WIXLIB

130 Offer Types/Incentive combinations can beOffer Scheduleconstructed by PMRIn implementation, they are restricted to Offers POS/Web can executeBasic Offer Types1.Regular Price2.Discount Price3.Discount Percentage Off4.Discount Amount Off5.Buy N for Multi-Term Offer Types 1.Buy N from Group A AND Buy N from Group B for Discount Price2.Buy N from Group A AND Buy N from Group B for Discount Percentage Off3.Buy N from Group A AND Buy N from Group B for Discount Amount Off4.Buy N from Group A OR Buy N from Group B for Discount Price5.Buy N from Group A OR Buy N from Group B for Discount Percentage Off6.Buy N from Group A OR Buy N from Group B for Discount Amount OffBasket Transaction Offers1.Buy a minimum of X s in your Basket and Get a % Off the total basket (for thisspecific transaction)2.Buy a minimum of X s in your Basket and Get an Amount Off the total basket(for this specific transaction)3.Buy a minimum of X s of a specific Category in your Basket and Get a % Offthe total basket (for this specific transaction)4.Buy a minimum of X s of a specific Category in your Basket and Get anAmount Off the total basket (for this specific transaction)5.Buy a minimum of X s in your Basket and Get “Free Shipping” - if Shipping ismaintained as an article or incentivePackage Offer TypeA SKI Deal Example Buy any pair of SKIs from Group AAND Any pair of Bindings from Group BAND Any pair of Poles from Group CFOR a fixed priceAlso used in Meal Deals Buy any Sandwich from Group AAND Any Chips from Group BAND Any Drink from Group CFOR a fixed price 2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ CONFIDENTIAL to SAP/Pick n PayMAll Offer types allow Incentives combinations:With Card, With Coupon, Coupon Control Data, Digital Offers for Load to Card, Get Rewards – LoyaltyRewards/Points, Next Transaction Coupons, Next Transaction Savings, Free Services, ShippingOptions, Card Payment Options and in Latin America Finance terms.Buy/Get Offer Types1.Buy X Get X for Discount Price2.Buy X Get X for Discount % Off3.Buy X Get X for Discount Amount Off4.Buy X Get Y for Discount Price5.Buy X Get Y for Discount % Off6.Buy X Get Y for Discount Amount Off7.Buy N of X for Discount Price Get Y for Discount Price8.Buy N of X for Discount % Off Get Y for Discount % Off9.Buy N of X for Discount Amount Off Get Y for Discount Amount Off10.Buy X for Discount Price Get N of Y for Discount Price11.Buy X for Discount % Off Get N of Y for Discount % Off12.Buy X for Discount Amount Off Get N of Y for Discount Amount Off13.Buy N of X for Discount Price Get n of Y (Least expensive Y) for Discount Price14.Buy N of X for Discount % Off Get n of Y (Least expensive Y) for Discount % Off15.Buy N of X for Discount Amount Off Get n of Y (Least expensive Y) for Discount Amount Off16.Buy N of X for Discount Price Get n of Y Most expensive Y) for Discount Price17.Buy N of X for Discount % Off Get n of Y Most expensive Y) for Discount % Off18.Buy N of X for Discount Amount Off Get n of Y Most expensive Y) for Discount Amount Off19.Buy X Get X Free20.Buy X for Discount Price Get X Free21.Buy X for Discount % Off Get X Free22.Buy X for Discount Amount Off Get X Free23.Buy X Get Y Free24.Buy X for Discount Price Get Y Free25.Buy X for Discount % Off Get Y Free26.Buy X for Discount Amount Off Get Y Free27.Buy N of X Get Y Free28.Buy N of X for Discount Price Get Y Free29.Buy N of X for Discount % Off Get Y Free30.Buy N of X for Discount Amount Off Get Y Free31.Buy N of X for Discount Price Get n of Y Free32.Buy N of X for Discount % Off Get n of Y Free33.Buy N of X for Discount Amount Off Get n of Y Free34.Buy X Get Shipping Free – if Shipping is maintained as an article or incentive35.Buy X Get Installation Free - if Shipping is maintained as an article or incentive38

Proposed solution in the context of the existing PnP SAP capabilityPromotionManagementSAP Hybris cationManagementPartner AppsCustomer Activity Repository *SAP ERP Retail *SAP S/4 HANARetailMultichannel*Transaction DataManagementMaster DataOn ShelfAvailability*Unified *DemandForecastPOS Data*Transfer & AuditSalesDocumentsTlogPOS DataCustomer IDLoyalty infoFiori / BOBJSAP *Forecasting &ReplenishmentERP * or S4External SystemsPMR Vendor Fundsintegrated into*Condition StoreCustomer IDCustomer SegmentationLoyalty systems *Omni-channel*InventoryVisibility/Availability& SourcingDemand Data *Foundation [DDF]OPPOmnichannelPromotion PricingPMR Offerstransformed into ERPPromotions/Bonus BuysPMR Offerstransformed into OPPARTS PromotionsSAP *BW/4*Owned By PNPiDoc(s)orOPPFor Promotional ActivityEvents/Offers/Vendor FundsTarget GroupsPurchaseChannelExecutionARTS format

Collision Detection.

Assigning Content(optional in initial production)

Content assignments are made via Templates which automatically pulls in the desired content of the Offer.

Offer Assign Content An Offer can have multiple Tactics associated and each Tactic willhave their own specific content attributes/values

Promotion Analyzeris a strategic application that helps the Retailer understandthe total impact of promotions and optimize promotion strategy accordingly.Promotions Analyzer functional scope1.Classify promotions and quantifies each effectindividually.2.Summarizes the effects into an easy tounderstand waterfall model.3.Drill into under-performing promotions and findout the root causes of non-optimum performance.4.Customize assumptions and business modelsinto user defined templates.5.Set targets, perform what-If analysis on SAPPMR defined offers and pick recommended offersPromotions Analyzer deploys rich, configurable historical analysis techniques,coupled with the Unified Demand Forecast functionality and provides results ina graphical user interface for the retailer’s merchandising user’s analysis.Promotions Analyzer Computes totalprofit impact of historic promotions,differentiated by these several effects1.Hoarding2.Cannibalization3.Increased consumption of promoted product4.New customers attracted to the store5.Drag-along sales6.Cost of promotion7.Vendor funding8.Tactic Uplift 2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ CONFIDENTIAL to SAP/Pick n Pay44

Projected Created In-Flight DashboardM11/11/201911/18/2019 2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ CONFIDENTIAL to SAP/Pick n Pay45

SAP Omnichannel Promotion Pricing(OPP)

A typical scenarioConsumer gets a campaign mail,cellphone on sale online and in storeCustomer goes to the store to havea look, discount availableDecides to buy online, but thediscount is not available

We live in an Omnichannel worldStore (POS)WebsiteMobile AppCall Center

Customers chart theirown path while engagingwith companies

Customer can use different channels or combination of channels to interactwith a companyCallCenterDeliveryWebsiteMobileDeviceStore yPOSPurchase

CallCentreDeliveryCustomers expect aconsistent & compellingexperience across all saleschannelsWebsiteStore entreDelivery 2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ CONFIDENTIAL to SAP/Pick n PayPOSPurchase51

And consistent promotionalpricing is an important aspectof thisCallCentreDeliveryWebsiteMobileDeviceStore PickupInstoreClientelingMobileAppBut companies are facingchallenges CallCentreDelivery 2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ CONFIDENTIAL to SAP/Pick n PayPOSPurchase52

Companies are facing challenges in providing consistent promotional pricingacross sales channelsMultiple repositorieswhere prices are kept andpersisted differentlyComplex offers / pricingare not fully andconsistently supportedby all relevant saleschannelsDifferent pricecalculation logics fordifferent sales channels

Situation Today 2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ CONFIDENTIAL to SAP/Pick n Pay54

SAP offers OmnichannelPromotion Pricing to helpcompanies achieveconsistent promotionalpricing across all saleschannels

WHAT is SAP Omnichannel Promotion Pricing?OPP calculates effective sales prices by applying promotional rules in the respective customer context. Finds promotions for e.g. for individual articles, shopping cart value, And applies the promotions on top of the regular sales price(s) in order to determine the so called effective salesprice (regular sales prices – applied promotional discounts) in the respective customer context.Example: Customer adds Airbuds to his shopping cart (regular sales price: 399,00R) Today, there is the following promotion in place: 100,00R off on Airbuds OPP finds this promotion and applies it on top of the regular sales price Result: OPP returns back to the Web shop 299,00R as the effective sales price.Using OPP in the sales channel applications of a customer ensures consistent pricing by running thesame calculation logic based on the same price and promotional data. 2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ CONFIDENTIAL to SAP/Pick n Pay56

What is the APPROACH of SAP Omnichannel Promotion Pricing? ONE promotion price calculation logic that can be used in all sales channels (e.g. online, physicalstores, etc.) ONE price and promotion repository with all required data (e.g. promotional rules, regular sales prices, ) that is needed to calculate the effective sales price Already integrated with SAP solutions (e.g. SAP Customer Activity Repository, SAP Commerce and withSAP partner solution GK OmniPOS) 2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ CONFIDENTIAL to SAP/Pick n Pay57

What are the GOALS of SAP Omnichannel Promotion Pricing? Consistent calculation of the effective sales price across all sales channels Support of many, also complex, promotion types Introducing new promotion types simultaneously across all sales channels 2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ CONFIDENTIAL to SAP/Pick n Pay58

SAP Omnichannel Promotion PricingHelping Achieve Compelling Omnichannel Customer EngagementsUse this solution in your saleschannel applications, such asyour Web shop or your stores, toprovide consistent promotionalpricing information to yourcustomers by using the samecalculation logic and the samepromotional pricing dataIncrease revenue throughhigher customersatisfaction and highercustomer loyaltyBuild brand loyalty byensuring a consistentcustomer buyingexperience withconsistent promotionalpricing data across allsales channels.

SAP Omnichannel Promotion PricingHL Architectural OverviewOPP on-premiseCentral Deployment OptionOPP cloud-basedLocal Deployment OptionPromotion PricingService*SAP ERPSAP S/4SAPCommerceGKPOSLocal Price &Promotion Repository(extract from central pricingrepository)Promotion PricingService*SAPCommerceLocal Price &Promotion RepositorySAP Commerce Cloud(CCV2)SAP S/4(extract from central pricingrepository)Promotion Pricing Service*Promotion PricingService*BTPLocal Price & Promotion Repository(extract from central pricing repository)CAROutboundSAP Central Price and Promotion RepositoryMap Offers to ARTS like formatOther systemsBase Sales Prices and Offers (DDF)PromotionMaintenance UILegend:SAP ERP/SAP S/4SAP PMRManagePromotionalOffersData ExchangeOther systems* same JAVA classes everywhere 2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ CONFIDENTIAL to SAP/Pick n PayCall API60

SAP Omnichannel Promotion PricingAvailable on-premise & Cloud-basedSalesOrderPOSCallCenterWebSAP Omnichannel Promotion Pricingon-premisecloud-based The code base for the on-premise version and cloud version of OPP is the same. Mixed scenarios possible (e.g. one customer is using OPP on-premise for all physical stores and OPP cloud-based for his onlinechannel) 2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ CONFIDENTIAL to SAP/Pick n Pay61

Thank You

Follow uswww.sap.com/contactsap 2020 SAP SE or an SAP affiliate company. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permissionof SAP SE or an SAP affiliate company.The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and itsdistributors contain proprietary software components of other software vendors. National product specifications may vary.These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representationor warranty of any kind, and SAP or its affiliated companies shall not be liable for errors or omissions with respect to thematerials. The only warranties for SAP or SAP affiliate company products and services are those that are set forth in theexpress warranty statements accompanying such products and services, if any. Nothing herein should be construed asconstituting an additional warranty.In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in thisdocument or any related presentation, or to develop or release any functionality mentioned therein. This document, or anyrelated presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/orplatforms, directions, and functionality are all subject to change and may be changed by SAP SE or its affiliated companies atany time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation todeliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties thatcould cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on theseforward-looking statements, and they should not be relied upon in making purchasing decisions.SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registeredtrademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service namesmentioned are the trademarks of their respective companies.See www.sap.com/copyright for additional trademark information and notices.

Promotion Management Allocation Management Replenish-ment Planning SAP Customer Activity Repository applications bundle S/4HANA (or SAP Merchandising) for Retail or for Fashion and Vertical business Master data Transactional data Logistic documents Etc. GK POS or POS Transactions (TLOG) BW/4HANA SAP Analytics Cloud Commerce Cloud Marketing Cloud