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GROWENGAGEIMPROVEHEALTHGRADES FOR HOSPITALS
GROWENGAGEIMPROVEABOUT HEALTHGRADESFOR HOSPITALSHealthgrades for Hospitals is the leading provider ofbusiness intelligence and communication solutionsused by 1,000 hospitals.The Healthgrades platform enables hospitals to build lastingrelationships with consumers and physicians by turning data intoinsights and insights into measurable communications solutionsthat lead to improved health and financial outcomes.Healthgrades solutions help hospitals do three critical things:GROW: attract new patientsENGAGE: increase the share of existing patient and physician volumeIMPROVE: make patients healthier and raise the quality of care
THE HEALTHGRADES DIFFERENCEData Sources& RecordsIntegrated InsightsSolutionsStrategicAdvisorsGrow, Engage,ImproveBusiness Intelligence
EXPAND YOUR REACH:FIND NEW PATIENTS,GROW MARKET SHAREThe Healthgrades growth solution, Patient Direct Connect,helps hospitals build their brand relationships with bothconsumers and physicians by meeting consumers wherethey are looking — on healthgrades.com.We are the #1 destination where over 1 million Americansgo each day to research, evaluate and book appointmentswith physicians. Patient Direct Connect is the only digitalconsumer engagement solution that converts this onlineconsumer demand and business intelligence into a majornew source of commercial patient volume — and helpsgrow your market share.We help consumers:SEARCH for more physicians by more than 1,000 practicingspecialties, and 12,000 diseases, conditions and procedures.EVALUATE physicians based on experience, care quality andpatient satisfaction.Meet consumerswhere they arelooking for you.COMPARE physicians across their experience, hospitalquality and patient satisfaction, as well as across subjectivemeasures including care philosophy, age and gender.BOOK appointments by telephone or with onlineappointment scheduling. Healthgrades integrates withmost major EMR, including Epic.Our mission is to guide consumers to the rightdoctor, at the right hospital, for the right care.
GROWPhysician Relationship ManagementFind and focus on those physicians that matter most.In order to provide the best possible care for your patients,your hospital needs to understand your market and wherephysicians can make the most impact.Do you want to employ more physicians? Build strongerrelationships with referring physicians? Keep yourhigh-value physicians tightly aligned to your organization?Physician Relationship Management gives you the powerof business intelligence coupled with analytic insights todeeply understand and identify all the physicians in yourmarket — then reach, educate and measurably influencethem. Engaging physicians is critical for driving patientreferrals, encouraging appropriate utilization and decidingwhom to employ.Align with the best physicians by identifying: Referral patterns between your physicians oroutside your network Splitting behavior and how much this costsyour organization Loyalty behavior Leakage Payer mixHealthgrades provides your hospital with businessintelligence and analytical tools, that enable yourhospital to build relationships with physicians in order to: Grow new patient volume Engage physicians to build loyalty and increasedmarket share Improve care quality and patient outcomesAffiliated Physician rengthen RelationshipAcquireDefend
ENGAGE PATIENTS WITHHEALTH RELATIONSHIPMANAGEMENTHealthgrades engagement solutions leverage ourexperience in transforming data, multichannelcommunications and brand building to driveconsumers to your hospital.We segment your identified market by health risk,brand affiliation, preferred media and likelihood tocomply with messages. From there we’ll help you reachand engage your target audience through the mostefficient digital and non-digital communications.Reach individuals looking for a provider throughonline search, social, display and contentmarketing — and turn them into identifiedconsumers whose downstream impact can bemeasured as appointments, admissions andultimately contribution margin.P A T I E N T SPHYSICIANSOur recommendations are medium-agnostic. Our onlyconcern is to maximize your return on investment withevery campaign.Healthgrades multichannel dashboard enables hospitalsto understand the impact of every campaign messageacross multiple mediums — search, social, display,content, mail and phone calls — to understand the ROI ofeach medium individually and in the aggregate. We alsoleverage our experience as the largest site for physiciansearch on the internet. Healthgrades can provide you withSEO, SEM, search, social, display and content marketingsolutions that drive consumers to your hospital.
ENGAGEOur marketing automation solution withinCRM can help you transition from transactionalcommunication to dynamic, rules-basedcommunication across multiple channels.Healthgrades Engagement Solutions Include:Customer Relationship Management (CRM) Hundreds of data sources &millions of records Consumer & patient predictive models Population health views Strategic campaign creation Multichannel communications delivery Self- or full-service marketing automationwith built-in web, email & social templatesCommunication Services Strategy Campaign Creation Deployment Analysis ReportingPlanning & Forecasting
TURN QUALITY TRANSPARENCYTO YOUR ADVANTAGETransparency is here to stay. Patients, physiciansand payers want to see objective evidence of qualityperformance when placing their trust in any care provider.In fact, each day, over 1 million visits to healthgrades.comconfirm that Americans use evidence to make informeddecisions about providers and hospitals. The question forhospitals is, what does their performance look like, anddoes it support the quality brand they desire to have inthe marketplace?Consumers trust Healthgrades third-party validationof hospital quality, experience and safety performance.Providers and hospitals value the measures for theirobjectivity, transparency and accuracy. Hospitalsembracing transparency use Healthgrades toobjectively measure and understand their performance,communicate it and identify variability that lessens qualityand increases costs.The foundation of the Healthgrades methodology isthat outcomes, not opinions, are the best measureof performance. Quality professionals augment theirteams’ efforts with insights provided by HealthgradesQuality Solutions. These insights, previously buriedin systems and spreadsheets, are revealed using ourcombination of technology, data and experienced analysts.We utilize an ongoing process to identify and correct areasneeding improvement — enabling hospital team membersto do the meaningful work of improving and maintainingtheir focus on quality, rather than chasing data.
IMPROVEConsumers choose services based on experience,satisfaction and quality.Providers choose services based on experience,quality and satisfaction.Payors choose providers based on quality, cost and value.Healthgrades Quality Solutions Include:Analysis & Reporting Quality Performance Review(Internal Review & Report) Quality Ratings Analysis(External Comparison Review & Report)Clinical Consulting & Implementation Quality Assessment & ImplementationPromotion of Achievements Quality Achievements PLUSthat are providing the best outcomes for their patients.We provide consumers with critical information at thetime they need it most: when selecting a physician orhospital to care for themselves or family members.Our Methodology: Unlike other quality analyses,Healthgrades evaluates hospitals solely on clinicaloutcomes — risk-adjusted mortality, patient safety andin-hospital complications.We measure millions of patient discharges over a threeyear period, as well as measure 36 common proceduresand conditions and adjust for each patient’s age, genderand medical condition.Our Reach: To help consumers understand, compare andevaluate hospital performance, Healthgrades providesobjective, comprehensive information about quality inAmerica’s hospitals. Healthgrades is the number-onedestination for consumers looking online to find the rightdoctor and the right hospital for the right care.Why Choose Healthgrades for Improved Quality?Our Mission: We believe all patients, physicians andhospital faculty have the right to see proof of qualityperformance and know how it’s determined.Our Expertise: In 1998, Healthgrades pioneeredobjective measurement to evaluate hospital quality inAmerica and to recognize top-performing hospitalsHealthgrades ratings provide transparencyinto performance data, which is backed withscientific rigor, clinical evidence, research andclinical applications for hospital ratings.
HEALTHGRADES HAS THEEXPERIENCE TO HELP YOUR HOSPITALLearn from our success — read more through our case studies:Service Utilization ManagementGuiding patients to the right services for their needsPopulation Health ManagementUsing communications to drive compliancePatient AcquisitionReaching consumers while they’re searching for a physicianPatient Acquisition and Service Utilization ManagementDriving primary care utilization with a multi-pronged approachPhysician AnalyticsLearn who is loyal or splitting time in your marketClinical Quality ImprovementIdentifying and improving clinical outcomesVisit healthgrades.com/hospitals or ask your representative for details.
MEET YOUR STRATEGIC ADVISORSHealthgrades provides the expertise required to get the results you need, and our team is here to help supportyour success along the way.Account Management — Our account team works closely with our clients on day-to-day activitiesto help them solve their growth, engagement and quality challenges.Data Scientists — Healthgrades data scientists, along with our market analysts, provide youwith the insight to analyze your past, optimize your present and make strategic decisions forthe future of your hospital.Marketing Managers — Our marketers identify your target customer segments and developcommunication strategies that reach the audience you need for appropriate utilizationand alignment.Creative Services — Healthgrades award-winning in-house team of experienced creative leaders,graphic designers and copywriters delivers your message to the right person at the right time.Healthgrades currently works with1,000 hospitals across America toimprove health and financial outcomes.
GROWENGAGEIMPROVEOnly Healthgrades provides hospitals with acomprehensive team of data scientists, behavioralspecialists, and communication and media strategists tocreate accountable solutions with measurable results.Learn more by visiting healthgrades.com/hospitalsor by calling 855.665.9276. Copyright 2015 Healthgrades Operating Company, Inc. All rights reserved. MCPM7023 05-SOB 0415
improve health and financial outcomes. MEET YOUR STRATEGIC ADVISORS Healthgrades provides the expertise required to get the results you need, and our team is here to help support your success along the way. Account Management — Our account team works closely with our clients on day-to-day activities
