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ACCELERATEINDUSTRIAL TRANSFORMATIONSEPTEMBER 12-17, 2022MCCORMICK PLACE CHICAGO, ILHANNOVERMESSEUSA.COMEXHIBITOR PROSPECTUS
OVERVIEWDISTINCT.HANNOVER MESSE USA is where automated industrial technologybusiness gets done. As the largest gathering of industrial manufacturersin North America, co-located with IMTS, this distinct event is unlike anyother. It attracts proven decision-makers looking to discover the worldleading technologies and services they need to win amid the industrydisruption and transformation to Industry 4.0. And it continues to adaptin 2022 to meet the US manufacturing industry’s needs in a unique way.VALUABLE.HANNOVER MESSE USA focuses on globaldigital transformation as the US-basedevent of the renown HANNOVER MESSE inGermany. Hannover Messe USA offers morevaluable opportunities to develop newrelationships with U.S. manufacturers andstrengthen existing partnerships than anyother event.CONNECTED.Co-located with the International Manufacturing Technology Show (IMTS,)HANNOVER MESSE USA attendees see it as prime opportunity to learnand buy across the entire value-added chain. That gets you connectedwith a full spectrum of buyers all in one place.IMMERSIVE.The exhibition hall is also the education and networking center at the2022 event. This creates an immersive experience, keeping buyers onthe floor for hands-on learning about products. Take advantage of youropportunity to also participate in the HANNOVER MESSE USA SolutionsTheater, powered by the Smart Factory Institute. You can provide afeature presentation, host a special event or spotlight successful casestudies to create memorable interactions with your prospective buyers.BOOK YOUR BOOTH AT HANNOVERMESSEUSA.COM
WHAT’S NEWNEW.Added exhibitor perks for HANNOVER MESSE USA 2022 open the doorto new business. These powerful benefits allow you to: Put your brand in front of more customers with an easy-to-use marketing toolkit Establish your company as a thought leader by presenting educational topics Invite, track and nurture new leads with marketing reporting Give your customers VIP treatment with exclusive access opportunitiesHANNOVER MESSE USA advances your goals, so you can perform at the highest leveland beat the competition by:showcasingsolutionswritingordersmeetingnew buyersachieving sales &marketing objectivesPROOF.The proof is in the data. It all adds up to an event that delivers a high ROI,making your business more successful and profitable.129,400 registrants500 exhibitors114,000 sq. ft.100 countriesrepresentedLISTEN.“ THK America significantly expanded its footprint at [Hannover] this year. We wereso happy with the booth location and the thousands of sales leads we generated atthe show that we have already signed up [for the next event].” EijiTanaka, General Manager of Sales Planning, THK AmericaBOOK YOUR BOOTH AT HANNOVERMESSEUSA.COM
WHO ATTENDS?EXPAND.HANNOVER MESSE USA puts you in touch with the buyers you know and the buyers you need to know.It’s about building revenue from current business and new prospects. Nowhere else can you expand youroutreach with your targeted audience, including corporate management, production, and engineering.INFLUENCE.Position your company as the leading solutions provider to buyers with a significant influence onpurchasing decisions:Visitors by Industry2018 Top 5 Job Functions of VisitorsCorporate Management – 25%Manufacturing/Production Management – 14%Manufacturing/Production Engineering – 13%Sales & Marketing – 12%Manufacturing/Production, Other – 8%2018 Plant Size of VisitorsMixed - 31%Less than 20 Employees – 23.3%Metalworking Machinery & Equipment - 16%20-49 Employees – 16.6%Job, Tool, Mold & Die Shop - 15%50-99 Employees – 14.6%Fabricated Metal Products - 13%100-499 Employees – 27.3%Aircraft/Aerospace - 7%500-999 Employees – 6.7%Autos/Transportation - 7%1,000 or more Employees– 11.5%All Other Machinery - 6%Distribution - 5%Buying Authority of Visitors25,840Identify the need for new products or equipment24,320Gather information to evaluate alternative product21,366Jointly make a buying decision with others19,162Justify the purchase and/or select specific brand16,980Make the final decision or give the final approvalHave no role in buying the products shown9,565BOOK YOUR BOOTH AT HANNOVERMESSEUSA.COM92%of visitors have influenceon purchasing decisions
WHO EXHIBITS?LEAD.Nothing replaces face-to-face interactions. Lead the conversationabout what’s next with buyers, demonstrate your products andtechnologies, and answer questions in real-time.THRIVE.The Industry 4.0 revolution has arrived. And with it comes disruption.Showcase your technologies as solutions and thrive as you buildnew partnerships today, tomorrow, and into the future.SHINE.Put your name in the mix of top industry suppliers on the showfloor to shine as a trailblazer and show your commitment tomoving the entire industry forward.PAST EXHIBITORSThe biggest brands are at HANNOVER MESSE USA. If you’reserious about staying competitive and putting your automationproducts and services in the hands of manufacturers, this is theone place to meet them and do business.LISTEN.“ Following an outstanding experience exhibiting at HANNOVER MESSE in Germany, SAP broughtits resources, references and pipeline to HANNOVER MESSE USA to address North Americanmanufacturers’ challenges. Not only were we able to connect with North and South Americanmanufacturers during the U.S. show, we also extended our reach to a host of global attendees inthe industrial manufacturing machinery and components space. Overall, HANNOVER MESSE USAproved to be an amazing platform to showcase SAP’s innovations for the manufacturing industrypowered by intelligent technologies, including Blockchain, IoT and machine learning.” Sayan Bose, Global Director of Industrial Machinery & Components, Industry Business Unit of SAPBOOK YOUR BOOTH AT HANNOVERMESSEUSA.COM
EXHIBITOR BENEFITSINVEST.When you exhibit at HANNOVER MESSE USA, you invest in your future. With strategic eventpromotion and programming to attract the right audience, your return on investment is substantial.Exhibition pricing starts at 34 per square foot with special customizable options available.In addition to booth space, all exhibitors get access to the essential benefits listed below.HIGHLIGHT.Stand out with the easy-to-use marketing toolkit, which includes a customized landingpage to highlight your company’s presence at the event. Promotion goes further easilyshared on social media, in newsletters or in direct communications with customers.COMMUNICATE.Encourage registration with a unique promo code for free show floor access, included inyour personal branded invitations. Get reports on opens, clicks, and interactions with anyinvites and reminders you send to communicate effectively throughout your show efforts.PRESENT.Connect your company with thought leadership. Take advantage of the opportunityto present education topics that address current opportunities, solutions, and futuredemands at the HANNOVER MESSE USA Solutions Theater, powered by the SmartFactory Institute.INDULGE.Treat buyers to an unforgettable experience with exclusive access to the HANNOVERMESSE USA VIP Program. With free full-conference registration, VIP Lounge entry daily,catered lunch and more, it’s an opportunity to indulge them while getting quality timefor critical conversations.LISTEN.“ HANNOVER MESSE is a globally recognized brand and with its U.S. event it brings an intensefocus on automation and control technologies to the North American manufacturing industry.Since the co-location of the show with IMTS, Beckhoff has continually and enthusiasticallysupported the event both on the show floor and as a sponsor/presenter.” Shane Novacek, Marketing Communications Manager at Beckhoff AutomationBOOK YOUR BOOTH AT HANNOVERMESSEUSA.COM
HOW DO YOU TAKE ACTION/RESERVE YOUR SPOT?TRANSFORMIt’s the event transforming our industry. And it’s your opportunity to transformyour business. Join us to help define the future of automation.RESERVE.For more information, contact:International Inquiries:Brett DeWeeseSales DirectorTEL 1-773-796-4250 x234CELL 1-203-545-4302bdeweese@hfusa.comMeike SauerGlobal Brand DirectorTEL 49 511 89-34114Meike.sauer@messe.deSEPTEMBER 12-17, 2022MCCORMICK PLACE CHICAGO, ILHANNOVERMESSEUSA.COM
SEPTEMBER 12-17, 2022MCCORMICK PLACE CHICAGO, ILHANNOVERMESSEUSA.COM
the floor for hands-on learning about products. Take advantage of your opportunity to also participate in the HANNOVER MESSE USA Solutions Theater, powered by the Smart Factory Institute. You can provide a feature presentation, host a special event or spotlight successful case studies to create memorable interactions with your prospective buyers.
