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UPGRADE IT expertise that saves you time and money8Award winning motorretailer gears up toembrace the eraof IT divergenceCustomer profile:CompanyJohn Grose Group LtdIndustryRetail motor tradeCountryUnited KingdomEmployees 400 Websitewww.johngrose.co.ukBusiness essentials & needsJohn Grose Group consolidate theirIT estate to offer staff, customers andtheir vehicles the best in connectivity,security and accessibility.John Grose Group Limited is a multi-franchiseretail motor trader based in the East of Englandwith national sales covering retail and business.John Grose Group offer their clients a full range ofsales and after sales, including vehicle servicing.With turnover exceeding 170 million per annumJohn Grose Group is recognised in the AutomotiveManagement Motor Industry top 100 dealers andhave won the Ford Chairman’s award for customersatisfaction 17 times.Technology is a necessity for John Grose Groupboth for internal and external customers, supportingemployees and their diverse customer base.Their system needs to sustain multiple levels ofcommunication across many platforms, includingmultimedia marketing.Solution overviewThe end solution agreed between Upgrade and JohnGrose Group resulted in their existing server farmbeing fully virtualized. This delivered to their primarysite a sizeable reduction in server footprint whilstincreasing resilience when utilizing VMware’s HighAvailability features and the Dell VRTX’s integratedserver and storage infrastructure. Once the primarysite was completed John Grose Group were thenable to use Veeam’s backup and replication featuresand replicate their virtual machines to alternate siteswhich housed stand-alone Dell PowerEdge towerservers for disaster recovery as well as centralisedtheir back-ups from multiple sites.Technology at workThevery latesttechnology andconsultancy supportprovided by Upgrade hasallowed us to keep pace withthese new developmentswhich are led by budgetsof the global vehiclemanufacturers.— Richard Snelham.Head of IT, John GroseGroup Ltd.Hardware Dell PowerEdge VRTXConverged System Dell PowerEdge tower servers VMware vSphere Veeam backup & replication

www.upgrade.co.ukLeading utilityconsultancyconsolidates two sitesand prepares for growth9Customer profile:CompanyBritish IndependentUtilitiesIndustryUtility consultancyCountryUnited KingdomEmployees 80 WebsiteBIU prepares for forecasted growthand saves on energy, maintenancecosts and time with Dell EqualLogicsolutions from Upgrade.British Independent Utilities (BIU) is the UK’s leadingenergy and utility consultancy. Their team of highlyexperienced energy and utility consultants use their600 years of expertise, combined with unrivalledsoftware, to help some of the world’s leadingorganisations drive down costs, streamline processesand improve energy efficiency.www.biu.comThe solution designed together with Upgrade sawthe consolidation, over two sites, of all of their localserver storage, including BIU’s HQ offices and theirsister company. So each site would have a DellEqualLogic storage array as their primary storageand then utilize EqualLogic’s replication feature toreplicate each other’s data both ways.75%overall server hardwarereduction enabled sizeablesavings in running cost.Business needBIU needed a robust, reliable & scalable disasterrecovery solution whilst looking to implementan enhanced modern storage plan to enablebusiness growth.SolutionBIU’s IT team worked with their Dell Partner, Upgradeto evaluate the available options for their needs. Thisevaluation included carrying out the analysis and sizingof the environment whilst also taking into considerationBIU’s strategic goals and forecasted growth.Fromdesign / analysisto implementation theresponse & knowledge wasexcellent. Throughout thestorage and server consolidationproject, the attention to detailfrom Upgrade helped delivera great degree of confidencein the project for the SeniorManagement team.— Steve Simpson. ITManager, BIU

10UPGRADE IT expertise that saves you time and moneyThe ‘special relationship’Upgrade sources products from most international vendors daily but DELL EMC has over many yearsbecome a special partner. Forged through joint ventures and a long history of client collaborations, therelationship now represents one of the strongest in the IT industry. When our clients choose DELL EMC,they know that they will be fully supported throughout the transaction and for as long as they require.Upgrade are proud to recommend the full range of DELL EMC Enterprise, server, storage, networking,security, and client solutions as well as their associated services and financial products.THE DELL EMC Partner,for your DELL EMC, your wayWith over 20yrs collaborative working as a UK wideDELL EMC Partner, Upgrade continues to deliver outstandingservice to private enterprise and public sector users.Thousandsof businessestrust Upgradefor DELLEMC! Together, we get things done – our expert Account Managershave direct high-level access to DELL EMCs managementteam for a quick and professional response, whatever the challenge Every product, every service, every solution, every software, every upgrade Enterprise, server, storage, networking, security, client, financial services, software,configuration – installation and maintenance services All the latest and greatest brand new DELL EMC kit DELL EMC Legacy kit supported – upgrades, maintenance warranties for systems 4, 5, 6, 7yrs and beyond International component sourcing; brand new DELL EMC Original, 3rd party & refurbished– hard drives, caddies, batteries, power supplies, memory, CPUs, foreign languagekeyboards, screens, bezels, stands, docking stations, cables and everything else Access to every DELL EMC Service tag ever registered.Dell has been the most innovative and disruptive mainstream data centrenetworking vendor in the market over the past 12 months — Gartner Magic Quadrant,data centre networkingServers managed through refresh leasing cost 32% less than servers that arepurchased outright — IDC Total cost of ownership latest data

www.upgrade.co.ukThe key toyour budgetconstraints11Upgrade &Dell EMCFinancialServicesExperts inIT financingsolutionsfor growingbusinesses Flexibility – reduceand manage the totalcost of ownership ofyour IT assets Empower yourIT strategy, yourbusiness andyour budgetIncredible financingoffer rates across all majorproducts ranges DELL EMCand non-DELL EMCNetworking, Servers, Workstations,Client, Enterprise, Security & ServicesCall us now for a quotation on0871 231 1900– indicative decisions usually available in minutes!!Upgrades principal financial products partner is DELL BankInternational, trading as DELL Financial Services (DFS) Leverage yourexisting assetsthrough ‘salesand leaseback’ Funding for Hardware& software, bothDELL EMC &non-DELL EMC Deliver the latesttechnology today(more energy efficientand capable, faster,high capacity, lowermaintenance systems)and the freedomto deploy the righttechnology, right now Together we’ll supplythe product, thefinance, the software,the services and thesolution all you haveto do is use it.

uoy toot youryek ehTTherkeystniartsnconstraintsoc tegdubbudget and manymore!gnizamAAmazingsrfinanceeffo ecnoffersanfiOriginal warranties due to expire?Systems out of cover completely?Facing complex and inflated renewals?Don’tworry,behappy *RPfromA %00%moAPR*rf

www.upgrade.co.uk13 when your I.T.is covered byan extendedmaintenancewarrantyEnjoypeace of mindwith all your criticalI.T. assets covered!Choose from originalmanufacturer packagesor our outstandingservice products withsavings of up to40%!Protect your business, extend coverand save !Extended maintenance warranty options matched to your needs. Choose Minimal downtime: Premium SLA’s up to24 x 7 x 365 with a 4hr call to fix. On-hand: Technical support team / selfrepair support Simple asset management: Unify all yoursystems under a single cover package, witha single renewal date and fee – almost everyI.T. manufacturer supported through years4, 5, 6, 7 and beyond. Cover from the dateyou choose, so no need to pay for what youhaven’t used! Group cover: Nationwide UK, NorthernIreland, Ireland, North America, Europeand International countries* are supported(*subject to location and technology type) Expect the best: Fully qualified engineerswith access to original parts Responsive: 24 x 7 service desk Data security: Where data security policiesare in place, we can apply disk retention tothe maintenance agreements preventingdata from leaving a site Fair! No reinstatement or arrangement fee– no backdating to end of the originalcontract – Let’s go!We have used Upgrade for around 8 years and their service has been outstanding. We useUpgrade rather than going direct to manufacturers as they are able to react and fulfill ourrequirements vastly quicker and often at reduced cost. It is great to deal with a UK basedcompany that offers a fast, friendly and professional service. We would highly recommendthem to be your number one IT supplier. CR – IT Director, hosting company

14UPGRADE IT expertise that saves you time and moneyCHARITYUpgrade is a proudRoyal British LegionCentenary PartnerThanks to YOU and our brilliant team here for continuing to raisethousands of s!So far we have Run stalls at village fetes. Held mufti days, (which tend to get rather outof hand). Organised sweepstakes on the World Cup, TheEuropean cup, the Grand National, the RBS 6Nations, The Rugby World cup and Wimbledon. Plastered the Poppy logo over everything includingour shirts and business brochures, posters, flyersand stationery. Decorated the finishing posts at a horse race. Organised ongoing donations via eBay. Redirected all the business printing via RoyalBritish Legion Industries. Exclusively sponsored the ‘Jump 4 Heroes’ skydiveonto Guildford Cathedral. Designed Christmas cards annually with proceedsgoing to the RBL. Sold poppies annually in nearby FarnhamTown centre. Twice abseiled down Guildford Cathedral. Completed a 300’ bungee jump. Marked the Centenary of the Gallipoli landings andthe 70th Anniversaries of both VE Day and VJ Day. Undertaken a sponsored 100km run. Commissioned RBL / Upgrade brandedice-scrapers with proceeds going to the RBL. Completed the London West ‘Tough-Mudder’, raisingan awesome 2,325 from a very tired team of 10! Engaged in a brilliant company paintball civil-warfought over many scenarios and producing bruisesaplenty! Old scores were settled but all hostility wasleft on the battlefield after we retreated to varioushostelries to compare war wounds. Run the London Marathon (our record – 4 hours12 minutes & 56 seconds!). AND as well as working hard for our current charitypartner, over the years, Upgrade staff are proud tohave raised and donated money and or gifts to anumber of local and National charities including thePhyllis Tuckwell Hospice, Great Ormond StreetHospital, Red Nose Day, The RNLI, MacmillanCancer, Potters Gate Childrens Centre, The ForcesChildrens Trust, Wiltshire Air Ambulance andThe Sebastian’s Action Trust.The Royal British Legion is a registered charity no. 219279 (England and Wales).

www.upgrade.co.uk15Upgrade your environmentWe recognise that practically every activity, movement and transaction,physical or virtual creates an impact to the environment. Through aprogramme of continuous improvement driven by savings and revenuewe aim to balance our environmental impact whilst aspiring to be a netcontributor to the betterment of our environment. We relocated our premises to a highly energy efficient buildingenhanced by the implementation of all new low energy networks. When not supplying new super-efficient infrastructures to ourclients we work to extend the life of existing computer systems andnetworks and in doing so contribute greatly to reducing landfill andemissions of hazardous waste. Upgrade purchase little if any additional packaging materials; alwayspreferring to recycle where at all possible. Internal documentsare recycled securely. Used internal IT / telecoms equipment isdisposed of through accredited firms. By subscribing to WEEEprogrammes in the UK and Eire our customers are encouraged torecycle used equipment in an environmentally friendly way.Contact usHQ & registered address:Upgrade Options LtdClocktower, Greenhills Rural Enterprise CentreGreenhills Estate, Tilford, Surrey, GU10 2DZDelivery address:Upgrade Options LtdOak, Greenhills Rural Enterprise CentreGreenhills Estate, Tilford, Surrey, GU10 2DZReg no.400169Reg no.IE01143WBReg no.UPG100VAT Registration 884 2484 89Company number 2873785Email:Sales – sales@upgrade.co.ukGeneral – information@upgrade.co.ukAccounts – accounts@upgrade.co.ukPurchasing – purchasing@upgrade.co.ukCustomer Services – customerservices@upgrade.co.ukTelephone:Main switchboard – 0871 231 1900Main FAX – 0871 231 1921Accounts team – 0871 231 1926Sales – 0871 231 1924For your convenience and should it be your preference, allpersonnel can be contacted via their direct dial numbers,personal emails and local FAX networks. Please note that callsto these numbers will cost 10p per minute from BT landlines,calls from other networks and mobiles may vary. Calls may berecorded for training and quality purposes.

I have alwaysappreciated the effortput into dealing with ourrequests from Upgrade.Sometimes we are quitespecific in our requirementsand always get the correctquotes and sometimeswe are not sure of exactspecifications and the helpwe receive to determinethe correct hardware isexcellent. I would highlyrecommend them toanyone. — SE. ControlSystem DevelopmentEngineer, chemicalscompanyI have worked withUpgrade for about a yearand over this time haveenjoyed friendly, prompt,knowledgeable andhighly competitive pricing.Upgrade quickly becameand continues to be my‘go to’ supplier. — RS.Infrastructure Manager,eCommerce developmentcompanyIt’s like having anothervalued member of the team.Our IT needs are always metefficiently with care. Otherproviders don’t even comeclose. — PH. IT Manager,technology media companyOur account manager at Upgrade is a great asset to our company. We have a close workingrelationship which allows us to get fast, accurate, service and quotes. The sales team arevery knowledgeable on the product lines we deal with, which overall means we can offer abetter service to our customers. I would happily recommend my account manager and histeam to other IT Professionals — SW. Financial Director at I.T. eoptions/company/upgrade-options-ltd

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