Transcription
MARKETINGSTATS, CHARTS& GRAPHS
TABLE OF CONTENTS12345678INBOUND VS. OUTBOUND MARKETING .3SEARCH ENGINE OPTIMIZATION .23EMAIL MARKETING .42SOCIAL MEDIA . . .54BLOGGING . .79FACEBOOK . .103TWITTER . .127MOBILE . . 155
Inbound VS.OutboundMarketing
Audiences everywhere are tough.They don’t have time to be boredor brow beaten by orthodox,old-fashioned advertising.We need to stop interruptingwhat people are interested in& be what people are interested in.”CRAIG DAVISCHIEF CREATIVE OFFICER, WORLDWIDEJ. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
FACTThe Internet hasfundamentallychanged the waypeople find,discover, share,shop, & connect.
1/3of the world’spopulation ison the Internet.SOURCE: ICT FACTS & FIGURES, 2011
ALMOST 8 NEWPEOPLE COME ONTOTHE INTERNETEVERY SECONDSOURCE: INTERNETWORLDSTATS.COM, 2012
79%of online shoppersspend at least50%of their shopping timeresearching products.SOURCE: POWERREVIEWS, FEBRUARY 2012
# OF US CITIZENS300,000,000200,000,000SOURCE: FTC, JULY 2010# OF US CITIZENSON THE FTC’S“DO NOT CALL” LIST
% OF PEOPLEWHO SKIP TV ADS% DECLINE IN TECHTRADE SHOWSPENDINGSOURCE: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010% OF DIRECT MAILNEVER OPENED
FACTMarketers are shiftingtheir budgets away from“interruption” advertising.
47%will spend more thanthey did in 201142%will spend same89%of marketers are11%will spend less thanthey did in 2011SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012maintaining orincreasing theirinbound budgets
Direct mail isvery expensiveand ineffectivefor new leads.Marketing ProfessionalHardware Technology11 to 25 Employees
The average budgetspent on company blogs &social media has nearlytripled in three years.“THE PORTION OF MYMARKETING BUDGETALLOCATED TO SOCIALMEDIA & OUR COMPANYBLOG ”21%9%20092011SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
61% LESSInbound marketing costsper lead than traditional, outbound marketing.SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
FACTInbound marketing isa lot more cost-effectivethan traditional,outbound marketing.
Inbound converts leads into customersSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
Inbound marketing tacticsdon’t just generate leads.They generate revenue.“OUR COMPANY HASACQUIRED A CUSTOMERTHROUGH THISCHANNEL.”62%60%57%52%44%40%20%0%Company BlogLinkedInFacebookSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012Twitter
Customer acquisition by channel57% of marketersacquired customersfrom blogging44% of marketersacquired customersfrom TwitterSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
Inbound marketing channels cost lessthan any outbound channel.60%“THIS LEAD-GENTACTIC IS BELOWAVERAGE 0%BlogsSocial MediaSEO (OrganicSearch)Direct MailSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012TelemarketingPPC (PaidSearch)Trade Shows
Outbound marketing costs more.46%“THIS LEAD-GENTACTIC IS ABOVEAVERAGE COST.”40%INBOUND26%26%OUTBOUND25%20%0%Trade ShowsDirect MailTelemarketingPPC (PaidSearch)14%14%SEO (OrganicSearch)Social MediaSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 201210%Blogs
THE BOTTOM LINEGo inbound or go home.
SEARCHENGINEOPTIMIZATOIN
Many Americans begin theirpurchasing experience by doing onlineresearch to compare prices, quality,and the reviews of other shoppers.Even if they end up making theirpurchase in a store, they start theirfact-finding and decision-making onthe Internet.”JIM JANSENSENIOR FELLOWPEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECTSEPTEMBER 2010
FACTGoogle is the newYellow Pages.
61%of global Internet usersresearchproductsONLINE.SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
When researching branded products 44%of online shoppers beginby using a search engine.SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
In May 2011.otherGOOGLESITESSOURCE: COMSCORE, MAY 2011 Google sitesled the searchmarket with 65%of SEARCHqueries.
Worldwide, we conduct 131Bsearches per month on the web.PER MINUTE2,900,000PER HOUR175,000,000PER DAY4,000,000,000SOURCE: COMSCORE, JANUARY 2010
57%of TV viewersuse the websimultaneously.SOURCE: NIELSON, 2009TVweb
FACTRanking high on searchengines is no longeroptional, it’s critical.
70% of the links search usersclick on are organic—not paid.PAID25%“WHICH SEARCHRESULT LINK DIDYOU CLICK ONFIRST?’”OTHER*5%*INCLUDES NONTRADITIONAL ORGANICRESULTS, SUCH ASSHOPPING LINKS,LOCAL RESULTS,NEWS, ETC.ORGANIC70%SOURCE: MARKETINGSHERPA, FEBRUARY 2007
60% of all organic clicks go to thetop three organic search results.27%SHARE OF CLICKS20%13%10%9%7%5%3%12345678RANKING ON SEARCH RESULTS PAGESOURCE: MARKETINGSHERPA, FEBRUARY 20074%93%10
75%of users neverscroll past thefirst page ofsearch results.SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010
The average click-through rate for paidsearch in 2010 (worldwide) was 2%.1.3%YANDEX1.4%YAHOO!2.5%GOOGLE2.8%BINGSOURCE: COVARIO, JANUARY 2011
FACTThe more keyword-richcontent you generate,the more search engineswill find (and love) you.
Businesses thatget5X 20 times/monthmore traffic than those who 4 times/month.SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011
Businesses with websitesof 401-10006X51-100getmore leads than those with.SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011
Companies that blog have97% more inbound links. 97%AVG # OF LINKSWITHOUT A BLOGAVG # OF LINKSWITH A BLOGSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
Companies with more indexed webpages get way more leads.74MEDIAN MONTHLY LEADS 236%22125 60760-120121-175176-310 311# OF INDEXED PAGESSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
THE BOTTOM LINEIf Google can’t find,neither will anyone else.
EMAILMARKETING
27% of emails were opened on a mobile deviceduring the second half of 2011 30%27%25%20%20%15%10%5%0%Early 2011SOURCE: KNOTICE, APRIL 2012Late 2011 up from20% duringthe first halfof 2011
80% of email marketers send the samecontent to all subscribersSOURCE: EXPERIAN, APRIL 2012
The word "exclusive" in email promotionalcampaigns increases unique open rates by 14%. 14%Not ExclusiveSOURCE: EXPERIAN, APRIL 2012Exclusive
84% of B2Bmarketers usesegment targetingin their emailcampaigns.SOURCE: BTOB MAGAZINE, MARCH 2012
59%of B2B marketers sayemail is the mosteffective channel ingenerating revenue. SOURCE: BTOB MAGAZINE, MARCH 2012
less than1/3SOURCE: ECONSULTANCY, MARCH 2012 of emailmarketingcompaniesregularly testtheir emailmarketingcampaigns.
Morning emails get high CTR.SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
Investment in email marketing will growfrom 1.3B in 2010 to 2B by 2014.2.521.510.502010SOURCE: FORRESTER RESEARCH, JANUARY 20122014
The fresher your list, the better!SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
Most users reportreading email onmobile devices.SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
FACTSend email earlyin the morning.
SOCIAL MEDIA
While social media is not the silverbullet that some pundits claim it tobe, it is an extremely important& relatively low cost touch pointthat has a direct impact on sales& positive word of mouth.”JOSH MENDELSOHNVICE PRESIDENTCHADWICK MARTIN BAILEY
FACTSocial media isn’t a fad.It’s a revolution.
% OF CHANNEL USERS WHO ACQUIRED ACUSTOMER THROUGH THIS CHANNELSocial media & blogs generate real customers.62%60%57%52%44%40%20%0%Company BlogLinkedInFacebookSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012Twitter
US Internet users spend 3X moreminutes on blogs & social networksthan on email.VIDEOS/MOVIES4%PORTALS4%EMAILONLINE GAMES8%10%SOCIALNETWORKS/BLOGSSOURCE: THE NIELSEN COMPANY, NOVEMBER 201024%
Social media use in the U.S. hasincreased by 356% since 2006.2006SOURCE: NETPOP RESEARCH, ARIL 20122012
Social media penetration keeps growingacross different age 8-2425-3435-4445-5455-6465 INTERNET USERS WHO USE SOCIAL NETWORKS VIA ANY DEVICE AT LEAST ONCE PER MONTHSOURCE: EMARKETER, FEBRUARY 2011
The world is becoming more MultimediaSocialNewsAVG HOURS/WEEK SPENT ON THIS ONLINE ACTIVITY, WORLDWIDESOURCE: TNS, OCTOBER 2010Email
FACTSocial media hasreal business value.
The top 20% of B2Bmarketers in socialmedia lead generationhave increased revenueby 20% in 2011.SOURCE: ABERDEEN RESEARCH, MARCH 2012
Social media conversationsactively influence purchases.55%ON SOCIAL MEDIA, I AMMOST INFLUENCED BY ”55%51%39%38%35%26%FRIENDSPEOPLE LIKEYOUEXPERTSSOURCE: EMARKETER, MAY 2010ONLINEFRIENDSBRANDSRETAILERS INFLUENTIALBLOGGERS
63% of companies using social mediasay it has increased marketingeffectiveness—among other benefits.Increasing effectiveness of marketing63%Increasing customer satisfaction50%Reducing marketing costs45%Reducing support costsReducing time to market forproducts/services35%26%Increasing product/service innovation24%Increasing revenue24%SOURCE: MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010
U.S. local SMBs actively use social mediamarketing to promote their YOUTUBE27%MYSPACE19%FOURSQUAREGOWALLA9%3%SOURCE: MERCHANT CIRCLE, FEBRUARY 2011
57% of SMBs say social mediais beneficial to their business.DO NOT USE33%NOT VERYBENEFICIAL10%SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010VERYBENEFICIAL27%SOMEWHATBENEFICIAL30%
More than 1/2 of U.S. SMBs say social mediasites play an important role in active sales.VERYIMPORTANT15%“HOW IMPORTANT ISSOCIAL MEDIA IN SEEKINGOUT POTENTIAL NEWCUSTOMERS/CLIENTS ?”NOT IMPORTANT47%SOMEWHATIMPORTANT38%SOURCE: FORBES INSIGHTS, MAY 2010
More than 1/3 of US SMBs say socialmedia helps them get found online.GENERATE SALESCUT DOWN ON MY MARKETING COSTSMARKET MY BUSINESS TO CUSTOMERSINCREASE TRAFFIC TO MY WEBSITEINCREASE THE EXPOSURE OF MY BUSINESSSOURCE: AMERICAN EXPRESS, SEPTEMBER 20106%“SOCIAL MEDIA HELPS ME TO ”8%12%15%39%
Social media helps B2B marketersimprove search results.Driving inbound links48%Increase page rank45%Influence organic SEOInfluence keyword purchases40%26%“SOCIAL MEDIA IMPROVES MYSEARCH RESULTS VIA ”SOURCE: BTOB MAGAZINE, JULY 2010
61% of US marketers use socialmedia to increase lead generationDIRECTIVE FROMMANAGEMENT3%MY COMPETITORS AREDOING IT5%MONITOR THECONVERSATION ABOUTMY BRAND27%I DO NOT KNOW WHYWE HAVE ONE4%“THE MAIN REASON MYCOMPANY ISIMPLEMENTING ASOCIAL MEDIASTRATEGY IS TO INCREASELEADGENERATION61%SOURCE: R2INTEGRATED, APRIL 2010
LinkedIn drives the most customers to B2B.I’M A B2B COMPANYTHAT ACQUIRED ACUSTOMERTHROUGH %0%LinkedInCompany BlogSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
Facebook drives the most conversions for B2C.77%80%60%60%I’M A B2C COMPANY THATACQUIRED A CUSTOMERTHROUGH THISCHANNEL.55%51%40%20%0%LinkedInCompany BlogFacebookSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012Twitter
The average user spent only 3minutes on Google in January 2012450405400AVERAGE MINUTES/MONTH350300250200150891005030Google SOURCES: COMSCORE, 2012FacebookPinterest
Femalesare greatlyoverrepresentedon PINTEREST.SOURCES: ALEXA, 2012
is from the U.S.65% of Pinterest'sglobal web traffic SOURCES: ALEXA, 2012
Pinterest drives more referral traffic than GooglePlus, LinkedIn and YouTube combined.PINTERESTSOURCE: SHAREAHOLIC, FEBRUARY 2012Google LinkedInYouTube
BOTTOM LINEIt’s time to go social.
BLOGGING
The bottom line is thatblogging is like sex.You can’t fake it. You can’t fake passion.You can’t fake wantingto engage with the public.If you do, it will ultimately be anunsatisfying experience for boththe blogger and their readers.”KEVIN ANDERSONFREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN
FACTBlogs keep growing—in volume & value.
152,000,000There areblogs on the Internet.SOURCE: UM, OCTOBER 2010
% OF BLOG USERS WHO ACQUIRED ACUSTOMER THROUGH THEIR BLOGBlog frequency impacts customer acquisition.100%92%66%70%Weekly2-3 Times PerWeek78%56%50%43%0%Less ThanMonthlyMonthlySOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012DailyMultipleTimes a Day
The global population of blogreaders keeps growing.60%50%40%30%20%10%0%20082009201020112012% OF DAILY INTERNET USERS WHO READ BLOGS AT LEAST MONTHLYSOURCE: EMARKETER, AUGUST 2010
81% ofmarketersrated theirblog asUSEFUL orBETTER.SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
31% moreThere arebloggers todaythan there were three years ago.28.126.222.924.02008200920102011INTERNET USERS WHO UPDATE A BLOG AT LEAST MONTHLY (MILLIONS)SOURCE: EMARKETER, AUGUST 2010
Most people read blogsmore than once/day.46%32%18%3%3%LESS THAN ONCE ONCE A MONTHA MONTHONCE A WEEKSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010ONCE A DAYMORE THANONCE A DAY
Most people read 5-10 blogs.38%29%22%5%3%LESS THAN 55 TO 1010 TO 5050 TO 100NUMBER OF BLOGSSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010MORE THAN 100
Nearly 40%of US companies use blogs formarketing purposes.39%34%“MY COMPANY USES A BLOGFOR MARKETING PURPOSES.”29%25%16%20072008SOURCE: EMARKETER, AUGUST 2010200920102011
FACTBlogging can reallymove the needle.
Blog articles influence purchases.DECIDE ON A PRODUCT/SERVICE21%REFINE CHOICES19%GET SUPPORT/ANSWERS19%DISCOVER PRODUCTS/SERVICES17%ASSURE14%INSPIRE A PURCHASEEXECUTE A PURCHASE13%7%SOURCE: JUPITER RESEARCH, OCTOBER 2008“BLOG ARTICLESPLAY A ROLE INTHIS ASPECT OFTHE PURCHASEPROCESS.”
Companies that blog have55% morewebsite visitors.2250 55%# OF MONTHLY VISITORS1480DON’T BLOGSOURCE: HUBSPOT, 2010BLOG
B2C companies that blog generate88% more leadsper month than those who do not.15# OF MEDIAN MONTHLY LEADS 88%8DON’T BLOGBLOGSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
B2B companies that blog generate67% more leadsper month than those who do not.# OF MEDIAN MONTHLY LEADS15 67%9DON’T BLOGBLOGSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
Companies with 51 blogarticles experience a77% lift23 77%# OF MEDIAN MONTHLY LEADSin median monthly leads.131010 1212-2324-51 51# OF BLOG ARTICLESSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
Blogging frequency has adirect & significantimpact on lead-gen.89%76%78%2-3X/WEEKDAILY# OF MEDIAN MONTHLY LEADS72%49%33% MONTHLYMONTHLYWEEKLYFREQUENCY OF BLOG POSTSSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010MULTIPLETIMES/DAY
FACTBloggers are“morning people.”
Morning is the most populartime to read blogs.79%64%% OF BLOG READERS51%40%MORNINGAFTERNOONEVENINGSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010NIGHT
# OF VIEWSBlog reading peaks around 10AM.SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
# OF LINKS SHAREDLink-sharing among blog readerspeaks around 7am.SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
# OF COMMENTSCommenting on blogspeaks around 8am.SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
THE BOTTOM LINEBlog early and often.
People share, readand generally engage morewith any type of contentwhen it’s surfaced throughfriends and people theyknow and trust.”MALORIE LUCICH, FACEBOOK SPOKESPERSONFEBRUARY 2011
FACTFacebook hasa massive & highlyengaged audience.
Facebook is effective for B2C customer acquisition.B2BB2C77%% of channel users this channel whoacquired a customer Company BlogFacebookSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012Twitter
Brands get a46%increase in user engagementwith FACEBOOK TIMELINE.SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
65%Brands get aincrease in interactive contentwith FACEBOOK TIMELINE.SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
35%of consumercomments oncompanyFacebookPages arecompliments.SOURCE: AT KEARNEY, HTTP://BIT.LY/HNK1EX
70%of Facebook news consumers followlinks posted by FRIENDS or FAMILY.
The median ratio of FacebookVIEWS : SHARES:9:1SOURCE: BUZZFEED, HTTP://BIT.LY/HNLUKL
93% of US adult Internetusers are on Facebook.164 Million152 MillionSOURCE: BLOGHER, APRIL 2011
1 out of every 7 minutesonline is spent on Facebook.SOURCE: COMSCORE, DECEMBER 2011
The average Facebook user spends 7 hours/monthon Facebook.7HOURSSOURCES: COMSCORE
Facebook is overtaking Googleand Yahoo in total time spentonline.41.54439.143.237.9MINUTES SPENT .327.626.72016.7161215.813Yahoo! Sites11.4Google CE: COMSCORE, AUGUST 2011Jul-08Dec-08Apr-09Jul-09Dec-09Apr-10Jul-10
Facebook has become the top choicefor social sign-in.OTHER8%WINDOWS LIVE6%TWITTER7%FACEBOOK35%YAHOO13%GOOGLE31%SOURCE: JANRAIN, APRIL 2011
Facebook has become the preferred wayof sharing content, second only to email(for %10%PRINT OUT5%8%SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010MaleFemale
We’re not just engaging with our friendson Facebook. We’re engaging withbusinesses of all kinds.17ARTISTS9243MEDIA57Avg # of Comments/postAvg. # of Likes/post9BRANDS54NOTE: PAGES ANALYZED HAVE AT LEAST 100K “LIKES”SOURCE: VISIBLI, APRIL 2011
Many internet activities that oncetook place on separate, isolatedvenues are now funneled throughFacebook. These include email,instant messaging, blogging,gaming, video-sharing and onlineshopping.”FACEBOOK USERS: THE JUGGERNAUT ROLLS ONPAUL VERNA MARCH 21, 2011 EMARKETER
FACTFacebook has realbusiness value.
Most US B2B marketers agreethat Facebook is an effectivemarketing tool.FACEBOOK51%LINKEDIN45%TWITTERMYSPACESOURCE: OUTSELL, DECEMBER 200935%25%“THIS SITE ISSOMEWHAT TOEXTREMELYEFFECTIVE AS AMARKETING TOOL.”
More than half of SMBs sayFacebook is beneficial to their business.DO NOT USE32%NOT VERYBENEFICIAL13%SOURCE: AD-OLOGY, NOVEMBER 2010VERYBENEFICIAL30%SOMEWHATBENEFICIAL25%
More than 1/3 of marketers sayFacebook is “critical” or“important” to their business.Not seful24%SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
The number of marketers who say Facebookis “critical” or “important” to their businesshas increased by 75% in three years.42%45%40%35%30%25%24%20%15%10%5%0%In 2009In 2012SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012 75%
THE BOTTOM LINEIf you don’t likeFacebook yet, you will
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FACTVirtually everyone has heardof Twitter. Not everyoneis using it (yet).
Roughly 9% of adult Americans use Twitter.152 Million21 MillionSOURCE: EMARKETER, APRIL 2011
The average Twitter user has 27 followers.SOURCE: RJMETRICS, JANUARY 2010
25%of Twitter accountshave no followers.FOLLOWME?SOURCE: RJ METRICS, JANUARY 2010
40%of Twitter accountshave neversent a singletweet.SOURCE: RJ METRICS, JANUARY 2010
Only 18% of Twitter userstweet once/day.SEVERAL TIMES/DAYAT LEAST ONCE/DAY18%15%AT LEAST ONCE/WEEK30%AT LEAST ONCE/MONTHLESS THAN ONCE/MONTHSOURCE: RJMETRICS, JANUARY 201022%15%
FACTTwitter users areyoung, smart, affluent, &tech-savvy.
1/3 of monthly Twitter users are 25-34 years old.33%19%18%12%11%7%AGE 12-17AGE 18-24AGE 25-34SOURCE: EDISON RESEARCH, 2010AGE 35-44AGE 45-54AGE 55
The majority of US Twitterusers are 18-29 years old.14%AGE 18-2910%AGE 30-456%AGE 46-64AGE 65 1%SOURCE: PEW RESEARCH CENTER, JANUARY 2010
US Twitter users are more educatedthan the general population.33%MONTHLY TWITTER USERS 18 30%TOTAL POPULATION 18 23% 23%19%17%16%13%12%8%ADVANCED DEGREESOME GRADUATECREDITSSOURCE: EDISON RESEARCH, 20104-YR COLLEGE1-3 YRS OF COLLEGEHIGH SCHOOL/LESS
US Twitter users have higher incomesthan the general population.23%MONTHLY TWITTER USERS 18 20%TOTAL POPULATION 18 17%15%13%10%20%14%11%8% 100K 75K - 100KSOURCE: EDISON RESEARCH, 2010 50K - 75K 25K- 50KUNDER 25K
US Twitter users tend to be “early adopters.”TOTAL POPULATION 12 AMONG THE 1ST TO BUY/TRY NEWPRODUCTSBUY/TRY NEW PRODUCTS BEFOREOTHERS, NOT FIRST10%19%MONTHLY TWITTERUSERS 12 12%25%27%BUY/TRY NEW PRODUCTS SAME ASOTHERS29%24%BUY/TRY NEW PRODUCTS AFTEROTHERS, NOT LASTUSUALLY LAST TO KNOW TO TRY/BUYNEW PRODUCTSSOURCE: EDISON RESEARCH, 201016%25%11%
For Twitter users, Internet TV.73%“THE MEDIUM THAT ISMOST ESSENTIALTO MY LIFE IS ”MONTHLY TWITTER USERS 12 42%TOTAL POPULATION 12 37%25%14%11%13%3%NEWSPAPERRADIOSOURCE: EDISON RESEARCH, 2010TVINTERNET
Twitter users spend a lot of time online.4:00“I SPEND HH:MMPER DAY WITH EACHOF THESE MEDIA.”3:22 3:252:41MONTHLY TWITTER USERS 12 2:051:56TOTAL POPULATION 12 0:26 0:28NEWSPAPERRADIOTVSOURCE: EDISON RESEARCH, 2010INTERNET
FACTTwitter Business
More than 1/2of active Twitter usersfollow companies,brands or productson social networks.SOURCE: EDISON RESEARCH, 2010FOLLOW
Twitter plays an active rolein purchasing decisions.LEARN ABOUTPRODUCTS/SERVICES42%PROVIDE OPINIONS ABOUTPRODUCTS/SERVICES41%ASK FOR OPINIONS ABOUTPRODUCTS/SERVICES31%LOOK FOR DISCOUNTS/SALESPURCHASEPRODUCTS/SERVICESSEEK CUSTOMER SUPPORTSOURCE: EDISON RESEARCH, 201028%21%19%“I USETWITTER TO.”
79% of US Twitter users are more likely torecommend brands they follow.NO15%YES, FORMANYBRANDS23%SOURCE: EDISON RESEARCH, 2010NOT SURE6%YES, FOR AFEWBRANDS56%
67% of US Twitter users aremore likely to buy brands they follow.NO23%YES, FORMANYBRANDS25%SOURCE: EDISON RESEARCH, 2010NOT SURE10%YES, FOR AFEWBRANDS42%
57% of all companies that usesocial media for business, use Twitter.DON’T USETWITTER43%USETWITTER57%SOURCE: BUSINESS.COM, SEPTEMBER 2009
B2B companies are far more likelyto use Twitter than B2C companies.75%“MY COMPANY TWEETS.”49%B2BSOURCE: BUSINESS.COM, SEPTEMBER 2009B2C
Twitter drives more customers for B2C.55%“YES, WE HAVEACQUIREDA CUSTOMER VIATWITTER.40%B2BB2CSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
More than 1/3 of marketers say Twitter is“critical” or “important” to their business.Not seful24%SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
Companies that use Twitteraverage 2x more leads/monththan those that do not.# OF MEDIAN MONTHLY LEADS86USE TWITTERDON’T USE TWITTER433115105 11 EMPLOYEES11-50 EMPLOYEES 50 EMPLOYEESSOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
B2C companies with 100 followershave 146% more leads/monththan those with 100.35# OF MEDIAN MONTHLY LEADS 146%321411 2121-100101-500 500# OF FOLLOWERSSOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
FACTDon’t be a twit.Start tweeting.
MOBILE
There are271 MILLIONmobile subscribersin the U.S. alone.SOURCE:,INTERNATIONAL TELECOMMUNICATION UNION (ITU), JULY, 2011
54% of iOS web traffic is devoted tosearch VS the 36% Internet average.SEARCH THROUGH IOS54%36%IOSSOURCE: CHITIKA, APRIL 2012INTERNET AVERAGE
60% ofconsumers doproduct orservice research“several times amonth” via amobile device.SOURCE: LOCAL CORPORATION, APRIL 2012
1% of emails arefirst opened onmobile devices,then on desktopPCs later.SOURCE: KNOTICE, MARCH 2012
FACTOptimize your website &email for mobile.
9 out of 10mobile searcheslead to action.OVER HALFlead to purchase.SOURCE: SEARCH ENGINE LAND, 2011
90%of text messagesare read within3 MINUTESof being delivered.SOURCE: 2011 MOBILE STARTEGT FOR COMPANIES, IMPIGERMOVILE, 2011
4 BILLION of the6.8 BILLIONpeople on the planet,use a mobile phone.3.5 BILLION ofthem use a toothbrush.SOURCE: 60 SECOND MARKETER, 2011
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Search EngineOptimizationBlogging &Social MediaLeadGenerationAll-in-OneMarketing SoftwareLeadManagementEmail &AutomationMarketingAnalytics
Inbound marketing channels cost less than any outbound channel. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012 52% 45% 38% 34% 33% 28% 19% 0% 20% 40% 60% Blogs Social Media SEO (Organic Search) Direct Mail Telemarketing PPC (Paid Search) Trade Shows INBOUND OUTBOUND "THIS LEAD-GEN TACTIC IS BELOW AVERAGE COST."
