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2013 Esri International User ConferenceJuly 8–12, 2013 San Diego, CaliforniaTechnical WorkshopWhat is Location Analytics?Canserina KurniaEric BowmanEsri UC2013 . Technical Workshop .
Geo-Enable the Enterprisewith Esri’s Open MappingPlatformLocation AnalyticsEsri UC2013 . Technical Workshop .Mission
customer recordsbig data collectionssocial mediamobile devicesimages & videospreadsheetsassetsEsri UC2013 . Technical Workshop .peopleanalytics
True for All IndustriesEsri UC2013 . Technical Workshop .
SalesExecutive SuiteMarketingCustomer SupportFinanceOperationsRealEstateHR
sChannels
SuccessfulEsri UC2013 . Technical Workshop .use of location
?Esri UC2013 . Technical Workshop .Are approximationsacceptable in your business
DemoMappingLocationsEsri UC2013 . Technical Workshop .
Done?
Just theFirst Step!
4Imperatives
Imperative 1Go Beyond Basic Mapping
Map Large Volumes of DataEsri UC2013 . Technical Workshop .Eliminate Map Measles!
Map to RegionsEsri UC2013 . Technical Workshop .Like Postcodes or Provinces
Map to Your RegionsEsri UC2013 . Technical Workshop .Not just administrative areas
Heat Maps & Hot SpotsEsri UC2013 . Technical Workshop .See What’sStatistically Significant
Now You’re Mapping!
DemoGo beyond basicmappingEsri UC2013 . Technical Workshop .
Imperative 2Enrich Your View of the World
Enrich Your Maps Your DataEsri UC2013 . Technical Workshop .Information about people,places and businesses
CrimeMarket SegmentationDemographicsSupply & DemandWeatherMedia HabitsGrowth TrendsConsumer SpendingLandscape InfoLabor ForceMarket PotentialOccupationCompetitionNatural HazardsTraffic
Instant Insight toWhat’s Going On WhereEsri UC2013 . Technical Workshop .In the geographic areasthat are important to you
John Smith1201 South Main StreetFairfax, VA 22031Put a Face on Your CustomerEsri UC2013 . Technical Workshop .So you can connect withthem better
Coverage: July: 82 Countries November: 124 CountriesContent: Everywhere: 100 variables Canada: 2,900 variables USA: 4,000 variablesGlobal “Dial Tone” for DemographicsEsri UC2013 . Technical Workshop .
MapsInfoGraphicsAccess to a huge wealth ofGeographic InformationEsri UC2013 . Technical Workshop .ReportsData EnrichmentPlaces and Areas
“Demographics andLifestyle” Group in ArcGISOnline Ready to use maps Dynamic Map Layers Part of your ArcGISSubscriptionDemographic & Lifestyle MapsEsri UC2013 . Technical Workshop .ArcGIS Group
Dynamic and Interactive HTML Based Works in any browser Desktop, tablet, phone Populated with Information Demographic & Lifestyle Landscape DataInfoGraphicsEsri UC2013 . Technical Workshop .Dynamic Data Visualizations
AddressCitySt123 S Main StFairfaxVA 22031 Add new columns ofinformation to your data Use to slice, dice and analyzeyour data in whole new waysZIP MedianIncomeMedianAgeTapestrySegment 77,01832.4Laptops & Lattes Demographics, Lifestyle andLandscape dataData EnrichmentGeographic Data EnrichmentEsri UC2013 . Technical Workshop .Adding geographic context to your data
Coverage: Most Countries: 1 reportsUSA: 33 ReportsCanada: 10 ReportsRun for any area ofinterestReportsEsri UC2013 . Technical Workshop .pre-formatted PDF and Excel
DemoEnriching dataEsri UC2013 . Technical Workshop .
Imperative 3Use the Map for Analysis
More than a Pretty PictureEsri UC2013 . Technical Workshop .The map becomes anew analytical tool
Maps for AnalysisEsri UC2013 . Technical Workshop .Simple to the Scientific
Which customers are in this area?Where is your business most exposed?What’s the Total Insured Value of Clients in this Area?What Factors are Affecting Profitability in NYC vs. LA ?Where can you get a competitive advantage?Where are people most in need?Where should I be doing better?Esri UC2013 . Technical Workshop .Map-Based AnalysisDrives New InsightYou can query your data why not your maps?
DemoPerforminganalysisEsri UC2013 . Technical Workshop .
Imperative 4Collaborate with Maps!
Esri UC2013 . Technical Workshop .Use with any BusinessSystemCloud, On-Premise or Hybrid
BI IBM Cognos MicroStrategy SAPBusinessObjectsCRM MicrosoftDynamicsCRM SalesForceCollaboration& Productivity SharePoint OfficeArcGIS PlatformEsri Location Analytics Apps Esri UC2013 . Technical Workshop .2013 PlanFocusedApps BusinessAnalyst CommunityAnalyst
OfficeSharePointMicroStrategyTablets PhonesIBM CognosShare Maps Across SystemsEsri UC2013 . Technical Workshop .Dynamics CRMOne Map Everywhere
Use the Device at HandEsri UC2013 . Technical Workshop .Browser, Phone, Tablet
Share in PresentationsEsri UC2013 . Technical Workshop .Add more “Power”to PowerPoint!
DemoSharingEsri UC2013 . Technical Workshop .
1 Go Beyond Basic Maps2 Enrich Your View of the World3 Use the Map for Analysis4 Collaborate with Maps!
A Great Opportunity for GISEsri UC2013 . Technical Workshop .For GIS AnalystsFor GIS Departments
Questions?Esri UC2013 . Technical Workshop .
Thank you Please fill out the session evaluation07/09 First Offering ID: 122707/12 Second Offering ID: 2198Online – www.esri.com/ucsessionsurveysPaper – pick up and put in drop boxEsri UC2013 . Technical Workshop .
Esri UC2013 . Technical Workshop . Location Analytics and its Importance to the Education Market
MicroStrategy IBM Cognos . SharePoint Office Tablets Phones Dynamics CRM . Esri UC2013 . Technical Workshop . Use the Device at Hand . Browser, Phone, Tablet . Esri UC2013 . Technical Workshop . Share in Presen
