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Trane Comfort Specialist September UpdateDial-in: 866 688 8360Conference ID: 10329867#
Agenda Feature Review– Great Performers: Lead Management Training– Customized Literature– SMART Search Value of TCS Program Upcoming Events2
Kevin CarlileVice President Sales3
Great Performers4
Training Great Performers– Leads – Leads – Leads Mining For Leads in YourService Department The True Value of a Lead Are You Really Retail? Sharing Lead Generation Ideas “What Americans Really Want Really”5
Great Performers Invitations Electronic sent the week of 9/5 Windshield Wisdom mailed week of 9/13 Hard copy to be mailed the week of 9/20 Online registration:http://events.SignUp4.com/RS457060 Union Station Marriott – St. Louis Missouri Two identical sessions October 18th – 20th October 20th – 21st6
Customized Literature Available on ComfortSiteMarketing Center Marketing/Advertising ResourceCenter (MARC) In Keyword Search box enter:Literature (customizable)7
Customized Literature Front CoverDealer NameLife Style Image Six choices New photography comingDealer LogoNow, You Can Also Customize the Headline8
Customized LiteratureProduct Modules Choose 39
Customized LiteratureProduct Modules Choose 3Side Bar Topics Choose 210
Customized LiteratureProduct Modules Choose 3Side Bar Topics Choose 2System Illustration Choose 111
Customized Literature Back CoverDealer ImageDealer LogoDealer Contact InformationDealer License NumberCustomized Content12
Product Modules Outdoor Split Earthwise SplitXL20i A/C or HPXL16i A/C or HPXL15i A/C or HPXR15 A/C or HPXR13 A/CXB13 HPXB300 A/C Air Handlers 4TEE Communicating 4TEE Non Communicating Furnaces XV95XR95XV80XB80 XC95m XC80 XR80 Packaged Units EarthWise Hybrid XL16c G-E or HP XL14c G-E or HP Accessories CleanEffects ControlsNew Product Module: Hyperion Air Handler13
Customized Literature Sidebar Topics CleanEffects System AccessoriesComfort-R ComfortLink II Dual Climatuff CompressorsEarthWise HybridEfficiencyEnergy Tax CreditsModulationProgrammable ThermostatsAluminum CoilsXL 802/803 ThermostatsLimited Warranty System Illustrations– Split System A/C and FurnaceHP and Air HandlerA/C and Air HandlerHP and Furnace– Packaged SystemNew Sidebar Module: Comfort Link Remote Thermostat14
SMART Search Internet Lead Strategy– Drive More Leads– Leverage the Tranebrand and TCS dealernetwork to capture localinternet searches– Convert more visitors toprospects15
SMART Search Dealer Landing Pages– Launched in April– Designed to optimizeconsumer internetsearches– Dealer personalization– Multiple entry points Trane.com Internet Yellow Pages Local Search16
SMART Search Continuous Improvement– SMART phone numbers todocument progress– IYP Integration – JUL– Test & Target – AUG– Article Syndication - SEP– Trane.com Linking - SEPTest & Target17
TCS Value ExampleCustomized LiteratureThe creation of a customized, 4-page full colorbrochure could easily cost thousands of dollars evenwith free Trane product graphics.Comfort Specialist dealers save 25% when they takeadvantage of Trane’s high volume printing rates. 3,125* per dealerSMART Leads9,200 more leads in AugustDealer Locator:34 prospects YTD per dealer at 40% close rateproduced 14 jobs. At 7,700 per average job, and 5%net margin 5,390 per dealer*Based on 500 printed brochuresSMART SearchNATE Certification Testing:Since the April launch: 7 prospects per dealer at 40%close rate produced 3 jobs. At 7,700 per averagejob, and 5% net margin Comfort Specialist dealers can claim thetesting costs for up to 2 technicians for 2certifications ( 230 max per technician) andSenior Certification for the Service Manager( 150 maximum). 1,155 per dealer 610 per dealer18TOTAL YTD value on these four items alone: 10,280 per dealer!
TCS Value ExampleJuly Update– Spring Retail Finance Offer– Satisfaction Surveys– Fleet DiscountSeptember Update-Dealer Locator Leads-Dealer Landing Page Leads-Customized Literature-NATE certification TrainingAugust Update– 100% Performance Guarantee– Training– Parts ConcessionValue Summary forListed Features 23,142 per dealer19
Upcoming Events Fall Consumer OfferHyperion Sneak PeekRegional “Leads” TrainingComfortLink LaunchNext conference call update Aug. 15-Oct. 31Week of Oct. 11Week of Oct. 18Week of Oct. 25TBD20
Questions21
SMART Leads 9,200 more leads in August Dealer Locator: 34 prospects YTD per dealer at 40% close rate produced 14 jobs. At 7,700 per average job, and 5% net margin 5,390 per dealer 18 *Based on 500 printed brochures SMART Search Since the April launch: 7 prospects per dealer at 40% close rate produced 3 jobs. At 7,700 per average job, and 5 .
