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SharpSpring vs. Marketo2017 COMPETITIVE ANALYSIS REPORTSharpSpring vs. MarketoA research guide formarketing agenciesSharpSpringMarketoSharpSpring launched in 2014 with a focus onMarketo launched in 2006 and has been adigital marketing agencies. Today, more thanmarket leader since 2012, providing an1,100 agencies use SharpSpring to deliverengagement marketing platform with bundledmarketing automation to 5,000 clients.services including marketing automation, emailSharpSpring is month to month and is 1/10th themarketing and more. Marketo’s price point is oncost of Marketo.the high end of the spectrum, and an annualcontract with quarterly payment is required.Basic plan plus add-ons from Pro to upgrade features and add an instanceFeaturesReviewsTermsAnnual CostAgency 3Client Licenses(Get Started)Comparable8.2/10Trust Radius4/5Software Advice4.2/5MarTechMonth to month 6,000( 2,300 Get Started)8.3/10Trust Radius4/5Software Advice3.7/5MarTechAnnual contract paid quarterly 40,196( 13,424 Get Started)
What one SharpSpring partner says:“I've used other automated marketing platforms at another agency, howeverthey are wildly expensive and more geared towards large business.SharpSpring was affordable enough for our agency and our business clients.SharpSpring is by far my favorite 3rd party vendor. Truthfully it is theproduct as a whole that really made us decide we NEEDED to use it.”Steve Buck, Black Tie Digital MarketingReal ResultsGetIT Comms is a fast-growing B2Bmarketing agency that operates in 19countries, providing regional services tosome of the world’s leading technologyorganizations. After implementingSharpSpring for its clients, GetIT Commsexperienced an average revenue increaseof 20-30% per client.WWW.SHARPSPRING.COMDemodia is a digital marketing agency thatspecializes in demand generation, digitalmarketing, website development, andchannel enablement. The agency got upand running with SharpSpring for leadgeneration in just over one month, andthen began using it for clients and gettingresults in under three months.SHARPSPRING VS MARKETO2017 COMPETITIVE ANALYSIS REPORT2
Pricing & TermsAgencyBasic plan plus add-ons from Pro to upgradefeatures and add an instance 13,424 2,300Commitment Due At SigningPrice Point Per InstanceIncludes agency instance & 3 clientinstances( 4,874/1st quarter 2,400 to tier up to 100kcontacts for 1st quarter 1,650 to add 3rdinstance for 1st quarter 4,500 onboarding)Includes agency & 2 instances, so this priceincludes a 3rd instance added for fair comparisonand also tier up to 100K contacts 550/mo. 150/mo.Annual contract paid quarterlyMonth to month, cancel anytimeOnboarding Fee(One-Time Fee, IncludesAgency & All Clients) 1,800 4,500Annual Cost 6,000 40,196Annual Cost Per Client 1,800 6,600100K100K 3 per 1K/mo. 200 per 10K/mo.100KUnlimitedIncluded ContactsAdditional ContactsEmails Included Per MonthSharpSpring wins on cost and contract type.SharpSpring comes in substantially lower than Marketowhen it comes to monthly costs and is also lower foronboarding. In addition, Marketo locks customers into 40,196 6,000a full-year contract, while SharpSpring partners onlypay month to month and can cancel at any time.WWW.SHARPSPRING.COMANNUAL COST FOR AGENCY 3 CLIENTSSHARPSPRING VS MARKETO2017 COMPETITIVE ANALYSIS REPORT3
AgencyFeaturesEmail FeaturesBasicTOTAL7/7Rebrandable Interface (Logo/Colors) White-Labeled URL Rebrandable Sales Materials Rebrandable Notifications Multi-Client Management Console Add a Client In-App Share Templates Across Clients 2/7 SharpSpring promotes YOUR agency’s brand.SharpSpring is specifically designed to help agencies build andenhance their relationships with clients. Agency partners canreinforce their brands throughout the client relationship viaSharpSpring’s rebrandable sales and marketing materials,7/72/7AGENCY FEATURESinterface, URL and more.REQUEST A DEMOWWW.SHARPSPRING.COMSHARPSPRING VS MARKETO2017 COMPETITIVE ANALYSIS REPORT4
-Drop Editor WYSIWYG Interface Dynamic Content Responsive Templates After-The-Click Tracking Render Testing A/B Testing RSS Email Syndication Feature parity in email marketing.Email marketing is at the core of all marketing automationplatforms. SharpSpring and Marketo both excel in this area byoffering all of the features that help agencies use email as aneffective campaign tool for their clients.WWW.SHARPSPRING.COM8/88/8EMAIL FEATURESSHARPSPRING VS MARKETO2017 COMPETITIVE ANALYSIS REPORT5
AutomationFeaturesEmail FeaturesBasicTOTAL10/1010/10Unlimited Workflows and Tasks Triggers and Filters Branching Workflows Time-Based Automations Behavior-Based Automations Advanced Lead Scoring Dynamic Lists Advanced Segmentation Dynamic Landing Pages Personas Strong automation features in both platforms.Automation is another area where SharpSpring and Marketo matchup almost evenly in terms of features, with both platforms offeringmarketers the tools they need.10/1010/10AUTOMATION FEATURESWWW.SHARPSPRING.COMSHARPSPRING VS MARKETO2017 COMPETITIVE ANALYSIS REPORT6
Form FeaturesBasicTOTAL11/1212/12Drag-And-Drop Form Builder Dynamic Forms Use CSS To Match Your Site Custom Calls To Action Autocomplete Progressive ProfilingHidden Fields Supported Referral Forms/Fields Third-Party Forms Supported Third-Party Post-Back Navigate GoToWebinar Integration Native WebEx Integration Edge to Marketo, but autocomplete can be more effective.Marketo offers progressive profiling to gather data incrementallyfrom leads, but this is a philosophical difference between the twoplatforms. SharpSpring’s approach is to use autocomplete topre-populate a form with information previously provided, but tocontinuously allow leads the option to update their email, phone orother information that has changed since their last visit.WWW.SHARPSPRING.COM11/1212/12FORM FEATURESSHARPSPRING VS MARKETO2017 COMPETITIVE ANALYSIS REPORT7
ContactTrackingEmail FeaturesBasicTOTAL6/66/6Identify Anonymous Site Visitors Contact Info From AnonymousVisitors (ZoomInfo) Track Behavior History OfKnown Leads Timeline Of Lead Interactions Daily Email Of Site Visitors Important Page Visit Tracking Contact tracking features pair up.Both platforms track information on anonymous site visitors andthen tie those histories to their respective leads upon form fill-out.Both providers also offer IP lookup to reveal visitors’ companynames and even offer potential lead names based upon thoselook-ups.6/66/6CONTACT TRACKINGREQUEST A DEMOWWW.SHARPSPRING.COMSHARPSPRING VS MARKETO2017 COMPETITIVE ANALYSIS REPORT8
nt-And-Click Editor WYSIWYG Interface Dynamic Content Library Of Responsive Templates Optimize For Mobile Build Single Landing Pages Build Landing Page Funnels Both platforms offer landing page funnels.SharpSpring and Marketo both offer landing page builders that gobeyond basics by offering pre-built and customizable funnels – aseries of landing pages designed to work together to convert andtransform visitors into leads. SharpSpring offers an extensivelibrary of responsive landing page templates, while Marketo makesit easy to set up workflows from landing pages.7/77/7LANDING PAGE BUILDERREQUEST A DEMOWWW.SHARPSPRING.COMSHARPSPRING VS MARKETO2017 COMPETITIVE ANALYSIS REPORT9
Blog BuilderBasicTOTAL7/7Point-And-Click Editor WYSIWYG Interface Dynamic Content Library Of Responsive Templates RSS Email Syndication Advance Post Scheduling Social Sharing Widget 0/7Blog builder unique to SharpSpring.If content is king, SharpSpring wins by offering a blog builder designedto crown your top-of-the funnel marketing and lead acquisition efforts.SharpSpring’s blog builder is also dynamic, allowing the index page toautomatically respond to a lead’s attributes.7/70/7BLOG BUILDERAGENCYFEATURESREQUEST A DEMOWWW.SHARPSPRING.COMSHARPSPRING VS MARKETO2017 COMPETITIVE ANALYSIS REPORT10
Social Media FeaturesBasicTOTAL3/55/5Social-CRM Integration Social Profiling Social Media Monitoring/Interactions Social Media Publishing Social Media Conversions Edge to Marketo in social features.Both solutions offer social media profiling and the ability for salesteams to interact with leads through social channels. Moreimportantly, both platforms can track social media conversions/ROI.Marketo provides additional publishing and monitoring capabilities,which are on SharpSpring’s roadmap but aren’t currently available3/55/5SOCIAL MEDIA FEATURESwithin the platform.REQUEST A DEMOWWW.SHARPSPRING.COMSHARPSPRING VS MARKETO2017 COMPETITIVE ANALYSIS REPORT11
Sales-Focused FeaturesBasicTOTAL4/43/4Built-In CRM Advanced Lead Scoring Native Salesforce Integration Shopping Cart Integration Edge to SharpSpring in sales features.SharpSpring sets itself apart from competitors by providing a freeCRM that’s also optional (i.e., it plays nice with other CRMs). WithMarketo, a user must have another CRM; otherwise data is simplystored in what is effectively a repository. This means that morethird-party CRM software licenses are required in order for Marketoto be as effective, which also means more required integrationsand more costs.4/43/4SALES-FOCUSED FEATURESREQUEST A DEMOWWW.SHARPSPRING.COMSHARPSPRING VS MARKETO2017 COMPETITIVE ANALYSIS REPORT12
Platform FeaturesBasicTOTAL6/66/6Universal CMS Compatibility Open API Zapier Integrations Multiple Device Tracking Third-Party/Native Form Compatibilty Native Salesforce Integration Parity in platform features.The platforms stack up well here, with both offering keyintegrations that are of value to marketers.6/66/6PLATFORM FEATURESREQUEST A DEMOWWW.SHARPSPRING.COMSHARPSPRING VS MARKETO2017 COMPETITIVE ANALYSIS REPORT13
Partner SupportBasicTOTAL5/53/5Phone, Email Support In-App Contextual Support Videos Ongoing Training Platform Migration Support Included, but limitedDedicated CustomerSuccess Manager Included, but limitedPartner support is a key focus for both platforms.Both SharpSpring and Marketo offer platform migration supportand a dedicated success manager, but Marketo limits support to15 hours before extra charges are incurred. Additionally, Marketocharges a custom add-on fee for any integration assistance, whileSharpSpring always offers unlimited free assistance to help5/53/5CUSTOMER SUPPORTpartners with implementing their integrations.REQUEST A DEMOWWW.SHARPSPRING.COMSHARPSPRING VS MARKETO2017 COMPETITIVE ANALYSIS REPORT14
Grow your agency.Tie your clients to you.REQUEST A DEMOBasic plan plus add-ons from Pro to upgrade features and add an instanceFeaturesReviewsTermsAnnual CostAgency 3Client Licenses(Get Started)WWW.SHARPSPRING.COMComparable8.2/10Trust Radius4/5Software Advice4.2/5MarTechMonth to month 6,000( 2,300 Get Started)8.3/10Trust Radius4/5Software Advice3.7/5MarTechAnnual contract paid quarterly 40,196( 13,424 Get Started)SHARPSPRING VS MARKETOJANUARY 2017
Native WebEx Integration . Identify Anonymous Site Visitors Contact Info From Anonymous Visitors (ZoomInfo) Track Behavior History Of Known Leads Timeline Of Lead Interactions Important Page Visit Tracking Daily Email Of Site Visitors . Native Salesforce Integration
