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ECONOMIC DEVELOPMENT OPERATING BUDGET & PROGRAM PLANS FY 2015/2016ECONOMIC DEVELOPMENTProgram PlanFY 2015/20162015-2016 ECONOMIC DEVELOPMENT PROGRAM PLAN OVERVIEWTHE BEACON COUNCIL MISSION ORGANIZES OUR EFFORTS INTO THREESTRATEGIC PILLARS: I) MARKET MIAMI-DADE AS A WORLD CLASSBUSINESS LOCATION, II) GROW LOCAL COMPANIES AND III) SHAPEMIAMI-DADE’S ECONOMIC FUTURE. THE FOUNDATION OF THESEPILLARS IS THE ONE COMMUNITY ONE GOAL (OCOG) STRATEGIC PLANTHAT FOCUSES ON SEVEN TARGET INDUSTRIES AND THEIR NICHESECTORS FOR ECONOMIC DEVELOPMENT PROJECT RECRUITMENT,EXPANSION AND RETENTION.THE ECONOMIC DEVELOPMENT DEPARTMENT PROGRAM PLANSINCLUDE SIX OCOG TARGET INDUSTRIES (HOSPITALITY AND TOURISM,IS MANAGED BY THE GMCVB) AND PROGRAM PLANS FOR URBANINITIATIVES, SMALL BUSINESS ENGAGEMENT, EXPANSION, RETENTION& RECRUITMENT, AND INTERNATIONAL ECONOMIC DEVELOPMENTPROGRAMS.THEECONOMIC DEVELOPMENT BUDGET FOR 2015-2016 NSION, RETENTION AND RECRUITMENT, SMALL BUSINESSENGAGEMENT AND URBAN INITIATIVES EXPENSES ALLOWING FORCONSISTENT TRACKING OF EXPENSES BY CATEGORY AND YEAR OVERYEAR COMPARISONS. THE BUDGET ALSO INCLUDES MARKETING &COMMUNICATIONS DEPARTMENT FINANCIAL SUPPORT AND STAFFINGCOLLABORATION FOR SPECIFIC PROGRAMS.THE FISCAL YEAR 2015– 2016 KEY PERFORMANCE INDICATORS ARE ASFOLLOWS:ECONOMIC DEVELOPMENTDEPARTMENTPROJECTSVISITATIONS GENERATEDgoalgoalPROJECTSEZ PROJECTSCOMPLETED COMPLETEDgoalgoalDIRECTJOBSgoalTOTAL 150421,850www.beaconcouncil.com100-1-12

ECONOMIC DEVELOPMENT OPERATING BUDGET & PROGRAM PLANS FY 2015/2016ECONOMIC DEVELOPMENT DEPARTMENT VISIONTO PROVIDE THE NECESSARY ASSISTANCE TO EXISTING BUSINESSESTO REMAIN AND EXPAND IN MIAMI-DADE COUNTY, UTILIZING ALL THERESOURCES AVAILABLE, AND ASSIST IN THE RECRUITMENT OF NEWBUSINESSES WITH THE ULTIMATE GOAL OF CREATING NEW JOBOPPORTUNITIES THAT EXCEED THE STATE’S AVERAGE PRIVATESECTOR WAGES.PILLAR I: MARKET MIAMI-DADE AS A WORLD-CLASS BUSINESSLOCATIONEXPANSION, RETENTION, AND RECRUITMENT Pillar I: Market Miami-Dade as a World-Class Business LocationObjective: Conduct/participate in professional site selector consultant andcorporate real estate executive seminars, conventions and meetings thatgenerate leads, prospects and projects as well as develop workingrelationships between key site selectors and senior Beacon Council/ED staff.Action Steps1. Attend CoreNet Global Los Angeles, CA. Conference October 2015a. Partner with the Marketing Department to plan and execute a VIPevent with targeted site selector consultants.2. Attend EFI sponsored site consultant events in target U.S. cities.3. Plan and execute 2-3 Beacon Council business development missions toNew York, San Francisco and other target markets focused onprospects/projects, area site selector consultants and Corporate RealEstate Executives.a. Partner with the Marketing Department to plan and execute a VIPevent.4. Schedule meetings with site consultants in conjunction with travel to targetU.S. cities for industry trade shows/events.5. Work with Research to define prospect targets for outreach/meetings onall Economic Development domestic and international travel/missions.6. Partner with the Marketing Department to plan and execute a marketingstrategy for MiamiDadeSites.com.www.beaconcouncil.com-2-

ECONOMIC DEVELOPMENT OPERATING BUDGET & PROGRAM PLANS FY 2015/2016INTERNATIONAL ECONOMIC DEVELOPMENT PROGRAMS AND TRAVEL Pillar I: Market Miami-Dade as a World-Class Business LocationObjective A: Based on the approved criteria and protocols designed toidentify FDI markets, prepare and implement a calendar of Beacon CouncilEconomic Development Missions and Staff Follow-up Missions designed torecruit companies from these international markets, per the following:Action Steps:1. Attend MEDICA 2015 Trade Show, Dusseldorf-Germany (November 1619, 2015)2. Spain Mission: Mobile World Congress 2016-Barcelona (February 22-25,2016) & Madrid/Seville Multisector Business Seminars (February 2016TBC)3. Mexico- Governor-led Mission (May 23-26, 2016) TBC4. Joint Mission with Miami Dade ITC- Country & Date TBD5. Staff follow-up Mission to a Target Country-TBDObjective B: Based on the recommendations of the One Community OneGoal Strategic Plan, international economic development efforts will focus onthe attraction of multinationals and other foreign companies that operate inour top industry sectors: Aviation, Banking & Finance, Creative Design,Information Technology, L ife Sciences / Health Care and Trade &Logistics.Action Steps:1. Provide information and research material on Miami-Dade County, Floridato project and prospect foreign corporations, including details on Federal,State and Local incentives that may be available to qualified companies.2. Assist companies in identifying appropriate locations for office andwarehouse facilities.3. Refer companies to Beacon Council member organizations to fulfillservice and product requirements of those companies, including labor poolrequirements.www.beaconcouncil.com-3-

ECONOMIC DEVELOPMENT OPERATING BUDGET & PROGRAM PLANS FY 2015/2016SMALL BUSINESS ENGAGEMENT Pillar I: Market Miami-Dade as a World-Class Business LocationObjective: Promote Miami-Dade County as a global hub to recruit new jobgenerating investments conducive to growth for the small business sector.Action Steps:1. Develop and update a target recruitment list for the Small Business sector.a. Collaborate with local partners and industry contacts to identifysmall business targets.2. Participate in national conferences of organizations attracting smallbusinesses from outside of Miami-Dade County. Attend local smallbusiness conferences.a. Engage with visiting small businesses at the conferences viaattendance and activities such as booth presence, hosting a dinnertable, and networking.b. Co-sponsor SFMSDC FAM Tour (March), purchase table for Gala.(Sept.)c. Attend the Small Business Expo, January 2016, Miami3. Work with the Marketing Department to standardize a project recruitmenttemplate and materials to maximize small business recruitment results.4. Provide direct economic development services to small businessrecruitment projects.URBAN ECONOMIC DEVELOPMENT Pillar I: Market Miami-Dade as a World-Class Business LocationObjective: Promote Miami-Dade County as a global hub to recruit new jobgenerating investments in our urban sector, conducive to growth.Action Steps:1. Develop and update a target recruitment list for the Urban businesssector.a. Collaborate with local partners, community organizations, and UrbanInitiative Committee contacts to identify priority urban areas andbusinesses. (shovel ready, investment ready)b. Focus on priority TUA areas - 79th Street Corridor, 7th AvenueCorridor, Hialeah, Liberty City, Little Haiti, Miami Gardens, NorthMiami, Opa-locka, Poinciana Industrial Park, S. Dade (Naranja,Goulds, Perrine, Homestead).2. Work with the Research and Marketing Departments to develop an urbanasset inventory map reflecting corresponding physical assets, andwww.beaconcouncil.com-4-

ECONOMIC DEVELOPMENT OPERATING BUDGET & PROGRAM PLANS FY 2015/2016applicable commercial areas within Enterprise Zones, EmpowermentZones, Target Urban Areas, and Brownfields; for investment, job creationand retention.3. Participate in national conferences of organizations focused on the urbanbusiness sector, attracting members from outside of Miami-Dade County.Attend local business conferences that bring value to urban development.a. Engage with conference attendees via attendance and activities suchas booth presence, panel participation, hosting a dinner table, andnetworking.b. Attend the Black Enterprise conference, participate in workshopsessions.c. Attend a national conference, participate in workshop sessions.5. Work with the Marketing Department to standardize a project recruitmenttemplate and materials to maximize urban investment and businessrecruitment results.6. Attend a minimum of one national urban development conference and onetraining course.7. Partner with GMCVB Heritage Tours and tie-in to Urban conventions toursbeing done – offer economic development overlay as a part of the story.8. Provide direct economic development services to small businessrecruitment projects.MIAMI DADE DEFENSE ALLIANCE Pillar I: Market Miami-Dade as a World-Class Business LocationObjective: Outreach to attract new military investment and missions and toengage community support for local military installations.Action Steps:1. Update and disseminate marketing materials that educate the public onthe local military industry and describe the accomplishments of the MilitaryMiami-Dade program.2. Continue to advocate for the local military industry to maximize its impactto the local economy. Bring more military missions to Miami-Dade County.www.beaconcouncil.com-5-

ECONOMIC DEVELOPMENT OPERATING BUDGET & PROGRAM PLANS FY 2015/2016AVIATION Pillar I: Market Miami-Dade as a World-Class Business LocationObjective: Promote Miami-Dade County as a global aviation hub to recruitnew job generating investments within the Aviation targeted industry.Action Steps:1. Develop and update a target recruitment list for the Aviation Industry.a. Collaborate with the Beacon Council Marketing Department to identifythe Aviation companies contained in the target list of top 300Multinational companies and other industry targets.b. Collaborate with local partners and industry contacts to identifyindustry targets.2. Collaborate with the Beacon Council Marketing Department to promoteand market Miami-Dade County key assets and potential sites to theAviation Industry targets. Include Enterprise Zones, Empowerment Zones,and Targeted Urban Areas (e.g. Opa-locka Executive Airport and Countyproperty adjacent to the Homestead Air Force Base).a. Develop and update digital and print collateral materials to promoteMiami-Dade County as a global hub for the Aviation industry.b. Provide Aviation Industry information and research material on MiamiDade County, Florida to prospect Aviation companies.3. Attend and participate in the 2016 MRO Americas Conference in Dallas,TX April 5-7, 2016.4. Partner with the Miami-Dade Aviation Department to support the growth ofnew airline operations and routes at MIA.5. Provide direct economic development services to recruitment aviationindustry projects.BANKING & FINANCE. Pillar I: Market Miami-Dade as a World-Class Business LocationObjective: Promote Miami-Dade County as a global banking and finance hubto recruit new job generating investments within the Banking & Financetargeted industry.Action Steps:1. Develop and update a target recruitment list for the Banking and FinanceIndustry.a. Collaborate with the Beacon Council Marketing Department to identifythe Banking and Finance companies contained in the target list of top300 Multinational companies and other industry targets.www.beaconcouncil.com-6-