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UNDERWRITINGAIRING ANNOUCEMENTS ONWYOMING PUBLIC RADIOEst 1966WYOMING PUBLIC RADIOCelebrating 50 yearsREACH A UNIQUE AUDIENCEWyoming Public Media informs and entertains a statewide audience with a world of news and music, while providing its underwriting clients with unrivaled access to influential, well positioned,educated and curious public media listeners. Every underwritingannouncement reaches into the homes, automobiles, and offices ofconsumers and business decision-makers who listen to and are loyal tothe station.INCREASE NAME AWARENESSWyoming Public Media will make your organization’s name andmessage heard in an environment free of underwriting credits andthey develop a favorable opinion of the organizations that supportpublic media.ENHANCE YOUR PUBLIC IMAGEUnderwriting on Wyoming Public Media is a tax-deductible giftwhich supports our mission of public service. Research by JacobsMedia concludes that Public Media sponsors are perceived as beingsocially responsible and providing high-end, quality products.Wyoming Public Radio is a NPR member station and Wyoming’s sourcefor such acclaimed NPR programs as Morning Edition, All Things Considered, and Car Talk. We are also an affiliate of Public Radio Internationaland American Public Media, bringing the award-winning A Prairie HomeCompanion to the state.HONORS INCLUDE:-Edward R. Murrow regional awards in 2007, 2010 & 2011.-7 time Wyoming Associated Press Broadcasters’ AssociationStation of the Year award.-39 Associated Press awards since 1989.-22 Public Radio News Directors Inc. (PRNDI)National Reporting awardssince 2004.TESTIMONIALS“Union Wireless supports WyomingPublic Radio because their blend ofunique programming appeals to anaudience that is both discriminating andinformed. These are people that for themost part, couldn’t be reached as effectively in any other medium, radio, print,television, outdoor or on-line. It’sprogramming that is both entertaining aswell as informative, making WPR aterrific value for the business communityto promote their services and productsstatewide. Wyoming Public Radio - it justmakes sence.”- Jan FasselinDirector of Advertising and CreativeUnion Telephone/Union Wireless“Malone Belton Abel Architects haschosen to underwrite Wyoming PublicRadio because WPR provides excellentprogramming uninterrupted by commercials. The programming has a nice mix ofnews, music, and variety. I listen to CarTalk where fortunately they don’t sing,and A Prairie Home Companion, whereunfortunately they do; but both are funnyand light. The news content is broad,varied, and fair, promoting thoughtfuldiscussion rather than the single bias ofmost radio programming.”- Tim BeltonMalone Belton Abel Architects-5 Native American Journalism Association (NAJA) Awards1000 E. University Ave. Dept 3984 Laramie, WY 82071Wyoming Public Media is a statewide service of the University of Wyomingand a division of the Outreach School.CONTACTINFORMATIONDianne Burnerdburner@uwyo.edu307-766-2401
WHO WILL YOU REACHEst 1966WYOMING PUBLIC RADIOCelebrating 50 years27 ouglasDuboisEvanstonGilletteGreen ,700 dalePowellRawlinsRivertonRock 5(307) 766-2401 wyomingpublicmedia.org1000 E. University Ave. Dept 3984 Laramie, WY 82071Wyoming Public Media is a statewide service of the University of Wyoming and a division of the Outreach School.65,000 gtonWorland89.991.391.591.389.993.3Customized RegionalPackages Available
LISTENERSEst 1966WYOMING PUBLIC RADIOCelebrating 50 yearsAffluent – Median household income of the NPR audienceis approximately 92,400.Influential– Public radio reaches one of the most educatedand affluent audiences in radio.Mindset – NPR listeners value creativity, curiosity and socialresponsibility.Wyoming Public Media administers a broad range ofpublic media content. The Wyoming Public Radio statewide network, Classical Wyoming network, and JazzWyoming service offer streaming and website sponsorship opportunities.Intention to Buy – The NPR audience anticipates morespending for travel, stocks and bonds, home remodeling,and financing their child’s college education.WYOMING PUBLIC RADIOPublic Spirit – NPR listeners are willing to devote their timeand resources to issues they care about.CLASSICAL WYOMINGPolitically Engaged – NPR listeners are 39% more likelythan the average adult to have voted in a federal, state, orlocal election.Comprehensive Media Consumer –s NPR listeners referencea repertoire of news sources to gain a more comprehensiveunderstanding of the issues behind the news.Statewide 27 signal network featuring programmingfrom NPR, BBC, and APM.Classical Wyoming is WPM’s 24 hour classical musicservice. Our FM signal can be heard in Laramie, RockSprings, Green River and Reliance. Classical Wyomingcan also be heard via our Digital HD-2 Signal in Laramie, Cheyenne, Casper and Jackson. Streaming andBroadcast Underwriting Annoucements are availableon Classical Wyoming.JAZZ WYOMINGCurious – NPR listeners are drawn to media that satisfiestheir need for intellectual and artistic stimulation.Active and Engaged – NPR listeners are more likely thanthe average American to participate in most types of leisureactivities, including those involving sports and the arts.Jazz Wyoming is WPM’s 24 hour jazz service. Our FMSignal can be heard in Laramie and streaming isavailable everywhere with an internet connection.Streaming and Broadcast Underwriting Annoucementsare available on Jazz Wyoming.Travel – NPR listeners are interested in traveling abroad anddiscovering new cultures.DIGITAL MEDIA SPONSORSHIPTech Savvy – NPR listeners are more likely than the averageadult to participate in almost every kind of online activity,from communication with friends and family to purchasinggoods and services.Thoughtful Shoppers – Product quality, corporate reputationand environmental responsibility are all key drivers of NPRlisteners’ purchasing decisions.Business Leaders – NPR listeners are 153% more likely thanthe U.S. population to be involved in the purchasing ofoffice and business services.Online Seekers – NPR online visitors are active seekers ofall types of information on the Internet, from looking for thelatest headlines to researching products.Website - Sponsorship of wyomingpublicmedia.org is atool for increasing brand awareness. Sponsors of ourwebsite will have their business logo displayed on ourhomepage, which will link to their website if desired.Website sponsorships areavailable on a per monthbasis.STREAM SPONSORSHIPStream - WPR’s listeners are able to tune in to any ofour 3 stations via wyomingpublicmedia.org. Whensponsoring one of our 3 streams your message will airevery time a listener tunes in online. Stream sponsorships are available on a monthly basis.CONTACT INFORMATIONDianne Burnerdburner@uwyo.edu307-766-2401(307) 766-2401 wyomingpublicmedia.org1000 E. University Ave. Dept 3984 Laramie, WY 82071Wyoming Public Media is a statewide service of the University of Wyoming and a division of the Outreach School.
PRICING GUIDEEst 1966WYOMING PUBLIC RADIOCelebrating 50 yearsWyoming Public Radio Underwriting plans can bedesigned for your target audience and tailored to yourbudget.Monday-Friday5 am6 am7 amMorningEdition 35/spot8 am9 am10 amMorning MusicwithGrady Kirkpatrick 22/spot11 amSaturdaySundayBBCCommonwealthClubWeekend Edition 30/spotCar Talk 48/spotWait, Wait,Don’t Tell Me 35/spotNoonHere and Now 22/spot (M-TH)Ranch BreakfastShow 22/spot1 pmScience Friday 22 (F)E-Town 22/spot2 pmBBC Newshour 223 pmFresh Air 22 (M-TH)5 pmAll ThingsConsidered 307 pm8 pm9 pm10 pm11 pmBBC The WorldTodayThis AmericanLife 35/spotA Prairie HomeCompanion 30/spotUnderCurrents 15/spot4 amThis AmericanLife 35/spotBob EdwardsWeekend 15/SpotThistle & Shamrock 15/spotJazz Wyoming 15/spot1 am3 amWait, Wait,Don’t Tell Me 30/spotAll Things Considered 30/spot12 am2 amOpenSpaces 28/spotA Way withWords 22/spotRadiolab 15/spot (F)ClassicalWyoming 15/spotAmerica’s TestKitchen 22/spotTravel withRick Steves 22/spotAmericanRoutes 22/spot6 pmOn Point 15/spot (M-TH)Ted Radio Hour 22/spotRadio Lab 22/spotOpen Spaces 28 (F)4 pmWeekendEdition 30/spotBBC World ServiceUNDERWRITING PACKAGESFULL MIX 20/spotMonday - Sunday 5am-10pmTHE DRIVE 40/spotMonday - Friday 6-8am or 5-6pmPRIME NEWS 25.00/spotOne announcement to air run of schedule on MorningEdition, All Things Considered, Here and Now, BBC Newshour, Fresh Air or Weekend EditionMUSICAL VARIETY 17.00/spotOne Annoucement to air run of schedule on MorningMusic, Ranch Breakfast Show, UnderCurrents, Thistle &Shamrock, E-Town or AmericanRoutesDIGITAL MEDIA PACKAGE 500/monthWebsite Tile, Mobile App Banner & TileCUSTOMIZED REGIONAL SPONSORSHIPSAVAILABLEADDITIONAL OPPORTUNITIESBUSINESS CHALLENGESUnderwriting Support during our Spring and Fall Membership Drives. Pledge a one-time donation of at least 200,and we will use those funds as an on-air matchingChallenge for listener pledgesUNDERWRITING CONTACTAsk your Underwritng Representative for details onutilizing these opportunities as part of your marketingplans:Dianne Burnerdburner@uwyo.edu307-766-2401(307) 766-2401 wyomingpublicmedia.org1000 E. University Ave. Dept 3984 Laramie, WY 82071Wyoming Public Media is a statewide service of the University of Wyoming and a division of the Outreach School.
ANNOUNCEMENT GUIDELINESWyoming Public Media supports the FederalCommunications Commission (FCC) Guidelines forunderwriting announcements. The FCC permits underwriting announcements which identify, but do notpromote the products, services or facilities of a for-profitentity.FCC underwriting guidelines prohibit theuse of: price information “calls to action” inducements to buy, sell, rent or lease comparative or qualitative language more than three trade names, products or servicelistingsThese guidelines benefit the underwriterthrough: A media environment free of commercial clutter Airing a few select messages per hour so yourmessage stands out Concise messages keep listeners engagedThe most successful underwriters have messagesthat are elegant and direct. These messages. State the name of the underwriter Describe the business, organization or specialevent hosted by the underwriter Offer listeners a means to contact the underwriter (location or website) Are written in an objective style that listenersexpect and appreciateEst 1966WYOMING PUBLIC RADIOCelebrating 50 yearsCREATING ANNOUNCEMENTSWyoming Public Media will work with you to create a15-second announcement that best reflects your community relations and marketing goals. We will thenproduce your announcement at no additional cost usingthe WPM voices our listeners know best.SAMPLE ANNOUNCEMENTS-Wyoming Public Radio supporters include JEFFREY’SBISTRO offering an eclectic menu including Thai,Indian, vegetarian and other dishes. Served Mondaythrough Saturday in downtown Laramie. Jeffreys Bistrodot com.-Wyoming Public Radio supporters include the GRANDTETON MUSIC FESTIVAL in Jackson Hole raising thecurtain on their Golden Anniversary season with theBlack, White and Gold Anniversary Gala with the musicof Berlioz, Gershwin, Mozart and Bernstein. Saturday,July 2nd. G-T-M-F dot org.-Wyoming Public Radio supporters include WYOMINGCARDIOPULMONARY SERVICES.utilizing the technologyof echocardiograms, nuclear stress testing, 64 Slice CTscanner and more – to diagnose, monitor and treatpatients. W-Y-O heart dot com.CONTACTINFORMATIONDianne Burnerdburner@uwyo.edu307-766-2401(307) 766-4240 wyomingpublicmedia.org1000 E. University Ave. Dept 3984 Laramie, WY 82071Wyoming Public Media is a statewide service of the University of Wyoming and a division of the Outreach School.
Curious – NPR listeners are drawn to media that satisfies their need for intellectual and artistic stimulation. Active and Engaged – NPR listeners are more likely than the average American to participate in most types of leisure activities, including those involving sports and the arts. Travel –
