Listing Appointment Templates - The Paperless Agent

Transcription

WEBINAR / WEBCAST TRAINING NOTEBOOK:LISTING APPOINTMENT TEMPLATESYour Training NotebookHi, this is Garry Creath & Chris Scott from The Paperless Agent. Thank you for reserving your spot onour upcoming live online training. This Notebook is your resource to prepare and get the most out ofour time together.In this Notebook, you’ll get a preview of what we’re going to cover, as well as key points and takeaways.Please save a copy so you can have it with you to follow along during the training.A little about Garry & ChrisGarry has been selling real estate for over 2 decades! And at the peak of his career (before he startedsharing his experience and knowledge with real estate professionals) he was going on 6 listingappointments every week and carried over 50 listings at a time. During that time, he honed his craftas a top listing agent and developed systems, strategies and techniques that he will share with youduring the training.Chris is digital marketing expert, generating thousands of leads every month and managing socialmedia accounts with 100’s of thousands of followers. He learned about relational marketing byworking directly with Brian Buffini for over 11 years. Chris is responsible for all the marketing for heand Garry’s real estate practice Austin, TX.Let’s Get Started!2

WEBINAR / WEBCAST TRAINING NOTEBOOK:LISTING APPOINTMENT TEMPLATES3 Homework Questions to Answer Before The Training What is the one thing you would like to take away from your time with us? Give this some thoughtbecause you’re more likely to get a lot more out of your investment of time if you plan what youwant. What are your best strategies and tactics for securing listing appointments? What do you do toget listing appointments, what steps do you follow during the appointment, and what do you dobefore and after the appointment? How much effort do you put into preparing for your listing appointments? Are you using templatesand checklists, or do you “wing it” for the most part? Explain why you feel as though you’re puttingin enough effort or why not.Scripts to Get Listing AppointmentsResponding to “ . ?”Explain current market conditions and then explain how this affects buyers, sellers, and currentowners. Then you can respond with:How long have you been in your home? Have you thought of moving in the future?Talking to . VisitorsI like to keep track of my marketing, can you recall how you heard of this event? Do you mind if I askwhy you’re . ?The Magic Phrase: .Following up with your .3

WEBINAR / WEBCAST TRAINING NOTEBOOK:LISTING APPOINTMENT TEMPLATES“If you have friend of family members who could benefitfrom my Move-up Buyer Program, please tell them about it because of you, I’d be happy to make this program availableto them.”What to Do BEFORE the Appointment01Use a template for your. . This ensures you get theright information every time to gain anadvantage over possible competition.02Send your Property . . This will preemptively thwartcompetitors by giving the seller something the competition doesn’t have.03Send your . . Kit. Not only willthis provide an “assumptive close” it’s a tool for getting referrals and word of mouthbusiness.What to Do During the AppointmentScript for Taking .Yes, I can’t wait to inspect your home, and first wehave some information to review. Would you mindif we sit down at your kitchen table to talk?Slide in Listing Presentation to Discuss WFIM4

WEBINAR / WEBCAST TRAINING NOTEBOOK:LISTING APPOINTMENT TEMPLATESSellers report the highest priority service they want us to provide is to . .A . gives sellers an in-depth view of what makes you different from yourcompetition when it comes to listing their home.Listing Appointment Closing StrategiesSlide in Listing Presentation to Setup the CloseSlide in Listing Presentation to preemptively handle pricing objections:Plan of AttackPick 3 or 4 of the tactics you’re not already doing you’re most excite to implement. List them in orderof priority here:123Take a moment to write our your next steps. Writing down a basic plan increases your chances formaking them happen.5

WEBINAR / WEBCAST TRAINING NOTEBOOK:LISTING APPOINTMENT TEMPLATESSpecial OfferWant the templates from this training? Join the Club and get them as bonus gifts!The Club includes: Marketing materials and campaigns every month to generate leads. A marketing website to make it easier for prospective clients to find you online. 100’s of tools & templates to implement sales, marketing and operational systems in yourreal estate practice. Access to an online training library to coaching, advice, and tips for using technology insales and marketing. Live trainings with Garry & Chris to get your real estate practice and business questionsanswered.Click here to join the Club and get the templates.6

Hi, this is Garry Creath & Chris Scott from The Paperless Agent. Thank you for reserving your spot on our upcoming live online training. This Notebook is your resource to prepare and get the most out of . Slide in Listing Presentation to preemptively handle pricing objections: Pick