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The AdvocateA newsletter for and about National Showcase Client andPhysician Maven program participantsTable of ContentsProgram AnnouncementsQ1 Program Sales ActivityPeople and PlacesWelcome to the Q1 2015 edition of The Advocate!In 2014, we had a great experience launching the “closed loop process” andhighlighting Client Advocacy Program activity. We learned a lot along the way.While we knew it all along, this served to highlight what great advocates you areand how well you engage with athena.Event Engagements:athena Dinner SeminarsClient Hosted DinnersTrade ShowsRound TableEvent of the QuarterAbout TownMarketing Collaboration:Blog PostsWe hope our new delivery process works for you in receiving emailannouncements and references to the Client Advocacy web page. This givesyou easy access to the Newsletter and it allows us to track who opens thenewsletter, an important metric to understand our reader audience.We hope that you find this information meaningful and would love to hear fromyou.Thank you for all you do to help us grow the network. Here’s to an exciting threemore quarters in 2015!Lisa, Christina, and LynnPressVideoThe WinsProgram Announcements andRemindersGreat ResourcesNext Edition We want to hear from you andshare your stories.Please share your program orprospect experience with us.Please visit the, Client Advocacywebsite for additional programinformation.Check out the helpful links andreference material.Program AnnouncementsIt is hard to believe we are through the first quarter of the year.We hope you have noticed athena’s new brand and all the changes beingmade to refresh content.Q1 was a time for us to establish program goals, enhance our process, tools,and program material.We have been busy revising the National Showcase and Physician Mavennomination and onboarding process and specifically held off on adding newclients to the programs knowing that change was imminent. We focusedinstead on the great enhancements and letting you know what to expectnext.In December, we engaged with an independent consulting firm to conductan assessment of our program and compensation models to ensure fairmarket value compensation for your time as you participate in the programs.We engaged a number of NSC clients who graciously agreed to beinterviewed to provide feedback. Various industry data sources and tools wereused to guide us. Several teams of athena stakeholders – Legal, Compliance,Sales, and Account Management – reviewed the outcome of the study andaligned to enhance our program compensation model. We are very excitedto unveil this to you in April.What we have been working on includes: a new NSC compensation modelwith increased reimbursement rates, new e-sign agreements, a newonboarding process with an improved nomination review, high touch programoverview calls with each practice, a NSC Welcome Kit that will be mailed toeach new practice signing on, inclusion of the Client Referral Incentiveagreement at the time of NSC onboarding, creation of a pre-recordedwebcast for “On Demand” access to learn more about the programs,updates to the Client Advocacy website, and more!Page 1

The AdvocateA newsletter for and about National Showcase Client andPhysician Maven program participantsQ1 National Showcase and Physician Maven Activity605040Calls30Site Visit20Maven Engagements100JanuaryFebruaryMarchPeople and PlacesOur New Addition to the NSC Team!We are pleased to announce a new addition to the Client Advocacy Programs team.Lynn Doubleday has accepted the role of Client Advocacy Programs Senior Associate.In this role, Lynn’s primary responsibilities will be to assist the NSC clients and PhysicianMavens with optimization, showcasing their achievements to prospects, and enhancingthe site visit experience to support you, our clients and the Sales teams. Lynn started withathena in 2011 as CSC Associate and moved into Account Management in 2013. She hasestablished herself as trusted resource with both internal peers and external clients.With Lynn being located in Belfast, this allows the team a presence in another athena office where a large groupof Account Managers and the CSC reside. This location will serve us greatly with the long awaited showcasing ofthe FQHC, Seaport Community Health on our Belfast campus.In addition to her professional achievements, Lynn also has a long line of community service accolades in theBelfast area including a family donation of conservation land and serving on various business groups and designcommittees. Please join us in welcoming Lynn to the team!Dr. Eubanks Announces his RetirementLet’s wish him luck! One of our greatest Physician Mavens, Dr. Reavis Eubanks isofficially retiring from his General Surgery practice to spend time with his family andgrandchildren. Located in Asheville, North Carolina and as an athena client since2010, Dr. Eubanks has been an incredible resource to the Southeast Sales team.Whether it be speaking at dinner seminars, hosting dinner events and site visits,accepting tons of reference phone calls, or writing letters to his network on behalfof athena, he has been an active advocate on all fronts. While he is retiring from hispractice, he is presently consulting with other practices and continues to offerassistance to the athena Sales team where needed.Thank you for all you do, Dr. Eubanks! Enjoy your well-deserved time with yourfamily.Page 2

The AdvocateA newsletter for and about National Showcase Client andPhysician Maven program participantsEvent EngagementThank you to this long list of program members who participated in events in Q1 .athenahealth Dinner Seminars2/10 Washington, DC – Dr. Azita Moalemi2/26 Hartford, CT – Dr. Craig Summers3/3 Birmingham, MI – Dr. Christopher Wilhelm3/5 Chicago, IL – Dr. Bela Pandit3/10 Raleigh, NC – Chris Adkins3/10 Savannah, GA – Dr. Peter GhalebClient Hosted Dinners1/14 St. Louis. MO – Dr. Tiffany DeLutis1/15 Spokane, WA – Dr. Constance Brumm2/10 Phoenix, AZ – Dr. Amy Shoptaugh2/12 Newport Beach, CA – Dr. Dennis Jordanides2/19 Schaumburg, IL – Kathy Roberts2/20 Phoenix, AZ – Dr. Meeta Pancholi2/24 Ann Arbor, MI – Dr. Scott Moore3/3 Bloomington, MI – Jeanni McCarty3/5 Downtown River, CA – Dr. Steven Wilson3/11 Salisbury, MA- Candy Drew and Dr. Jonathan March3/12 Portland, ME – Dr. Samuel DiCapua and Betsy DiCapua3/17 Hickory, NC – Dr. Michael Gonzalez3/18 Omaha, NE – Dr. Tom Wolf3/26 Merrillville, IN – Dr. John Diveris3/26 Wichita, KS – Dr. Mark LeikerTrade Shows Participants1/23-1/25 Podiatric Clinical Conference – Dr. Meeta Pancholi2/19- 2/22 ACFAS – Dr. Meeta Pancholi3/4- 3/7 Midwest Podiatry Conference – Dr. Bela Pandit3/14- 3/16 ACC – Dr. Eric TiblierRound Table3/17-3/18 Group Practice Roundtable, Scottsdale, AZDr. Lyndy Jones, Bonnie LaRussa, Forest Olson, Dr. Amy Shoptaugh,Sara Stephens, Carolyn Russell, and John age 3

The AdvocateA newsletter for and about National Showcase Client andPhysician Maven program participantsEvent of the QuarterPhysician DC Dayathenahealth’s Government Affairs team is constantly in Washington,advocating for our clients on a range of policy and regulatory issues, frompayment reform to interoperability. So recently they thought, why not let ourphysicians speak for themselves?On Tuesday, March 17th, the Government Affairs team held it’s first-everPhysician DC Day. They brought fourteen of our engaged client advocatesfrom all over the country to Washington DC and congressional offices todiscuss the policy issues that affect physicians on a daily basis. The discussiontopics included SGR Repeal, House 21st Century Cures, Senate Innovation forHealthier Americans, Community Health Centers, Interoperability, HealthInformation Exchange, Value-based Payment Models, ACOs and more.The physicians were divided into four groups who participated in twenty-fivemeetings across many various state offices throughout the day.We would like to extend a huge thank you to the following members whojoined us on Capitol Hill:Dr. Herb Coussons, Dr. Timothy Dudley, Dr. Jay Fleitman, Dr. Peter Masucci, Jeanni McCarty, COO, Dr. AzitaMoalemi, Dr. Thomas Mohr, Dr. Scott Moore, Dr. Meeta Pancholi, Dr. William Paronish, Dr. John Sawyer, Dr. AmberShamburger, Dr. Peter Sutherland, and Dr. Mark Wyse.Thank you for your time, your voice, and helping to make healthcare work the way it should.About TownESD Pediatrics On Site VisitIn January of this year, the Client Advocacy team had the exciting opportunityto visit both of ESD Pediatrics offices in Ohio. The goal of the visits were toobserve best practices for hosting site visits and to get feedback on what wecould do to better to support them . We learned a tremendous amount thatwill be used to enhance the site visit process for our Advocacy Programmembers, prospective clients and Sales Executives.We thank our gracious hosts at ESD Pediatrics for having us!Medical Group Leadership Roundtableathenahealth hosted the Medical Group Leadership Roundtable in Scottsdale, AZ on March17th- 18th.Dr. Amy Shoptaugh, of All About Kids Pediatrics, in Paradise Valley, AZ, presented to forty-four prospective clientswho joined us in Scottsdale for this invitational event. We also had a client panel that included Dr. Lyndy Jonesand Bonnie LaRussa of All About Kids Pediatrics, Sara Stephans and Carolyn Russel of Family Practice Specialists,John Urban of San Antonio Orthopaedics, and Forest Olson of Southern Illinois Healthcare Foundation. As always,key decision makers in the audience appreciated hearing from actual athena clients.“Like the physician perspective on athena! Need athena's in depth support!”- Roundtable attendeeThank you all for your great participation!Page 4

The AdvocateA newsletter for and about National Showcase Client andPhysician Maven program participantsMarketing CollaborationBlog PostsDr. Jay Fleitman A Reluctant Specialist Joins the EHR RanksDr. Allen Gee Can Congress Catch up with Telemedicine?Dr. Reavis T. Eubanks After 40 years of Practicing, I Leave You With ThisDr. Jeff Drasnin Outbreak OutrageDr. Meeta Pancholi Taking My Voice to The HillPressDr. Meeta Pancholi of Advanced Centers for Podiatry & Wound Care Wrote an op-ed for Health Management Technology urging CMS to follow through wit5h ICD-10implementation. It is expected to run in early AprilDr. Jeff Drasnin of ESD Pediatrics Wrote a timely op-ed on patient engagement strategies is expected to be published in HMTcontemporaneouslyDr. John Kulin of The Urgent Care Group Gave an interview on Meaningful Use attestation for a new trade publication, Urgent Care Monthly, whichdebuts in AprilDr. Coussons, Dr. Mohr, Dr. Moore, Dr. Pancholi and Dr. Panonish After a full day of lobbying on Capitol Hill, these physicians spoke to Ashley Gold from Politico to set therecord straight on what interoperability looks likeDr. Mohr of Pediatric Partners Spoke with Melinda Beck of the Wall Street Journal for a feature on interoperability expected to go live inearly AprilVideo ShootsDr. Eric Tiblier, Austin, TX - Cardiology Specialty TestimonialPremier Physicians Group, Midland, TX - Urgent Care Specialty TestimonialPosted Testimonial to athenahealth.comDr. Jeff Drasnin and Dr. Jeff Heaton, Milford, OH- Pediatric Specialty TestimonialDr. Meeta Pancholi, Kingston, PA- Podiatry Specialty Testimonial,Page 5