Cato Networks Global Partner Program

Transcription

Cato NetworksGlobal Partner ProgramTogether We Are Ready For Whatever's Next

ContentsThe Opportunity 4The Problem 5The Solution 6Cato Cloud Global Backbone 7New Program Foundations 8Manage 9Resell 10Refer 11Program Summary 12Assured Margins 13Deal-Registration T&Cs 14Partner Portal 15Training Center 16Playbooks Library 17Rules of Engagement 18Cato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t2

Disruptive technologies are changing the world we're living in and theIT industry in particular. Legacy technologies are fading out, making roomfor something more agile, more flexible, and way faster.In 2021 we look at our partners and see diversity.We see innovation, agility, and courage. On the other hand, we seevendors that still put partners into boxes and tell them who they are andhow they should operate.In this new era, there's a need for a disruptive partner program. A growingnumber of partners choose to adopt different business models withdifferent technologies, vendors, and sometimes even different customers.Choose your preferred business model, and we'll adjust. Choose theservices you want to provide to your customers, and Cato could providecomplementary services if you require these to win the deal.So be you a reseller, service provider, systems integrator, telecom agent,consultant, or a combination of all of the above, Cato and this program isthe right fit for you.With assured margins, enhanced deal registration protection, betterdifferentiation, and all the flexibility your business needs, we help youovercome today's and tomorrow's challenges.Anthony D’AngeloVP of WW Channel and Business DevelopmentCato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t3

The OpportunityDisrupting the 118B networkservices and the 20B networksecurity markets, dominated by largetechnology vendors and telcos.The TeamShlomo KramerGur ShatzCato co-founder and CEO, one ofCato co-founder and CTO, is co-founderthe most successful cybersecurityof Incapsula, an innovative global cloudentrepreneurs in the world. Shlomonetwork for DDoS protection. Togetherco-founded Check Point Software andthey combine the network and securityImperva, and an early investor in Palo Altoexpertise to go after this huge marketNetworks, Trusteer, and Exabeam.opportunity.Cato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t4

The ProblemLegacy Networking and Security Solutions,and the Telcos, are Incompatible with theDigital BusinessYour business is going digital. It depends on optimizedand secure global access to applications and data,on premises and in the cloud, and on an increasinglymobile workforce. The old network of the past, builtwith MPLS and security appliances, can’t adapt toemerging business and technical requirements and theevolving threat landscape. As a result, the gaps mustbe filled with even more point solutions. It is difficult andresource intensive to run this complex network yourself.And, outsourcing complexity to a telco is costly andcan’t deliver the speed and agility that is so essential to adigital business. There has got to be a better way.“ In essence, complexity isthe enemy of availability,security and agility.”“Avoid These 'Bottom 10' Networking Worst Practices” By: Andrew Lerner, Bill Menezes, Vivek Bhalla, Danellie YoungDigitaltransformationpressures thelegacy networkarchitecturey The business is becomingcloud-first, fast and agilebusiness.y MPLS is expensive andrigid built to support WANaccess not cloud access.y Direct secure Internet accessat the branch replacesbackhauling to a data centerover MPLS. At the same time,tighter network securityis needed at the branch toprotect users from Internetborne threats.y The legacy WAN doesn'textend beyond physicallocations to accommodatecloud and mobilityrequirements. More solutionsare needed to addressemerging requirements andthreats.y Managing all these movingparts is tough - each one hasits own console and solutionlife cycle (size, buy, deploy,configure, scale, upgrade,patch, retire)Cato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t5

The SolutionA New Network Architecture Built forWhatever’s NextCato is the world’s first SASE platform converging SDWAN and security into a global cloud-native service.Cato enables enterprises to move away from a networkbuilt with rigid and expensive MPLS connectivity, abundle of point solutions, and expensive managedservices, to a unified, secure and agile networkarchitecture. This new architecture enables IT and thebusiness to rapidly address new business requirements,like global expansion, M&A, cloud migration, andworkforce mobility, while reducing cost and complexity.And, it enables an optimal security posture with selfevolving defense that seamlessly mitigates emergingthreats. Flexible management options are also available.Unlike legacy managed network services, customerscan manage the network themselves or use expertmanaged services from Cato or its partners. With Cato,your network and your business are ready for whatevercomes next.“ SASE services will converge anumber of disparate networkand security services includingSD-WAN, secure web gateway,CASB, SDP, DNS protectionand FWaaS.”By usingCato SASE,enterprises can:y Easily migrate from MPLS toSD-WAN with Cato’s end-toend network optimizationy Improve performancebetween global locations byusing Cato’s affordable globalprivate backbone vs theunpredictable Internet orcostly global MPLSy Provide direct, secure internetaccess to all branch locationsand mobile users with Cato’sbuilt-in security as a serviceand without deployingsecurity point solutionsy Optimize and secure cloudaccess with Cato’s agentlesscloud integration and the Catoglobal private backbone byany user, and from anywhereand without using premiumcloud connectivity solutionslike AWS DirectConnect andMicrosoft ExpressRoute.y Optimize and securemobile users access with CatoClient or clientless accessoptions to physical and clouddata centers, and cloudapplications.Cato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t6

Cato Cloud Global BackboneStockholm, SwedenAmsterdam, NetherlandsChicago, ILFrankfurt, GermanyMontreal, CanadaToronto, CanadaPrague, CzechiaBoston, MA Dublin, IrelandVancouver, CanadaCalgary, CanadaBucharest, RomaniaSeattle, WALondon, UKMilan,ItalyPortland, ORDetroit, MIZurich, SwitzerlandNew York, NYParis, FranceSanta Clara, CAAshburn, VAMadrid, SpainTel Aviv, IsraelSan Jose, CAAtlanta, GA Columbus, OHLos Angeles, CACharlotte, NCDenver, COUnited Arab EmiratesMiami, FLCasablanca, MoroccoLas Vegas, NVMexico City, MexicoDallas, TXHouston, TXBeijing, ChinaTokyo, JapanOsaka, JapanShanghai, ChinaShenzhen , ChinaTaipei, TaiwanMumbai, IndiaHong KongHo Chi Minh City, VietnamBangkok, ThailandLima, PeruSeoul, South KoreaManila, PhilippinesKuala Lumpur, MalaysiaSão Paulo, BrazilSingaporeJakarta, IndonesiaJohannesburg, South AfricaPerthSantiago, ChileSydneyMelbourneAuckland, New ZealandState of the Business 332MRaised, World-class Investors800 10,000 250,000 Enterprise CustomersBranches and CloudsMobile UsersCato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t7

New Program FoundationsAll business modelsEnhanced discountsAll partner typesFlexible billingPrAPI tool-kitneEnablementti oiatPet raio nM a r ke tMarketing resourcesBetter deal protectionilitytabofiFleFlexible ordersAssured Margins programlityibxinPartner portalD i ffetre nNew tiersDemo/POC supportTechnical specializationDedicated channel teamMarket coverageTiers, Discounts, andDeal RegistrationReferralResaleCommission based offMRR with theMaster-AgentBaseDiscountDeal RegDiscountMSP m)SASE ServiceFees based on End UserPriceBase 15%Base 15% 5% 10%Security Add-On(IPS, AM, NGAM)Approved DealRegistration RequiredBase 15%Base 15% 5% 10%Standard RenewalsApplies to RecurringServices Only (HW andone-time fees excluded)Base 15%Base 15% 5% 10%Product CategoryManaged ServicesCato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t8

ManageMSP BenefitsMSPs and Cato are a match made inheaven. Together, we deliver the mostcomprehensive, agile, and worry-freemanaged SASE service.y New Designationy Flexible Licensingy Monthly Billingy Access to APIsy Support Escalation PathCato is built for MSP deliveryLowest cost of serviceEasy to manage, nothing to size, upgrade, patch, refresh, or scaleComprehensive APIsAllow MSPs to use their automation and analytics tools with Cato-cloudMulti-tenant Management ConsoleFull, integrated visibility and control across all managed customersSustained Competitive EdgeCloud-speed innovation and delivery of new capabilities. Cato empowersMSPs to win new business against the “telco-bundle”High MarginEfficient and affordable SASE platform with no 3rd party royaltiesConverged WAN Transformation PlatformSupporting all traffic, all use cases, and all edges with gradual deploymentBetter Customer SatisfactionCato is quick to resolve issues and add new alPremiumSales Certified Reps23CSE Certified Reps23Target: 200KRequired: 500KCDSP AccreditationANNUAL REVENUE CONTRIBUTION (ACV)*MSP OrdersOrder TypeMinimumRequirementsService Start DatesFLEX 25% of Total Available SitesBlanket PO w/expectedDeployment ScheduleFlexibleENTERPRISE 85% of Total Available SitesPO plus Enterprise-WideDeployment ScheduleFixedCato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t9

ResellCato’s partners enjoy new revenue streams and high margin opportunities byaddressing all customers’ network and security requirements via a single cloudnative platform. We believe in independent, highly profitable, and knowledgeablepartners. Don’t just assume we’re channel-friendly. Check us out.Cato protects your margins andregistered deals.Cato respects your relationship withyour customers and follows strict rulesof engagement.As you migrate from reselling legacyappliance-based products, we have theservices to compliment your offering andhelp you win vs. telco managed services.As an authorized Cato partner, you’ll alsoenjoy lead-generation enablement andpartner-ready campaigns, marketing“ With Cato, we’ve beenable to benefit from thedisruptive cloud business.Offering a subscriptionservice has madeforecasting much, mucheasier. We’ve been able toaccumulate reoccurringsales revenue that will leadto stable profits for yearsto come.”Yoji Ota ManagerMacnica Networksspend reimbursement, and the ability toco-brand our best marketing collateral.Cato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t10

ReferThe Cato agents community is the fastest-growing SASE channel eco-system in theworld. Cato introduces the ultimate “telco-bundle” replacement.We help you stand outA highly differentiated platform vs. pointproducts and legacy telco services.Create new revenue streamsBy converging network and security services,Cato enables you to address more IT needsand offer a strategic and holistic solution,rather than a partial solution.Replace the telco-bundleWith Cato’s A-la carte Managed servicesy Intelligent last-mile management (ILMM)“ We have a lot of happycustomers that movedfrom legacy MPLSnetworks to a networkthat is more agile, thatis faster, that is easier totroubleshoot. And at theend of the day, it puts us, asthe consultants, in a betterposition to succeed.”Matthew Toth, Founder and CEOC3 Tecnology Advisorsy Managed detection and response (MDR)y Hands-free managementy Site deploymentCato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t11

Program SummaryFocus on simplicity, GTM alignment, and e SponsorshipActive Marketing/Demand GenerationSales Competency (Discovery and Positioning)Technical CompetencyPOC-ReadyOptionalL1/L2 Support/NOC/SOCREVENUE CONTRIBUTIONReferResaleManageDeal RegistrationPre-Sales and Technical SupportSales and Technical TrainingMarketing SupportAssured Margin Program (AMP)Resale OnlyPriority L1/L2 SupportCato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t12

Assured MarginsIn highly competitive RESALE opportunities requiring special pricing,Cato offers an ‘Assured Margin’The program provides a secured margin soThis is an opt-in program and all special pricing and AMPthat our partners always know they can berequests must be submitted by the Partner in writing andprofitable when selling Cato.must be approved by Cato in writing. Once approved,AMP related special pricing is valid for 30 days.EligibilityValidation of end-user pricing and a customery Partner- generated opportunities(Channel-In)acquisition plan may be required.y Formally registered and approved byApproved registrations must be active and inProgram does not apply to any non-recurring items orgood standing at the time of the order.renewals.Cato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t13

Deal-Registration T&CsRegister Your Deals and Secure Your Margins1All deals must be registered via Cato’spartner portal.5A completed and approved CustomerAcquisition Plan (CAP) outlining the projectdetails, stakeholders and identifyingmutual commitments and timelines may berequired.2Partners have 30 Days from “Approval”to advance the opportunity to BANT6Registration status can be changed at anytime if the Partner is actively promotingQualified (Budget-Authority-Need-a competing product, is not meeting theTiming).commitments outlined above, or if thecustomer formally requests a new partner.3If met, DR can be extended for anadditional 60 Days.7Additional 30-Day Deal RegistrationExtensions may, at the sole discretionof Cato, be given provided the Partner ismeeting the requirements outlined above.4Partners are required to share relevantcustomer data, actively promote Catosolutions, provide regular updates,and agree to introduce Cato to thecustomer.Cato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t14

Partner PortalCato’s 2021 all-new partner portal isyour one stop shop for everything Catoy Deal registrationy Pipeline managementy Event calendar withregistration linksy Shareable contentCato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t15

Training Centery SASE training center for partnersy All courses are free, online, and ondemandy Access to Cato’s knowledge-basey Support Community forum forCDSP partnersCato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t16

Playbooks Libraryy The most comprehensiveSASE libraryy Playbooks for all use casesy Co-brand ready templates(self-service)y Campaign in a boxCato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t17

Rules of Engagement12Deal Registration discounts to be given only onregistered dealsOnly one approved deal registration percustomer project“ Freedom withoutrules doesn't work.And communitiesdo not work unlessthey are regulated byetiquette.”Judith Martin3Non-Standard-Pricing (NSP) when applicable/4Cato’s sales will not quote end-customers on5Partners’ Professional Services to be offeredneeded, to be approved only on registered dealschannel led dealsfirst. Cato’s PS could be offered if required by thecustomer and the partner cannot provide them6Incumbency policy for all renewals while contractis still validCato Networks Global Partner ProgramT h e N e t w o r k f o r W h a t e v e r ’s N ex t18

Imperva, and an early investor in Palo Alto Networks, Trusteer, and Exabeam. Cat twork ar ogram 5 The Network for Whatever’s Next Digital transformation pressures the legacy network architecture y The bus