Transcription
NEW & UPDATEDDMISPECIALISTGet a Specialist Diploma in Digital Strategy and PlanningSpecialist 32 Hours Study OnlineUnder the guidance of Global Industry Advisory Champions includingdigitalmarketinginstitute.com
GETTINGSTARTEDHelloThe ChallengeWhy choose Certification?Who is DMI SPECIALIST for?What will I learn?How will I learn?DMI Certification and beyondPlaying the long gameSuper-relevanceGet in touchdigitalmarketinginstitute.com
HELLOWhen you’ve got the skills,it’s all yours to play for.The Digital Marketing Institute gives you those skills and what’smore - gives you Certification which is recognized and wantedaround the globe.Everyone can see what you’re capable of and what opportunitiesyou can slot right into - or go create.With over 175,000 DMI Members worldwide and a panel of razorsharp Global Industry Advisory Champions guiding our coursecurriculum and more, we’re right at the edge of big, new and clever.Join us.digitalmarketinginstitute.com
THECHALLENGEDigital changes everything. Culture. Commerce. Community. And thendigital goes and changes itself. Such is the rate of progress. Your ambitionmay be big and clear, but without the right digital skills, it is completely outof reach. And it’s not just about what you can do either – it’s also aboutwhat the world knows you can do.The greatest professional challenge of the 21st century is stayingrelevant. Closely followed by communicating how relevant you are in thatnoisy, dynamic space where new meets now.Luckily the Digital Marketing Institute exists to help you stay relevant, todayand for the rest of your career.digitalmarketinginstitute.com95%of our Certified Members arecurrently employed81%were promoted after earningtheir Certification88%of our Members are working atsenior or management level
GETTING YOU IN THE GAMEAND KEEPING YOU IN ITDigital Marketing Institute courses are white hot,DMI Certification is not just recognized all overcreated with insight from those who are alreadythe globe – it’s setting the global standard. It alsoout there doing it. We bring you expert thought andhelps that we have Certified more professionals topractice. We’re about getting you in the game.a single digital marketing standard than any othercertification body. We know what we’re doing - andBut it’s a game of perpetual motion, ever-changing,key industry players know that we know what we’realways new. So we are also about keeping you indoing too.the game. Right from the moment you sign up fora course, you also become a DMI Power MemberAnd it works. Fact is 95% of our Certifiedwhich means you get access to our ContinuingMembers are currently employed and 81% wereProfessional Development (CPD). Learn andpromoted after earning their Certification.upskill as your needs and ambitions change. Staytuned into the hive mind of new insight. Stayconnected to the industry’s best opportunities.Stay relevant.digitalmarketinginstitute.comIt’s your turn next.
WHY CHOOSECERTIFICATION?Because it helps you look better,travel better and play the long game.Once upon a time digital marketing was a wildspace, filled with great innovative people and somewho simply talked a good game. But now, we’vebuilt a Certification Framework which helps realskills get recognized and rewarded. It’s meaningfulYour DMI Certification:Ɉ90 countries recognise and use Digital MarketingɈAligns with other qualificationframeworks across the globe. Takeloud and clear to the right audiencesand it’s working. Bluechip global brands, innovators,training companies and even universities in overGives you the skills you need to speakthat ball and run with itɈTells the world what you knowand what you can do - your DMIInstitute’s Certification Framework.ɈGives you powers you may notCertification acts like a magic key.yet even understand, yet whoseDoors openawesome potential will reveal itself innew and startling ways throughoutɈMeans you travel well betweendifferent opportunities and countries.It’s your oysterdigitalmarketinginstitute.comyour career
WHO AREDMI SPECIALISTCOURSES FOR? Sharp and experienced players of the digitalsales and digital marketing game who aren’tcontent to be mere players anymore. You wantto drive the game. You want to change it Inspired career changers Entrepreneurs who want to be moreentrepreneurialSales professionals. Marketing Managers.Team leaders. Business Consultants andDevelopers. Professionals who’ve taken theirvision as far as they can go without specializedskills – and plan to fix that Those who realise specialisation gives you areal, sharp, tangible competitive edge - withwhich to slice through the competitionSpecialism means you can take control. You get the big and clear picture on what can be done. Andthen you go do it. No more outsourcing. No more waiting around. Build a reputation as someone whoreally can offer more. Grow your business or your career your way. Stay relevant.Why choose DMI SPECIALIST in Strategy and Planning?Because Strategy and Planning involves the power to envisage what success looks like. To define whatit means for your brand, understand it from multiple angles at once, create actionable plans and makesuccess manifest. This is the visionary’s Specialism. All encompassing, creative and exciting. Yet thanksto analytics, digital visionaries can now create with a new sense of control – develop extraordinarycampaigns. See what works. Create better.digitalmarketinginstitute.com
WHAT WILLI LEARN?HOW TO:Ɉ Combine the power of data with stateof-art thinking to create measurableɈ Automate. Unleash the silent power. Letyour vision unfold as you sleep or playcampaigns that effect human behaviorand drive conversion rates. This courseɈ Step up and lead. Where is the industry?explores concepts and practices fromWhat does it need tomorrow? Where canthe edge of new, but we also keep thingsyou take it? Planning means creating.rooted and deliverable. This is whereSkills mean confidenceideas meet tools and tacticsɈ Respond and grow. The powers ofɈ See what’s possible. Push the limits ofanalyticswhat’s possible. Take the game to a newplaceɈ Deliver as never before. Make everythingyou do and spend matterɈ Take the clarity and creativity ofconventional marketing far beyondconventional limits. Set great ideas loosein a bigger, more exciting worlddigitalmarketinginstitute.com
NEWBrand New for 2022WHATSNEW?Develop true Digital Marketing Strategy expertisewith DMI Specialist. Learn digital communications,analytics, marketing automation and budget &strategy formulation from Industry Skills Experts.Learn every aspect of Digital Marketing Strategy across 9modules of interactive learning to give you a highly relevantand deep knowledge of digital strategy, all wrapped up withthe world’s most recognized digital marketing certification oncompletion.digitalmarketinginstitute.comɈ Targeted updates applied to all modules toensure you get the very latest contentɈ NEW walkthroughs that provide clarityand insight on visualization and digitalmarketing toolsɈ NEW content formats: embedded tools,text articles and quizzesɈ NEW bonus content including webinars,podcasts, eBooks, articles and toolkitshave been added.Ɉ Existing walkthroughs and screenshotshave been updated to acknowledgechanges and updates to user interfaces.Ɉ Improved videos with animated explainersɈ Interactive content has been updated withnew screenshots acknowledging changesand updates to user interfaces.
NEWBrand New for 2022MODULES OFTHOUGHTYour program involves nine modules of white-hotinsight and practice. What you are acquiring isstrategic powers:1. Introduction2. Traditional Communications3. Digital Communications4. Digital Channels5. Marketing Automation6. Budget and Resourcing7. Big Data and Analytics8. Digital Leadership9. Strategy Formulation and Plandigitalmarketinginstitute.com
Module 1INTRODUCTIONWe bring science to thought. We have created the 3i Framework which is designed to help you select the bestdigital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And youshall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it.Meanwhile, meet:ɈɈɈThe fundamental concepts underpinning the DMI 3i MethodologyKey components in an effective digital strategyThe how-to of business strategy developmentɈStrategic management, a long-sighted look at lasting, growing successdigitalmarketinginstitute.com
Module 2TRADITIONALCOMMUNICATIONSLet us pause for a moment to appreciate the great, world-changing tradition of our discipline.Classics never go out of style. The value proposition has held its value through the decades. Know thy audience (research) is still thechallenge of a marketeer’s lifetime. The classic marketing mix, the customer journey, communications and creative planning, mediastrategy and amplifying brand performance are here to stay too.However, along came digital. And it changed everything. How we read, shop, watch movies, date, cook. Our behavior and lifestyles havebeen warped around the wonderous possibilities granted to us by tech. Decision-making is not the same. This is what we talk aboutwhen we talk about disruption. And it’s thrilling. In this model, we explore how the marketing classics still anchor any campaign – yet thecontemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, andhow we must respond. Explore:ɈɈɈTraditional marketing and communication models and challengesChanging consumer lifestyles and the journey to purchase. What are the implications for marketing communications and strategy?How to conduct market research and identify the requirements for a creative brief and searing-hot marketing communications plandigitalmarketinginstitute.com
Module 3Module 4DIGITALCOMMUNICATIONSDIGITALCHANNELSFacebook, Linkedin, Instagram, Twitter, Snapchat and so on.They multiply and they proliferate. Yet in this great distraction andWe are living through extraordinary times. The opportunitiesfragmentation, there is also great opportunity.are as big, sprawling and diverse as the World Wide Web.The challenge too is bigger. Markets are sophisticated andThis module covers:fragmented. Now, more than ever, you must know thy consumer(and thy digital channels).ɈɈɈInbound and outbound strategies, cross media planning, the digital channelmix, and mobile marketing social media marketing. Content marketing thatis relevant, timely and rivetingThe what, how and why of search engine marketingEmail marketing, affiliate marketing, and marketing automationɈDisplay and video advertising best practice. Because we have eyes to seeHere we look at:ɈɈɈɈThe fundamentals of planning with a focus on better ROIUnderstanding your audience. Where can they be found? How toengage them?Budgeting for your digital strategy and effective resourcesReviewing, measuring, and analysing your digital strategydigitalmarketinginstitute.com
Module 5Module 6MARKETINGAUTOMATIONBUDGET ANDRESOURCINGAutomation doesn’t beat inspiration but it makes a marketeer’sMoney makes marketing go ‘round. But value is where it’s at. This modellife easier and more exciting. Here is superpower, workinggoes deep on how to hit max ROI for any given budget. Then somequieting and perfectly under your orders, night and day. Seeconsideration for that other precious resource, human talent.how smart businesses are sharpening their edge with CRMsoftware for better sales enablement, lead nurturing and wayExplore:more.ɈɈɈɈKey concepts in marketing automationAutomation for generating, managing and nurturing leadsCommunications - automated, yet still true and relevantAutomation data to analyse and report on leadsdigitalmarketinginstitute.comɈɈɈɈKey factors to consider when planning a marketing budgetSetting that marketing budgetHow to monitor and optimize a budget during campaign executionThe human element. Recruit, train and keep good people
Module 7BIG DATA ANDANALYTICSAnything with ‘big’ in the title has got be fascinating, right? If a shade evil? Not so. Let’s change evil to effective because what we havehere is a vault of compelling human behavior. All of humanity is in the data. What is deep and dark, frivolous, light, banal and extraordinary.The secrets of the human heart and existence. And this is great. But the challenge is to turn this vault of humanity into meaning –commercial meaning. But fear not, we’ve got some ideas and practices around that, and they shall be effective.The Big Data and Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence.You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeedwildly.The learnings:ɈɈɈɈBest practices to clean up, prepare, and manage dataNew and better ways to collect, upload, and process dataEffective storage and – this is the exciting part - extract meaning from itUse insight-rich data to drive decision-making and reportingdigitalmarketinginstitute.com
Module 8Module 9DIGITALLEADERSHIPSTRATEGYFORMULATIONAs stated, we are living in extraordinary times, which call forBy now, you’ll have come a long way. You are (almost) ready to go forth,extraordinary leaders. That means you. You shall lead thecarve out new and unexplored neural pathways and digital markets.transition from the last remnants of traditional marketing andYou are standing on the very edge of the leading-edge, and you are justinto the brave, new digital marketing world which you areabout ready to spread those new digital super-wings and soar.helping to invent. And you shall lead with razor-sharp thoughtand strategy. You shall take your brand and your organisation toBut first, the ultimate strategy module.places yet undreamed of.ɈAnd we’re going to show you how.ɈɈɈɈThe concepts underpinning effective digital leadershipThe actions and behaviors of an effective digital leader (you)Directing change. Leading your teams as they implement yourwinning strategyEvaluating and reporting on a digital strategy. And reflecting onyour journey from mere digital player to �ɈAll you need to know about strategic planning. How to leave thecompetition in the dustTactics and effective implementation. The clever stuffAssessing internal capabilities and addressing skills gaps, benchmarking,information gathering, SWOT analysis, evaluating digital channel tactics,and strategy implementationDocumenting a digital strategy using SMART criteria and evaluating theeffectiveness of a digital strategy using KPIs, targets, and marketinganalyticsReviewing effectiveness. Succeed again, succeed better
“DMIMEMBERSTORIES“Between the DMI Specialist managementteam, comprehensive learning content andweekly blogs on the Digital Marketing Institutewebsite, I felt that my learning experience wasvery well supported overall.”Anna Moldovan, Google“I had heard a lot of reviews from people inthe industry about the benefits of being aDMI Member. Additionally, the chance tolearn from the very tenured lecturers that theyhave on staff was the main draw for me.”Kelly Herbst, Hubspotdigitalmarketinginstitute.com
HOW WILLI LEARN?We live our promise of new and relevant. ‘No point learning new stuffin tired old formats’ - our clever new Learning Platform is what they talkabout when they talk about immersive. The user experience is smooth,seamless and all about you. Let it make you smart and happy ondesktop, mobile or tablet.Here’s how the latest version walks the talk on new:ɈShort courses called DMI SPRINTS (Analytics, ContentMarketing, GDPR, UX Essentials, CX Essentials, Graphic Design).They’re called sprints because this is efficient learning that takesyou where you want to go - fastɈUp to 60% more learning interactionsɈBite-sized lessons (10-20 minutes)Our immersive learning platform MYDMIBut that’s not all. We have also created a 360 degree learningenvironment for you, which we call MYDMI.digitalmarketinginstitute.com
CERTIFICATIONAND BEYONDThe course ends. Your new life begins.But first comes The Test. Yes, it’s an assessment but not as you know it. The Test ispunchy, focussed and dynamic. It happens via a screen (of course). Questions comein different formats including text-based multiple choice; image-based multiple choice,matching and hot spot questions. We use the Pearson VUE test center network which hasover 5,200 centers in 180 countries.You can take The Test anywhere in the world; everybody gets the same experience. It lasts120 minutes, and afterwards (fingers crossed) you are never quite the same. You are a newkind of marketeer, a DMI Certified digital animal ready to thrive in the digital jungle. What’smore, your slick new DMI Certification works as a virtual passport. It looks sharp and isrecognised at the door of (just about) all the best opportunities.Our Certifications are mapped to the European Qualifications Framework (EQF) ANDpositioned within the European Higher Education Area (EHEA), a ‘translation tool’between different qualifications systems. And both these facts are a big deal. Theymean your DMI Certification gets recognised at a glance, fits within other educationalframeworks and has value beyond borders. With DMI Certification, nothing gets lost intranslation.digitalmarketinginstitute.com
LEADERSHIP ANDSTANDARDS ASSUREDThe industry recognises what DMI doesThese people don’t just play the game – theyThey have a direct line to us, bringing in crispbecause we work with the best people andare the game. Hailing from the USA, Europeindustry ideas, research, commentary andwe’re helping to move the whole industryand Asia, the Champions have millions ofnew best practices. We work with them year-forward. We have created a 27 person panelfollowers, win awards, get published globally,round to deliver better - sharper products; aof diverse influencers, thought leaders, techmanage multi-site teams and multi-millionclearer, more meaningful Roadmap.gurus and C-suite change-makers called thedollar budgets and are right at the edgeAnd they develop hot content and webinarsGlobal Industry Advisory Champions.of new and fast as well as established andexclusively for DMI Members. For you.influential.Working with the Champions means wecreate better players. And a better marketinginstitute.com
PLAYINGTHE LONGGAMEWe’re getting you in the game as aDMI Power Member.But this is a fast game. You need to hit the ground running, so right from themoment you sign-up for a course, you become a DMI Power Member, whichmeans you join the conversation with a whole generation of marketeersaround the globe who we’ve helped take their place at the leading edge.They are a living library of savvy and skills.Being a DMI Power Member means being connected – to their smarts, totrends in industry, to experts who can bring unique insights to your work; toother great people with a task, vision or stellar trajectory like yours. You areconnected to opportunities.Here’s the small print on what you get:Ɉ Thought and practice-leading, world-class content from the edge of newɈ High-quality templates and toolkits. Looking the part is not just aboutsmart casualɈ A career zone. Real insight from the insideɈ Industry news and analysis. The exciting stuffdigitalmarketinginstitute.com
Member BenefitsWHAT DMIMEMBERARE YOU?MEMBERSign up today, join 175k Members today at no cost, enjoyMEMBERPOWERPOWER Podcasts Articles Webinars Expert Walkthroughs eBooks20% Case Studies20% Toolkits20% Exclusive Interviews20% restricted access to our great member benefits.POWER MEMBEREnjoy unrestricted access to all Member content withinCommunity Forumyour MyDMI Account.Short Courses POWER MEMBERAudio Books Already a Power member? Get certified, unlock CPD andAudio Case Studies Audio Interviews Presentations Member Spotlight - Publish YourContent become a Power Member.CPD Program & CPD Designationdigitalmarketinginstitute.com
WE ALSOKEEP YOU INTHE GAME2. Continuing Professional Development (CPD) forPower Members is about being the best digitalmarketing professional that you can be - and takingthe industry with you. You get access to a specialCPD zone and rack up credits as you rack up freshknowledge – 40 credits over 3 years means yourAs this is the game of perpetual motion, we’ve gone beyondCertification stays up-to-date. And so do you.what we offer you as a DMI Power Member and created notBecoming a Power Member.one but two other hot routes to perpetual relevancy.Ɉ Recognition. CPD is a brilliant way for you to1.To keep you top of your game, we also give you Just-inTime (J-I-T) learning activities through webinars and onlineshort courses called DMI SPRINTS.communicate just how great you areɈ You hold your status among an elite group of highperforming digital marketing professionals. CPD is aBadge of HonorDMI SPRINTS effective-straight-away-learning shortcourses in Analytics, Content Marketing, GDPR, UX Essentials,CX Essentials, Graphic Design.Hot content. Always.digitalmarketinginstitute.comɈ You look the part on LinkedInɈ You are empowered to expect a higher incomeɈ Access to key Skills Experts through our annualwebinar portfolioɈ In-platform bitesize learning activities. Stay sharpɈ CPD Accredited eBooks and Webinars
SUPERRELEVANCETrue leaders don’t go it alone. They surround themselves with great people who channel greatideas. That’s what we’ve done. We’ve even created special ‘great people’ teams.Meet DMI Skills Experts. Because digital doesn’t gather dust,DMI’s Global Industry Advisory Champions are tech leaders,we throw open the doors of our virtual classrooms and welcomeindustry insiders and influencers from across the globe; fromin new ideas and creativity. The Skills Experts ensure our coursestop global and technology brands. They’re digital trend-are as dynamic as the world they equip you to enter - andspotters, on the trail of new ideas, razor-sharp insights andthat your new skills are a flawless fit for real industry needs.virgin opportunities. They feedback the cream of what they findThey have their ear to the industry ground, meet with the biginto our skills framework - a framework that defines new globalplayers and shape your course materials – and reshape them instandards for the whole industry. It’s a circle of better.response to this most responsive of disciplines. We’ve designedthe zeitgeist right into your programme.Our Champions are moving the industry conversation forwardand bringing you right into the conversation too.What next for digital marketing? The answer is always change.And that’s great. We champion change.Under the guidance ofGlobal Industry Advisory Championsdigitalmarketinginstitute.comincluding
BECOME A DMI MEMBERBy now, your digital marketing path is so clear it even comes with a Roadmap, which tells you exactly where your DMI Certificationstands. Follow the Roadmap to even more relevance and recognition. Or stop. Enjoy the scenery. Branch off and explore. Get backon the road when you’re ready to achieve more. Go as far as you want.Skill Level S*6 Hours BasicsDMIPRO*30 Hours ComprehensiveDMISPECIALIST*25/30 HoursSpecialistDMIEXPERT*120 Hours Expert 2 Assignments ElectivesDMIMASTER*2 Year Masters Thesis(x4 Specialists - **Social Selling,Search Marketing, Strategy andPlanning, Social Media Marketing)* Projected Learning Time to complete course** 6 Hour Specialist tification
FIND AUDIENCESBE FOUNDCHOOSE SEOGO PLACESGO MOBILECREATE CONTENTGO VIRALBOOST SALESLEARN PPCBOOST YOUR SALARYCHOOSE COURSESSTAY RELEVANTSTAY AHEADGet in the game with DMI.digitalmarketinginstitute.com
READY TOGET IN THEGAME?The digital marketing game is ready for you. To respond, share,grow, anticipate, evolve. To play your edge. Pass your edge.Let’s start getting you in the game and keeping you there.Talk to a Digital Transformational Advisor today.Call 020 3411 2035digitalmarketinginstitute.comEmail an AdvisorLast Updated:Jan 2022 Digital Marketing Institute
Institute's Certification Framework. WHY CHOOSE CERTIFICATION? Your DMI Certification: Ɉ Gives you the skills you need to speak loud and clear to the right audiences Ɉ Tells the world what you know and what you can do - your DMI Certification acts like a magic key. Doors open Ɉ Means you travel well between different opportunities and .
