PANEL- BOOK UK & FRANCE - MIS Group

Transcription

PANELBOOKUK &FRANCE

SUBJECT CONTENTINFORMATION GATHERED WHILE REGISTERINGGeneral profile UK.4 - 5General profile France.6 - 7DATA QUESTIONNAIRE PROFILEGeneral.8Travel, Holidays. 14Internet.9Media. 15High-Tech (electronics).10Homeware.16Banking. 11Sports and Leisure. 17Diet, eating habits. 12Work.18Transport, Vehicles. 13Beauty, Fashion.19

THE MADE IN SURVEYS PANELSThrough a network of over 30 panellist recruitment websites, Made in Surveys expertly manage online research in morethan 40 countries.Made in Surveys provides recruitment strategies, qualification management and regular panel renewal on its websitesand emphasises commitment to quality (quality of respondents, response rate, reactivity, compliance with deadlines .).This Panel book will highlight the potential of our main countries.Panel coverage in more than 40 countries300 data points per panellistOver 1.500.000 respondents worldwideMore than 18 years experience in online studies and panel managementStrict quality control of responses and regular monitoring of panellists throughout our services

UNITED KINGDOM90%internet penetration rate200 000panel sizeSEGUpper management,senior exec. 2%Middle management, exec. 10%Small business owner,self employed.7%Junior Management. 10%Office / Administrative. 18%Others non-manual. 6%Skilled manual labour. 8%Manual Labourer. 4%Student / pupil. 6%Housewife / House husband.12%Unemployed orcasual worker. 8%Retired. 9%4LEVEL OF EDUCATIONRELATIONSHIP STATUSTYPE OF PROPERTYGCSE’s .22%BTEC National Diplomasand Certificates .5%As-Levels .1%A-Levels . 12%Certificates ofHigher Education .4%Scottish Highers .1%HNSs and HNDs .3%Advanced Diploma .2%NVQs(National Vocational Qualifications).11%SVQs(Scottish Vocational Qualifications).1%Apprenticeship .2%Undergraduate .7%Graduate .17%Post Graduate (Masters) .8%Post Graduate (PHDs) .1%Other . 3%Single. 27%I have a partner. 6%Living with partner. 16%Engaged.3%Married. 41%Divorced.5%Separated.1%Widowed.1%Apartment / Flat.22%Terrace House. 21%Town house / Semi-detachedhouse. 31%Detached house.18%Bungalow.6%Movable dwelling. 1%Hostel / hotel. 1%Other. 1%RESPONSIBLE FORGROCERY /FOOD SHOPPINGYes.66%Occasionally .7%Jointly responsible .23%No, I don’t do the grocery /food shopping .4%NUMBER OF CHILDRENIN THE HOUSEHOLD0. 60%1.18%2. 15%3.5%4. 1%5 or more. 1%OWNERSHIP OF CARYes.60%No.40%NET MONTHLY INCOME OF YOUR HOUSEHOLDLess than 1,000. 12%Between 1,000 and 2,000. 27%Between 2,000 and 4,000.30%Between 4,000 and 6,000. 10%Between 6,000 and 8,000. 2%Between 8,000 and 10,000.1% 10,000 . 2%Prefer not to say. 15%

UNITED %17%4%3%Northern Ireland11%9%4,3% n47%13%8%14%32,1%23,7%90%internet penetration rate15-24 yo9%9%WalesMALE25-34 yo35-44 yo45-54 yo55-64 yo200 000panel size65 5

FRANCE88%internet penetration rate500 000panel sizeMARITAL STATUSSingle. 36%Living with partner. 27%Married.7%Divorced. 24%Separated.5%Widowed.1%RESPONSIBLE FORHOUSEHOLD GROCERYSHOPPINGYes.60%Shared Responsibility. 33%No.7%6LEVEL OF EDUCATIONCAP. 7%BEP. 10%BAC. 24%BAC 1. 6%BAC 2. 22%BAC 3. 12%BAC 4. 5%BAC 5. 8%Superior to BAC 5. 2%No diploma. 4%Yes. 78%No. 22%NET MONTHLY INCOME OF YOUR HOUSEHOLDSEGFarmer/Craftsman/Trader.7%CEO / Liberal profession,Upper management,senior executive.12%Middle management, exec.7%Employed. 25%Manual labour.11%Retired.7%Unemployed. 9%Housewife / House husband.5%Student / pupil.13%Other. 4%OWNERSHIPOF CARNUMBER OF CHILDRENIN THE HOUSEHOLD0.57%1.18%2.16%3.6%4.2%5 or more. 1%TYPE OF PROPERTYHouse.55%Apartment / Flat. 44%Other. 1%Less than 800 . 8%Between 800 and 1500 . 18%Between 1500 and 2500 . 23%Between 2500 and 3500 . 19%Between 3500 and 4500 . 9%Between 4500 and 5500 . 3%Between 5500 and 6500 .1%Between 6500 and 7500 .1%7500 .1%Prefer not to say.17%

rnet penetration rate15-24 yo9%19%53%25-34 yo35-44 yo45-54 yo55-64 yo500 000panel size65 7

INFORMATION GATHEREDGENERAL - UKHOME PHONE ANDMOBILE PHONEETHNIC GROUPSWhite BritishAny other white backgroundWhite and Black Caribbean.NATIVE LANGUAGEArabicBengaliChinese.HIGHEST LEVEL OFEDUCATIONTYPE OF PROPERTYMAIN EARNER INHOUSEHOLDApartment / Flat (incl. student bedroom,studio)Terrace HouseTown house / Semi-detached houseYes / NoPERSONALNET MONTHLY SALARY I own my homeI rent my homeI live with my parents.Less than 800Between 800 and 1,500Between 1,500 and 2,500.NET MONTHLY INCOMEOF HOUSEHOLDLess than 1,000Between 1,000 and 2,000Between 2,000 and 4,000.OWNER SECOND HOMEApartment (including studio, student halls)HouseOtherNoPROJECT PLANNEDGCSE’sBTEC National Diplomas and CertificatesAS-levels.SEG OF THE MAINEARNERBuy an existing home (previously owned)Buy a newly-built homeRent a different home.TYPE OF STUDIESRELATIONSHIP STATUSHOMEWARETO ng with partner.SEGUpper management, senior executiveMiddle management, executive.8PEOPLE IN THEHOUSEHOLD1/2/3/.NUMBER OF CHILDRENIN THE HOUSEHOLD0/1/2/3.KitchenBathroomLiving room / Lounge.RESPONSIBLE FOR THEGROCERY / FOOD SHOPPINGYesOccasionallyJointly responsibleNo, I don’t do the grocery / food shoppingNUMBER OF LOYALTYCARDSNone1 or 22 to 5.ANIMALSCatDogHamster.SIGHT CONDITIONWear glasses all the timeWear glasses from time to time (to read, infront of a computer, etc.).TOBACCOYes, cigarettesYes, rolling tobaccoYes, cigars.HEALTH CONDITIONAllergyBack painDiabetes.MEDICAL DEVICESBlood glucose meterWheelchairDentures.

@INFORMATION GATHEREDINTERNET - UKCOMPUTER USEAt homeAt workAt school / UniversityOtherTYPE OF CONNECTIONCableFibreBroadbandSatelliteI don’t knowOtherINTERNETFOR PERSONAL USEDailyWeeklyRarelyNeverINTERNETFOR PROFESSIONAL USEDailyWeeklyRarelyNeverINTERNETSERVICE PROVIDER3AOLBT GroupEclipseEENOW TVO2PlusNetSkyTalkTalkVirgin MediaVodafoneDon’t knowOtherINTERNET USED FORConsulting Bank AccountsDownload music, software, videos, etc.EmailsExternal access to a school/university/worknetworkManage a personal site (blog / personalnetworking page)Participate in forums and online communitiesPlaying online gamesReading the newsResearch product or service informationReserving tickets for events / travel websitesSearching for jobsShopping for foods/products/clothing etc.ONLINE PURCHASESBaby productsBooksCDs / DVDsClothes / ShoesComputer hardware / SoftwareDIY / GardeningElectronicsFlowersFood / DrinkHome/furniture/accessoriesHousehold goodsHygiene/beauty/health productsJewellery / watchesMusic / movies (download)Press subscriptionsSecond hand products (via adverts websites,eBay, etc.)Sports accessoriesStationaryTechnology – HiTech productsTickets (Concerts, sport events, cinema, etc.)ToysTravel (Tickets, accommodation, etc.)Video GamesTYPES OF WEBSITEVISITEDAdverts (eg: Gumtree)Bank (online banking)BlogsDatingFashion / ClothesGamblingNewsOnline gamingOnline shopping (eg: Amazon, eBay, etc.)Personal Social network (eg: Facebook, etc.)Professional social network (eg: LinkedIn,etc.)ReviewsStreaming video (eg: series, film, etc.)TicketsTravel websites (eg: last minute, flightwebsites, etc.)TV channel (eg: BBC, Channel 4, etc.)OtherNone of the aboveBLOGYesNo, but I have had a blog in the pastNo9

INFORMATION GATHEREDHIGH-TECH (ELECTRONICS) - UKELECTRONIC PRODUCTSOWNEDDesktop computerLaptop ComputerTableteBook readerDVD player.ELECTRONIC ITEMS BOUGHTIN THE PAST 12 MONTHSDesktop computerLaptop ComputerTableteBook readerDVD player.PURCHASES PLANNEDIN THE NEXT 12 MONTHSDesktop computerLaptop ComputerTableteBook readerDVD player.COMPUTER BRANDAcerAppleAsus.10OPERATING SYSTEM (OS)MOBILE PHONE PROVIDERGAME CONSOLES OWNEDChrome OSFirefoxLinuxMac OSMicrosoft WindowsOther, please specify:I don’t know3BT MobileEEGif GafO2PlusnetTalkmobileTalkTalkTesco Mobile.Sony PS2 or PS3Sony Playstation 4Nintendo WiiNintendo Wii UMicrosoft Xbox 360Microsoft Xbox One / SNintendo DS/3DSOther, please specify:LANDLINE TELEPHONE /MOBILE PHONE OWNERSHIPYes / NoKIND OF MOBILE PHONEStandard mobile phoneSmartphone (eg iPhone, Blackberry, etc.)Satellite PhoneOtherMOBILE PHONE O2SamsungSonyOtherTIME SPENTON VIDEO GAMESPRICE PLANMonthly contractLimited monthly contractPay as you go SIM card / PrepaidWork paidOtherMONTHLY BUDGETFOR MOBILE PHONELess than 20Between 20 and 39Between 40 and 59Between 60 and 99 100 I don’t knowI do not pay my phone bill Less than 2 hoursBetween 2 and 5 hoursBetween 6 and 10 hoursBetween 11 and 15 hoursBetween 16 and 20 hours20 hours I am not sureNone, I never play video gamesINTERESTED TO TAKE PARTIN ONLINE INTERVIEWS ANDFOCUS GROUPS (WITH A WEBCAM AND A MICROPHONE)Yes / NoCHANGE OFMOBILE PHONE OPERATORYes / No

INFORMATION GATHERED BANKING - UKBANKSBANK SERVICESINSURANCE POLICIESAmerican ExpressBank of IrelandBarclaysClydesdaleFirst DirectHalifaxHSBCING directLloyds TSBSainsbury’s BankTesco Personal FinanceNationwideNatwestSantanderRoyal Bank of ScotlandVirgin MoneyYorkshire BankTSBI don’t have any bank accountsI’d rather not sayOtherCurrent accountStudent accountISAMortgageLoanBondsInvestmentsI don’t have any of these productsLife InsurancePet insuranceTravel insurancePrivate health insuranceVehicle insuranceHome insuranceProfessional indemnityMobile phone insuranceNone of the aboveONLINE BANKING@Yes / NoOUTSTANDING LOANS A vehicleA homeStudent loanOtherNoCREDIT CARDSMaestroVisa DebitVisa CreditMastercardAmerican ExpressDiners ClubStore card (New Look, River Island, Tesco)Other type of cardI don’t have any credit / debit card11

INFORMATION GATHEREDDIET, EATING HABITS - UKEATING PREFERENCESSTORES USED THE MOSTFOOD PRODUCTSOFTEN BOUGHTMeat-eater - consume all meat productsincluding dairy foodsPollo-vegetarian - don’t eat red meat butconsume fowl, fish and dairy productsVegan - do not consume animal productsof any kindPesco - vegetarian or vegequarian - eatfish/seafood and dairy but no other meat oranimal productsVegetarian - eat dairy products but no nsonsCereal/biscuits/cookiesDairy products (yoghurt, milk etc.)DessertsFishFresh fruit and vegetablesFrozen FoodFrozen mealsPasta / RiceReady mealsRed meatSnacks (Crisps, nuts, etc.)SweetsTinned FoodVitamins / SupplementsWhite meatSTORES USEDOCCASIONALLYDRINKS OFTEN BOUGHTTYPES OF STORE USEDSupermarkets(Tesco, Sainsbury’s, Asda, Morrisons,Waitrose)Discount supermarkets(Lidl, Aldi, Wilkinsons)Mini Supermarkets(Budgens, Costcutter, onsOtherBeerChampagneCiderFizzy drinksFlavoured Water / cordialsFortified Wine (Port, Sherry)Fruit JuiceMilkRed wineRoseSparkling WaterSparkling wineSpiritsStill waterWhite wineFOOD/DRINKS HABITSConsume diet / low fat productsConsume bio /organic productsConsumer special dietary productsEat fast food / take-awayCook at homeEat out at restaurantsGo to coffee shopsGo to nightclubsGo to pubsGo to night / cocktails bars

INFORMATION GATHEREDTRANSPORT, VEHICLES - UKDRIVING LICENCECAR MODELYes / NoVEHICLES OWNEDBicycleMotorcycle/motorbike/Scooter 125cc/Moped/scooter 125ccCarCaravan / Camper vanBoatVanNone of the aboveCARS IN THEHOUSEHOLDNone1234.CAR BRANDSAlfa RomeoAston erCitroën.YEAR OFPURCHASE/RELEASENEW OR USEDDRIVERFirst nameDate of birth.INTENTION TO BUYA NEW CARNoYes, in the next 6 monthsYes, in the next 12 monthsYes, in over 12 months timeI don’t knowTYPE OF THE NEW CARFamily CarHatchbackHybrid / ElectricLuxurySaloonsSportsVan / TruckOtherI don’t knowBRAND OF FUTUREVEHICLEAlfa RomeoAston erCitroën.USE OF oplaneINSURANCE USEDAAAdmiralAvivaAXABudgetChurchillThe Co-operative InsuranceCornhillDiamondDirect ChoiceDirect LineEggElephant.co.ukEsureFirst AlternativeFortisFrizzellHalifaxHastings DirectJohn LewisKwik Fit InsuranceLiverpool VictoriaLloyds TSB / LTSB InsuranceMore Th nNationwideNIGPost OfficePrivilegeProvidentRACRIASSagaSainsbury’s / Sainsbury’s BankSheilas’ Wheels.13

INFORMATION GATHEREDTRAVEL, HOLIDAYS - UKNUMBER OFPERSONAL VACATIONSTYPES OFACCOMODATIONTRAVEL LOYALTYSCHEMENone1/2/3/4/5/6/7/8/910 or more1 or 0 star hotel2 star hotel3 star hotel4 star hotel5 star hotelShelter / hostel or host familyCommunity centreCampsite / CaravanFamily or friends holiday accommodationCottageApartment/flat/houseAll inclusiveYes / NoNUMBER OFPROFESSIONAL VACATIONSNone1 /2/3/4/5/6/7/8/910 or moreTYPES OFTRANSPORTATION NATIONAL FLIGHTSWITHIN PAST 12 MONTHSNone1 /2/3/4/5/6/7/8/910 or more14TYPES OF uxurySportsFamilyRomanticCity breakRuralCruiseDESTINATIONS IN THELAST 12 MONTHSSouthern EuropeNorthern EuropeEastern EuropeNorthern AfricaWestern AfricaEastern AfricaCentral AfricaSouthern AfricaNorth AmericaSouth AmericaAsiaThe Far EastAustralia / IndonesiaWithin the UK, outside your regionNone of the above

INFORMATION GATHEREDMEDIA - UKTYPE OF SUBSCRIPTIONCableSatelliteNone of the above / OtherSUBSCRIPTIONBT VisionSkyTiscaly TVFreeviewTalkTalkNOW TVPlusnet3EEVodafoneTopup TVVirginOtherNone of the aboveTV PROGRAMSWATCHEDPLACES FOR LISTENINGTO THE RADIOCulture / ArtsDebates/PoliticsDocumentaryFilmsNewsReality TVSportTalk showTeleshoppingGame ShowTV seriesEntertainmentMusicOtherAt homeIn your carAt workTYPE OF dyCrimeDramaMusicalMysteryRomanceScience FictionSportsFamilyFantasticHorrorSocial dramaThrillerREADINGFree pressNational daily newspapersRegional daily newspapersMagazinesBooks / ipNewsBusiness / Music, cinema, cultureNone of the above15

INFORMATION GATHEREDHOMEWARE - UKOWNEDSHOPPING METHODSBurglar alarmClimate / heating controlDishwasherElectric hobEspresso / Coffee MachineMicrowaveOvenTumble dryerNone of the aboveHomeware storesSupermarketsOnlineSecond hand ads (online, newspapers, etc.)OtherPURCHASE IN THE NEXT12 MONTHSBurglar alarmClimate / heating controlDishwasherElectric hobEspresso / Coffee MachineMicrowaveOvenTumble dryerNone of the above16STORES atHomebaseHouse of FraserIkeaJohn LewisMatalanMFIWilkinsonsOtherNone of these stores

INFORMATION GATHEREDSPORTS AND LEISURE - UKSPORTS PRACTICEDAmerican footballAthleticsBaseballBasketballCombat sport(martial arts, wrestling, fencing, archery etc)CricketCyclingDancingExtreme sports(parachuting, bungee jumping, etc)Fitness, gym (bodybuilding, etc.)FootballGolfGymnasticsHandballHockeyIce sports (ice-hockey, ice-skating etc)Motor sports (rally, go-karting, motorbike,etc)Mountain sports(skiing, climbing, trekking, etc)Nature sports (horse-riding, fishing, hunting,polo, climbing etc)NetballRacket sports(tennis, badminton, table tennis, lacrosseetc)RugbyRunning, joggingSkateboarding, roller-skating, BMXVolleyballWalkingWater sports (swimming, diving, sailing,surfing, rowing, kayaking etc)OtherMEMBER OF A SPORTSCLUB / LEISURE CENTREYes / NoREADS SPORTSNEWSPAPERS / MAGAZINESYes / NoSPORTS TV SHOWS /CHANNELS WATCHEDYes / NoSPORTS SUBSCRIPTIONCHANNELSYes / NoNUMBER OF SPORTITEMS PURCHASEDNoneFrom 1 to 5From 6 to 10More than 10HOBBIESGo to a live play in a theatreGo to the opera or balletGo to a live comedy showGo to a music concertGo to a live sports eventGo to museumsGo to art galleriesGo to the cinemaGo to theme ParksGo to Shopping Malls/High Street StoresGo to exhibitions/shows/eventsLEISURE ACTIVITIESDo some charity or volunteer / communityworkPlay a musical instrumentRead booksSew / knitPlay Board Games / CardsGamble in a casinoGamble (bookmakers, online, etc.)Garden / LandscapeDo some home Improvement/Decorate/DIYDo arts and craftsRestore an Auto / MotorbikeGo campingGo huntingPhotography17

INFORMATION GATHEREDWORK - UKWORK ACTIVITYTYPE OF ORGANISATIONCOMPANY SIZEPURCHASES FOR WORKFull time (more than 30 hours)Part time / casualHomemaker (voluntarily)Not currently employed / self employedRetiredOtherSelf-employedPrivate sector firm or company(e.g. limited companies and Plc’s)Nationalised industry or public corporation(e.g. Post Office)Other public sector employer(e.g. Central Government)Charity / voluntary sectorOtherI am self employedLess than 10 employeesFrom 10 to 49 employeesFrom 50 to 99 employeesFrom 100 to 499 employeesFrom 500 to 1999 employees2000 employees and moreI don’t knowYes / NoINDUSTRYAccommodation and Food ServicesAdministrative and Customer / SupportServicesAgriculture, Forestry, FishingArts and Recreation ServicesBusiness / SalesConstructionEducation and TrainingElectricity, Gas, Water, Waste ServicesFinancial and Insurance ServicesHealth Care and Social AssistanceInformation Media and TelecommunicationsIT / New TechnologiesManufacturingMarketing, Market Research, AdvertisingMiningProfessional, Scientific, Technical ServicesPublic Administration and SafetyRental, Hiring and Real Estate ServicesRetail TradeTransport, Postal and WarehousingWholesale TradeOther18None1-910 - 1920 – 4950 – 99100 POSITION AT WORKAccountant / AuditorAccount / Project managerAdministrative / ClericalAnalystArchitect / Chairman.COMPANY TURNOVERLess than 500,000From 500,000 to 1 millionFrom 1 to 10 millionFrom 10 to 50 millionMore than 50 millionI don’t knowPEOPLE SUPERVISEDTRANSPORTATION USEDTO WORK I work from OtherPURCHASING DECISIONSBusiness applicationsCar hireCateringCleaningCompany carsCorporate eventsInformation technology/Computers/SoftwareLeasing equipmentMobile / cell phoneOffice TelecommunicationsTrainingTravelUtilitiesInsurance

INFORMATION GATHEREDBEAUTY, FASHION - UKSHOPPING METHODSFREQUENCY OFPURCHASING SHOESRetailers/High street permarkets / discount storesMarketsPrivate salesOtherEvery monthEvery 2 months2-3 times a yearOnce a yearLess than once a yearBRANDSAdidasAldoAustin AdidasAll SportsAll saintsArmani ExchangeAsdaAustin ReedAquascutumAutonomyBanana RepublicBarbourBaseBenchBenetton.FREQUENCY OF NEWCLOTHING PURCHASESEvery weekTwice a monthEvery monthEvery 2 monthsEvery 6 monthsLess than twice a yearSHOE STORESSKIN CARE PRODUCTSHAIR CONDITIONAnti-acne productsFacial sunscreen / UV protectionBeauty essence or serumGel/cream/liquid moisturiserEye treatment including creams, lotionsand gelsMakeup removerFacial cleansers or washOil blotting paperFacial mask or pack, such as sheet, creamor gel typeToners or astringentsFacial massage creamFacial scrub, exfoliator or dermabrasionNone of the aboveOily / greasy hairDry hairGreying / whiteningDandruHair thinning / hair lossBaldness (have lost all my hair)None of the aboveVISITS A DERMATOLOGISTFREQUENCY OF NEWLINGERIE PURCHASESEvery weekTwice a monthEvery monthEvery 2 monthsTwice a yearLess than twice a yearYes / NoMAKE-UPBlusherEyelinerMascaraFalse eyelashesBronzerHighlighterFace powderFoundationConcealerLip gloss.HAIR rsFinishing Mists.FRAGRANCESCologneEau de toilettePerfumeBody spray.PIERCINGSYes, only to my earsYes, to my ears and elsewhereNo, but I would like toNoTATTOOSYes / No19

CONTACT USUnited KingdomFranceShelley BarberNicolas KellerHead of Business - UKs.barber@misgroup.ioManaging Partner - FRn.keller@misgroup.io 44 (0)20 7687 1234 33 (0)1 48 78 00 55www.misgroup.io

Asda Budgens Co-op Costcutter Iceland Lidl Londis M&S Morrisons Sainsburys Spar Tesco Waitrose Wilkinsons STORES USED OCCASIONALLY Aldi Asda Budgens Co-op Costcutter Iceland Lidl Londis M&S Morrisons Sainsburys Spar Tesco Waitrose Wilkinsons Other FOOD PRODUCTS OFTEN BOUGHT Cereal/biscuits/cookies Dairy products (yoghurt, milk etc.) Desserts .