Transcription
MEDIA KIT 2016
SEJ MEDIA KIT 2016About SEJSEJ covers the marketing world daily with in-depth subject guides,news reports, argumentative and observational articles by expert guestcontributors.We focus on digital marketing, SEO, social media, content marketing, and paidsearch, as well as entrepreneurship and events. Our audience of 630K monthlyunique visitors are hardcore marketers who are hungry for the best tools, tips, andstrategies.750KDESKTOP VISITORS27KNEWSLETTER SUBSCRIBERS630KUNIQUE VISITORS200KMOBILE VISITORS1M PAGEVIEWS2:00MINUTES - Avg. site durationfor returning visitors
SEJ is about community.Over half of SEJ visitorsidentify as Marketers.Audience PersonaMost SEJ visitors have 6 yearsexperience in their current ield.In-house consultants are #1.and over a third are Owners, Executives, or inC-level position.
CLIENT TESTIMONIALSEO PowerSuiteWe’ve been advertising at Search Engine Journalsince November 2013, and it has turned out to be aremarkable long-run experience for us. We’ve beenadvertising on quite a number of other SEO boards,but the ROI and the quality of leads we get from SEJare incomparable to anything else in the industry.The clear advantages for us as SEJ advertisers arethe following ones:Extremely responsive, helpful and lexible team, with a mission to serve advertisers’best interests. Loren and Jessica, our Account Managers, are always there for us tobrainstorm new ideas for our brand and put together long-term schedules.Highly-targeted SEO audience.Multiple advertising options, stretching far beyond standard display banner ads.Flat fee instead of CPM payments.An opportunity to test various creatives and messages to ind the ones that it theaudience best.Lower cost per lead compared to AdWords or any other advertising board of thatlevel in the SEO industry.The SEJ team’s commitment to keep improving their website, which means achance to get on the eyes of more SEO professionals every month.We’re looking forward to many more months and years of advertising at SEJ!Aleh BarysevichMarketing Director, SEO PowerSuiteSEO PowerSuite is the all-in-one SEO toolkit for websites. It is the world’smost feature rich software that has helped over 1,000,000 websites getrankings on Google & other search engines.
SEJ MEDIA KIT 2016Branded CategoryCater your brand message to core communities across multiple channels. Sponsorship is exclusive and includes your banner and rectangle ad showcased in thecategory of your choice.CategoriesSEOSearch EnginesContent MarketingSocial MediaPaid SearchEntrepreneurThis sponsorship includes:Banner ad: your logo, link, and text displayed ATFat the top of every post within the category300x250 right sidebar ad: displayed ATF on allpages within the category (100K IMP per month)See page 14 for special rate sheet.
SEJ MEDIA KIT 2016Takeover PackageSEJ Takeover Package is an integrated experience that reaches users through avariety of formats including social media, content, email, and online display ads.This package includes:9,000 PACKAGE PRICECASE STUDYClient: SEO ToolAdvertisement Period: 14 DaysBackground skin1200x200 banner ad300x250 right sidebar ad (250K IMP)Mobile banner ad1 SEJ AdNouncement1 Dedicated email blastSocial media promotionSee page 13 for ad speciications.IMPRESSIONSCLICKS501,575 16,677SHARES1,078
SEJ MEDIA KIT 2016AdNouncementSEJ is happy to introduce a simple way to promote your brand, event, product, orservice to its audience of diehard internet marketers - AdNouncements.Think of them as mini sponsored posts. The ad is featured on SEJ, the messageis kept short and sweet (under 500 words), includes one image (provided by you),and two no-follow tracking links to call potential customers to your site.SEJ AdNouncements are perfect for tool companies, new product launches, andservice oferings applicable to SEJ readers.This sponsorship includes:One blog post on SEJ (500 word max)1,000 Featured placement in SEJ’s weekly Wrapupnewsletter sent to 27K subscribers(Limit 4 per month)Social promotion on SEJ Twitter, LinkedIn, &Facebook channels (includes your handle/hashtag)
SEJ MEDIA KIT 2016Dedicated Email1,750 (Limit 1 per week)CASE STUDYClient: SEO ToolAdvertise to Search Engine Journal’s 27K newsletter subscribers.Promote your tool, service, or next big event in a customHTML message dedicated entirely to your brand.UNIQUE OPENS19.8%UNIQUE CLICKS4.5%BOUNCES0.2%
SEJ MEDIA KIT 2016Co-Branded WebinarSEJ Marketing ThinkTank now ofers a unique way to integrate lead generation,branding and exposure for your tool or service.Our 30-40 minute webinar includes Q&A and audience polling (the format can bealtered to suit your needs). You select a topic and a presenter. SEJ takes care of therest- from production to promotion to delivery including:This package includes:5,000 Per Webinar(1 per month)POWERED BYCASE STUDYClient: Link Building CompanyRegistration managementCustom slide designModerator servicesWebinar recordingFull attendee listEngagement metrics and interest factors2 sponsored blog posts: 1 pre-event and 1 recap1 co-branded email blast to 27K newsletter subscribers1 co-branded followup email to attendees and registrants(includes your ofer/discount/call-to-action)Promotion on SEJ social media communities(Facebook, Twitter, LinkedIn, YouTube, SlideShare)REGISTRANTS921ATTENDEES227
SEJ MEDIA KIT 2016Event Promo SponsorshipSearch Engine Journal’s Event Promo Sponsorship is for events in the digital marketing space, ranging from virtual conferences to major exhibitions, that are lookingfor promotion, attendees, and leads from an audience of die-hard marketers.This sponsorship includes:2,500 (Limit 1 event per month)1 co-branded email blast sent to subscribers of SEJ’smonthly events newsletter(your event gets top billing and includes a call-to-action button)1 AdNoucement (Example)1 month featured listing on our Events page (Example)Social media promotion on Facebook, Twitter & LinkedIn(4 shares per month)
SEJ MEDIA KIT 2016Hosted EventsSEJ Hosted Events are for companies looking to engage and interactwith desirable customers.As a partner, SEJ will provide you with integrated event planningsolutions to that meet your speciic marketing objectives, increaseawareness of your brand, and drive sales.Corporate eventsSeminarsSpeaking engagementsIntimate meet-upsContact jessica@searchenginejournal.com to learn more.
SEJ MEDIA KIT 2016Banner AdvertisingYou can buy SearchEngineJournal.com direct advertising via an easy, self-serviceplatform provided by our partner BuySellAds.com.1.2.3.4.Go to https://buysellads.com/buy/detail/3534Pick the ad option you wish to purchaseCheck date availabilityPlace your order: register, pay, upload your creative
SEJ MEDIA KIT 2016Advertisement Rate CardTakeover SkinRate: 4,500Speciications:Advertisement period: 14 days (Mon - Sun)1200x200 banner ad displayed below nav baracross the siteBackground pattern displayed on screens widerthan 1200 pixelsBanner ad & background pattern include yourtracking URLClient to provide creative; acceptable format;PNGDedicated Email BlastRate: 1,750Speciications:Sent from loren@searchenginejournal.comeach TuesdaySent to 27K subscribersClient to provide message in both HTML andTXT formatMessage width limited to 600-800 pixelsATF Right Sidebar AdRate: 12/CPMSpeciications:Advertisement period: 14 days (Mon - Sun)300x250 rectangle ad displayed ATF in theright sidebar across the siteCapped at 250K impressionsClient to provide the creative; acceptable formats: JPEG, PNG, or GIFTakeover PackageRate: 9,000Cost savings: 1,970Speciications:Takeover skin ( 4,500 value)ATF right sidebar ad, 250K IMP ( 3,000 value)Mobile leaderboard ad, 90K IMP ( 720 value)1 AdNouncement ( 1,000 value)1 Dedicated email blast ( 1,750 value)Social media promotion on SEJ Facebook,Twiter, & LinkedIn: capped at two shares perchannel, client to provide 140 character messageCo-Branded WebinarEvent PromoRate: 5,000Speciications:Rate: 2,500Cost savings: 1,470Speciications:Full attendee & registrant contact list, includingpoll dataCustom slides designed by SEJEvent landing page co-branded with your logo2 blog posts: 1 pre-event and 1 post-event recap1 co-branded email blast to 27K subscribersWebinar recording uploaded to SEJ YouTubeSocial media promotion on SEJ Facebook, Twitter, LinkedIn, & SlideShareFeatured placement in monthly SEJ EventsNewsletter sent to 27K subscribers; includesCTA button and your tracking URL1 AdNouncement; Client to select publish dateaccording to availability1 month featured listing on SEJ Events ents/Social media promotion on SEJ Facebook, Twitter & LinkedIn; capped at 4 shares per channelHosted EventsContact jessica@alphabrandmedia.com to learnmore.Banner AdvertisingBook at https://buysellads.com/buy/detail/3534300x250 Right Top Sidebar 12 per 1K IMP300x250 Under Post Content 8 per 1K IMPMobile header leaderboard 8 per 1K IMPMobile in-post 8 per 1K IMP728x90 Footer Leaderboard 6 per 1K IMP
SEJ MEDIA KIT 2016Branded Category RatesEach sponsorship requires a 3 month minimum commitment.CATEGORYDESCRIPTIONRATESEOIncludes: All SEO, SEO 101, Mobile Search,Local Search, International Search, and Tools 6,000/ monthSearch EnginesIncludes: All Search Engines, Google, MattCutts, Bing, and Other Search Engines 6,000/ monthContent MarketingIncludes: All Content Marketing, ContentMarketing 101, Blogging, and Infographics 1,500/ monthSocial MediaIncludes: All Social Media, Social Media 101,Facebook, Twitter, Google , Pinterest, andLinkedIn 4,000/ monthPaid SearchIncludes: All Paid Search, All Search Engines,Paid Search 101, Google, Matt Cutts, Bing,and Other Search Engines 1,000/ monthEntrepreneurIncludes: All Entrepreneur, Entrepreneur 101,Productivity, Agency, and Client Management 1,000/ month
Loren BakerFounderFounding editor-in-chief Loren Baker is a managing partner in AlphaBrand Media, publisher of SEJ. Loren has been involved in the internet marketing ield since 1998 with a background in paid search andsearch engine optimization. In 2003, he began blogging his researchand thoughts on the industry, which blossomed into the current SearchEngine Journal. He currently resides in the Los Angeles lorenbakerJessica CromwellDir. Sales & EventsJessica facilitates the planning, scheduling, and oversight of variousprojects and relationships across Search Engine Journal, includingevent marketing and sales. She currently resides in Greensburg, jessicacromwellJenise HenriksonPublisherJenise manages SEJ’s revenue strategy and publication direction. Sheis CEO of Alpha Brand Media, publisher of Search Engine Journal,where she leads operations, publishing and process management. Sheresides in the San Francisco bay /jeniseueharahenrikson
www.SearchEngineJournal.comCopyright 2015 Search Engine Journal.Published by Alpha Brand Media, All Rights Reserved.Rev. 7/21/15
Jul 21, 2015 · SEJ MEDIA KIT 2016 SEO Search Engines Content Marketing Social Media Paid Search Entrepreneur 6,000/ month 6,000/ month 1,500/ month 4,000/ month 1,000/ month . net marketing ield since 1998 with a background in paid search and search engine optimization. In 2003, he began blog
