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L/O: TO UNDERSTAND AND APPLY STAR IMAGE BY RICHARD DYERSTAR IMAGEDiscuss: Who are these stars? How arethey branded? Has their brandingevolved throughout their career? Whois responsible for their success?
L/O: TO UNDERSTAND AND APPLY STAR IMAGE BY RICHARD DYERSTAR IMAGE “Pop performer" and "pop star" have become interchangeable — strictly speaking, inmedia terms they are not the same thing. Pop stars have an identity or persona which is not restricted solely to theirmusicianship. A true pop star does have lasting significance, and his “brand awareness” amongst awider market over a period of time. A star’s image becomes readily recognised sign that is used in many different mediaforms. Stars can use the fact their image has meaning by allowing it to be used foradvertising purposes.
L/O: TO UNDERSTAND AND APPLY STAR IMAGE BY RICHARD DYERSTAR IMAGE1. STARS AS CONSTRUCTIONSSTARS ARE CONSTRUCTED, ARTIFICIAL IMAGESUSP - THEY CAN BE COPIED AND/OR PARODIED BECAUSE OF ITDYER SAYS: “A STAR IS AN IMAGE NOT A REAL PERSON THAT IS CONSTRUCTED (AS ANY OTHER ASPECT OFFICTION IS) OUT OF A RANGE OF MATERIALSBONO’SGLASSESBRITNEY’S STOMACHMADONNA’S BRA
L/O: TO UNDERSTAND AND APPLY STAR IMAGE BY RICHARD DYERSTAR IMAGE2. INDUSTRY AND AUDIENCESTARS ARE MADE TO APPEAL TO AUDIENCES, WHICH WILL IN TURN GENERATE REVENUE FOR THE RECORD COMPANY.RECORD COMPANIES NURTURE AND SHAPE THEIR STARSRECORD COMPANIES MANUFACTURE WHAT THEY THINK AUDIENCES WANT, HENCE THE ‘PHOTOCOPIED’ NATURE OF MANY BOYBANDS, TEEN BANDS, ETC.DYER SAYS: “STARS ARE COMMODITIES PRODUCED AND CONSUMED ON THE STRENGTH OF THEIRMEANINGS.”
L/O: TO UNDERSTAND AND APPLY STAR IMAGE BY RICHARD DYERSTAR IMAGE3. IDEOLOGY & CULTURESTARS REPRESENT SHARED CULTURAL VALUES AND ATTITUDES, AND WILL PROMOTE A CERTAIN IDEOLOGY.AUDIENCE INTEREST IN THESE VALUES ENHANCES THEIR 'STAR QUALITY’.CONVEYING BELIEFS IDEAS AND OPINIONS OUTSIDE MUSIC THAT PERFORMERS HELP CREATE THEIR STARPERSONA.
L/O: TO UNDERSTAND AND APPLY STAR IMAGE BY RICHARD DYERSTAR IMAGE4. CHARACTER & PERSONALITYA STAR BEGINS AS A "REAL" HUMAN, BUT THE STAR TRANSFORMATION PROCESS TURNS THEM INTO ACONSTRUCT.STARS PROVIDE AUDIENCES WITH A FOCUS FOR IDEAS OF 'WHAT PEOPLE ARE SUPPOSED TO BE LIKE' (EG FORWOMEN, THIN/BEAUTIFUL) - THEY MAY SUPPORT HEGEMONY BY CONFORMING TO IT (THIN/BEAUTIFUL) ORPROVIDING DIFFERENCE (OVERWEIGHT/STILL LOVEABLE).
L/O: TO UNDERSTAND AND APPLY STAR IMAGE BY RICHARD DYERSTAR IMAGE4. CHARACTER & PERSONALITY CONT’DIT IS EASIER FOR POP STARS TO ESTABLISH THEIR CHARACTER ANDPERSONALITY THAN, SAY, FILM STARS – THEY HAVE MORE CONSISTENCY.A POP STAR'S PERSONA IS CONSTRUCTED ON THE BASIS OF A NARROW TEXT, CONTINUALLY RE-READ ANDREASSESSED. SECOND ALBUM SYNDROME IS WHEN AN ARTIST IS UNABLE TO SUSTAIN THEIR PERSONA OVER APERIOD OF TIME.A POP STAR'S PERSONA NEEDS CONSTANT NURTURING. MADONNA HAS BEEN EXCELLENT AT ADAPTING ANDCHANGING HER PERSONA TO KEEP FANS INTERESTED.
TASKCREATE A GRID - WORKING IN PAIRS.SELECT 1-2 STARS WHO CAN BE CHARACTERISED UNDER:CONSTRUCTIONS, COMMODITIES, IDEOLOGY AND CULTURE ANDCHARACTER AND PERSONALITY. NOTE DOWN ANY NOTICEABLEIDEOLOGY/SYMBOLS/MOTIFS RELATED TO THIS SPECIFIC STAR IMAGE.
COURSEWORK TASK IN YOUR GROUPSTAR IMAGE - BRAINSTORM OR MOODBOARD & BRANDING/MARKETING CAMPAIGN ON PRESENTATION SOFTWAREWORKING AS A GROUP - ON GROUP BLOG (MINIMUM OF 5 SLIDES)DUE: FRIDAY 4TH MARCH ALONG WITH STUDIO MUSIC VIDEO TASK Decide what genre your performer or group/band is. Create a brainstorm in your group or a mood board, posting it on your blog.Once this has been completed, create a branding/marketing campaign for your artist using presentation software. GENRE: Decide what genre or sub-genres your performer or group/band is SIMILARITIES/DIFFERENCES: Select other images/descriptions of similar acts operating in the industry and suggest why there aresimilarities/differences TARGET MARKET: Decide what your target market will be and why (demographics and psychographics) IDEOLOGY: As a group, decide what ideology you would like your performer or group/band to convey SYMBOLIC CODES: Will the performer or group/band convey any symbolic codes associated with a specific genre? MOTIFS: Will an image or font become associated with your specific performer or group/band? (think Red Hot Chilli Peppers fontand imagery) STYLE: Decide how the performer or group/band will convey their ideology through style, mood, music REPRESENTATION: Define your performer or group/band image, character and how he or she will be represented STAR THEORY: Decide how you will market your performer or group/band by carefully analysing Richard Dyer star theory MOOD AND TONE: What type of mood and tone will you convey when creating your music promotion package for your performer orgroup/band NARRATIVE: Will your performer or group/band have a story the audience may wish to follow? How will you convey this story?
l/o: to understand and apply star image by richard dyer star image dyer says: “stars are commodities produced and consumed on the strength of their meanings.” 2. industry and audience stars are made to appeal to audiences, which will in turn generate revenue for the record company. record companies nurture and shape their stars record companies manufacture what they think audiences
