Transcription
DESIGN &BRAND GUIDELINES1.02021SAFEBREACH.COM
SafeBreach Brand GuidelinesTABLE OFCONTENTSV.1.0 / March 20212Brand Overview03Logotype06Colors11Typography15Grid Systems18Graphic Elements22Brand in action26
SafeBreach Brand GuidelinesLOGOTYPE— Logo— Logo Variants— Reduction & Safe Areas— Prohibited UsageV.1.0 / March 20216
SafeBreach Brand GuidelinesV.1.0 / March 20217LOGOTHE FULL LOGOThe SafeBreach logo comprises two elements: theSymbol and the Wordmark.The full logo is the combination of the Symbol and theWordmark, disposed horizontally with a specific distancingand scale, not to be changed nor misplaced.Both the Symbol and the Wordmark can also be used asstandalone versions to represent the brand in specificsituations.THE SYMBOLTHE WORDMARK
SafeBreach Brand GuidelinesLOGOVARIANTSV.1.0 / March 20218POSITIVEThe SafeBreach logo has two versions:1) Positive2) NegativeThe positive version must be used over light backgrounds,as the negative version should be used over darkbackgrounds.NEGATIVE
SafeBreach Brand GuidelinesREDUCTIONS &SAFE AREASV.1.0 / March 20219LOGO SAFE AREAWhen you’re using the logo or the symbol with othergraphic elements, make sure you give it some room tobreathe.The empty space around the logo and symbol should be atleast 300% of their heights.SYMBOL SAFE AREAWORDMARK SAFE AREATo ensure the logo and symbol maintains its readability, donot go any smaller than 100 pixels wide for the full logo,and 15 pixels wide for the symbol and 85px wide for thewordmark.LOGO MINIMUM SIZESYMBOL MINIMUM SIZEWORDMARK MINIMUM SIZE100px wide15px wide85px wide
SafeBreach Brand GuidelinesPROHIBITEDUSAGEV.1.0 / March 202110Do not change the proportions of the logo.Do not apply gradients to the logo otherthan the original gradient.Do no distort or warp the logo in any way.Do not outline the logo.Do not apply any colors outside of thosealready specified in this guide.Do not apply any shadows to the logo.Do not remove parts of the logo.Do not change the typography of the logo.Do not rotate the logo.Do not change the symbol’s orientationor rotate it.Do not change the position of the symbol.The SafeBreach logo and communication need to bevisually consistent at all times.The logo should not be misinterpreted, modified, or addedto. No attempt should be made to alter the logo in anyway. Its orientation, color, angles and composition shouldremain as indicated in this document — there are noexceptions.To illustrate this point, some of the more likely mistakes areshown on this page.
SafeBreach Brand GuidelinesCOLORS— Colors— Gradients— Color UsageV.1.0 / March 202111
SafeBreach Brand GuidelinesCOLORSV.1.0 / March 202112BRAND COLORSThese are the colors that represent the SafeBreachcorporate brand. They are divided into the brand colors,the primary color, an accent colors palette and a neutralpalette.PRIMARY COLORDARK BLUEORANGE REDDEEP AQUARGBR0 — G41 — B64RGBR242 — G5 — B8RGBR0 — G88 — B127CMYKC99 — M77 — Y48 — K52CMYKC0 — M100 — Y100 — K0CMYKC96 — M64 — Y30 — K11HEX#002940HEX#f20505HEX#00587fThe color codes must be used exactly as described inthis page.NEUTRAL COLORSACCENT COLORSAQUAMUSTARDBLACKGRAYLIGHT GREYLIGHTER GRAYWHITERGBR248 — G181 — B0RGBR0 — G0 — B0RGBR153 — G153 — B153RGBR215 — G215 — B215RGBR249 — G249 — B249RGBR255 — G255 — B255CMYKC74 — M7 — Y27 — C0CMYKC2 — M31 — Y100 — K0CMYKC0 — M0 — Y0 — K100CMYKC43 — M35 — Y35 — K1CMYKC15 — M11 — Y11 — K0CMYKC2 — M2 — Y2 — K0CMYKC0 — M0 — Y0 — D7HEX#f9f9f9HEX#ffffffRGBR29 — G176 — B188
SafeBreach Brand GuidelinesV.1.0 / March 202113GREY GRADIENTGRADIENTSLIGHTER GREYLIGHT GREYLIGHT BLUE GRADIENT (3 COLOR)SafeBreach’s communication also involves gradients, thatallows for more dynamic and deeper visuals. The gradientscodes must be the ones seen on this page.AQUADEEP AQUADARK BLUEDARK BLUE GRADIENTDEEP AQUADARK BLUEMUSTARDMUSTARD 50%MUSTARDTURQOUISEAQUA 50%AQUA
SafeBreach Brand GuidelinesCOLORUSAGEIn order to mantain a cohesive communication,SafeBreach’s colors should be used according to thediagram seen in this page. The colors are dividedinto 3 tiers, depending on the percentage they mustrepresent in the overall communication of the brand. Tier1 represent the colors that are most frequently used torepresent the brand. Tier 2 represent colors that are usedmore sparringly to bring cadence and vibration to theoverall communication. Tier 3 colors must be used moresparringly as details.V.1.0 / March 202114TIER 1TIER 2TIER 3
SafeBreach Brand GuidelinesV.1.0 / March 2021TYPOGRAPHY— Brand Font— Using Typography15
SafeBreach Brand GuidelinesBRANDFONTSSafeBreach’s primary typeface is called Proxima Nova.The brand also has a secondary typeface called OpenSans.V.1.0 / March 202116Proxima Nova BoldProxima Nova SemiboldEven though these are extensive font families, only fewweights are allowed to be used.Open Sans BoldOpen Sans SemiboldOpen Sans Regular
SafeBreach Brand GuidelinesUSINGTYPOGRAPHYPlease use the following example to ensure goodreadability and hierarchy in all brand communications.V.1.0 / March 202117This is a twolines titleProxima Nova BoldTracking 0Leading 0,9This is an eyebrowProxima Nova SemiboldTracking 0Leading 1Lorem ipsum dolor sit amet consectetur.Cearum alicatis nis nonsequod ut facesci solore asinthit la nuslpa consequas denis am, as as expedi doluptavoluptiunt Ihicipsapera exeria coribus, totatur atustiam,con cuptatempera.Open Sans BoldTracking 0Leading 1,2Open Sans RegularTracking 0Leading 1,2
SafeBreach Brand GuidelinesGRIDSYSTEMS— 6 Column Breakdown— 9 Column Breakdown— 4 and 8 Column BreakdownV.1.0 / March 202118
SafeBreach Brand GuidelinesGRIDSYSTEMSV.1.0 / March 202119GRID EXAMPLES6 Column breakdownMinium Logo Width:2 columnsSOCIAL MEDIAFLYERLETTER
SafeBreach Brand GuidelinesGRIDSYSTEMSV.1.0 / March 202120GRID EXAMPLES9 Column breakdownMinium Logo Width:1 1/2 columnsBANNERPRESENTATION
SafeBreach Brand GuidelinesGRIDSYSTEMSV.1.0 / March 202121GRID EXAMPLES4 and 8 Column breakdownMinium Logo Width:1 1/2 columnsSMARTPHONETABLET
SafeBreach Brand GuidelinesGRAPHICELEMENTS— Iconography— Illustrations— Photography— Branded elementsV.1.0 / March 202122
SafeBreach Brand GuidelinesICONOGRAPHYV.1.0 / March 202123MONOCHROME ICON EXAMPLESIcons are visual aids to help quickly translate concept.SafeBreach has different color sets that can be used:— Monochrome icons are in all black or all white;— One color icons can use any color of the brand’s palette;— Dual color icons are based in grey or dark blue withyellow highlights.ONE COLOR ICON EXAMPLESIt’s important to keep the same shape style, outlinethickness and colors as the examples in this page whengenerating new custom icons for SafeBreach.SecDevDUAL COLOR ICON EXAMPLESOps
SafeBreach Brand GuidelinesPHOTOGRAPHYPhotography is used very sparringly, mostly whenshowcasing people at work or team portraits, either beingindividual or collective photos.Photography style should be neutral and natural.V.1.0 / March 202124
SafeBreach Brand GuidelinesBRANDEDELEMENTSIn this page there are examples of branded elementsthat can be used to bring visual richness to SafeBreach’scommunication.V.1.0 / March 202125DOTTED BANDDoted bands can be used in any colorpresented in this guide. They can alsohave gradients of fades. Avoid changingthe proportions presented here.DOTTED HALODoted halos can be used in any color presented inthis guide. Dots distance and size can be changedto fit the design.OVERLAPPING GRADIENTSOVERLAPPING PANES OF GLASSYou can overlapp any gradientpresented on this guide. The topshape can also have a 75% oppacityand fade to 0% oppacity.You can overlapp low oppacitypanes of glass to add more depth togradients and design pieces.
34SAFEBREACH.COMThank youIf you have any questions about how touse the brand assets, please contact ushere.Designed with love by
Grid Systems Graphic Elements Brand in action 03 06 11 15 18 22 26. SafeBreach Brand Guidelines V.1.0 March 2021 6 LOGOTYPE — Logo — Logo Variants — Reduction & Safe Areas — Prohibited Usage. SafeBreach Brand Guidelines V.1.0 March 2021 7 LOGO The SafeBreach logo comprises two elements: the Symbol and the Wordmark. The full logo is the combination of the Symbol and the
