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SOLUTION BRIEFLocation-Based Analyticsfrom CenturyLinkImprove Customer Experience with Deep Location & Visitor InsightBuilding valuable customer relationships by enhancing the end-to-Forrester cites1 that customers’ emotional experience with brandsend customer journey — from interactions online to support phoneoccurs on three levels: Brand interactions trigger specific customercalls and while on-location — is the goal most every organizationemotions; the context of brand engagement influences sentiment;aspires to. But fostering meaningful relationships that createand brand personalities that resonate with a consumer’s identitypositive sentiment, drive loyalty and inspire advocacy is complexcreate deeply emotional relationships. But how do you understandand requires a deeper understanding of the customer and an appeala customer at such a deep level to foster communications thatto their personal emotion.resonate with their identity and ever changing emotions?Customer Insights That Drive Emotional EngagementsLocation-Based Analytics from CenturyLink is a mobile engagement,Location-Based Analytics from CenturyLink is aanalytics and marketing solution that empowers owners and operatorscomprehensive fully-managed solution that integratesof physical spaces to understand customers as individuals in real-time,customer and location intelligence gathered from mobileand send relevant personalized messages that resonate with adevices or sensors connected via Wi-Fi endpoints. This data isparticular customer’s needs — in real-time. Organizations can not onlygathered and integrated with other customer data within yourdeliver on the promise to enhance the customer’s experience, but alsoanalytics and marketing portal, a powerful analytics consoledrive increased sales, build efficiencies within systems and processes,for monitoring traffic and location information, and distributingand utilize these valuable insights to enhance offerings for tapping intopersonalized messages to customers. Your analytics andnew revenue streams.marketing portal becomes your central hub for accessing,By integrating Location-Based Analytics from CenturyLink withanalyzing and taking action to help drive revenue.our comprehensive Managed Services and Data AnalyticsConsulting expertise, these next generation capabilities are notonly within reach but simple to implement.1AccessAnalyzeActionDeliver visitors easy access to Wi-Ficonnectivity and venue information viaa simple login screen featuring yourbrand, and provide visitors access towayfinding tools for an enhanced CX.Gather and analyze deep visitordemographics and their interactionthroughout your venue, for insightsthat fuel marketing, operations andstrategic decision-making.Build responsive marketing campaignsbased on deep audience segmentationdata, for delivering messages tovisitors that enhance their experience.Solution BriefLocation-Based Analytics from CenturyLink
Our comprehensive Location-Based Analytics solutionplus an array of marketing tools to send targeted customercombines Wi-Fi access technologies and managed servicescommunications, creating a responsive environment for you andwith powerful location and customer analytics, socialyour customers. Simple APIs allow for the integration of CRM,engagement and marketing tools to help businesses gaineCommerce and other data sources, delivering you one view ofinsights into real-time data and create highly personalizedthe customer for a profound understanding of your audience andexperiences for customers within their venue. Improve thethe ability to market to them with messages that foster a deepercustomer experience by providing complimentary Wi-Fi andemotional relationship with your brand.wayfinding information, and also gain access to real-timeanalytical insights on customer demographics and customerbehavior within the venue,Fully-Managed Wi-Fi Connectivity & Advanced Customer Experience ToolsHigh-capacity Wi-Fi endpoints strategically located throughoutTo offset costs you can offer advertising space on your sign-onyour venue deliver faster internet connections and moreand landing pages. These custom advertisements are easilycoverage for connected mobile devices and asset sensors. Amanaged within your analytics and marketing portal or bycustom branded splash page invites your customers to securelycontacting your available CenturyLink Support Professional.sign-on via social media authentication or a short form. Forincreased convenience, the system remembers customerprofiles so repeat visitors automatically sign-on as they enteryour venue.For an improved customer experience you can offer your visitors a helpful wayfinding tool. Customers can use a map view to locate theircurrent location within your venue and a filter search for finding their proximity to nearby attractions.Fast and secure Wi-Fi features for easily connecting devices: Wireless LAN, MX Security Appliances, Ethernet Switches, Layer 7 application awarenessSM Mobile Device Management Flexible authentication and access control Scales to thousands of sites for enhanced coverage Fully HIPAA / PCI compliant (level 1 certified) Traffic acceleration, RF optimization and application-aware Managed Wi-Fi and Application services for ensuringQoS for high-throughput, high-density WLANoptimal uptime and resiliency of your Wi-Fi environment Device-aware security, firewall and content filteringand analytics and marketing portal12Solution BriefLocation-Based Analytics from CenturyLink
Location & Customer Analytics InsightsYour analytics and marketing portal provides individualReal-time analytics and scheduled reporting for understandingauthenticated access for administrators and users within yourtraffic flows, marketing effectiveness, and insights like visitororganization for a real-time view of venue activities, real-timequantities, demographics, duration on premise, device type,and historical reporting, and management of marketing tools.websites browsed, social and contact details.Reports can be run at any time or scheduled to run at a specific recurring time and include a number of details like visitor demographics,device type, browsed websites, and social and contact details; visitor quantity, time of visit and duration spent on premise or in a specificlocation. View reports on specific venues or locations or view venues by customer group.Flexible reporting features for deep analytical insight: Detailed real-time and historical reports for geo-fencing, zone-flows and heat mapping Presence analytics track all devices present, including thoseconversion rates not logged onto Wi-Fi Reports can be viewed online, exported as PDFs and CSV format13Solution BriefMarketing reports including audience behaviors andLocation-Based Analytics from CenturyLinkAPI function allows you to import/export data from/to otherdata sources, like your CRM, ERP, and eCommerce store
Marketing & Social Engagement ToolsManage every step of your customer’s journey based onYour analytics and marketing portal gives you the ability tolocation, demographic, celebration or desired action. Bysend custom messages to different audience segments thatintegrating your real-time Location-Based Analytics data withyou determine. Plus, you can automate your communicationcustomer data from your CRM or point-of-sale systems, as wellto send different messages based on a customer’s actions oras customer data from the social channels customers might usea target location within your facility. The simple drag and dropto sign in, you have the insights to more effectively resonatelogic flow tool allows you to easily customize and adjust yourwith your customers’ human emotion.responsive environment for hyper relevant communicationsaligned with your business objectives.Extend your reach and credibility by encouraging and enabling customers to easily provide reviews of their experience on industryleading review sites. The only critic worth listening to is your customer. So if they give you great reviews, this often makes a hugeimpact on your bottom line.Data-driven Marketing features for driving business objectives: Send email and text promotions to different audience types Simple drag & drop landing page and campaign builder templates Logic flows for building automated behavioral campaign sends Custom branded sign-in and landing pages Social engagement tools for encouraging customer referrals Off-set costs by selling 3rd party advertising space onand reviews14Solution Brieflanding pagesLocation-Based Analytics from CenturyLink
Human emotions are complex, and creating experiences thatappeal to your customers’ emotions can at times seem esotericand abstract. By combining the real-time analytics and marketingcapabilities of Location-Based Analytics from CenturyLink withour Data Analytics Decision Science consulting expertise,you’re able to leverage your newfound customer insight for Real-time analytical insightsCustomer demographic dataInsights into customer behavior within your venueAnalytics-driven marketing tools for targetedcustomer messagesthe development of predictive modeling for pushing go-tomarket strategies and communications that drive desiredbusiness results.About CenturyLink BusinessCenturyLink is a global leader in communications, hosting, cloud andmore than 60 data centers across the globe. Our expert ManagedIT services; enabling millions of customers to transform businessServices and support ensure the resiliency and rapid accessibility ofand lives through innovative technology solutions like the analyticsyour hosted environments, your applications, and your businessand marketing capabilities of our Location-Based Analytics Solution.critical data; while our experienced data scientists help you enhanceAt the foundation of CenturyLink’s innovation is our robust hybrid ITyour customer’s experience with your newfound insight.infrastructure composed of 250,000-route-mile U.S. fiber network,300,000-route-mile international transport network, and ourFor more information visit www.centurylink.com/enterprise.1 A Technographics 360 Report: Using Survey, Qualitative, And Social Listening Data – What Do Excellent Emotional CustomerExperiences Look Like?, June 16, 2015, Forrester ResearchGlobal HeadquartersMonroe, LA(800) 784-2105EMEA HeadquartersUnited Kingdom 44 (0)118 322 6000Asia Pacific HeadquartersSingapore 65 6768 8098Canada HeadquartersToronto, ON1-877-387-3764 2016 CenturyLink. All Rights Reserved. The CenturyLink mark, pathways logo and certain CenturyLink product names are theproperty of CenturyLink. All other marks are the property of their respective owners. Services not available everywhere. Businesscustomers only. CenturyLink may change or cancel services or substitute similar services at its sole discretion without notice.811061516 - -brief-IM160220
Location-Based Analytics from CenturyLink is a mobile engagement, analytics and marketing solution that empowers owners and operators of physical spaces to understand customers as individuals in real-time, and send relevant personalized messages that resonate with a particular customer’s needs — in real-time. Organizations can not only deliver on the promise to enhance the customer’s .
