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logo style guide

INTRODUCTIONThis style guide has been established to create aconsistent and uniform identity for all regions andcampuses. While this style guide provides youwith general guidelines that will help achieveconsistency, it is not meant to be an all-inclusiveset of rules for every possible situation.If you have any questions about these guidelines,or about uses outside the scope of this style guide,please call the Ivy Tech Community CollegeMarketing Department at (317) 921-4321.

the logo and sealthe logo and seal

THE IVY TECH COMMUNITY COLLEGE OF INDIANA LOGOAs the focal point of our graphic identity system, the Ivy TechCommunity College of Indiana logo successfully communicates ourmessage in a variety of applications: on buildings, signs, stationery,promotional media, and more. The following guidelines are designedto ensure consistency of appearance, color and positioning of the logo.Please note that regional marketing departments should approve alllogo usage for regional campuses prior to production.SCHOOL NAME“Ivy Tech Community College of Indiana” is the official name.It should be used as such on all official documents. It is permissibleto use the name “Ivy Tech Community College” on all printedmaterial. When utilizing regional names, they should appear as “IvyTech Community College-Region” in written format. Further detailsas to the usage of the name in various formats are detailed in thisstyle guide. It is not permissible to utilize “ITCC” in any manner.LogoIconLogotypeAndersonCampus NameLOGO COLOR OPTIONSDue to the variety of logo usage needs and the many reproductionoptions, you will need to select the artwork most appropriate foryour specific need. Please refer to the “Logo Usage Quick ReferenceGuide” for recommended uses for each version.FONTSTrajan and Fairfield are the recommended font families. To ensureconsistency with the logo, these fonts should be prominent in allpieces you design. When a complementary sans serif font is needed,choose a classic, clean font, such as the Arial or Helvetica font family.IDENTITY ELEMENTSThe term “logo” is used to indicate the major elements of the identity: Icon (the stacked “I-V-Y”) Logotype (the “Ivy Tech Community College” name) Campus name, where applicableThe logo should be reproduced only from the master artworkprovided electronically or from the reproduction slicks included inthis style guide. The icon, logotype, and campus name should neverbe redrawn.Whenever practical, the icon and the logotype should be usedtogether. There may be instances, however, when the icon may appearalone—primarily when the logotype will be reproduced too small or attoo far a distance to be seen clearly (flags are just one example of anappropriate use of the icon by itself).TrajanABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 %&*(.,) ?!“ {-}Trajan BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 %&*(.,) ?!“ {-}Fairfield tuvwxyz1234567890 %&*(.,) ?!“ {-}Fairfield uvwxyz1234567890 %&*(.,) ?!“ {-}Fairfield Light stuvwxyz1234567890 %&*(.,) ?!“ {-}Fairfield Bold stuvwxyz1234567890 %&*(.,) ?!“ {-}

THE IVY TECH COMMUNITY COLLEGE OF INDIANA LOGO continuedCAMPUS IDENTIFICATIONTo ensure maximum flexibility, there are multiple approved versions ofthe logo: “Statewide” versions(both horizontal and vertical; 1-color, 2-color, andfull-color versions) “Regional” versions(both horizontal and vertical; 1-color, 2-color, andfull-color versions)The preferred version is the statewide logo, but the regional versionsare also acceptable when you need to differentiate based on yourlocation. Remember the following when determining whether aregional logo is needed: The logo’s cumulative impact is stronger when it is usedconsistently. Use the statewide version as often as possible tomaximize its impact on all audiences. Using the statewide logo makes your materials relevant to thelargest possible audience and ensures the maximum shelf life foryour materials. Many students will self-select which campus is best for their needs,so directing them to a specific campus is rarely necessary. Many students will live within the boundaries of one Ivy Tech regionand work outside those boundaries. There are significantadvantages, therefore, when these students see Ivy Tech as aunified, statewide community college, not as an individual campusor region.SIZE GUIDELINESTo ensure visibility, please adhere to the following size guidelines: When using the statewide horizontal logo, the width mustnever be less than 2. When using the statewide vertical logo, the width must neverbe less than .75. When using a regional horizontal logo, the width must never beless than 2.5. When using a regional vertical logo, the width must neverbe less than 1. South BendMinimum Width: 2 Minimum Width: 2.5 MinimumWidth:.75 MinimumWidth:1

logo usage quick reference guideLogos for use on white backgrounds typically don’t include keyline*Sample usage for logos on colored backgrounds(keyline and white background included in logo)Logos for use on colored backgrounds typically include keyline** Regional logos in vertical form always include keyline.FIle naming conventioni v y H Z 2 C C .epsCOLOR USAGEPantone 342 C4-color process (100C 0M 69Y 43K)Designates File Type**Designates Background Usecolor backgroundCWwhite backgroundDesignates Logo ColorKblack1C 1-color (PMS 342)2C 2-color (PMS 342 black)4C 4-color processPantone black4-color process (0C 0M 0Y 100K)50% Pantone black4-color process (0C 0M 0Y 50K)Designates OrientationHZ horizontalVT vertical** file type usage (eps, jpg, tif)eps Preferred file format for sending to outside vendors.(can also be used in environments with Postscript-enabled or Postscript-emulated laser printers)jpg For use on internal documents targeted for printing to desktop inkjet/laser printers or electronic documents.(Microsoft Word, PDF, PowerPoint, web)tif Can be used for internal printing/distribution or for outside vendors when logo is used in black.

IMPROPER USE OF THE LOGOTo avoid improper use of the logo, always adhere to the basicguidelines set forth in this style guide. A few examples of commonlogo errors are shown on this page.An important rule to remember is that the logo should always betreated as a symbol, not as a word in a phrase, sentence or headline.The logo may be used in the masthead of a newsletter, but only if it istreated as a separate design element, not incorporated into the actualname of the newsletter.Other useful guidelines to avoid improper use of the logo include: Do not use different type fonts for the logotypeeither in upper or lower case.Community College Do not change the proportion or positionof the icon and logotype.COMMUNITY COLLEGE Do not print the logo in any other color other than the colorsspecified in this style guide.COMMUNITY COLLEGECOMMUNITY COLLEGE

IMPROPER USE OF THE LOGO continued Do not print the logo on a backgroundwith too little contrast. Do not position the logo vertically or at an angle. Do not use low resolution electronic versions of the logo(i.e. low resolution JPG) files for printed materials. Do not change proportions of the logo when resizing.COMMUNITY COLLEGE Do not position the logo too close to othersymbols or logos.LLEGETY COINUCOMM

SPECIAL ARTWORKArtwork has also been created to accommodate specific usesnot addressed by the logo. These include, but are not limited to,the following:Uses include: Flags Engraved items Special signageIVYonly 1C.epsGreen flag withwhite art recommended.Uses include: Embroidery Engraved itemsIVY VT TYPE 1C.epsUses include: Embroidery Engraved itemsIVY HZ Type 1C.epsUses include: Special signageIVY VT BoxType 1C.eps

THE IVY TECH COMMUNITY COLLEGE OF INDIANA SEALThe Ivy Tech Community College of Indiana seal is reserved for useon formal documents such as diplomas, contracts, and president anddonor reports. Green-on-white, white-on-green, and black versionshave been created to provide flexibility. Informal or promotional use ofthe seal is prohibited in order to maintain its exclusivity.THE ALUMNI ASSOCIATION, STUDENT GOVERNMENT ASSOCIATION,AND STUDENT LEADERSHIP ACADEMY LOGOSLogos have also been created for the Ivy Tech Community College ofIndiana Alumni Association, Student Government Association, andStudent Leadership Academy. The use of these logos is restricted todocuments or other materials that are unique to these organizations.All of the standards that apply to the Ivy Tech Community College ofIndiana logo apply to these logos.Remember that it is not necessary to use the Ivy Tech CommunityCollege of Indiana logo and the logo for one of these organizations onthe same piece. Since the “Ivy Tech” name is included, adding astand-alone Ivy Tech Community College of Indiana logo wouldbe repetitive.No other college-related organization, department or club may utilizea unique logo unless approved by the Ivy Tech Community CollegeMarketing Department.

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STATIONERYletterhead0 8 4 1/4 1 8 1/2 0 1 1/8 2 1/2 June 20, 2005Mr. John DoeDoe Agency123 Any StreetCity, State 12345Dear Mr. Doe:Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magnaaliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip exea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gueduis dolore te feugat nulla facilisi.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magnaaliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tutionDuis autem dolor in hendrerit in vulputate.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magnaaliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip exea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gueduicreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipitlobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit essemolestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesentluptatum zzril delenit au gue duis dolore te feugat nulla facilisi.Sincerely,Name LastTitleOne West 26th StREET9 3/4 P.O. Box 1763Indianapolis, Indiana 46206-1763317-921-4882Ivy Tech is an accredited, equal opportunity, affirmative action community college.10 5/8 11 #10 ENVELOPE0 9 1/2 0 1 1/16 4 3/4 4 1/8 3/4 One West 26th StREETP.O. Box 1763Indianapolis, Indiana46206-1763