Transcription
Gauher Chaudhry’sT ffi BTrafficBrokeringk iSeminarSiPay Per Click Traffic To CPA Lead OffersJune 1, 2008Chicago, USA1
Introductiondto Trafficff Brokeringk2
What Are Payy Per Click SearchEngines? Allow you to buy targeted traffic You control how much you pay per click Bids are placed in auction for eachkeyword or key phrase Different PPCSE’s have different methodsfor ranking3
What Are CPA Networks? Middleman between advertisers and publishers Nurture and protect top affiliates Some Affiliate Managers compensation tied inwith affiliate performance Promote exclusive offers to top performingaffiliates Treat with respect and don’t bite the hand thatfeeds you4
Concept of PPC to CPA Offers Drive traffic from PPC search engine toCPA lead landing page Track individual traffic sources Determine conversion rate of trafficsources and offers Adjust bids accordingly Add more keywords Repeatpcycley5
Picking A CPA Offer Find a demand (Overture Search Count) Gage the competition (Keyword Elite) Look at the landing page (zip or email offersare the easiest)6
Look at Events and Markets American Idol example Yahoo! Buzz Google Zeitgeist Lycos Top 50 Newspapers, magazines, television Events7
The “Loner”Loner Method Select CPA offer Do keyword research Set up coded ads on PPC search engines Bid on targeted keywords Test and track Refine and build8
Incentivized Lead Offers Offers pay big bucks (i.e. 100.00) Build a prepre--sell to the offer Create new landing page Offer bonuses such as related ebooks Give clear instructions Hoodia Example9
Building A Keyword Empire10
Keyword Strategies The “Alexa” technique Connected Keywords Mispelled Keywords Geo Strategy11
“Alexa”Alexa technique People are lazy and type domains namesinto search fields Bid on all variations of related domaina esnames Go to Alexa and look at web sites andwhere “otherother people go”go Use those domains12
Alexa Screenshot13
Connected Keywords Surfers sometimes do not leave spacesbetween key phrases i.e. freeipods You can generate good cheap traffic14
Misspelled Keywords People misspelled keywords and keyphrases all the time Use a tool like Keyword Elite to generatehundredsu d eds oof misspelledsspe ed keywordsey o ds15
Geo Targeting Can work well with some lead offers (i.e. car insurance) Your have 50 states to build around You have hundreds of cities to buildcampaigns around (i.e.(i new yorkk car insuranceiquote))16
Keyword Tools KW Browse (tutorial) Wordtracker (tutorial) Keyword Elite (tutorial)17
Negative Qualifiers Geo Location Age Price (especially for incentivized offers)18
Writing Your Ad Listings Headlines Benefits Call To Action SalesLetterHeadlines.comSalesLetterHeadlines com Refer to handout19
Dominating Google Adwords20
Introduction to Google Adwords KeywordKeyword--Targeted versus Site Targeted Understanding Google’s Keyword MatchingOptions How To Generate A Natural High ClickClick-Thru Rate Structure of Your Ad Campaigns The Google Quality Score No Popp Upp Windows on landingg pagesp g21
Google Quality Score1.2.3.44.5.Click-thru Rate (CTR)ClickAd TextHistorical Keyword PerformanceLanding PageWeb Site The Landing Page Is ResidingOnOn22
Google Keyword Options Exact (in brackets) Phrase (in quotes) Broad Negative Keyword Google has a keyword research tool www.keywordsmaker.com23
Writing Your Google Adwords Headline (25 characters) First Line (35 characters) Second Line (35 characters) Display URL (35 characters) Destination URL24
Dynamic Keyword Insertion {Keyword: Headline} Test and track25
Display URL Title case for the domain name Test with “www.”www. And without wwwwww--cnn.com (trick) Nameboy.comNameboy com26
Search Versus Content Always test the content network Sometimes pulls better than search (ifsearch:code1}{ifcontent:code2} Ability to bid separately on search andcontent network27
Content Network Don’t delete your old ad until new ad hasbeen approved or you will lose traffic!28
Individual Keywords Ability to give a unique URL Ability to give a unique bid29
Split--testingSplit Always set up two ads within each adgroup to test Run for up to 100 clicks each for accurateesu tsresults For best results look at lead conversions Find balance between CTR and leads Turn ad serving to “rotating on”30
Budgets Cap your daily budget for testing Turn delivery method to “accelerated”accelerated toget faster results31
Google Slap Look for advertisers to create sites thatlook like organic results Add quality content Add contact usus, about us and privacypolicy Add inbound and outbound links Look for alternative sources of traffic32
Dominating MSN AdCenter33
Using MSN Search Similar to Google Set up campaigns and “orders”orders Bids are not as high as Google GeoGeo--target to your choice SplitSplit--testing feature Ads start showing periodically (auto) andfully after editor review34
Using MSN SearchYour ad placement is based onBid x CTR x Relevance x Other Factors35
MSN Keyword Options Exact Phrase Broad Excluded MSN has built in keyword search tool36
MSN Features Dynamic Text {keyword} Parameters {param2}37
MSN Targeting Age (pay premium) Gender (pay premium) Country Time of Day38
Dominating Yahooh SearchSh39
Using Yahoo Search Traditional pay per click search engine Money talks on Yahoo Human editors review your ads You are not allowed to directly link to yourCPA offers. NeedN d to create llandingdi pages40
Using Yahoo Search Set up categories for each CPA offer Minimum bid should always be 0.11 Age dictates the winner for duplicate bids Yahoo keyword click factor Select excluded keywords for qualifying Extort Tactic (Reese call is “bully tactic”) Leave bids on “Auto” to extort41
Yahoo Keyword Options Standard Phrase Broad Excluded Keywords Yahoo has built in keyword research tool42
Writing Your Yahoo Ad Headline (40 characters) Body Description (190/70 characters) URL Use keywords in your headline and adcopy as they get bolded SetS up uniqueitrackingki URLsURL forf eachhkeyword43
Dominating Other PPCSE’s44
Looksmart.comLooksmart com Great ROI Reviewed within hours Limited competition and low bids45
7Search.com7Search com Hit and Miss No GEO targeting Click fraud can be a problem46
Ask comAsk.com Hit and miss No GEO targeting Bill ahead of time47
GoClick.comGoClick com Hit and miss Geo targeting avaiable Poor reporting Click fraud can be a problem48
Adbrite.comAdbrite com Not a PPC search engine Buy clicks from targeted web sites49
HaveTraffic comHaveTraffic.com Not a PPC search engine Traffic is slow Good ROI50
Others Enhance.com Kanoodle.com GenieKnows.com51
Click Fraud Huge problem and rampant on smallerPPC search engines Not so much as issue with Google andMSNS because higherg e CCTR cocompensatespe sates Watch and track conversions daily52
PPCSE’sPPCSE s To Avoid Miva.com RevenueFeed.com Xuppa.com53
Testing and Tracking Excel spreadsheets to test and track atmacro and micro levels54
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The “Workhorse”Workhorse Method Iceberg analogy Backend can be more lucrative than thefrontend Build an optopt--in list and promote relatedCPA offers on complete autopilot56
“Workhorse”Workhorse Method ContCont’dd Gives you ability to compete against highbidders Additional revenue streams– Adsense– Clickbank products– Hit your list with all the traditional IM tactics(i.e. oneone--time offer, upsell, etc )57
Step 1 – Find Related Offers Many different companies offer the samething (i.e. free ipod, dating, etc.) Build a theme around these offers58
Step 2 – Register A Domain Nameboy.com gives good suggestions Get a reliable web hoster59
Step 3 – Autoresponder Service Aweber or Getresponse Provide unlimited follow up messages ClickClick--thru tracking ability60
Step 4 – Create a Landing Page Promote two front end offers on this page OptOpt--In Box on your web page for leadcapture Develop HTML skills Outsource on Elance.com or Guru.com61
Free Diaperp Examplep62
Step 5 – Create An Pop Up Box Use it to promote a 3rd offer Can be used to grab the optopt-in Use an unblockable pop up window Impact Pop Ups63
Pop Up Example64
Step 6 – Thank You Page Always use double optopt-in Give clear instructions on how to confirmon to your list Sneaky Aweber trick65
Step 7 – Build Your OneOne-time Offer Prospect is already hot Place a related offer and tell them theywill only see it once Don’tDon t show again to maintain credibility Write down you no spam policy66
Thanka Youou Pageage Examplea pe67
Building The Backend One Message At A Time Build a number of messages promotingrelated offers Tell a story Email Promos Secrets Measureeasu e cclickclickc -tthrusus aandd coconversionse so s Mask your affiliate links Do a recap – REMIND THEM68
The Process Flow69
Calculating The LifeLife-time Value Allows you to determine how much avisitor is worth to you Allows you to increase your bids andcompeteco pete foro moreo e ttraffica c Never ending residual value70
The “PeekPeek-a-BooPeekBoo” Method Make additional profits with poppop--unders Use when sending readers to content forrelationship building Can be used during the “loner”loner methodwith PPCSE’s that allow pop ups71
Other Tips and Tricks Cash Flow Analysis Traffic Broker More Than One Offer Build A Relationship with your Manager Outsource Tedious Tasks Credit Card Usage and Rewards Set Goals and Visions72
Cash Flow Analysis Make sure you have room on your creditcard to ramp up Depends on appetite for risk Cash should go into more valuablecampaigns73
Traffic Broker More than One Offer Treat your CPA offers like a stock portfolio Offers come and go Need to keep your income stream steady Diversify into different markets74
Build A Relationship w/Manager Increase your payouts Give you exclusive offers Tell you best performing campaigns Save you TIME!75
CConclusionl i Questions and Answers Actions speak louder than words76
Step 3Step 3 – Autoresponder ServiceAutoresponder Service Aweber or Getresponse Provide unlimited follow up messagesProvide unlimited follow up messages
