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THOUGHT LEADERSHIPAcross both the physical show and IBC365 all year round, IBC continuesto work with our sponsorship partners to design content solutions whichinform, inspire and educate. Position your brand in front of a niche audience of 100 CEOs, a broaderaudience of over 1,000 conference delegates or a more intimategroup of targeted roundtable attendees. IBC’s content programmes are designed to provide unique experiencesthat can position brands as thought leaders across the IBC communityand provide high value marketing assets to use beyond IBC in orderto maximise ROI.IBC365 SHOWCASE SESSIONS 02We look forward to working with you in 2021 to deliver your messageand help to shape and advance this industry.IBC365 CO-HOSTED WEBINARS 02IBC365 THEMED WEEK SOLE SPONSORSHIP 03IBC365 SPONSORED CONTENT 03IBC365 PODCAST 03PRODUCT DEMO VIDEOS 04DIGITAL WORKFLOW TOURS 04SHOWCASE THEATRE 05NEW FOR 2021 –SHOWFLOOR STAGES 05SHOWCASE THEATRESPONSORSHIP PACKAGE 06SHOWFLOOR STAGESSPONSORED SESSION 07CONFERENCE SPONSORSHIP 07IBC CONFERENCESPEAKING OPPORTUNITIES 07THE IBC2021 EXECUTIVE FORUM 08ROUND TABLES 09SHOW.IBC.ORG Empowering Content Everywhere01
IBC365 SHOWCASE SESSIONSDemonstrate thought leadership by collaborating with the IBC teamon a topic of your choice, selecting panellists and directing contentto create a powerful marketing asset for use in widerpromotionalcampaigns.Use the IBC365 Editorial Calendar to either align your ShowcaseSession with one of the Themed Weeks or take full creative controland build your content programme around a topic of your choice in oneof the independent Showcase slots spread across the year.Following the success of the digital IBC Showcase in 2020, it isnow possible to expand your presence by up to five separatesessions over the course of a carefully curated day of contentwithin IBC’s ‘Showcase Sessions’.Each Showcase Session is supported by a dedicated marketingcampaign driving the capture of leads from registrations before,live and on-demand. You’ll receive access to all opted in attendeesafter the session has taken place.SHOWCASE SESSIONSVIEW PAST SHOWCASE SESSIONSIBC365 CO-HOSTED WEBINARSPRICESINGLE 40 MINUTE SESSION 17,500HALF DAY SESSION - UP TO 3 X 40 MINUTES 30,000FULL DAY SESSION - UP TO 6 X 40 MINUTES 50,000IBC365 CO-HOSTED WEBINARSCo-hosting a relevant IBC365-led webinar allows you to bring oneexpert to join a panel of other industry leaders. Each webinar issupported by a dedicated marketing campaign driving the captureof leads from registrations before, live and on-demand, and you’llhave access to all leads after the webinar takes place.CO-HOSTED WEBINAR SPONSORSHIPPRICE 7,500VIEW OUR PAST WEBINARSRECENT HOSTS ANDCO-HOSTS OF IBC365WEBINARS INCLUDE:SHOW.IBC.ORG Empowering Content Everywhere02
FIREPLACE ADVERT AREAIBC365 THEMED WEEK - SOLE SPONSORSHIPSole sponsorship of one of IBC365’s themed weeks will positionyour brand as the dominant thought leader for that section ofthe industry. This package includes extensive editorial coveragearound all the content streams available on the platform. Named as Themed Week Sponsor with run of sitebranding and logo across IBC’s marketing channels High profile themed week landing page fireplacebanner (see right), during month of themed week Dedicated editorial content: Executive Interview,case study, industry trends piece, hosted whitepaperor product demo video opportunity, Themed Week’sshowcase webinar sponsorshipIBC365 PODCASTThe popular IBC Podcast takes place fortnightly.Hosted by George Bevir it features discussionswith technologists, conversations with creatives,in-depth interviews with industry leaders andprovides the inside track on IBC.IBC365 SPONSORED CONTENTSponsored content options allow you to catch and maintain theattention of your customers with engaging and relevant contentaligning with the overall style and themes that IBC365’s 80,000 subscribers engage with.SPONSORED CONTENTSponsored interview/segment or videoopportunities are available. Have a sponsoredinterview/segment in the IBC podcast or be themain sponsor, with a message at points withineach episode.PRICEWHITE PAPERS 4,000EXECUTIVE INTERVIEW 5,000IBC365 PODCAST SPONSORSHIPINDUSTRY TRENDS PIECE 2,500 SPONSOR MESSAGE AT BEGINNING,MIDDLE AND END OF PODCAST.CASE STUDY PIECE 2,500OPINION PIECE 3,500FIREPLACE CREATIVES SHOULD MEET THE FOLLOWING SPECIFICATIONS: Minimum width should be 1280 pixels but can be wider Minimum height should be 1000 pixelsOrganic Leads for all sponsored content will be collected anddistributed on a regular basis.SHOW.IBC.ORG Empowering Content Everywhere Content area (white centre) must be 1024 pixels wide and should be in themiddle of the graphic INTERVIEW SLOT OF TEN MINS ONONE EPISODE. EITHER WITH A PERSONFROM VENDOR OR A CLIENT CASESTUDY COMPANY NAME/LOGO ON PODCASTPAGES/ARTICLES/HOSTING SITESPRICE 10,000 SPONSOR LOGO ADDED TO IBCPODCAST ARTWORK03
PRODUCT DEMO VIDEOSReplicate the showfloor buyer/seller experience year-round and demonstrate yourproducts and services to your prospects in an engaging way. Product demovideos are a great opportunity for you to really explain your offering clearly, and eachvideo is gated so that organic sales leads are collected and sent to you on an ongoing basis.VIDEO PROMOTIONHOSTED PRODUCT DEMO VIDEOPRICE 4,000DIGITAL WORKFLOW TOURSIBC’s Workflow Tours are designed and led by experts from across the media,entertainment and technology industry, giving viewers the opportunity to meet andnetwork with product experts & industry colleagues.An experienced industry expert will guide attendees through a curated and themedjourney, focused on some of the most pressing issues in the industry today.WORKFLOW TOURDIGITAL WORKFLOW TOURPRICE 10,000Each Workflow Tour is supported by a dedicated marketing campaign driving the capture of leadsfrom registrations before, live and on-demand. You’ll receive access to all opted in registrationsand attendees after the tour has taken place.SHOW.IBC.ORG Empowering Content Everywhere04
SHOWCASE THEATRENew for 2021, IBC will be launching the new “Showcase Theatre” inHall 11. This will be a 250 attendee, purpose built stage, offeringfree to attend sessions that cover strategic content from rapidgrowth market sectors. The Showcase Theatre will be IBC’s premiumonsite platform for generating Content Qualified Leads (CQLs). IBCwill promote these sessions extensively online and onsite to capturedata. Badges will be scanned at dedicated entry points and datacaptured through their registration details.All sessions will be live streamed in order to capture additional leadsfrom IBC’s extended digital audience in 2021 and hosted onlineas VOD to extend the lead capture even further beyond the showdates.Opportunities will be available for exhibitors and sponsors toposition themselves at the forefront of these topics, workingalongside IBC’s own content producers to curate a tailoredprogramme.You will be able to hold your own thought leadership event, enablingyou to promote your company expertise, key executives, technologydevelopments and latest products on an international stage. IBC willsupport you in the curation of the content, sourcing of speakers andsecuring an engaged audience.CASE STUDYBUILDING THE FUTURE OF VISUAL EXPERIENCES,TOGETHER BROUGHT TO YOU BY INTEL AND IBCIn 2019 IBC and Intel hosted the ‘Visual CloudConference’ bringing together thought leadersto drive industry dialogue around the future ofstreaming media and other visual cloud services. 345 attendees from 450 registrations 8 Panel and demo sessions Full afternoon session from 1pm – 6pm Live streamed in 360 4K videoSHOW.IBC.ORG Empowering Content EverywhereNEW FOR 2021 – SHOWFLOOR STAGESIn its return to Amsterdam in 2021, IBC will be launching a seriesof themed showfloor theatres that provide an inclusive thoughtleadership and lead generation package to exhibitors as part ofIBC’s continued commitment to providing ROI through addedvalue services and features. Themed theatres for 2021 are:PRODUCTION & POST THEATRECovering: Cameras, lenses, microphones, recorders, lighting,editing software, remote production, grading monitors, audiomixing desks, virtual sets, newsroom control systems, shot loggingand metadata capture, grading consoles, restoration tools.LIVE & REMOTE PRODUCTION THEATRECovering: Cameras, vision mixers, audio consoles, live replaysystems, virtual sets, GFX, IP, 5GDIRECT TO CONSUMER/OTT THEATRECovering: On-demand platforms, DRM, CDNs, channelbranding, app development, personalisation, programme rightsmanagement, ad tech (programmatic, addressable) subscription,data analytics, ecommerce, smart TVs, set top boxes, remotecontrols, UX and UI design, platform/app development.CONTENT SUPPLY CHAIN THEATRECovering: Cloud based tools, MAM systems, supply chainmanagement, transcoding, subtitling software, storage, archive,LTO, metadata aggregation, content delivery, data transfer.These theatres will be showing live exhibitor content fromacross the industry value chain on all 4 days of the show. Leadsgenerated from attendance to these sessions will be distributedto exhibitors as added value “Off-stand Leads” based onrelevant technology areas and products/services mix.The opportunity to participate in panel sessions in the theatreswill be available to exhibitors based on investment in standspace. All exhibitors will benefit from the leads generatedthrough these sessions. A limited number of exclusive,sponsored sessions will also be available to exhibitors forexpanded lead generation and thought leadership potential.05
SHOWCASE THEATRE SPONSORSHIP PACKAGEHold your own thought leadership focused event and IBC will support you in the curation of thecontent, sourcing of speakers and securing an engaged audience.Lead generationCollaborative Audience Acquisition Targeted audience acquisition inconsultation with sponsor IBC to create an invitation and RSVPprocess for the event in collaborationwith sponsor Onsite Attendees IBC and sponsor to invite a targeted listof delegates to secure agreed numberof pre-show registrations Online Registrations VOD Viewers post showContent and editorial support Programme curation IBC Content Team to work with the sponsor to brainstorm on topic ideas, sessions formatsand programming IBC Content Producer to write the programme, including session titles, descriptions,timings and design session formats IBC to manage all speaker liaison and on-site managementMarketing and promotionSpeaker Acquisition Marketing and promotion:Executive Interview inIBC Daily IBC to assist in securing/briefing chairs & speakerswith a dedicated Content Producer to collaborate onevent contentOnsite and logistical supportPost show Signage around the stage area IBC provide all leadsto sponsor Tech package for session Hostesses to direct guests, scan on entry, seat audience Delegates scanned on entry, leads provided to sponsor Post conference networking event (Full day)SHOW.IBC.ORG Empowering Content Everywhere IBC and sponsordebrief meeting IBC365 write-up withsponsorPROMOTE YOUR COMPANY EXPERTISE, KEYEXECUTIVES, TECHNOLOGY DEVELOPMENTS ANDLATEST PRODUCTS ON AN INTERNATIONAL STAGESHOWCASE THEATRE SPONSORSHIPPRICEHALF-DAY SHOWCASE THEATRE EVENT 65,000FULL-DAY SHOWCASE THEATRE EVENT 100,000SINGLE SESSION SHOWCASE THEATRE EVENT 25,00006
SHOWFLOOR STAGESSPONSORED SESSIONCONFERENCE SPONSORSHIPThe world of media, entertainment and technology isconstantly changing and as it does the nature of theissues, complexities and opportunities for vendors andoperators evolves. Lead Generation – Exclusive access to leads viaonsite attendees and online VOD views 60-80 seat capacity Dedicated marketing campaign pre, during andpost show to drive attendance & leads. Exclusive speaking opportunity on your chosenshowfloor theatre - Production & Post Theatre, Live& Remote Production Theatre, Direct To Consumer/OTT Theatre, Content Supply Chain Theatre Sessions to be filmed and hosted online via IBCTVVOD Exclusive Access to scanned leads from your theatresession Dedicated theatre marketing and promotionbefore, during and after the show including logo ondedicated theatre pages on the IBC websiteConference programming for 2021 will be designedto reflect an ever evolving environment with uniquenew challenges as the industry seeks a way out of thePandemic. The IBC 2021 conference will be a mustattend programme for traditional broadcasters andnew entrants alike.IBC CONFERENCE SPEAKINGOPPORTUNITIESJoin one of the IBC Conference’s sessions as apanellist, alongside other experts and end-userssourced by the IBC content team. Panel Speaking Slot (Strictly limited availability) “In association with” branding around thatsession, pre during and post show VOD asset post showSHOWFLOOR STAGESPONSORED PACKAGEPRICE 10,000PACKAGEIBC CONFERENCE SPEAKINGOPPORTUNITIESIBC CONFERENCE SPEAKINGOPPORTUNITIESJoin one of the main IBC Conference’s existing sessions as apanellist, alongside the other experts and end-users sourcedand invited by the IBC content team.IBC CONFERENCESPONSORED PANEL SPEAKING SLOT(SPEAKER WITHIN EXISTING PANEL SESSION CONFERENCE SPEAKER PASS)PRICE 15,000PRICE 15,000There are also a number of high-profile brandingopportunities around the conference including: Conference Opening Drinks Speaker Room Sponsor Executive Lounge Sponsorship Networking Lunch or Drinks SponsorPlease contact sales@ibc.org for options.SHOW.IBC.ORG Empowering Content Everywhere07
THE IBC2021 EXECUTIVE FORUMThe IBC2021 Executive Forum is an exclusive invitation-only programme, bringing together apowerful network of media and entertainment’s most eminent business and technology leaders toengage in open debate, discussion and problem solving.Designed to connect the highest calibre of guests and to grow people’s business network theprogramme facilitates collaborative conversation, lively debate and peer-to peer-networking.With no press permitted, delegates can speak freely, addressing critical issues and highlightingtheir concerns in an open and inspiring environment.It is the only way for vendors to demonstrate thought leadership to an exclusive top tieraudience, with unique networking opportunities in front of IBC’s premium audience is to partnerwith the IBC Executive Forum. Packages incorporate: Headline Sponsor, Platinum Sponsor andRound Table opportunities.Content/Discussion Themes:GETTING THE NEXT 10 YEARS RIGHTWhat must the telecom, media andentertainment business do to transform,evolve and thrive?REIMAGINING LEADERSHIPHow can companies identify newadjacencies beyond core activities to drivefuture revenues?THE ECONOMICS OF CONTENTWhat are the merits of emerging businessmodels to deliver the next generation ofconsumer content experiences?A NEW ERA OF RESPONSIBLEBUSINESSHow can the industry build an ecosystemfor social good and long term success?GEOGRAPHICALAUDIENCE PROFILEBREAKDOWN OFTYPES OF COMPANIESUK 25% BROADCASTERS e.g. BBC, ITV, Bauer Media, DiscoveryUSA 5%ROW 5% CABLE COMPANIES e.g. BT, Sky, Virgin Media33% VISITORSC-suite, VP, EVP, Director and above NETWORK PROVIDERS e.g. NBC, Fox, MTV, ESPN OTT COMPANIES e.g. Facebook, Google, Apple, Hulu SATELLITE PROVIDERS e.g. Eutelsat, Telenor, HorizonsCENTRAL AND WESTERNEUROPE EXCL. UK 65%SHOW.IBC.ORG Empowering Content Everywhere TELCOS/MOBILE OPERATORS e.g. V odafone, Telefonica, EE,Orange, KPN, T-Mobile30,000 Senior decision makers08
THE IBC2021 EXECUTIVE FORUMDemonstrate thought leadership with networking opportunitiesin front of IBC’s premium C-level audience. Sponsorshippackages are strictly limited on a ‘first come, first served’ basis.SPONSORSHIP PACKAGEHEADLINE SPONSOR (EXCLUSIVE OVERALLSPONSOR FOR THE ENTIRE FORUM)PRICE 45,000 Prime brand positioning (pre, during and post event) Welcome AddressIBC will bring together a targeted groupof senior buyers and industry expertsduring the year for a hosted and curateddiscussion with each other, IBC and asponsor. Keynote Speaking Opportunity 4 x Guest Passes Logo on Lanyards Exec Interview on IBC365 Thought Leadership Piece in IBC Daily Access to attendee data (subject to GDPR opt in)SPONSORSHIP PACKAGEPLATINUM SPONSORROUND TABLESPRICE 25,000 High Level branding pre, during and post eventA roundtable sponsor will takeadvantage of IBC’s database andmarketing prowess to provide access tonew prospects across the value chain,gather feedback from the industry ontheir new and recent initiatives andestablish leadership and collaborativecredentials with these senior end-usersand experts.The event package includes: Lead generation Panel Speaking Opportunity Audience acquisition Access to Attendee Data Content creation 3 x Guest Passes Logistics Support Onsite Exec Interview on IBC365SPONSORSHIP PACKAGEROUND TABLESSHOW.IBC.ORG Empowering Content EverywherePRICE 30,00009
Lead Generation - Exclusive access to leads via onsite attendees and online VOD views 60-80 seat capacity Dedicated marketing campaign pre, during and post show to drive attendance & leads. Exclusive speaking opportunity on your chosen showfloor theatre - Production & Post Theatre, Live
