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Cisco EMEAR Data CenterStrategy OverviewWendy Mars15th January 2014 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential1

“I am very confident in our data center strategy and in our ability to lead in this market transition.Together with Virtualization and Cloud, Data Center is one of our five corporate priorities that willhelp us drive growth and productivity for our customers and partners.” 2014 Cisco and/or its affiliates. All rights reserved.John ChambersCisco Confidential2

Data Center DemandsBusinessProcess nstraintsBusiness ChallengesTechnology TrendsCloud 2014 Cisco and/or its affiliates. All rights reserved.Data DelugeEnergy EfficiencyProductivityCisco Confidential3

Data Center Sales StrategyLead Data Center TransformationAccelerate market coverage, footprint & partner growthBuild-out & Monetize Cloud adoptionIncrease Influence and Mindshare with DC Solutions 2014 Cisco and/or its affiliates. All rights reserved.CiscoConfidentialCiscoConfidential44

Driving the Future of the Data ds Fabric Path, DFA Most widelydeployed platformin networkinghistoryHybrid Cloud 26,000 UCScustomersACI innovations 52,000 NX-OScustomersCisco ONE, Open SourceNexus, UCSCatalyst 6500, MDSConnectivityVirtualizationBroadest Set of Use Cases 2014 Cisco and/or its affiliates. All rights reserved.SimplificationOperational / Risk ModelsAgilityFederationInvestment ProtectionCisco Confidential5

FY12 R&D 5.1B or 11%of revenue (non-GAAP) 11,769 issued patentsBUILDBUY150 acquisitionsCapitalizing on market disruptionthrough new technologies & newbusiness models 2014 Cisco and/or its affiliates. All rights reserved.PARTNERPartner with other market leaderswhose technology help Ciscodeliver complete solutions to ourcustomersCisco Confidential6

Application Centric Infrastructure 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential7

Funded a Startup as a Spin-In.Mission: To look at solvingnetworking’s operational challenge inthe DC in a radical new way.Application Centric Infrastructure 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential8

APPLICATION-CENTRIC INFRASTRUCTURENEXUS9000 SERIESAPPLICATION POLICYINFRASTRUCTURECONTROLLERINDUSTRY LEADINGECOSYSTEMAPICOPEN STANDARDS OPEN SOURCE 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential9

Network Ops Driven,Switch AutomationNXOSOpen, Flexible, & Choiceof ProgrammabilityModesPer-BoxProgrammabilityHW ORDERABLETODAY 2014 Cisco and/or its affiliates. All rights reserved.User Driven, Policy BasedFabric Automation1/10/40/100GECommon PlatformAPICCentralized FabricProgrammabilityORDERABLEQ2CY14Cisco Confidential10

Unified Computing System 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential11

Fastest Growing Product in the Market28,000 UniqueUCS Customers1 2B More than75%of allData CenterAnnualizedRevenue Run RateFortune 500customers have invested in UCS3,850 UCS Channel Partners82World record performance benchmarks to dateSource: 1 As of Cisco Q1FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential12

Form Factor FreedomUCS ManagerWorkload CAnalyze Needs and Effect Change on Intelligent InfrastructureBlade ServersWorkload ABlade ServersRack ServersWorkload CWorkload DDetermine NewWorkload RequirementsWorkload DLocal Storage? Memory? SpecialCards? LAN/SAN ConnectivityWorkload BDeploy on Appropriate ServerDetect ChangingNeeds of WorkloadSANLANLocate and Redeploy onAppropriate ServerForm factor freedom to deal with needs and constraintsSingle management interface for deployment choiceAutomated workload mobility across blade and rack, physical or virtual 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential13

UCS Management PortfolioUCS Director APIUCS DirectorPolicy Driven, Application Centric Infrastructure Management and OrchestrationAPIUCS CentralVirtual MachinesPolicy Driven Multi DC, Multi-DomainManagementNetwork DevicesAPIAPIUCS ManagerDomain 1UCS ManagerDomain xAPICIMCStorageFlexPodStand-Alone UCSC-SeriesUnified ComputingSystemvBlockIntegrated & ConvergedInfrastructureServersBasic Management Functionality 2014 Cisco and/or its affiliates. All rights reserved.Advanced Infrastructure Abstraction & AutomationCisco Confidential14

UCS Invicta(Whiptail) 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential15

Deal Rationale On October 29th, 2013, Cisco acquired WHIPTAIL, a Whippany, NJ based market leader in high performance, scalable solid-statememory systems that accelerate application performance and simplify data center and virtualized environments WHIPTAIL benefits Cisco’s Data Center strategy by providing solid state acceleration with deep integration into Cisco’s UnifiedComputing System (UCS) automation and fabric technologies – Cisco UCS and WHIPTAIL will help implement customers’ needs fornext-generation computing environments This acquisition will not change our continued engagements with NetApp on FlexPod or EMC on VCE and Vblock. Cisco has nocurrent plans to expand into the broad based, traditional storage market.Value Drivers for WHIPTAIL Acquisition Integration with UCS to extend the UCS sale with data and performance acceleration options, enabling UCS to be sold into the mostdemanding application environments --- creating the UCS Invicta Series Rapid orderability and GTM to accelerate sales of UCS Invicta products by leveraging Cisco routes to market (direct and indirect) Employee enablement with rapid integration into Data Center selling motion 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential16

BULK LOAD 3 BILLION RECORDS IN 5 MINUTESRRRWWWRWWWBOOT 600 VIRTUAL DESKTOPS IN UNDER 4 MINUTES WHILERUNNING CONCURRENT OLTP & REPORTING APPLICATIONSLOAD 15 BILLION RECORDS IN 1 HOURLOAD 1 BILLION RECORDS IN 48 MINUTESRWBATCH PROCESS 1 BILLION RECORDS IN 10 MINUTESWITHOUT INDEXINGRW 2014 Cisco and/or its affiliates. All rights reserved.Data produced by UCS Invicta LabsCisco Confidential17

Composite Software 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential18

Composite Software - Executive SummaryOn July 29, 2013, Cisco acquired Composite Software, a market leader in datavirtualization software and services, headquartered in San Mateo, California.Composite’s software solution augments traditional data integration by combiningtraditional and new data sources, including cloud and big data, in a consolidated view.This simplified logical view of data, from multiple sources across the network, is offeredthrough a technique called data virtualization, which provides applications and businessusers with the ability to access all types of data as if it is in a single place.As Cisco’s Data Center strategy helps move customers to a world of many clouds,Composite enables this strategy at the data layer by creating consolidated views of data.Composite’s data virtualization software is used by large enterprise customers, such asComcast, Pfizer, NYSE Euronext, and Qualcomm, among many others. 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential19

Network DataThird PartyDataInstantAccess“The Cloud”EnterpriseApplicationsThe Business5-10xFasterBetter BusinessInsightsEmpower people with instantaccess to all the data they want,the way they want it.Faster Response TimeRespond faster to ever changinganalytics and BI needs.Up to 75%Cost Savings Cost SavingsOperationalDatabases“Big Data”Data virtualization’s streamlinedapproach reduces complexity andsaves money.Data Warehouses 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential20

Composite Software - Customer Value & BenefitsAGILITYCustomer Make Up34%22%10%9%8%6%5%5%RESPONSIVENESSCOST SAVINGSCOMPETITIVE ADVANTAGEFinancial ServicesMedia & CommunicationsFederalOil and GasOther % of the license software sales inthe history of the company are stillon maintenance and support today 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential21

Domain 10 – Simplifying DCTransformation 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential22

cationMigration Monetization 2014 Cisco and/or its affiliates. All rights reserved.OptimizationConsolidationCisco Confidential23

EnergyWise / JouleX 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential24

On-premises and cloud-basedsoftware for IT energymanagement12 Software for energymanagement and analyticsfocused on IT assets̶IT EnergyManagement̶The network: Routing, switching,and access pointsManage̶Distributed enterprise networks:PCs, Macs, VoIP phones, copiers,printers, etc.Data centers: Physical and virtualservers, routers, switches, storage,etc.Energy Intelligence Energy costEnergy useEnergy reductionCarbon emissions Date and timeLocation cost centerEnergy-use simulationROI modelingCisco EnergyWise :Energy management basedon Cisco IOS Software Use the network to measure,monitor, and manage energy. Allow the network to be thecommand and control plane forpower management Use the Cisco switch or routeras the arbiter or timer forenergy management Use the network to aggregatepower-use reporting Allow the network to providesecure, reliable energymanagementNote: No facilities focused interfaces to building management systems (BMSs); enabling BMS partners to reach into IT assets 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential25

Large European automobilemanufacturerJouleX reported that Cisco devices were more energyefficient than HP devices 2014 Cisco and/or its affiliates. All rights reserved.JouleX and Cisco reducednetwork infrastructure TCO toprovide US 31 million insavings to invest in newernetwork infrastructure Cisco and JouleX are buildingthe first load-adaptive network US 325 million in targetedenergy savingsCisco Confidential26

Commercial Market Development 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential27

New Account Acquisition – UCS NABExtended reach and growth in Commercial Velocity – UCS Acceleration, GVS & EC5Solution Selling - Integrated Stack, ISV Strategy and Application Led Integrated StackCustomer Awareness and Partner EODB – Scale Build & Price MarketingFoundation for continued growth in FY15-16 – Build a strong Commercial Community to serve asexecution platform and attract investment to allow growth to FY16 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential28

Channel Development 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential29

Cisco DC Channel Evolution in 2014Shifting Gears in 2014((From UCS Capacity & CapabilityTo Application Practice Development2014 – ApplicationPractice Development2013 – UCS CapacityBuild Out 4223 People Tech Trained 2961 People Sales Trained 49% Increase in SpecializedUCS Partners New Account Breakaway anIncentive to Hunt 2014 Cisco and/or its affiliates. All rights reserved. ACI/Whiptail/SAP/Microsoft Develop Deep Skills in Top 50Integrators Partner to Partner/InfluencerModel Align Incentives to ApplicationPractice DevelopmentCisco Confidential30

SAP Development 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential31