND AWARDS: The top ten finalists will be called to the stage and receivered-white-blue ribboned medallions with first, second and third places receivingtrophies.CASH AWARDS: All competitive event first place winners/teams will receivea minimum of 100. Several events provide larger awards based on companysponsorship.CREATIVE MARKETINGPROJECT CMPFASHION MERCHANDISINGPROMOTION PLAN FMPFRANCHISE BUSINESSPLAN EFB
HOTEL AND LODGINGMANAGEMENT SERIES HLMSPORTS ANDENTERTAINMENTMARKETING TEAM DECISIONMAKING STDMMARKETING COMMUNICATIONSSERIES MCSDECA HOTELCHALLENGE VBCHMPERSONAL FINANCIALLITERACY PFLPRINCIPLES OF BUSINESSMANAGEMENT ANDADMINISTRATION PBMAWARDS1st Place 6,000 per team2nd Place 3,000 per team3rd Place 1,500 per team4th Place 900 per teamVIRTUAL BUSINESSCHALLENGESACCOUNTINGVBCACPRINCIPLES OF HOSPITALITYAND TOURISM PHTPERSONAL RINCIPLES OFMARKETING PMKAWARDS1st Place 1,000 per team2nd Place 500 per team3rd Place 250 per teamQUICK SERVE RESTAURANTMANAGEMENT SERIES QSRMRETAIL MERCHANDISINGSERIES RMS
COMPETITIVE es of BusinessAdministration 4Business Operations Research 5Chapter Team 6Team Decision Making 7Entrepreneurship Events 6Individual Series 13Marketing Representative 3Personal Financial Literacy 1Professional Selling andConsulting 65Connecticut2,5392,62433643453325ArkansasBritish ,0532,02033Nevada2,1401,950329451,00132New HampshireNew Jersey8,1098,70165New Mexico3,1583,00243New York6,8847,03055North Carolina7,1387,72455North Dakota935827324,7595,05244Ohio
COMPETITIVE ERSHIP2015-2016MEMBERSHIPPrinciples of BusinessAdministration 4Business Operations Research 5Chapter Team 6Team Decision Making 7Entrepreneurship Events 6Individual Series 13Marketing Representative 3Personal Financial Literacy 1Professional Selling andConsulting 3081,19332Pennsylvania4,5014,62344Puerto Rico3,6963,92843342344322Rhode IslandSouth Carolina1,9051,8603South 08247200West VirginiaTOTALSCOMPETITIVE EVENTSALLOCATION FORMULAAdjustments (gains or losses) will not bemade until the end of the membershipyear and will be effective starting withthe upcoming membership year. However,for the current year, an association willreceive one additional competitive eventallocation for every 50-member increasebefore March 1, 2017. The charteredassociation may choose which event touse the competitive event allocation, but ifmultiple allocations are earned, they mustbe distributed among competitive events.2015-2016MEMBERSHIPPrinciples of BusinessAdministration 4Business Operations Research 5Chapter Team 6Team Decision Making 7Entrepreneurship Events 6Individual Series 13Marketing Representative 3Personal Financial Literacy 1Professional Selling andConsulting 000556,000544,500443,000432,000331,00032
EVIDENCE OFSTUDENT LEARNINGTRANSCRIPTSSupporting college and career readiness, DECA’s competitiveevents transcripts express each member’s performance ratedagainst National Curriculum Standards identified as essentialknowledge and skills and 21st Century Skills. DECA transcriptsprovide evidence of student learning and achievementthrough their participation in DECA’s Competitive EventsProgram at the International Career DevelopmentConference.DECA transcripts are an exceptional tool to providefeedback for both advisors and members in helping themassess areas for improvement in course instruction andstudent learning.The transcripts provide ranking and performancemeasures for each instructional area on the career clusterexam and feedback for each performance indicator and/or evaluation criterion that the judge evaluates.Because of the structure of DECA’s competitive eventsprogram, all data is normalized to provide this feedbackand should be viewed as a snapshot of performancerather than in terms of final competition rankings.DECA transcripts are yet another tool in demonstratingDECA’s commitment to integrating DECA into classroom instruction,applying learning, connecting to business and promoting competition. DECA members may wish to usetheir DECA transcripts as part of their portfolios when applying for scholarships, to college or for jobs.Learn more and order transcripts at www.deca.org.CERTIFICATIONSOver the past few years, more and more graduation requirements have been placed upon students. One ofthese common requirements is that students must obtain an industry certification or credential in order tograduate, depending on the diploma the student seeks.Certified Guest Services Professional (CGSP) Certification through a new partnership with the American Hotel and LodgingEducational Institute (AHLEI). DECA members who take the Hospitality and Tourism Cluster Exam at ICDC and score at least70% will be eligible for AHLEI’s Certified Guest Services Professional Certification. AHLEI’s Certified Guest Services ProfessionalCertification will cost DECA members 20 compared to AHLEI’s pricing of 50 for AHLEI members and 70 for non-members.Learn more at ional-Certification.Chapter advisors can order certifications through the marketplace on the online membership system.Financial Literacy Certification through a new partnership with Working in
The DECA International Career Development Conference (ICDC) is the Project-based Learning Personal Financial Literacy INTERNATIONAL CAREER DEVELOPMENT CONFERENCE culmination of the DECA year. More than 18,000 high school students, teacher-advisors, business professiona
