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Meet the AnalystsMeet the AnalystsBusiness Continuity ManagementIT Operations ManagementJohn P. MorencyRoberta J. WittyPatricia AdamsKris BrittainWill CappelliTerrence CosgroveAndrew ButlerMike ChubaVice PresidentVice PresidentDirectorVice PresidentVice PresidentPrincipal ResearchAnalystVice President andDistinguished AnalystVice PresidentFocus areas: disaster recovery; businesscontinuity; regulatory compliance; riskmanagement; IT auditing; IT governanceFocus areas: business continuity/disasterrecovery; risk management; identity management;pandemic planningFocus areas: CMDB; IT asset management;configuration management; dependency mappingCloudThomas J. BittmanCameron HaightVice President andDistinguished AnalystVice PresidentFocus areas: server virtualization; cloud computing;private cloud computing; future of infrastructureand operations; infrastructure maturityFocus areas: virtualization management (Citrix,VMWare, etc.); open-source management;application management (including Java EE andSOA); IT operations management architecture; IToperations management technology standards;management vendor landscapeLydia LeongDonna ScottVice PresidentVice President andDistinguished AnalystFocus areas: Web hosting/colocation; cloudcomputing; cloud computing and systeminfrastructure service providers; content deliverynetworks (CDNs); utility computing; infrastructureand operations cost optimizationFocus areas: real-time infrastructure; 24/7availability; IT operations management trends anddirections; IT service management; serverprovisioning and configuration management;disaster recovery architecturesData Center FacilitiesDavid J. CappuccioTed ChamberlinManagingVice PresidentVice PresidentFocus areas: data center site selection process andcriteria; data center relocation, consolidation and costfactors; data center infrastructure (power, cooling,UPS, security) and design; server and storagevirtualization strategies and best practicesFocus areas: IT change management; IT serviceportfolio management and service catalog; ITasset management; IT service and support;industry process and quality methodologies (ITIL,CobiT and CMMI)Focus areas: PC life cycle configurationmanagement; application virtualization; PC remotecontrol tools; desktop managementFocus areas: server I&O; Windows vs. Unix/Linux server; blade servers; operating systems(midrange and high-end)Focus areas: mainframe procurement issues;future of the mainframe; IBM mainframemigration; consolidation strategiesDebra CurtisEd HolubGeorge SpaffordCarl ClaunchJeffrey HewittVice PresidentVice PresidentVice PresidentDirectorVice President andDistinguished AnalystVice PresidentFocus areas: IT service desk/help desk best practicesand metrics; vendor selection for IT services andsupport tools; driving down the cost of IT servicesand support; ITIL adoption and best practicesFocus areas: IT operations management; businessservice management (BSM); IT service portfoliomanagement and service catalogs; networkmanagement; IT Management Process MaturityModel; event managementFocus areas: ITIL/process maturity; organizationand staffing; SLAs and metricsFocus areas: ITIL and process improvement;organization and staffing; improving IT’seffectiveness and efficiencyFocus areas: multicore and multithread; grid andcompute clusters; high-performance computing;business continuity and disaster response planningVice President andDistinguished AnalystRonni J. ColvilleDebra CurtisSheila ChildsAdam W. CoutureRoger CoxVice President andDistinguished AnalystVice PresidentDirectorDirectorVice PresidentFocus areas: e-mail, file and database archiving;information life cycle management; PC backup;content storageFocus areas: storage services; archiving serviceproviders; business continuity management,including data protection, backup and recoveryFocus areas: desktop configuration and mobilemanagement; PC-application virtualization;server provisioning and configuration management;IT service dependency mapping; CMDB;configuration managementFocus areas: IT operations management; businessservice management (BSM); IT service portfoliomanagement and service catalogs; networkmanagement; IT Management Process MaturityModel; event managementFocus areas: disk storage systems; ISCSI-basedSANs; Fibre Channel-based SANs; storagevirtualization; united storage architecturesJohn EnckBill MalikRobert E. PassmoreDave RussellStanley ZaffosManagingVice PresidentDirectorVice PresidentVice PresidentVice PresidentFocus areas: merging communication services MPLS;IP-VPN and Metro Ethernet; hosted IP telephony;carrier voice and data services; applicationhosting; Web hosting; colocation and ASPFocus areas: high availability and continuousoperations strategies; downtime management; ITmanagement process automation; production control;release managementDavid WilliamsJay E. PultzJoe SkorupaVice PresidentVice President andDistinguished AnalystVice PresidentFocus areas: Data center network integration/fabricbased computing; server offload/load balancing;application acceleration for cloud computing; deliveringrich media to the enterprise; data center networkconvergence; network virtualizationVice PresidentFocus areas: IT operations management; event andcorrelation management; run book automation;open-source management software; performanceand availability managementGartner Data Center Conference 2010 December 6 – 9 Ceasars Palace Las VegasFocus areas: cloud computing; data center pods;server infrastructure; blade servers; virtualizationinfrastructure; server marketsGeorge J. WeissStorageData Center ManagementFocus areas: IT operations; active directoryFocus areas: IT infrastructure; IT operationsmanagement; network/telecom equipment andservices; disaster recovery and business continuityFocus areas: application performance monitoringtechnologies and vendors; network managementtechnologies and vendors; operations and applicationmanagement architectures; chargeback and theeconomics of IT; database performance managementDavid M. CoyleJohn R. PhelpsFocus areas: IBM mainframe processors and OS; futureof the mainframe; server consolidation; Linux on themainframe; server virtualization; green data centers4Servers and Operating SystemsFocus areas: storage consolidation; SAN, NAS, tapeand virtual tape; storage networkingFocus areas: backup and recovery solutions;data deduplication; continuous data protection(CDP); storage resource management (SRM);information life cycle management (ILM);mainframe storage managementFocus areas: Linux and Unix market trends; Unixserver selection; Unix vs. Linux vs. Windowsdecisions; Red Hat and Oracle competitive issues;Microsoft-Novell alliance; virtualization (Sun, Xen,Linux, KVM)Focus areas: midrange and high-end storagesystems; replication technologies (local andremote); emerging storage architectures;storage consolidation; negotiation tactics andstorage pricesVirtualizationPhilip DawsonNeil MacDonaldVice PresidentVice President andGartner FellowFocus areas: server I&O; server virtualization; VMWare;Microsoft Hyper V; Xen Hypervisors; server consolidationFocus areas: virtualization security; operatingsystem security; application security; host-basedintrusion prevention systems; endpoint security;SOA security; adaptive security infrastructureMark A.MargeviciusVice PresidentFocus areas: client computing; clientarchitectures; PCs; laptops; server-basedcomputing; VDI; software streamingRaymond PaquetManagingVice PresidentFocus areas: IT operations management;infrastructure and operations; IT operationsTo register visit gartner.com/us/datacenter or call 1 866 405 2511.5

Keynote SessionsGartner keynotesThe Infrastructure and Operations Scenario:Crucial Trends You Need to WatchDavid J. CappuccioManaging Vice PresidentThe Virtualization Scenario: 2010 to 2015Philip DawsonVice PresidentRaymond PaquetManaging Vice President Cloud Computing: Riding Out the StormThomas J. BittmanVice President andDistinguished AnalystEnd-User Case StudiesGuest keynotesDave Barry, Pulitzer prize-winning author and humoristThe Wit and Wisdom of Dave BarryFor 25 years Dave Barry was a syndicated columnist in morethan 500 newspapers in the United States and abroad. Barrystopped writing his weekly column in 2005, and since thenhas been hard at work on a number of other projects, ranging from children’sbooks to movie scripts. A prolific author, Barry recently published a collectionof essays entitled “I’ll Mature When I’m Dead.”Mazen Rawashdeh, Vice President, TechnologyOperations, eBay MarketplaceseBay: How One Fast-Growing Company Is Solving ItsInfrastructure and Data Center ChallengesFounded in 1995, eBay is now a multibillion dollar company withoperations in over 30 countries. Its business model is one that requires extremescale and agility (over 90 million active users worldwide with more than 93 billiondatabase calls per day and over 230 million active items). Its exponential businessgrowth created tremendous challenges in its data center capacity and infrastructureefficiency. In this interview with Mazen Rawashdeh, Vice President of TechnologyOperations for eBay, you’ll learn some of the innovative approaches that eBayemployed to break the linear relationship between capacity growth and infrastructurecost and improve their infrastructure efficiency.The New Realities of IT InvestmentRaymond PaquetManaging Vice PresidentInteractive Polling ResultsMike Chuba, Vice PresidentJohn Enck, Managing Vice PresidentJohn R. Phelps, Vice President6Gartner Data Center Conference 2010 December 6 – 9 Ceasars Palace Las VegasGartner-invited end-user case study sessionsHear real-world stories, absorb the lessons learned and discover how peers fromleading organizations are getting it right in the data center.A.D. “Bud” Albers, Chief Technology Officer, DisneyA Funny Thing Happened on the Way to the Cloud Bud Albers presents a look at the ways Disney is using cloudconcepts to evolve its shared consumer-facing infrastructure.The company is leveraging these techniques to: provide benefitsto consumers and shareholders by offering increased access to its content acrossthe myriad new Internet-connected devices, build organizational agility with aninternal cloud deployment, drive cost reduction through virtualization, and drivebusiness value with its vast amounts of data by utilizing open-source software.This discussion talks about Disney’s journey, the results it has achieved and itsvision for the future on exploiting public and private clouds.Alex Victor, Manager, Data Center Operations,Robert Half InternationalHow Robert Half International Employs Hybrid CloudStorage for Savings and Data Center EfficiencyThe best conference held ondata center management.Thomas Paton, FBILearn how one of the very first adoptions of a hybrid public/privatecloud-storage deployment is providing a cost-savings alternative to traditionalstorage and improving efficiency at Robert Half International’s data centers.Lou Tiseo, Manager, ITS, Data Center Services,Yale UniversityDesigning a Vendor-Neutral High-DensityComputing EnvironmentThe growth of research computing at Yale University demandedhigher infrastructure requirements for high-density computing within existing facilities.The need to handle quick unexpected growth while maintaining existing standardsbecame a challenge. Lou Tiseo, Data Center Service Manager for Yale University,will discuss the approach taken to design a vendor-neutral, high-density computingenvironment and the expected results regarding flexibility and sustainability.To register visit gartner.com/us/datacenter or call 1 866 405 2511.7

Conference HighlightsConference HighlightsThe relentless advance of virtualization,the new world of cloud computing,the explosive growth in storageAgenda guidanceTo help you navigate the breadth anddepth of our conference agenda,we’ve identified track sessionsaccording to your area of interest: F oundational: Lays thegroundwork for a firm foundation. Advanced: Takes your skills andexpertise to the next level. Strategic: Supports yourstrategic decision making andlong-term planning. Practical: Enhances your tacticalskills with how-to’s, do’s anddon’ts, and best practices. Business: Provides a businessperspective and/or orientation. I T: Provides an IT perspectiveand/or orientation.8A host of dynamic factors are bearing down on today’s data center. But how welland quickly you respond depends upon the caliber of resources you can draw from.Media Group and Robert Half International. Senior IT executives from the threeorganizations highlight specific technologies, strategies and approaches.For 29 years, Gartner Data Center Conference has been the go-to event fordata center and I&O executives. Seven tracks and close to 70 analyst-led sessionsoffer a powerful combination of insight and analysis broad and deep enough forevery major data center discipline.Analyst-user roundtablesHear how your colleagues from various industries tackle problems similar to yours.These small group discussions provide an informal setting for you and your peers toshare insight, challenges and concerns on today’s hottest data center and I&O topics.Whether your focus is servers, storage, facilities or operations, our seasoned analystswill guide you, both tactically and strategically. Their goal: to help you manageyour data center’s agility better, pursue game-changing innovation and forgea path to world-class performance.Town hall sessionsAt these lively open Q & A sessions, attendees pose tough questions to a broadpanel of Gartner analysts representing selected research areas. Choose fromfour separate town hall sessions: Cloud’s Impact on I&O, Storage, IT Operations,and Virtualization.Gartner conference featuresTrack sessionsConducted by Gartner analysts, these research-driven presentations comprise themajority of the conference agenda—close to 70 sessions across seven tracks.Peer networkingNetwork with your peers at informal networking sessions organized aroundspecific topic areas. Sponsor-hosted receptions and hospitality suites offeradditional opportunities to interact with your peers.Pre-event workshopDetermine your infrastructure and operations maturity at this preconferencesession designed for end-users only. Registration required.Gartner Magic Quadrant and MarketScope sessionsHeld on the exhibit floor, these 20-minute analyst-led presentations deliver timelyGartner research on key vendors and market conditions.Special workshopCrisis Leadership: Managing Behavioral Consquences of a Terrorist ThreatSolution provider sessionsThese valuable sessions offer an exclusive look at how new solutions and productswork in the real world—a great opportunity to hear directly from solution providersand their customers.In a dirty bomb scenario, what would be the best course of action for an organizationto take in managing the human factor? You’ll tackle that challenge in an interactiverole-playing workshop, focusing on what could be done before and during a crisisto manage behavioral issues to limit their impact on the individual and the organization.The two-and-a-half hour “learn as you go” session will feature a wealth of multimedia,opportunities for group decision making and a range of expert perspectives.Gartner-invited end-user case studiesDelivered firsthand, these case studies offer a behind-the-scenes look at thesuccesses and challenges experienced by Yale University, Disney InteractiveGartner Data Center Conference 2010 December 6 – 9 Ceasars Palace Las VegasTake a step in theright directionAdvance your professionaldevelopmentSuccess in IT requires more thanjust drill-down knowledge in aspecific discipline. Understandingthe relationship between convergingtechnologies and the business iscritical. Apply that understanding toyour projects and initiatives and youcan further your role and reputation.At the Gartner Data Center Conference,you’ll see how to combine depthand breadth of knowledge to makeimportant connections and contributionsto the business as a whole. Boostyour organizational value and becomemore adept at responding and adaptingto new and changing environments.Face-to-face sponsor meetingsConfer privately with sponsors in a 30-minute prearranged meeting that will advanceyour projects and relationships, regardless of where you are in the buying cycle.Miss a session?As part of your registration fee, you receive access to all analyst sessionPowerPoint presentations.To register visit gartner.com/us/datacenter or call 1 866 405 2511.9

Track ATrack BSeven tracks and close to 70 sessions. A powerful and practicalblend of strategies and tactics. Insight and analysis broad and deepenough for every major data center discipline.Virtualization: You’ve Put the Foundation inPlace, Now Raise the Roof!Virtualization—initially introduced into the x86 and Unix serverspace—is now transforming data centers. It has enabledsignificant consolidation of high-volume server hardware formany organizations by addressing excess capacity issuesand reducing capital expenditure on new server hardware.Conference sessionsA1. Deciding If Hosted Virtual Desktops (aka VDI) Are Rightfor Your OrganizationA2. Securing the Virtualized Data Center: From PrivateCloud to Public CloudA3. Chargeback and Allocation: Required in the Age ofCloud Computing and VirtualizationYet when it comes to the opportunities that virtualization canprovide, most organizations have only skimmed the surface.In fact, virtualization will have a far greater impact acrossinfrastructure and operations in terms of disaster recovery,flexibility, agility and speed to support business initiatives.A4. IT Operations Process Automation: Changing the Way ITIs ManagedDiscover leading-edge use case studies and best practicesfor moving into the next phase of virtualization exploitation.Experience an in-depth look at the growing level of competitionin this space and the growing array of products and servicesthat can support a highly virtualized environment effectively.A7. Server Virtualization: From Virtual Machines to CloudsCloud Computing and Its Impact onInfrastructure and OperationsCloud computing can help enterprises improve the creationand delivery of IT solutions by allowing them to access servicesmore flexibly and cost-effectively. Yet separating the hypefrom reality has been a challenge for most I&O organizations.In public cloud computing, a third-party provider deliversservices to external customers. In private cloud computing,IT provides services to internal customers.Few enterprises will abandon on-premises models, butmany will move toward private cloud computing models.Gain the advice you need on when and how to make thattransition, and a better understanding of new andemerging vendor options and strategies.A5. Virtualizing the Majority of Your x86 WorkloadsConference sessionsB1. Achieving Cloud Computing at Scale: A Review ofArchitecture and MethodsB2. Hosted and Cloud-Based Communications: The TimeIs YesterdayB3. Private Cloud Computing: The New VirtualizationB4. Bringing Cloud to Earth for I&O: Practical Advice andImplementationsB5. Adapt or Become Extinct: The Cultural RevolutionAffecting IT OperationsB6. Is Amazon, Not VMware, the Future of Your Data Center?B7. Monitoring Fifth-Generation Applications: Assessing theImpact of the Cloud, Virtualization and Rich-UserExperience Technologies on APM Products and StrategiesB8. Management of Next-Generation Virtualization and CloudInfrastructures: A Review of Providers and StandardsA6. Managing the Next-Generation DesktopB9. W hy Cloud-Based Computing Will Be More SecureThan It Is TodayA8. External or Heterogeneous Storage Virtualization: WhatIt Does and What It Does NotB10. Getting Real With Cloud Infrastructure ServicesA9. Is Change Control Necessary With Virtualization and Cloud?Town Hall Session: Cloud’s Impact on I&OA10. Desktop Virtualization: This Is Not Your Parents’PC Anymore!Over the next two years, 60% ofvirtualized servers will be less secure thanthe physical servers they replace.Analyst-user roundtablesTown Hall Session: VirtualizationManaging the Movement From Virtualization to the CloudCloud Infrastructure ServicesAnalyst-user roundtablesAchieving High Availability in a Virtualized EnvironmentManaging the Move From Virtualization to the CloudPC Virtualization and Its Impact on ManagementJourney to Wherever You Are Going: Server Provisioningand Configuration Management, Data Center Automation,Private Cloud and Real-Time InfrastructureThrough 2012, IT organizations will spendmore money on private cloud computinginvestment than on offerings from publiccloud providers.Journey to Wherever You Are Going: Server Provisioningand Configuration Management, Data Center Automation,Private Cloud and Real-Time InfrastructureEarly Cloud Storage ExperiencesHow Will You Support and Source Your ElasticInfrastructure Needs?Recovery in the CloudHosted Virtual Desktops10Gartner Data Center Conference 2010 December 6 – 9 Ceasars Palace Las VegasFor the complete agenda, including full session descriptions, go to gartner.com/us/datacenter.11

Track CTrack DAchieving Excellence in IT OperationsConference sessionsIT operations management technologies and processes enableIT cost optimization, improve quality of service, empower ITto manage business risks better and help deliver on the CIO’sstrategic goal of aligning IT with the business. CIOs andsenior IT leaders are focusing increasingly on infrastructureand operations management for two reasons: IT is integralto business processes, and I&O is the largest component ofthe IT budget. A rich set of tools and services are emergingto support the operations production environment in theface of major industry developments such as cloud.C1. Your Future in IT Operations Management: See HowOthers Have Achieved SuccessThrough 2015, 80% of enterprisesfully investing in IT business managementwill achieve an ITScore for I&O maturityat Level 3 or above.Explore the products, processes and organizational aspectsof attaining and sustaining a best-in-class operation. Here’spractical guidance on achieving excellence and contributingto business value now, as well as strategic insight on how toaddress future challenges.C2. Kick Start Your IT Service Portfolio and Catalog InitiativeC3. Integrating Change, Release and ConfigurationManagement: Bridging From Application Developmentto IT OperationsC4. Best Practices for Achieving Operations Excellence WithITIL Version 3C5. T he Four W’s of CMDB: What, Why, When, Where(and How)C6. Navigating the IT Operations ManagementVendor LandscapeC7. Delivering Integrated IT Service SupportAging data center infrastructures, increasing energy costs andthe need to improve responsiveness to business demandsare forcing many organizations to rethink traditional approachesto supporting the business. Decisions on how many datacenters an organization should have, where they should belocated and the workload placement within those data centerswill be driven by issues such as business requirements,business continuity plans, skills availability and regulatorycompliance. What’s more, many users report having olderfacilities that are less than optimal for today’s computeenvironment. Options such as colocation or outsourcingneed to be considered in addition to the traditional approachesof build, lease or refurbishment.D2. Achieving the Vision of Data Center AutomationD3. Extreme Data Centers: Attaining Massive Scalability inMinimum Space, at the Lowest CostD4. Data Center and IT Operations Cost Optimization:The Journey Never EndsD5. Best Practices for the Design and Implementation ofCritical Data Center Facility SystemsD6. Best Practices in Data Center and Server ConsolidationD7. Understanding Data Center Transformation and the“Big Five” ProvidersD10. Data Center Evolution: From Networks to FabricsAnalyst-user roundtablesC10. The Gartner ITScore: A Maturity Model forInfrastructure and OperationsIT Service CatalogsD1. Best Practices for a World-Class Data CenterOperations Command CenterD9. Choosing Colocation Services: Strategic, Tacticalor Practical?C9. Managing the End-User Application andDesktop ExperienceIncreasing the Quality and Decreasing the Cost of the ITService/Help DeskConference sessionsD8. DCIM: New Tools to Monitor, Manage and Control PowerC8. How IT Operations Management Frameworks andArchitectures Impact the Way Tools Are Chosen,Implemented, Integrated and UsedAnalyst-user roundtablesGreen IT and the Data CenterWeb Application Delivery: From Load Balancers and QoS toADCs and WOCsHere’s targeted advice on how to plan and implement adata center modernization strategy—whether it involvesbuilding and populating a new data center, modernizingan existing one or sourcing externally.IT Infrastructure and Operations ConsolidationBest PracticesData Center Savings, Efficiencies and Cost Optimization TipsITIL Implementation Best Practices and Lessons LearnedBest Practices in Data Center Design and RetrofitRightsizing Your IT Change Management Investmentand ResultsHow Will You Support and Source Your ElasticInfrastructure Needs?IT Infrastructure and Operations Cost Reduction in thePublic SectorBest Practices in CMD12Modernizing the 21st Century DataCenter: Getting Agile or Getting Run OverGartner Data Center Conference 2010 December 6 – 9 Ceasars Palace Las V

open-source management software; performance and availability management Raymond Paquet Managing Vice President Focus areas: IT operations management; infrastructure and operations; IT operations Jay E. Pultz Vice President and Distinguished Analyst Neil MacDonald Vice President and Gartner Fellow Focus areas: IT infrastructure; IT operations