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Impact Through Design withHP SMARTSTREAMDESIGNER
How can Iwow mycustomers?What can I do to stand out in themarketplace? How can I boostprofits through high-value jobs?HP SmartStream Designeris your answer.HP SmartStream Designer is a simple andpowerful variable data printing (VDP) tool thatenables HP Indigo digital press owners to providesophisticated high-value jobs and personalizedcampaigns. More than 2000 HP Indigo customersare using HP SmartStream Designer to harnessthe HP Indigo digital advantage for their business.A software plug-in for Adobe Illustrator orAdobe InDesign , HP SmartStream Designermakes it possible to personalize any job withimages, text, and designs for maximum impact.It has an easy-to-use interface and can be easilyintegrated with over a dozen third-party dynamicimage applications. It also features rich databaserules and preflight capabilities.Save time with fast, cloud-based processing thatfrees up your computer resources and enablesparallel creation and composition of multipletemplates. Simply upload your files to HP PrintOSComposer to process variable files of any size,with any number of records.Learn how HP SmartStream Designer can helpyou create high-value, high impact applicationsand open new opportunities with HP Indigo.
PersonaldesignSo simple, so effectiveWith HP SmartStream Designer, you can combinevariable images and variable text with fixed data,and create a flexible imposition template.All in few easy steps1.Design an Adobe InDesign or Illustrator document.2.Select a database file.3.Define text/image personalization channels.4.Add fixed/variable data.5.Optionally – add Designer rules to the channel to generate amore personalized result.
Rulesfor advanced controlHP SmartStream Designer enables you todefine, preview, and create variable data text, images, and graphic elements - usingPersonalization Channels. Text ruleControls the content of the variable text. Style ruleControls the appearance of the text(size, length, color, font, and more). Image ruleControls the image selection, either from adatabase field or a specific image by its name. Layer ruleControls the appearance of the InDesign/Illustrator layers for each database recordincluding text overflow.A
Move your customers withPersonalizedmapsGeolocalization and direct mailfeatures enable your customersto create greater engagementwith prospects.HP SmartStream Designer allows you to integratewith third-party solutions. One of them, locr maps,enables the creation of personalized maps in thevicinity of a specific address or coordinates, or tocreate a map that includes a route between twoaddresses.All in few easy steps1.Design the document with InDesign or Illustrator.2.Select a database file.3.Define an image channel as: locr maps dynamic image*.4.Define map parameters as specific address, coordinates or best routebetween two addresses.* Dynamic software applications are not included in HP SmartStream Designer.They should be purchased from their vendors.
HPMosaicHP SmartStream Mosaic brings mass customizationto the world of design. Its patent-pendingtechnology allows you to create virtually endlessnumbers of one-of-a-kind applications. Mosaicuses seed patterns as a basis for families of design,and then uses transposition, rotation, and scalingto create variations of that same family.Create hundreds, thousands or evenmillions of unique designs, quickly andeasily, for a unique costumer experience.All in few easy steps1.Design the document with Adobe Illustratorand InDesign.2.Design a few seed images that will be the base forthe image variations.3.Define an image channel as: HP Mosaic dynamicimage.4.With the HP Mosaic edit tool, define how youwant the Mosaic application to create millions ofvariations from your seed images
HPCollageHP SmartStream Collage is the newest additionto the toolset of Designer. Like Mosaic, it usespatent-pending technology to create largenumbers of unique items, each with its one-of-akind artwork. In Collage, users begin the creativeprocess by defining the basic components, or seedelements, that will be part of each variation.Users can control for variables like repetition,rotation, and size, as well as the overlap andoverall scattering of the element.Create hundreds, thousands, or evenmillions of unique designs quickly andeasily, with maximum control over thebrand’s visual identity, and deliver anextraordinary customer experience.
Edgeand SpinePrintingTraditionally, the edges of books were also used forinformation and decoration. With the Edge Printingcapabilities included in SmartStream Designer, youcan decorate or personalize the edges of a book for astunning effect.In addition, with SmartStream Designer’s Spine Printingcapabilities, you can add designs, photographs or textacross volumes of magazine covers, books and otherpublications, for a unique display on shelf. You can alsouse these capabilities to break down images and createa unique display across the labels, sleeves, or packageson shelves or in-store decoration.
Securityand brandprotectionThe need for brand protectionsolutions is on the rise.HP Indigo offers a broad portfolio of security andbrand protection solutions that includes variabledata elements available in SmartStream Designer,such as: Microtext Micro QR codes Security fonts Variable data guilloche Invisible inksHP SmartStream Designer also integrates with awide variety of partners including track and trace,digital watermarks, authentication services, barcodecreators and more.BarcodeGuilloche1 234567 891231All in few easy steps1.Design an InDesign or Illustrator document.2.In the Data Fields panel, select the Barcodesicon, and select QR.3.Set font size to 1.42, for best micro outputwith your HP Indigo digital press.QR and MicroQR Codes
EasyimpositionHP SmartStream Designer’simposition tool optimizesprinting layout.Use the Auto Arrange option to imposea complete project of different page sizesinto a single InDesign document.Key features: Smart step & repeats Flexible spread elements Multiple page document Imposed sheet: different pages are distributed Special variable data distribution withinthe imposition Web ganging
To find out more, visithp.com/go/smartstreamdesignerShare with colleagues Copyright 2018 HP Development Company, L.P. The information contained herein is subject to change without notice.The only warranties for HP products and services are set forth in the express warranty statements accompanying such productsand services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical oreditorial errors or omissions contained herein.4AA7-4013ENW, December 2018This is an HP Indigo digital print.
capabilities included in SmartStream Designer, you can decorate or personalize the edges of a book for a stunning effect. In addition, with SmartStream Designer's Spine Printing capabilities, you can add designs, photographs or text across volumes of magazine covers, books and other publications, for a unique display on shelf. You can also
