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NCR SILVER PRORESTAURANT EDITIONPlaybook

NCR SILVER PRORESTAURANT EDITIONOverviewNCR Silver Pro Restaurant Edition (SPRE) is an iPad-based point-of-sale built specificallyfor restaurants that extends the simplicity of the base Silver POS with specific restaurantcapabilities.Specific technology demands for restaurants vary greatly. As a leader in this space, NCR meetsthese demands with a broad set of solutions, each of which is designed to serve specific marketdemands. Typically, restaurants who are target customers for SPRE will have less complexityand lower annual unit volume; however, in most cases determining the right solution “fit” willrequire a high-level review and astute observation of the restaurant operations to confirm thatcapabilities offered by SPRE match the operator’s needs.Comparison guides have been developed to help you understand the general points ofdifferentiation between our two POS offerings: Silver Pro Restaurant Edition and Silver. Eachguide provides breakdowns between Silver Pro Restaurant Edition and Silver. These guides areseparated into three categories: Restaurant Profile - what type of customer will generally be served best by the solution? Optimization - what high-level technical capabilities does the solution provide? Capabilities - what restaurant-specific features/functions are provided by the solution?

Silver Pro Restaurant EditionUnderstanding Silver and Silver ProDepending on the complexity of the operations and the revenue of each location, NCR SmallBusiness has two solutions that can fit the needs of many restaurant operators. In order tobest address the needs, it is important to understand the high-level differentiation betweenwhich types of operators would leverage each solution:Operators best served by Silver:Silver is designed to be a single solution that serves multiplesegments of the market (both retail and restaurants). Assuch, restaurants best served by Silver are simple and havelimited menus, such as a cupcake shop or food truck.ECRs in the past have typically served the majority ofrestaurants in this segment, but restaurant operatorshave been seeking additional functionality thatcash registers cannot provide, such as simplecustomer engagement and mobile restaurantmanagement capabilities.REVENUE PER LOCATIONCOMPLEXITY OF OPERATIONSOperators best served by Silver Pro Restaurant Edition:This segment consists of restaurants with medium volume/mid-leveloperational complexity, and many operators in this segment have beenusing either ECRs or competing subscription-based, cloud-basedPOS solutions that run on consumer devices (such as iPads).

KEY OPERATORBENEFITSNCR Silver Pro Restaurant Edition benefits operators through a cloud-based point-of-sale thatis specifically-tailored to address challenges in running a restaurant, all through a monthlysubscription. Below are just a few key operational benefits of Silver Pro Restaurant Edition (SPRE):The ProblemThe SolutionBenefits to the OperatorConfiguration is too time consuming The 50 points of configuration withinOperators can implement a high-qualitytechnology solution quickly and easily,and stay focused on their restaurant’sperformanceSPRE reduces implementation complexityand timelines SPRE can be self-installed or is installedand configured by NCR or a certified salesrepresentativeHardware needs repairing or replacingThe monthly subscription fee includeshardware maintenance on NCR-providedSilver hardware (i.e. iPad Stand, Bixolonprinter, MSR, cash drawer)Operators can have peace-of-mind knowingthat NCR will repair or replace any Silverhardware that malfunctionsThe system doesn’t work when theinternet is downSPRE features fault tolerant architecture thatkeeps all devices running even if there is nointernet connectivityOperators can rest assured their restaurantwill keep ringing sales even if the Internet isdownAll orders are sent to all printers,creating lower productivitySPRE is able to send orders to the kitchenOperators can increase order accuracy,and to specific printers within the restaurant reduce errors and improve speed-of-serviceDifficult to connect with and market tocustomers SPRE is able to collect customerinformation, like phone numbers andemail addresses, at the time of the saleOperators can grow their recurring businessby engaging their customers in an easy,simple manner SPRE’s dashboard makes it easy to set upsimple marketing campaignsHigh investment costSPRE is available for a monthly fee thatincludes Concierge Service.Operators can utilize a restaurant-specificPOS without any significant apital expenseto get up and runningAccess to key sales and otherinformation outside the restaurantSPRE’s cloud-based POS enables real-timeaccess to business metrics and reports fromany web browser or mobile dashboardsfrom a smart phone. Operators can run a more profitablebusiness by having anytime, anywhereaccess to their restaurant’s data Operators can stay “in the know” evenwhen outside of their restaurant

RESTAURANT PROFILECOMPARISONComparing Silver Pro Restaurant Edition / SilverThe below chart provides a high-level comparison between Silver Pro Restaurant Edition andSilver of the type of customer that will generally be served best by the given solution, based on therestaurant’s revenue and operational complexity.Target Customer ProfileSilver Pro Restaurant EditionSilver Counter service, single store or multi-site Mobile or storefront food serviceQS, TS, or Fast Casual restaurants withsimpler operationsoperations with low complexity andproduct menu mix Operators that require more restaurant Restaurants with a smaller footprintspecific capabilities than available in Silver 1st gen restaurant owners with startupoperations that have lower complexity Operations where restaurant-specifictechnology is critical to success (such askitchen printing, floor plan layout, etc.) Restaurants that have a simple menu withfewer food item choices and customeroptions (such as modifiers). Can also support multi-storeenvironmentsRestaurant AUV 300,000 - 750,000Less than 300,000High-level capabilities need:Examples include: Ability to split checks.Simple order routing to printer in kitchen.Simple loyalty. Simple email campaigns.Simple takeout and delivery.Examples include: Ability to ring sales.Ability to view results from a mobiledashboard. Ability to obtain customerinformation. Simple loyalty. Simple emailcampaigns. Simple order routing.

OPTIMIZATIONCOMPARISONComparing Silver Pro Restaurant Edition / SilverThe below chart provides a high-level comparison of the technical capabilities offered in optimizing thePOS for the restaurant. Generally, as both a restaurant’s revenue and operational complexity increase, sodo an operator’s needs for a more customized, flexible and robust POS solution.Silver Pro Restaurant EditionSilverOptimization for specific restaurantvertical needs (QS/TS/Fast Casual)Basic - vertical optimization achievedthrough simple TS/QS configuration switchNone - no optimization by restaurantverticalMaximum number of devices/terminalsUnlimited, but typically a smaller number ofiPads (less than 5), with full redundancyTypically a few, but devices cannot sync/communicate with each otherFlexibility in configurationSimple, with approximately 50 points ofconfigurationSimplest, with minimal points ofconfigurationInstallationOptional self installation or basicinstallation/support provided by NCR/certified resellersSimple self installationNetwork complexityMore simplified network configuration,generally consisting of an in-store serverwith wireless networking for iPad devicesand printersSimplified wireless networking for iPaddevices and printers

CAPABILITIESCOMPARISONComparing Silver Pro Restaurant Edition / SilverThe below chart provides a high-level comparison of several restaurant-specific features/functionsbetween Silver Pro Restaurant Edition and Silver. Generally, as both a restaurant’s revenue and operationalcomplexity increase, so do an operator’s needs for advancing POS functionality.Silver Pro Restaurant EditionSilverTable Assignments for TS RestaurantsSupported with floor plan and tablemanagementNone (no layouts or floor plan editor manually assign number to order)ModifiersAdvanced (forced, item level)Simple item modifiersOrder routingAdvanced (orders route to specific station)Supports order routingGuest check splittingAdvanced (including seat, group or even split)Simple (percent or dollar)Takeout/DeliverySimpleNoneTime-of-day pricingSimplified time-of-day support (forcapabilities such as “Happy Hour” pricing)No current support for time-of-day pricingevents3rd party integration supportLimited. Data API available from back officeLimited. Data API available from back officeTime clock and tip supportAdvanced (ability to support multiple jobcodes per employee, tip declarations)Simple clock in/out with time clock reportand supports declaring cash tipsInventory trackingSimple inventory capabilitiesSimple (menu item level support)Multi-site reportingSimple sales and profitability reportingSimple sales and profitability reportingGift card supportGift card processor supportGift card processor supportLoyaltySimple integrated programsSimple integrated programsEmail marketingSimple marketing and social media supportSimple marketing and social media support

FEATURE SETCOMPARISONOperateNCR SilveriPad-based POSFree app downloadUnlimited software upgrades POS optimized for quick service restaurantsPOS optimized for table service restaurantsShare orders across multiple devicesCreate/edit restaurant layouts with floor plan editorUpdate menus and prices instantly across multiple devicesKitchen printing/remote order printingKitchen printer routing/send orders directly to kitchen and route to stations Takeout and deliveryTax by order modeCharges (delivery charges, room reservations, surcharges)Capability to split payments Advanced check splitting capabilities (incl. by seat, by groups of seats or equal split)Ability to set event-based pricing (Happy Hour)Add an item at the POSEdit an item from the POSItem modifiers Forced/optional modifiersCompatible with all major credit card processors and affiliatesAdvanced security and encryption for credit card processingOffline mode (credit authorization if internet is down)Inclusive taxes NCR Silver ProRestaurant Edition

FEATURE SETCOMPARISONManageNCR SilverMultiple stores, one back office Date-effective price managementStore-level pricing for multiple storesCash/financial management - store-basedCash/financial management - device-based Cash/financial management - employee-basedCash/financial management - drawer assignmentSales reportingProfitability reportingInventory managementUnlimited number of inventory itemsDiscounts and offersPromotions (BOGO, coupons, etc.)Accounting integrationFree live customer support offered 7 days/weekTax reportingTrack customer purchase historyEmployee time clockRegister Only via Cimpleboxvia Cimplebox Pre-Set UserRules BOGO OnlyEmployee breaksPay ratesMultiple user roles per employeeLabor percent reportingTip declaration Employee time clock with ability to support multiple job codes per employeeConfigurable user rolesNCR Silver ProRestaurant Edition