Transcription
Creative Brieflogo workbookclaricegomes.ca
w h at i s t h i s . . .A series of questions that guide you incollecting your thoughts when preparing to designyour brand logo.
1Whatis a logo?A logo is a visual representation of your brand - an piece to your brandidentity. It is normally represented through an icon or glyph combinedwith type.Creative Brief logo workbook
2Whatis a good logo?A good logo is simple, yet unique. It resonates quickly in the minds ofyour target market. Intricate and complex logos don’t quite have the sameeffect. Case in point, Nike, Chanel etc. It is very important that customersare able to remember your logo to cultivate brand recognition.Creative Brief logo workbook
3ToHire or not to hire?Hiring a professional is entirely up to you. The rule is, go with theprofessional, but there are always exceptions. Either way, always ensureyour logo is legible and recognizable at any given size and on any media.Having a coloured and a black and white version is a must.tips Always make sure you have a vector version of your logo.Vector formats enable you to enlarge your logo to any size. Their extensions are .eps and .ai and are almost always created inAdobe Illustrator.Creative Brief logo workbook
R e a dy to s ta r t ?This next series of questions will walk you through a process that will helpdefine what you want in your ideal logo.Sh a l l w e ? l e t ’ s b e g i n .Creative Brief logo workbook
4Thoughtfulquestionsbrand nameYour brand name and spelling.Give thought to upper and lowercase.iconsAre there icons you feel that willrepresent your brand really well? List afew ideas for exploration.F ONTSSerif or san-serif fonts? Wouldyou prefer a script, instead? Or acombinition of two styles perhaps?qqqqqSANS-SERIFSERIFSCRIPTCUSTOM HANDLETTERINGOTHERCreative Brief logo workbook
coloursDo you have an idea of colours youwould like? What are colours you doNOT GREENBLACKdesign styleListing a couple of design examplesthat you like, provides an idea of designstyle ad direction. If you find yourselfclueless here, try looking at brands youlike or admire, magazines or websites,for inspiration. Make a note ofthem here.placementMake a list of all the places the logowill go. Determining where the logo willbe placed can also be useful for futureusage. Will it be for web and print? Willyou need a one colour version of it?feelingsWhat feelings should the logo evoke inpeople? How should people feel whenthey think of your brand?(i.e. happy, serious, fun, trust, fear etc.)Creative Brief logo workbook
Surprise!Here’s a fun exercise.S K ETC H IDEASYou might not think highly of yourself as a sketch artist, but give it a shot.Some world famous logos were first scribbled on a paper napkin; true story.notesCreative Brief logo workbook
thank youY O U H AV E O F F I C I A L L Y C O M P L E T E DY O U R L O G O C R E A T I V E B R I E F.I hope you were able to flesh out some ideas. Drop me a lineat, clarice@claricegomes.ca, to let me know how this worked out for you.claricegomes.cafollow melfix
creaie brief LOGO WORKBOOK colours Do you have an idea of colours you would like? What are colours you do NOT like? design style Listing a couple of design examples that you like, provides an idea of design style ad direction. If you find yourself clueless here, try looking at brands yo
