Transcription
BE AHEROIN THE EYES OF YOUR STUDENTS
GREETINGS!Dear DECA Chapter Advisor,1908 ASSOCIATION DRIVE RESTON, VA 20191(703) 860-5000 Fax: (703) 860-4013info@deca.org www.deca.orgWelcome to one of the best and mostrewarding experiences of your professionalEXECUTIVE DIRECTORcareer. As a DECA advisor, you are part of aPAUL WARDINSKIEXECUTIVE DIRECTORpaul wardinski@deca.orgnetwork of 5,500 educators who enrich theirclassrooms and extend their students’ learningthrough DECA.HIGH SCHOOL PROGRAMSAND CONFERENCESDuring my 30 years as a teacher andCHRISTOPHER YOUNGHIGH SCHOOL DIVISION DIRECTORchristopher young@deca.orgadministrator, I advised and supported DECAbecause of its value in motivating students andengaging parents and the community. DECASARAH WILLIAMSASSISTANT HIGH SCHOOL DIVISION DIRECTORsarah williams@deca.orgis the ideal classroom partner because ourprograms integrate into classroom instruction,apply learning, connect to business andpromote competition.COMPETITIVE EVENTSAND ONLINE CHALLENGESDECA’s incredible comprehensive learningRYAN WITZIGDIRECTOR OF LEARNING AND ASSESSMENTryan witzig@deca.orgprogram includes competitive events,leadership series and online challenges thattie directly to national curriculum standardsand reinforce 21st Century Skills like creativity,BUSINESS PARTNERSHIPSproblem solving, self-direction, socialJOHN FISTOLERAASSISTANT EXECUTIVE DIRECTOR,CORPORATE AND EXTERNAL AFFAIRSjohn fistolera@deca.orgresponsibility and technology fluency.You are making a great decision to providethe DECA experience to your students andCINDY ALLENDIRECTOR OF CORPORATEAND EXTERNAL AFFAIRScindy allen@deca.orgto enhance teaching and learning. DECA iscommitted to helping you in this rewardingendeavor, and this guide is just one of manyresources DECA provides to lead you through aCOMMUNICATIONSsuccessful year.FRANK PETERSONDIRECTOR OF COMMUNICATIONSfrank peterson@deca.orgOn behalf of the dedicated DECA Inc. staff, welook forward to helping you and your studentsget the most out of DECA. Please feel free toONLINE MEMBERSHIPcontact any of us if we can be of assistance inopportunity.MICHAEL MOUNTDIRECTOR OF DATA MANAGEMENTmichael mount@deca.orgSincerely,SHOP DECA IMAGEShelping you deliver this unparalleled learningJULIE KANDIKDIRECTOR OF DECA IMAGESjulie kandik@deca.orgPaul A. WardinskiExecutive DirectorFor additional contacts, visit deca.org/staff.DECA Inc.DECA Inc. is a 501(c)(3) not-for-profit student organization that prepares emerging leaders and entrepreneurs inmarketing, finance, hospitality and management. With more than 225,000 members, DECA operates in all 50 UnitedStates, the District of Columbia, Canada, China, Germany, Guam, Mexico, Puerto Rico and Spain. The United StatesCongress, the United States Department of Education and the state and international departments of education authorizeDECA’s programs. For more information, visit www.deca.org. Copyright 2016, DECA Inc. All rights reserved.REVISED 8/16ii ›› BE A HERO ADVISOR GUIDEBOOK
THE MOST VALUABLETEACHING AND LEARNING TOOL2ABOUT DECADECA’s Comprehensive Learning Program integrates6DECA CONNECTSinto classroom instruction, applies learning, connects8COMPREHENSIVELEARNING PROGRAMto business and promotes competition. Workingwith members in DECA provides an experience that12 ADVISOR’S ROLEteaching in the classroom alone can’t provide. While16 CHAPTER STRATEGYcollaborating with DECA members on co-curricular20 GAINING SUPPORTprojects and activities, advisors also serve as mentors22 COOL IDEASand coaches. As a DECA advisor, you will be a hero in25 GO! LISTthe eyes of your students.›› 1
LET’S TALKABOUT DECAYour local DECA chapter is part of a network of local, chartered association and international chaptersthat prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. Atthe local level, you are able to choose from the array of learning programs supported by your charteredassociation and integrate them into your classroom instruction to make learning vibrant and relevant.Here’s a look at how your local chapter connects to your chartered association and DECA Inc.DECA A GLOBAL NETWORKCHARTERED ASSOCIATIONSWith a 70-year history, DECA has impactedthe lives of more than ten million students,educators, school administrators andbusiness professionals since it was foundedin 1946. DECA prepares emerging leadersand entrepreneurs in marketing, finance,hospitality and management in high schoolsand colleges around the globe.Your chapter belongs to a charteredassociation, which implements programsand manages chapters in a geographicalarea — usually a state, province or territory.Your chartered association is one of yourmost valuable assets in providing resourcesand leadership to help your local chapterthrive. Each chartered association has a keyleader, known as an association advisor, whocan provide support, put you in contact withnearby DECA chapters and connect you tolocal and chartered association activities.Your association advisor also implementsCHARTERED ASSOCIATION MEMBERSHIPDECA Inc.’s headquarters, located in Reston,Virginia, houses both high school and collegedivisions and provides services to 225,000members in 3,500 chapters in 50 statesand five countries. DECA Inc. staff memberswork with chartered associations, the boardof directors, the student executive officerteam, a program advisory council, theNational Advisory Board and others to provideinstructional materials and professionaldevelopment to enhance the DECA experiencefor advisors and members. deca.org/about2 ›› BE A HERO ADVISOR GUIDEBOOKMEMBERS 10,000 7,500–10,000 5,000–7,500 2,500–5,000 1,000–2,500 1,000 ALASKA BRITISH COLUMBIA CHINA GERMANY GUAM HAWAII HONDURAS KOREA MEXICO ONTARIO PUERTO RICO SPAIN
your annual career development conferenceand leads your delegation to the InternationalCareer Development Conference. Associationadvisors are key resources for questionsregarding membership eligibility, datesand deadlines, conference registration,competitive events and other activitiesspecific to your chartered association.While DECA Inc. produces guidelines forits Comprehensive Learning Program,competitive events, membership and otheractivities, some chartered associationsmodify them to best fit their association,so it’s advised to contact your associationadvisor for more information. deca.org/about/associationsYOUR LOCAL CHAPTERDECA brings your classroom to life whileproviding a network and support from acrossyour association, the country and the globe.DECA chapters are organized around courses,programs of study, academies or other forms ofcareer and technical education programs.High school chapters are recognized by thechartered associations, which set eligibilityguidelines for membership. In many cases,high school students with interests inmarketing, entrepreneurship, finance,hospitality or management join DECA whenthey are enrolled in a course within thesecontent areas that is taught by a teacher whoalso serves as the DECA advisor. With thisclose connection to the curriculum, DECAmembers and advisors are able to integrateDECA activities into the classroom, applythe classroom experience to project-basedactivities, connect to business partners at alllevels and utilize competition to improvetheir performance.To make your chapter’s membership official,log in to DECA’s online membership systemand register your members. DECA studentmembers and advisors pay minimal duesto the chartered association and DECA Inc.on an annual basis. The initial deadline forsubmitting dues is November 15. However,check with your chartered association, as yourchapter may have to follow earlier deadlines. TODAYDECA DIAMOND GUIDING PRINCIPLESPerhaps the most significant symbol of our organization is theDECA Diamond. The four points inside the diamond representthe first set of DECA’s guiding principles, while the four outerpoints represent the second set of DECA’s guiding principlesand the polished leaders DECA prepares.DECA’S COMPREHENSIVE LEARNING PROGRAM INTEGRATES INTO CLASSROOM INSTRUCTIONAn integral component of classroom instruction, DECA activitiesprovide authentic, experiential learning methods to prepare membersfor college and careers. APPLIES LEARNINGDECA members put their knowledge into action through rigorous projectbased activities that require creative solutions with practical outcomes. CONNECTS TO BUSINESSPartnerships with businesses at local and broader levels provideDECA members realistic insight into industry and promote meaningful,relevant learning. PROMOTES COMPETITIONAs in the global economy, a spark of competition drives DECA members toexcel and improve their performance.DECA PREPARES THE NEXT GENERATION TO BE ACADEMICALLY PREPAREDDECA members are ambitious, high-achieving leaders equipped to conquerthe challenges of their aspirations. COMMUNITY ORIENTEDRecognizing the benefit of service and responsibility to the community,DECA members continually impact and improve their local and broadercommunities. PROFESSIONALLY RESPONSIBLEDECA members are poised professionals with ethics, integrity andhigh standards. EXPERIENCED LEADERSDECA members are empowered through experience to provide effectiveleadership through goal setting, consensus building and projectimplementation. deca.org/about/brand›› 3
DECAFAST FACTS DECA was founded in 1946, and theheadquarters was built in 1976. Our mission statement is: DECAprepares emerging leaders andentrepreneurs in marketing, finance,hospitality and management. Our attributes and values arecompetence, innovation, integrityand teamwork. The official logo is the diamond,and DECA’s official colors are blueand gold. DECA has chapters in all 50 statesand in five countries. DECA has two divisions — highschool and collegiate. There are 219,000 members in thehigh school division. DECA offers programs in fourcareer clusters — marketing,finance, hospitality andmanagement. Over 60 colleges and businessespartner with DECA. More than 300,000 in scholarshipsis awarded annually to members.DECA’S IMPACTDECA has a tremendous impact on student achievement and prepares members tobe college and career ready.When selecting a career, DECA members aremore likely to select a career in marketing,finance, hospitality or business management. Our website deca.org providesorganizational information such asprogram information and guidelines,while decadirect.org provides news,announcements, best practices andmember articles.FUTURE MAJOR/CAREER DECA has five main @decainc socialmedia pages – Facebook, Twitter,Instagram, Pinterest and s13%4%Business Owner/Entrepreneur13%4%Fashion Merchandising5%3%Hospitality/Resort Management1%1%International Business5%1%Marketing/Advertising10%1%Sports Marketing/Management6%4%DECA members are academically preparedstudents who will enter college with creditsand other forms of academic credentials.50% DECA National40%95%of DECA members reportthat they gained skills inproblem solving.88%of DECA members reportthat DECA experiencesempowered them to becomean effective leader.88%of DECA members reportthat DECA experiencesconnected school to thereal world for them.87%30%20%10%0Advanced PlacementHonors ProgramsCollege CreditCoursesGifted/AcceleratedProgramsCareer and TechnicalEducationof DECA members reportthat participation in DECAprepared them academicallyfor college and a career.Research findings courtesy of the National Research Center for College and University Admissions. The 2015 sample included 45,274 high school DECA membersand was compared to data from more than one million students nationwide.4 ›› BE A HERO ADVISOR GUIDEBOOK
DECA GLOSSARYBUSINESS ADMINISTRATION COREDECAThe foundational knowledge and skills part of National CurriculumStandards.DECA prepares emerging leaders and entrepreneurs in marketing,finance, hospitality and management in high schools and collegesaround the globe. DECA is not an acronym.CAREER AND TECHNICAL EDUCATION (CTE)An instructional program that is delivered through comprehensiveprograms of study to help students succeed in education and careers.CAREER AND TECHNICAL STUDENTORGANIZATION (CTSO)DECA is one of 11 CTSOs recognized by Congress and the UnitedStates Department of Education.CAREER CLUSTERSAn initiative by Advance CTE: State Leaders Connecting Learningto Work, career clusters provide a way for schools to organizeinstruction and student experiences around 16 broad categories thatencompass all occupations. The four career clusters relating to DECAare marketing, business management and administration, finance,and hospitality and tourism.CAREER DEVELOPMENT CONFERENCE (CDC)These conferences provide a venue for DECA’s Competitive EventsProgram as well as additional career and leadership developmentprograms.CAREER PATHWAYOccupations within a career cluster are grouped according to sharedcommonalities such as skill sets or common roles.CHAPTERDECA IMAGESThe official source for DECA-related products, apparel and curriculummaterials. DECA Inc. operates DECA Images from DECA headquartersin Reston, Va.DECA INC.The legal identity of the adult group responsible for the studentprograms of DECA.DECA MEMBERA high school or college student with career interests in marketing,finance, hospitality and management. DECA members holdmembership at the local, association and DECA Inc. levels.DECA TRANSCRIPTA document that shows evidence of learning based upon performancein the competitive events program at the International CareerDevelopment Conference.INSTRUCTIONAL AREAPerformance indicators are grouped by similar knowledge and skillsknown as an instructional area.INTERNATIONAL CAREER DEVELOPMENTCONFERENCE (ICDC)The adult charged with the responsibility of providing guidance andcounsel for managing and operating the chapter.This is the pinnacle event of the year for more than 18,000 high schoolstudents, advisors, businesspeople and alumni. More than 12,000competitors vie for the title of international champion in DECA’sCompetitive Events Program. DECA members not competing mayparticipate in DECA’s Emerging Leader Series, designed to equip themto be successful leaders and to obtain success in their college andcareer pursuits.CHARTERED ASSOCIATIONNATIONAL ADVISORY BOARD (NAB)Chartered by DECA Inc., these organizations have the authority tooperate DECA programs and manage chapters in a geographicalregion — usually a state, province or territory.Includes representatives from more than 60 businesses, foundationsand associations. NAB members provide financial resources,advocacy and a network of professionals to support DECA activities inan advisory capacity at all levels.Any unit within a school, chartered by an association, consisting ofindividual DECA members and at least one advisor.CHAPTER ADVISORCOLLEGIATE DECAThe postsecondary division of DECA.COMPREHENSIVE LEARNING PROGRAMDECA’s learning programs that integrate into classroom instruction,apply learning, connect to business and promote competition.NATIONAL CURRICULUM STANDARDSSpecific academic and technical content within a career clusterdeveloped through a project led by Advance CTE: State LeadersConnecting Learning to Work.CONFERENCESPERFORMANCE INDICATOR (PI)The official term for district, association or international meetingsof DECA.A specific knowledge/skill categorized by instructional area used inDECA’s Competitive Events Program.CONGRESSIONAL ADVISORY BOARD (CAB)SCHOOL-BASED ENTERPRISE (SBE)Consists of members of Congress who are supportive of DECA.An entrepreneurial operation managed by members as a hands-onlearning laboratory used to supplement, reinforce and enhance theknowledge and skills required for careers in marketing, finance,hospitality and management.›› 5
DECA CONNECTSDECA is an integral component of a program of courses within the marketing, business management, finance,and hospitality and tourism career clusters, as well as entrepreneurship and personal financial literacy.The DECA experience starts in the classroomwhere students learn business conceptsin preparation for college and careers. Apowerful instructional component, DECAbrings the classroom to life by empoweringthe teacher-advisor to make learning relevantwith educational programs that integrate intoclassroom instruction, apply learning, connectto business and promote competition. Thesuccessful integration of each of these fourinterconnected components, also part ofDECA’s guiding principles, results in a strongprogram that produces college-and careerready students.INTEGRATES INTOCLASSROOM INSTRUCTIONAn integral component of classroominstruction, DECA’s Comprehensive LearningProgram provides authentic, experientiallearning methods to prepare members forcollege and careers.When integrated into the classroom,DECA activities support the knowledgeand skill statements in Career Clusters and National Curriculum Standards. TheNational Curriculum Standards begin with6 ›› BE A HERO ADVISOR GUIDEBOOKthe Business Administration Core, whichconsists of 12 instructional areas, each withfoundational knowledge and skills common tothe four career clusters that DECA supports.Each Career Cluster then has its own setof instructional areas and knowledge andskills unique to careers within that cluster.Career Clusters are then separated intoCareer Pathways, grouping careers requiringknowledge and skills unique to the pathway.APPLIES LEARNINGDECA members put their knowledge intoaction through rigorous project-basedactivities that require creative solutions withpractical outcomes.As members learn curriculum concepts,DECA’s Comprehensive Learning Programencourages members to apply their learningto realistic, relevant business settings. DECAmembers solve complex challenges and makedecisions and recommendations all in anauthentic business context.DECA’s Comprehensive Learning Programalso facilitates the development of 21 stCentury Skills.CONNECTS TO BUSINESSPartnerships with businesses at local andbroader levels provide DECA membersrealistic insight into industry and promotemeaningful, relevant learning.DECA promotes engagement with businessprofessionals through activities such ascompetitive events coaching, mentoring,guest speakers, internships and more.Business professionals are a knowledgeablesource of industry trends and best practicesthat can support classroom instruction andapplied learning through DECA activities.PROMOTES COMPETITIONAs in the global economy, a spark ofcompetition drives DECA members to exceland improve their performance.DECA’s Comprehensive Learning Programprovides opportunities for recognizingmembers for their mastery of contentknowledge and significant contributionsto their learning. Whether the recognitionis for self-improvement or a competitiveachievement, DECA encourages membersto develop knowledge and skills to becomeemerging leaders.
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COMPREHENSIVELEARNINGPROGRAMDECA’s Comprehensive Learning Program offers exciting opportunities for classroom activities thatconnect your instruction to college and careers. DECA’s activities naturally support programs of studyin the career clusters of marketing, business management, finance and hospitality, giving you tools andresources to incorporate DECA into your curriculum and courses.DECA’s Comprehensive Learning Program enhances the possibility for a greater range of studentcognitive abilities to be developed. When using program components as application or extendedlearning activities, student members are rigorously engaged in relevant exercises that develop theproblem-solving and comprehension skills essential for college and careers. DECA’s ComprehensiveLearning Program supports the development of 21st Century Skills.CHAPTER CAMPAIGNSCOMPETITIVE EVENTS PROGRAMDECA DIRECTEngage your members in DECA activitiesthroughout the year using DECA’s ChapterCampaigns as your guide. These campaignsare perfect for developing your chapter’sprogram of leadership and allow your chapterto gain the recognition it deserves.DECA offers five unique campaigns thatwill help grow your chapter and buildlasting partnerships within your school andcommunity, all with great rewards.DECA’s Competitive Events Program isan incredible tool for your curriculum. Asan integral part of the classroom, DECA’sindustry-validated competitive events arealigned with National Curriculum Standards.The potential for travel, recognition andawards for learning classroom content is atremendous motivator — not to mention thescholarships and cash awards recognizingDECA members for outstanding achievement.See pages 10–11 for more details.Delivered to the classroom four timesduring the academic year, this instructionalbased magazine features articles oncareer development in marketing, finance,hospitality and management; leadership;community service and professionalism. Aclassroom worksheet is provided for eachissue. Additional articles and videos areavailable at decadirect.org. deca.org/campaigns deca.org/competitions/highschool8 ›› BE A HERO ADVISOR GUIDEBOOK decadirect.org
EDUCATIONAL CONFERENCESEMERGING LEADER SERIESSCHOOL-BASED ENTERPRISESDECA conferences are targeted, highly focusedlearning experiences for members andadvisors. They bring members into the largerDECA community while providing uniqueopportunities to extend classroom learning.Each of DECA’s conferences connects withcorporate professionals to engage members inlearning industry-related trends and content.Conferences take place at the local,association, regional and DECA Inc. levels.There are four major types of conferences.The DECA Emerging Leader Series strives toempower DECA members to provide effectiveleadership through goal setting, consensusbuilding and project implementation.Aligned with 21 st Century Skills in the areasof critical thinking and problem solving,communication, collaboration, and creativityand innovation, DECA’s Emerging LeaderSeries prepares DECA members to be effectiveleaders in college and careers. In additionto online modules, there are five academiesavailable annually at the InternationalCareer Development Conference (ICDC).Two academies, Elevate and Empower, areavailable annually at the Emerging LeaderSummit.Put your teaching into context with aschool-based enterprise that reinforces andenhances the knowledge and skills neededfor careers in marketing, entrepreneurshipfinance, hospitality and management. Formany members, SBEs provide the firstwork experience; for others, they providean opportunity to build management,supervision and leadership skills. DECAprovides a rigorous certification program andaccess to best practices and vendors. LEADERSHIP CONFERENCESUsually held in the summer or fall,these conferences focus on leadershipdevelopment and college and careerpreparation through a variety of engagingworkshops and speakers. CAREER PATHWAYSCONFERENCESEach of these conferences features highlyspecialized content that aligns with specificcareer pathways and courses, providing anexcellent opportunity to connect classroominstruction to the conferences. CAREER DEVELOPMENTCONFERENCES (CDCs)Usually held in the winter and spring,these conferences provide a venue forDECA’s Competitive Events Program aswell as additional career and leadershipdevelopment programs. Charteredassociations host their own CDCs todetermine which members earn the right torepresent them at the International CDC. INTERNATIONAL CDC (ICDC)This is the pinnacle event of the year formore than 12,000 competitors vying forthe title of international champion inDECA’s Competitive Events Program. DECAmembers not competing may participate inDECA’s Emerging Leader Series, designedto equip them to be successful leadersand to obtain success in their college andcareer pursuits. Other highlights includeexecutive officer elections to select thefuture student leaders of DECA, as well asnetworking opportunities with hundredsof business, college and career partners inDECA’s exhibits. Although this conferenceis managed by DECA Inc., local chaptersregister to attend through their associationadvisors. deca.org/emergingleadersPARTNERSHIPSDECA’s more than 60 partners providescholarships, classroom presentations andcareer guidance, internships, work experienceand community service activities. DECA’spartners provide visibility and support toDECA’s mission. deca.org/partners deca.org/sbeSOCIAL MEDIACORRESPONDENT PROGRAMMembers and advisors simply submit onearticle per month on a topic of their choicein areas such as recruitment, fundraising,competition, school-based enterprises andmore. The program is designed to createconversation among chapters and share bestpractices and ideas. decadirect.orgVIDEO CHALLENGESDECA recognizes its members througha variety of recognition programs fordistinguished achievement as academicallyprepared, community oriented, professionallyresponsible, experienced leaders.DECA and its corporate partners haveteamed up to provide classroom activitiesthat challenge members to apply learningin relevant ways. These highly engaging,relevant activities encourage creativityand innovation and allow your members toexperience competition from their seats inyour classroom. deca.org/recognition A’s scholarship program provides morethan 300,000 in scholarships to DECAmembers each year. Many corporate partnersof DECA provide scholarships throughthe DECA scholarship program. DECA Inc.administers the program based on guidelinesset by the donor. DECA scholarships arestrictly merit based. deca.org/scholarships deca.org/conferences/highschool›› 9
Public speaking exercises that requirestudents to deliver an oral report orrecorded video that presents their ideas forsolving the problem presented in the roleplay or case study Assessment tools in lieu of a multiplechoice quiz/testSince the evaluation form for each role-playand case study assesses the performanceindicators, you are assessing students’performance according to the NationalCurriculum Standards, which are industryvalidated and aligned with career clusters.COMPETITIVE EVENTSDECA’s Competitive Events Program is an incredible tool for your curriculum.As an integral part of the classroom curriculum, DECA’s industry-validatedcompetitive events are aligned with National Curriculum Standards in the careerclusters of marketing, business management and administration, finance, andhospitality and tourism, as well as personal financial literacy and entrepreneurship.DECA’s competitive events provide authentic learning situations related tocurrent business practices and that are designed to evaluate members’ knowledgeand skills through an interactive component with an industry professional servingas a judge.DECA’s competitive events support members’ development of 21 st Century Skills,such as creativity and innovation, critical thinking and problem solving, andcommunication and collaboration. As a result, DECA’s competitive events directlycontribute to every member being college and career ready when they graduatefrom high school. deca.org/competitions/highschoolUSING DECA’S COMPETITIVE EVENTS IN THE CLASSROOMWith its connection to National Curriculum Standards, DECA’s Competitive Events Programis designed to be integrated into classroom instruction to help members apply learning andconnect to business.ROLE-PLAY EVENTSAs teaching tools, DECA’s role-plays andcase studies provide relevant, meaningfulproblems for members to solve, provide astandards-based evaluation, increase therigor of instruction, result in evidence oflearning and expose members to DECA—all aspart of classroom instruction.Each role-play and case study supportsa specific career cluster and primaryinstructional area that is identified at the topof the first page of the event.10 ›› BE A HERO ADVISOR GUIDEBOOKAs you teach different instructional areasduring the year, use corresponding roleplays and case studies as learning tools.Although the traditional competitive eventsetting requires interaction with judges,many advisors have used role-plays and casestudies as: Warm-up activities at the beginning ofclasses Writing exercises that require students towrite their ideas for solving the problempresented in the role-play or case studyWRITTEN AND PREPARED EVENTSDECA’s written and prepared events increaserelevance of learning by providing practicalexperiences for members, and they providerigor by requiring high-level critical thinkingand problem-solving skills. Through thewritten entry and presentation, members alsodevelop both acad
4 ›› BE A HERO ADVISOR GUIDEBOOK DECA FAST FACTS DECA was founded in 1946, and the headquarters was built in 1976. Our mission statement is: DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. Our attributes and v
