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COMPETITIVEEVENTSPRINCIPLES OF BUSINESSADMINISTRATION EVENTSBUSINESS OPERATIONSRESEARCH EVENTSPrinciples of Business Management and Administration PBMPrinciples of Finance PFNPrinciples of Hospitality and Tourism PHTPrinciples of Marketing PMKBusiness Services Operations Research BORBuying and Merchandising Operations Research BMORFinance Operations Research FORHospitality and Tourism Operations Research HTORSports and Entertainment Marketing Operations Research SEORTEAM DECISION MAKING EVENTSBusiness Law and Ethics Team Decision Making BLTDMBuying and Merchandising Team Decision Making BTDMEntrepreneurship Team Decision Making ETDMFinancial Services Team Decision Making FTDMHospitality Services Team Decision Making HTDMMarketing Management Team Decision Making MTDMSports and Entertainment Marketing Team Decision Making STDMTravel and Tourism Team Decision Making TTDMINDIVIDUAL SERIES EVENTSAccounting Applications Series ACTApparel and Accessories Marketing Series AAMAutomotive Services Marketing Series ASMBusiness Finance Series BFSBusiness Services Marketing Series BSMEntrepreneurship Series ENTFood Marketing Series FMSHotel and Lodging Management Series HLMHuman Resources Management Series HRMMarketing Communications Series MCSQuick Serve Restaurant Management Series QSRMRestaurant and Food Service Management Series RFSMRetail Merchandising Series RMSSports and Entertainment Marketing Series SEMPERSONAL FINANCIALLITERACY EVENTPersonal Financial Literacy PFLPROJECT MANAGEMENT EVENTSBusiness Solutions Project PMBSCareer Development Project PMCDCommunity Awareness Project PMCACommunity Giving Project PMCGFinancial Literacy Project PMFLSales Project PMSPENTREPRENEURSHIP EVENTSInnovation Plan EIPStart–Up Business Plan ESBIndependent Business Plan EIBInternational Business Plan IBPBusiness Growth Plan EBGFranchise Business Plan EFBINTEGRATED MARKETINGCAMPAIGN EVENTSIntegrated Marketing Campaign–Event IMCEIntegrated Marketing Campaign–Product IMCPIntegrated Marketing Campaign–Service IMCSPROFESSIONAL SELLINGAND CONSULTING EVENTSFinancial Consulting FCEHospitality and Tourism Professional Selling HTPSProfessional Selling PSEONLINE EVENTSNot all chartered associations offer all events. Please check with your charteredassociation advisor for events offered in your chartered association.Stock Market Game SMGVirtual Business Challenge–Accounting VBCACVirtual Business Challenge–Fashion VBCFAVirtual Business Challenge–Hotel Management VBCHMVirtual Business Challenge–Personal Finance VBCPFVirtual Business Challenge–Restaurant VBCRSVirtual Business Challenge–Retail VBCRTVirtual Business Challenge–Sports VBCSPDECA ICDC 2020 REGISTRATION GUIDE

RECOGNITION AND AWARDSDECA’s competitive events provide recognition for competitors in a number of different areas.The following list describes the recognition provided at ICDC:CERTIFICATE OF ACHIEVEMENT: All competitors will receive a Certificate of Achievement recognizing the achievement necessaryto qualify to participate at the International Career Development Conference.CERTIFICATE OF EXCELLENCE: Competitors scoring a combined total score of 70% or better on the competitive event componentswill earn a Certificate of Excellence.ACHIEVEMENT AWARDS: For each event with an exam, the highest ten individual scores on the exam will receive a silver-ribbonmedallion. For each Principles of Business Administration Event, Team Decision Making Event, Individual Series Event, PersonalFinancial Literacy Event, Integrated Marketing Campaign Event and Professional Selling and Consulting Event, participants with topscores in each section of the presentation component will each receive a silver-ribbon medallion. In all events, the top two overallscores in each section will be considered finalists and receive blue-ribbon medallions.GRAND AWARDS: The top ten finalists will be called to the stage and receive red-white-blue ribboned medallions with first, secondand third places receiving trophies.CASH AWARDS: All competitive event first place winners will receive a minimum of 100. Several events provide larger awardsbased on company sponsorship.DECA ICDC 2020 REGISTRATION GUIDE

SPONSORED EVENTSDECA gratefully acknowledges the competitive events sponsorship of these generouscorporations and organizations.Unless otherwise noted, each sponsoring organization provides the following awards for international competitors:1st Place - 1,0002nd Place - 500APPAREL AND ACCESSORIESMARKETING SERIES AAMAUTOMOTIVE SERVICESMARKETING SERIES ASM3rd Place - 250HOSPITALITY SERVICES TEAMDECISION MAKING HTDM4th–10th Place - 100 eachSALES PROJECT PMSPSCHOOL-BASED ENTERPRISEFOOD OPERATIONS SBEFHOTEL & LODGING MANAGEMENTSERIES HLMSCHOOL-BASED ENTERPRISERETAIL OPERATIONS SBEFBUSINESS SOLUTIONS PROJECTPMBSBUYING AND MERCHANDISINGOPERATIONS RESEARCH BMORINTEGRATED MARKETINGCAMPAIGN - EVENT IMCEINTEGRATED MARKETINGCAMPAIGN - PRODUCT IMCPSPORTS AND ENTERTAINMENTMARKETING OPERATIONSRESEARCH SEORTRAVEL & TOURISM TEAMDECISION MAKING EVENT TTDMCAREER DEVELOPMENTPROJECT PMCDINTEGRATED MARKETINGCAMPAIGN - SERVICE IMCSCOMMUNITY AWARENESSPROJECT PMCADECA HOTELCHALLENGE VBCHMPRINCIPLES OF BUSINESSMANAGEMENT &ADMINISTRATION PBMCOMMUNITY GIVINGPROJECT PMCGPRINCIPLES OF HOSPITALITY &TOURISM PHTAWARDS1st Place 6,000 per team2nd Place 3,000 per team3rd Place 1,500 per team4th Place 900 per teamVIRTUAL BUSINESS CHALLENGESFINANCIAL LITERACYPROJECT PMFLACCOUNTING VBCACQUICK SERVE RESTAURANTMANAGEMENT SERIES QSRMFASHION VBCFAPERSONAL FINANCE VBCPFRESTAURANT VBCRSHOSPITALITY & TOURISMOPERATIONS RESEARCH HTORRETAIL VBCRTSPORTS VBCSPRESTAURANT & FOOD SERVICEMANAGEMENT SERIES RFSMHOSPITALITY & TOURISMPROFESSIONAL SELLING HTPSRETAIL MERCHANDISINGSERIES RMSAWARDS1st Place 1,000 per team2nd Place 500 per team3rd Place 250 per teamDECA ICDC 2020 REGISTRATION GUIDE

EVIDENCE OF STUDENTLEARNINGTRANSCRIPTSSupporting college and career readiness, DECA’s competitiveevents transcripts express each member’s performance ratedagainst National Curriculum Standards identified as essentialknowledge and skills and 21st Century Skills. DECA transcriptsprovide evidence of student learning and achievement asdemonstrated by their participation in DECA’s CompetitiveEvents Program at the International Career DevelopmentConference.DECA transcripts are an exceptional tool to provide feedbackfor both advisors and members in helping them assess areasfor improvement in course instruction and student learning.The transcripts provide ranking and performance measuresfor each instructional area on the career cluster exam andfeedback for each performance indicator and/or evaluationcriterion the judge evaluates.Because of the structure of DECA’s competitive eventsprogram, all data is normalized and should be viewedas a snapshot of performance rather than a competitionranking.DECA transcripts are yet another tool in demonstratingDECA’s commitment to integrating DECA into classroom instruction, applying learning,connecting to business and promoting competition. DECA members may wish to use their DECA transcripts as part oftheir portfolios when applying for scholarships, to college or for jobs.DECA ICDC 2020 REGISTRATION GUIDE

EMERGINGLEADERSSERIES2020DECA ICDC 2020 REGISTRATION GUIDE

DECA’S EMERGING LEADER SERIES is designed to empower DECA members to provide effectiveleadership through goal setting, consensus building and project implementation.Aligned with 21st Century Skills in the areas of critical thinking and problem solving, communication,collaboration and creativity, and innovation, DECA’s Emerging Leader Series prepares members tobe effective leaders in college and careers. All of these academies are available during the DECAInternational Career Development Conference, and Elevate and Empower are also available at the DECAEmerging Leader Summit.IGNITEELEVATEEMPOWERASPIRETHRIVEULTIMATE MEMBERIgnite your sparkfor DECA! As anemerging leader, youhave great potentialto take advantage ofall that DECA offers.Now’s your time togain an edge as youlearn how you can takeyour personal DECAexperience to the nextlevel and ignite yourpassion for DECA.ULTIMATE CHAPTERLEADERElevate your leadershipin DECA by becomingthe ultimate DECAchapter leader!Discover your personalleadership style andhow you can use thatto take your chapter tothe next level. Now’syour time to elevateyour DECA status frommember to chapterleader.ULTIMATEASSOCIATIONOFFICERAs a DECA associationofficer, one of yourmain responsibilitiesis to empowerthe members youserve. Learn how toeffectively performyour role as anassociation leader,design an effectivestrategic planand employempoweringcommunicationsstrategies andmethods.ULTIMATE GRADUATEAs you soon graduate,the sky is the limitfor your aspirations.Do you know what toexpect in college orhow to be successfulin your career? Learnhow to leverage yourDECA experience toyour advantage incollege, interviews andinternships. Aspire toget on the fast trackto college and careersuccess.ULTIMATE CHAPTERNow it’s time tothrive with other highperforming chaptersand continue todevelop your toolboxof collaboration,communications,critical thinking andcreativity skills.Participation in DECA’s Emerging Leader Series at ICDC is the primary conference activity for members, except forEmpower. Empower is limited to chartered association officers, who may also participate in DECA’s Competitive EventsProgram. Register through your chartered association advisor using the name of the academy.DECA ICDC 2020 REGISTRATION GUIDE

SCHOOL-BASEDENTERPRISEACADEMY2020DECA ICDC 2020 REGISTRATION GUIDE

SBE ACADEMY COMPETITIONSponsored byGold certified and gold re-certified School-based Enterprises (SBE) are eligible to bring one to three student manager(s)to the SBE Academy at the International Career Development Conference (ICDC) with approval of their cha

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE The DECA International Career Development Conference (ICDC) is the culmination of the DECA year. More than 20,000 high school students, teacher-advisors, business professionals and alumni gather for several days of DECA excitement. DECA members demonstrate